Getting Serious About PR: Strategies for Business Development in a Down Economy
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Presented by John Hellerman to the Legal Marketing Association Capital Chapter January 15, 2009 Washington, DC
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How PR Can Help You To Win More Business
This document provides an overview of public relations (PR) and how it can help businesses. It discusses that PR can help increase awareness, change attitudes, and project a positive image to ultimately help drive sales. While PR cannot directly increase sales, it can generate goodwill, interest, and awareness which can help businesses through the marketing funnel. The document also outlines seven key things to know about PR, including that it is not a quick fix, can be difficult to measure, and will rarely get businesses direct front page coverage. It concludes by discussing different levels of PR support a business may need.
Social Media Assessment - How to Get Started
The document discusses conducting a social media assessment to understand a company's position in the social media landscape. It recommends using a four quadrant methodology to analyze customers, brands, partners, and competitors. Key steps include identifying relevant conversations and influencers through search terms. The assessment plan should outline objectives, search terms, and initial suggestions. The report would include a factual analysis of each quadrant to identify opportunities, threats and recommendations to inform social media strategy.
Harness Social Networks 051809
There has been a paradigm shift in how we look and find jobs in 2009. We need to all think like an entrepreneur be more self reliant. Understanding our brand is critical to moving forward.
Marketing the Law Firm - Jan 2017
The document discusses challenges that Chief Marketing Officers (CMOs) face when helping their lawyer clients make 2017 a successful year. At the start of each year, CMOs receive calls from indecisive lawyers who have tried various unsuccessful marketing tactics. The document suggests that lawyers know what marketing activities they need to do but often don't understand how to promote themselves effectively. It also says that lawyers tend to take a scattershot approach to marketing and fail to consistently follow through on initiatives. The document proposes that CMOs challenge some common myths lawyers hold about marketing to help them shift their mindset and make 2017 more successful.
Social Media Marketing for Insurance Professionals - AgencyONE
This document provides an overview of social media strategy for insurance professionals. It discusses why professionals should engage with social media, including building trust, encouraging engagement, and increasing website traffic. It emphasizes the importance of listening to understand customers and influencers. The document also covers determining goals and measuring success, as well as tactics for LinkedIn, Facebook, blogging, and compliance. Professionals are advised to integrate social media into their overall marketing strategy consistently and through calls to action.
Chi cross marketing presentation 2010 march
Jane Cooper and Tim Montgomery of Cooper Hong Inc. presented on cross-marketing strategies to help businesses grow. Cross-marketing involves partnering with other companies or organizations that target similar customers to increase visibility, goodwill, and save costs. The presentation outlined the benefits of cross-marketing such as expanding customer bases, saving time, and increasing creativity. They provided examples of effective cross-marketing campaigns and discussed developing cross-marketing campaigns through understanding customer profiles, identifying partner businesses, finding mutual benefits, and implementing joint marketing plans.
Bap marketing symposium
The document provides guidance on conducting a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for a small business. It outlines key aspects to consider such as understanding the target market, developing a unique value proposition, identifying strengths and weaknesses, exploring opportunities for new revenue, and addressing potential threats. Customers should be engaged to understand how the business is perceived and identify areas for improvement from their perspective. The SWOT analysis will help set a baseline, prioritize opportunities, and inform strategic positioning and messaging for the business.
Is social media the new direct marketing - 3 march 2011 -- slideshare
No one believes that Social Media Marketing is the new Direct Marketing, but it is making an impact everything that we do. Social Media Marketing's ability to capture huge amounts of data, is something that every marketer should be aware of, no matter if they choose to take advantage of it or not. This presentation was given to the Detroit Direct Marketing Association on 3 March 2011.
Law Firm Marketing: Why Attorneys Hate Marketing and What They Can Do About It
This information provides tips to solo practitioners for becoming recognized thought leaders on LinkedIn to gain trust and credibility, as well as maximize their income and influence within the legal community and the industries they serve.
How to Make Writing Your Day Job
Copywriting workshop designed for the Writer's League of Texas. Includes an introduction to copywriting (writing for business), who's hiring, professional qualities, and the most profitable writing projects.
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Equal Opportunity and the LawHardly a day goes by without
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Is social media the new direct marketing - 3 march 2011 -- slideshare
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Law Firm Marketing: Why Attorneys Hate Marketing and What They Can Do About It
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More from John Hellerman
Creating Thought Leaders
John Hellerman presented "Creating Thought Leaders: Influence GCs and Get Hired with Strategic Thought Leadership" at LMA's Southern California chapter on March 20, 2013.
