This presentation by Michelle Bruno covers 3 emerging technology trends that will impact the trade show industry as well as the micro trends (mobile, virtual, social) that continue to affect exhibitions.
Connectedness is marketing philosophy. It is a framework for, and a measure of how intimate a brand is with its audiences. It’s a characteristic of a brand, a ‘state of being.’ Connectedness is a way of thinking about how successful brands do marketing...
This is a short version of Social CRM 2010 that shows how the social customer dominates the business ecosystem. It provides multiple examples of what companies are doing about it. AND it has a soundtrack , creative commons licensed music from Maria Daines called Rollin'
Connectedness is marketing philosophy. It is a framework for, and a measure of how intimate a brand is with its audiences. It’s a characteristic of a brand, a ‘state of being.’ Connectedness is a way of thinking about how successful brands do marketing...
This is a short version of Social CRM 2010 that shows how the social customer dominates the business ecosystem. It provides multiple examples of what companies are doing about it. AND it has a soundtrack , creative commons licensed music from Maria Daines called Rollin'
Silicon Valley Bank Startup Outlook 2012 Webinar PresentationSilicon Valley Bank
Startup Outlook 2012 is Silicon Valley Bank's annual survey of perceptions by startup CEOs in software, hardware, life science and cleantech sectors nationwide.
This is the slide deck from a Webinar offered on 5/16/12 to discuss the survey's findings.
The survey revealed that the tech sector in the U.S. is healthy, hiring, has great business qualities and that startups are optimistic. At the same time, entrepreneurs and startup managers questioned whether the network of policies that support the U.S. innovation economy is optimized for growth.
The Power of Big Data in a Networked WorldDavid Rogers
In a world of social networks, mobile computing, and billions of smart sensors, we are now awash in data. New tools to harness data are powering self-driving cars, lifecasting athletes, and real-time flu-tracking. For businesses, big data poses new challenges, and demands new kinds of leadership. But for those who can master it, data will offer incredible sources of innovation and customer insight, and provide the answers to some of marketing's most vexing questions.
This report addresses the questions: What is native advertising and, by extension, what is it not? It also attempts to map and outline product offerings from the native advertising triumvirate: publishers, technology vendors, and social media platforms. What opportunities are inherent in this nascent form of digital marketing? And what are the inherent risks and pitfalls?
Airline Retail Conference - Social Media and Luxury - Ruth HarrisonThoughtworks
Airline travel has always been deemed exotic, and its mystique and the status it gives all passengers offers the perfect environment for the social media led enhancement of brand reputation. Overwhelmingly inflight retail is the place for luxury brands. For a start, behind each purchase is a story...
Whilst some disagree, inflight retail has proven to be a hugely effective sales and marketing channel. Indeed, brand builiding and recognition may be significantly enhanced inflight.
Ruth Harrison revisits the case for the luxury brands to take to the skies once more.
Demo Event: Four Innovative Apps for Food Pantries and Food BanksNetSquared Vancouver
TechSoup Public Good App House demo event from July 20, 2021.
https://events.techsoup.org/events/details/techsoup-techsoup-community-events-presents-demo-event-four-innovative-apps-for-food-pantries-and-food-banks/
Food insecurity affects about a quarter of the world's population and more than 80 percent of US food banks are serving more people now than they did a year ago. How can we apply technology towards these challenges?
See four apps addressing food insecurity in action during this Public Good App House event. Explore solutions for volunteer scheduling, distribution, route planning, and managing inventory.
DEMOS
Jersey Cares app by MilkCrate
Learn how MilkCrate and Jersey Cares launched an app in three weeks to help volunteers deliver groceries to seniors during COVID while saving Jersey Cares $40,000 in staff time per year.
P2 from Primarius
Manage your foodbank with P2, a web-based platform with tools to help you efficiently manage your operations. P2 gives you a flexible and integrated solution to extend your capabilities beyond your warehouse.
HelpAction by NonProfit Exchange
HelpAction connects people in critical need with volunteers to provide assistance and free delivery of essential items. Discover how HelpAction addresses emergency food accessibility for the homebound and developed a new way for communities to volunteer.
OptimoRoute
OptimoRoute plans and optimizes hundreds of orders with multiple variables, for multiple drivers at once. Super-efficient routing is then sent to drivers' mobile app where they can navigate, get updates, complete orders, get proof of delivery and have their arrival time communicated to end customers.
