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​LinkedIn Sales Solutions Mission
Connect the world’s buyers and sellers to
build relationships.
%
of buyers use social media to make
purchasing decisions
%
Of decision-makers expect new or
different insights from sales
professionals
More likely to engage with sales
professionals via warm introduction
than cold outreach
Social Selling
Best Practices
Social Selling Defined
Create a
Professional brand
Find the
right people
Engage with
insights
Build strong
relationships
Sales Professionals Who Are Social Selling
More likely to
reach quota
51%
Exceed quota
More likely
to be top performers
3x
Top 10%
Average decrease in
promotion to VP
17months
Get promoted faster
Finding enough
people to talk to
Finding the right
people to talk to
#1 Challenge For BFSI Sales
SALES
#2 Challenge For BFSI Sales
START TRUST
Your Customers Are Here
600k+
Vp & cxoS
190K+
Doctors &
Lawyers
797K+
Business
owners
50K+
Finance
Director+
SCENARIO 1
Target High Net Worth Individuals
Target Specific Companies
SCENARIO 2
Your Credibility At Stake
BUILD YOUR BRAND FIND YOUR BUYERS GET A REFERRAL CLOSE MORE BUSINESS
Putting It All Together
Marketing
Buyer’s Journey
The new normal
Selling
1:M
AWARENESS
Brand
1:F
KNOWLEDGE
Content
1:1
TRUST
Connection
(nurturing)
Selling in a Social World - FinanceConnect 2015
Selling in a Social World - FinanceConnect 2015

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