Courting attention
Law firms are increasingly using PR strategies to build their reputation and attract new clients. This includes positioning themselves as thought leaders in specialty practice areas through media interviews and conferences. Some firms also work with PR agencies on litigation communications strategies to influence media coverage of high-profile cases. While social media is still emerging as an area for law firms, those that understand its importance are exploring how to engage clients and establish expertise online.
Must-Sue TV
Ford & Harrison LLP, a national labor and employment law firm, launched a blog called "That's What She Said" to help them stand out from other legal blogs and communicate with clients. The blog discusses NBC's TV show The Office from a human resources perspective. Each weekly post assigns a "litigation value" estimating how much the show's antics would cost real companies in lawsuits. The blog gained attention through strategic publicity targeting law, HR, and entertainment audiences. It helped the firm connect with clients and media in a creative way.
Law Firm Recruiting: Market Your Laterals!
The article discusses how law firms can use customized marketing plans to attract and retain top lateral partners. Specifically:
1) Firms should demonstrate to potential laterals that an aggressive marketing campaign will be initiated to help expand their practice when they join. This commitment can help attract top talent.
2) Once laterals join, firms should develop strategic marketing plans tailored to each partner to help launch their practice through activities like speaking engagements, publications, and awards submissions.
3) Investing in initial marketing support helps laterals solidify their reputations and sends the message that the firm is committed to their success, which can help attract more potential laterals and clients in the long run.
Rebrand New Lateral Partners to Win Clients, Attract More Talent and Keep a S...
This document discusses strategies for law firms to better integrate and support lateral partners through marketing efforts in order to increase partner retention. It notes that lateral partners often leave their new firms due to a lack of support, and that firms spend significant resources recruiting laterals but then fail to properly promote and integrate them. The document argues that firms should rebrand laterals as their own and aggressively promote laterals through short-term marketing campaigns in their first six to ten months. This simple and low-cost effort can help laterals feel more supported and satisfied, reducing turnover and wasted recruiting costs, while also making the firm more attractive to future lateral candidates. Effective lateral partner integration through targeted marketing is positioned as a strategic priority that benefits business development and
Lateral Should Mean Up Not Sideways
This document discusses strategies for law firms to better integrate and support lateral partners through focused marketing efforts. It notes that lateral partners often leave their new firms because they do not feel adequately supported to grow their practices. The author argues that law firms should rebrand lateral partners as their own and aggressively promote laterals through short-term marketing campaigns. This serves to credential the partners, help them feel supported, and attract more talent. Properly integrating and marketing lateral partners in this strategic way can help firms institutionalize top legal talent and keep valuable clients.
Marketing Plans for Laterals
1) Law firms need to develop customized marketing plans for recruited lateral partners to attract them and keep them at the firm. These plans help demonstrate the firm's commitment to the partner's success.
2) An effective lateral marketing plan includes media profiles, speaking opportunities, publishing articles, and awards submissions to expand the partner's reputation in their first year. It also trains the partner on the firm's key messages.
3) Marketing the reasons a lateral joined the firm helps institutionalize them. Plans should focus on six to eight months and then transition to ongoing support. Firms investing in lateral marketing will be better able to attract, establish, and retain top legal talent long-term.
Must Sue TV
Ford & Harrison LLP, a national labor and employment law firm, launched a blog called "That's What She Said" to help them stand out from other legal blogs and communicate with clients. The blog discusses NBC's TV show The Office from a human resources perspective. Each weekly post assigns a "litigation value" estimating how much the show's antics would cost real companies. This consistent format attracted return visitors. Strategic publicity through various media sectors helped the blog gain a large audience and raise the firm's profile. As a result, the blog has been successful in generating new business and increasing the firm's credibility with clients.
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Getting Serious About PR: Strategies for Business Development in a Down Economy
- 1. Presented by: John Hellerman Legal Marketing Association – Capital Chapter Washington, DC January 15, 2009 Getting Serious About PR: Strategies for Business Development in a Down Economy
- 6. Reality
- 8. The “Branding Process” A Firm becomes branded by the reputation and performance of its partners over time. (The more lawyers with credible reputations the better.)
- 9. P&G as a Law Firm
- 10. Marketing What We Sell Talent is the Product. The Firm is the Product Marketer.