Futurelive is an entrepreneurial venture and a startup digital marketing company which engages with customers to build up their digital brand. The company specializes in Digital Brand Development, Digital Marketing and Digital Media Management. It capitalizes on Web 2 technologies in Engaging and leveraging virtual platforms to create a Digital Advocacy through Web and Mobile services for its customers to achieve Marketing Edge
http://ow.ly/hsc9k, Each year, we check in with some of the top community managers in the industry and ask them about emerging trends, and business value to their company. Thanks to all the professionals that participated. Let’s start with an overview:
Social Media B2B Marketing | Cisco, EuropeiStrategy
How to ride the hype of social media for b2b marketing. Presented by David Chalmers and Patricia Klein, Digital and Social Media Marketing, Cisco, Europe.
Advertising and media are converging. The results will disrupt how companies must deploy their marketing efforts. Marketers, and their agency partners must converge their media efforts by combining social, corporate content, and advertising reach --or risk connecting with the fleeting customer.
Owned and earned media are vital to campaigns, helping to amplify and spread brand messages through the complex paths consumers follow across devices, screens and media. Advertising, or ‘paid’ media, has traditionally led marketing initiatives both online and off-. But advertising no longer works as effectively as it once did unless bolstered by additional marketing channels.
While consumers distinguish less and less between these channels, marketers remain specialized in one medium at the expense of the others. Rather than allow campaigns to be driven by paid media, marketers must now develop scale and expertise in owned and earned media to drive effectiveness, cultivate creative ideas, assess customer needs, cultivate influencers, develop reach, achieve authenticity and cut through clutter.
”The Converged Media Imperative,” a new research report co-authored by Altimeter Group Analysts Rebecca Lieb and Jeremiah Owyang, explores today's media landscape, and provides a success checklist and actionable recommendations for converged media deployment.
Silicon Valley Bank Startup Outlook 2012 Webinar PresentationSilicon Valley Bank
Startup Outlook 2012 is Silicon Valley Bank's annual survey of perceptions by startup CEOs in software, hardware, life science and cleantech sectors nationwide.
This is the slide deck from a Webinar offered on 5/16/12 to discuss the survey's findings.
The survey revealed that the tech sector in the U.S. is healthy, hiring, has great business qualities and that startups are optimistic. At the same time, entrepreneurs and startup managers questioned whether the network of policies that support the U.S. innovation economy is optimized for growth.
The Power of Big Data in a Networked WorldDavid Rogers
In a world of social networks, mobile computing, and billions of smart sensors, we are now awash in data. New tools to harness data are powering self-driving cars, lifecasting athletes, and real-time flu-tracking. For businesses, big data poses new challenges, and demands new kinds of leadership. But for those who can master it, data will offer incredible sources of innovation and customer insight, and provide the answers to some of marketing's most vexing questions.
This report addresses the questions: What is native advertising and, by extension, what is it not? It also attempts to map and outline product offerings from the native advertising triumvirate: publishers, technology vendors, and social media platforms. What opportunities are inherent in this nascent form of digital marketing? And what are the inherent risks and pitfalls?
Airline Retail Conference - Social Media and Luxury - Ruth HarrisonThoughtworks
Airline travel has always been deemed exotic, and its mystique and the status it gives all passengers offers the perfect environment for the social media led enhancement of brand reputation. Overwhelmingly inflight retail is the place for luxury brands. For a start, behind each purchase is a story...
Whilst some disagree, inflight retail has proven to be a hugely effective sales and marketing channel. Indeed, brand builiding and recognition may be significantly enhanced inflight.
Ruth Harrison revisits the case for the luxury brands to take to the skies once more.
Demo Event: Four Innovative Apps for Food Pantries and Food BanksNetSquared Vancouver
TechSoup Public Good App House demo event from July 20, 2021.
https://events.techsoup.org/events/details/techsoup-techsoup-community-events-presents-demo-event-four-innovative-apps-for-food-pantries-and-food-banks/
Food insecurity affects about a quarter of the world's population and more than 80 percent of US food banks are serving more people now than they did a year ago. How can we apply technology towards these challenges?
See four apps addressing food insecurity in action during this Public Good App House event. Explore solutions for volunteer scheduling, distribution, route planning, and managing inventory.
DEMOS
Jersey Cares app by MilkCrate
Learn how MilkCrate and Jersey Cares launched an app in three weeks to help volunteers deliver groceries to seniors during COVID while saving Jersey Cares $40,000 in staff time per year.
P2 from Primarius
Manage your foodbank with P2, a web-based platform with tools to help you efficiently manage your operations. P2 gives you a flexible and integrated solution to extend your capabilities beyond your warehouse.
HelpAction by NonProfit Exchange
HelpAction connects people in critical need with volunteers to provide assistance and free delivery of essential items. Discover how HelpAction addresses emergency food accessibility for the homebound and developed a new way for communities to volunteer.
OptimoRoute
OptimoRoute plans and optimizes hundreds of orders with multiple variables, for multiple drivers at once. Super-efficient routing is then sent to drivers' mobile app where they can navigate, get updates, complete orders, get proof of delivery and have their arrival time communicated to end customers.
Futurelive is an entrepreneurial venture and a startup digital marketing company which engages with customers to build up their digital brand. The company specializes in Digital Brand Development, Digital Marketing and Digital Media Management. It capitalizes on Web 2 technologies in Engaging and leveraging virtual platforms to create a Digital Advocacy through Web and Mobile services for its customers to achieve Marketing Edge
http://ow.ly/hsc9k, Each year, we check in with some of the top community managers in the industry and ask them about emerging trends, and business value to their company. Thanks to all the professionals that participated. Let’s start with an overview:
Social Media B2B Marketing | Cisco, EuropeiStrategy
How to ride the hype of social media for b2b marketing. Presented by David Chalmers and Patricia Klein, Digital and Social Media Marketing, Cisco, Europe.
Advertising and media are converging. The results will disrupt how companies must deploy their marketing efforts. Marketers, and their agency partners must converge their media efforts by combining social, corporate content, and advertising reach --or risk connecting with the fleeting customer.
Owned and earned media are vital to campaigns, helping to amplify and spread brand messages through the complex paths consumers follow across devices, screens and media. Advertising, or ‘paid’ media, has traditionally led marketing initiatives both online and off-. But advertising no longer works as effectively as it once did unless bolstered by additional marketing channels.
While consumers distinguish less and less between these channels, marketers remain specialized in one medium at the expense of the others. Rather than allow campaigns to be driven by paid media, marketers must now develop scale and expertise in owned and earned media to drive effectiveness, cultivate creative ideas, assess customer needs, cultivate influencers, develop reach, achieve authenticity and cut through clutter.
”The Converged Media Imperative,” a new research report co-authored by Altimeter Group Analysts Rebecca Lieb and Jeremiah Owyang, explores today's media landscape, and provides a success checklist and actionable recommendations for converged media deployment.
An award-winning creative with an entrepreneurial spirit.
Unpretentious, pragmatic and a perfectionist to the core. 15 years of international experience working on some of the most recognised brands in the world.
Works at a senior level, with small business ownership experience – founding his own branding and design consultancy in 2012: EQ-iD.
Nimble in approach - comfortable working with challenger brands or multi-national groups.
Key Clients:
Baku 2020 Olympic Bid, Co-op Group, Coca-Cola, Diageo, Foster’s Group, Friesland Asia Pacific, GSK, Kraft, LMVH, M&C Saatchi, Molson Coors, Mondelez International, Morrisons Supermarkets, MTV, Nestlé, Nike, P&G, Pepsico, Reckitt Benckiser, SAB Miller, Sydney 2000 Olympic Games, Unilever
The future of marketing lies in communities. Facebook, Twitter, YouTube – wherever your audience is, they are talking about you. As our audiences become more sophisticated and more evolved, it is no longer good enough to market AT them. You have to consider how you engage with them, in turn creating a culture of brand evangelists.
But it isn’t easy.
When we look at some of the most successful videos on YouTube, one of the most common themes is how they mix content together. As we begin to consider new, fun, engaging ways of interacting with communities, it is important to consider what role remixable media will play in promoting your brand. Some brands have tried and failed. Some have found success. Others still are missing huge opportunities.
Regardless, in the world of remixable media in marketing, there is value in giving away something for nothing.
There’s More Value to Event Social Walls Than Projecting Awesome SelfiesMichelle Bruno
Learn all about Event Social Walls in this visual summary of the EventTechBrief.com article, "There’s More Value to Event Social Walls Than Projecting Awesome Selfies."
Read the full article and subscribe today at www.EventTechBrief.com
A look at client-agency relationships. Mark Linder
A look at how the business partnership between client and agency has been more shaped by the media and business model, than advertising proposition. Keynote at National eMedia Conference, Helsinki, 2007 Mark Linder, WPP
Digital Doomsday - Mobile, Email and Social Media Webinar from Signal and You...signalhq
Digital Doomsday: The end of Mobile, Email and Social Media Marketing as you know it
In this informative and instructive webinar, leading agency Young & Rubicam joins us to highlight ways leading brands are achieving better results by marketing across channels.
It is becoming less effective to market within silos, as consumers cross channels to research, browse and buy all manner of products and services. Response, results and ROI all suffer, to say nothing of the redundancies and inefficiencies of using separate systems for multiple channels. The problem is well documented; however, the path forward is less clear. Digital marketers of all stripes will learn practical ways of tapping into the opportunities presented by emerging cross channel marketing solutions.
"Merging of Digital & Physical Tech" - insights by Veemal Gungadin for #TSEA ...GEVME
Check out the main insights from the speech of Veemal Gungadin, CEO of GlobalSign.in and VP of Digital & Innovations, SACEOS during "The Special Event Asia".
How Customer Intelligence Will Future Proof Your Event PortfolioBear Analytics
As the second half of 2020 and first quarter of 2021 comes into view, one thing has become very clear to the general event marketplace, things are going to be very different. Playing a vital role in growing participation at our face to face, virtual, and hybrid events is going to be a deep knowledge of our customers.
What is customer intelligence and why is it more important than ever for the future success of your event? This webinar will peel back the importance of customer intelligence and the analytical foundation for it that you can start building in your event portfolio today. We will walk through the required data you need to be collecting across virtual and face-to-face events, as well as, the metrics to have in place over the coming months to personalize relevant content and experiences in front of your customer.
This presentation on delivered at the National Coffee Association Centennial Convention on Friday, March 18, 2011.
SESSION DESCRIPTION:
Every business, big or small, can benefit from using social media to acquire new customers, make current customers more loyal, and improve its brand image. Smart businesses are doing that. However, the smartest businesses are also using social media to also provide better customer service, develop new products/services, and improve employee engagement. Learn as John Moore, former marketer with Starbucks and Whole Foods, shares actionable advice on how your business can use social media to drive real business results.
PRESENTER BIO:
John Moore is a marketing strategist. From 1994 through 2004, John designed and implemented marketing programs for both Starbucks Coffee and Whole Foods Market. He now operates the Brand Autopsy Marketing Practice, a consultancy helping businesses profit by marketing with passion and purpose. John serves as a Marketer-at-Large with the Word of Mouth Marketing Association. In this role, John educates and motivates businesses to use word-of-mouth and social media marketing effectively and ethically. He is also the author of TRIBAL KNOWLEDGE, a business management book, and is active in social media circles.
Top Trends Driving Event Marketers in 2015Opus Agency
Here's whats coming in 2015...
The new year embodies a sense of optimism and energy. It’s
the time to start fresh, move fast, and make no small plans. In
that spirit, we wanted to know what’s on the minds of some
of the most influential players in event marketing.
We asked them to discuss the trends, large and small, that
are driving their decision-making for 2015.
Top Trends Driving Event Marketers in 2015Pat McClellan
Top Event Marketers discuss the trends that are driving their decision-making for 2015, and their answers are thought provoking. Big Data, personalization, event ROI, authenticity and more.
What one trend, challenge or opportunity are you predicting will impact the events industry most in 2015?
Want to know the future? Get your own copy now and find their answers on this year’s trends, opportunities and challenges that will affect your business.
Social Media Monitoring the Alterian Ecademy OpportunityAlterian
Social media marketing has emerged as a legitimate marketing channel that your brand is able to utilize in a number of ways. The first step is listening, and with Alterian SM2 you can track conversations, review positive/negative sentiment for your brand, clients, competitors and partners across social media channels such as blogs, wikis, micro-blogs, social networks, video/photo sharing sites and real-time alerts.
Digital Marketing and "Virtual Touch" TechnologyCharmian Solter
The reach and effectiveness of digital marketing caused a decline in the usage of traditional marketing channels, including face-to-face interaction, paving the way for “virtual touch,” social media platforms, video marketing, and real-time chat applications to address consumer demand for authenticity and engagement in today’s digital marketplace.
Say Hello To Your New Best Fiend, the General Services ContractorMichelle Bruno
In an industry that can appear to be evolving slowly, a lot has changed. While the grid-style floor plans, pipe and drape, and PowerPoint presentations at some events could be candidates for #ThrowbackThursday, new technologies, competitors, and magnets for attendee attention surface daily. As organizers work toward addressing these new realities, they may have an unexpected ally. General service contractors are moving into a new role—that of official service contractor, strategist, collaborator, and investor
In an industry in which nearly 80 percent of the workforce is female, why are there still pay and opportunity gaps and what is the event industry doing about it?
Got Gamification? Meeting Event Goals With GamesMichelle Bruno
After Pokemon GO, a lot of event professionals renewed their interest in games. This article from The Meeting Professional magazine gives some examples and discusses strategies for using gameplay in business events.
Why Can't All Of Our Data Silos Just Get Along?Michelle Bruno
The technology landscape in the event industry is fragmented. There are lots of platforms that do lots of different things. The problem is that many don't share data and functionality, i.e. they don't work well together. Integration would be immensely helpful to change the situation, but there is still pushback and a layer of complexity that many event professionals aren't equipped to address. Read about what's going on and what needs to happen to change the situation.
In the exhibitions and events industry, opinions differ on whether and how the industry should innovate, what aspects of the business require refurbishment and whether or not change should come in the form of incremental tweaking or a complete overhaul. No matter what, some long-held assumptions and sacred cows might have to go. Here's an overview of the topic.
Is the Trade Show Industry Ready for Uberization?Michelle Bruno
A visual summary of the EventTechBrief.com article, "Is the Trade Show Industry Ready for Uberization?"
Read the full article and subscribe to the newsletter at www.eventtechbrief.com
Getting Hacked is a Nasty Business. Events are in for a Rude Awakening.Michelle Bruno
The latest ETB visual summary of the article, "Getting Hacked is a Nasty Business. Events are in for a Rude Awakening." You can read the full article at: http://www.eventtechbrief.com/page.cfm/action=library/libID=3/libEntryID=72/listID=1
Subscribe to the EventTechBrief.com newsletter at: http://www.eventtechbrief.com/page.cfm/Action=Form/FormID=1/t=m/goSection=3
The Blessing and The Curse of Online Ticketing SolutionsMichelle Bruno
Visual summary of the EventTechBrief.com article, "The Blessing and The Curse of Online Ticketing Solutions." Read the full article and subscribe to the newsletter by visiting www.Eventtechbrief.com.
The Event Industry’s Evangelist of Open SourceMichelle Bruno
Visual summary of the EventTechBrief.com article, "The Event Industry’s Evangelist of Open Source." Read the full article or subscribe to the e-newsletter at EventTechBrief.com.
The Impact of Cloud Computing and the Event Industry's Cloud KillerMichelle Bruno
A visual summary of the EventTechBrief.com article, "The Impact of Cloud Computing and the Event Industry's Cloud Killer." Read the full article and subscribe to the enewsletter at www.eventtechbrief.com
The Technology of Tension | EventTechBrief.comMichelle Bruno
A visual summary of the latest EventTechBrief.com article, "The Technology of Tension" by Autumn Thatcher. Read the full article and subscribe to the e-newsletter at www.eventtechbrief.com.
Using Second Screen To Connect With Your Audience (and People Who Like to Wat...Michelle Bruno
In this visual summary of the EventTechBrief article, "Using Second Screen To Connect With Your Audience (and People Who Like to Watch Zombies)" learn about how to use Second screens at your events to increase audience engagement. -- Want to stay up-t
Digital Marketplaces Could Solve a Huge Problem For Wholesale Buyers at Live ...Michelle Bruno
Visual summary of the EventTechBrief.com article, "Digital Marketplaces Could Solve a Huge Problem For Wholesale Buyers at Live Trade Shows." To read the full article or subscribe to the newsletter, visit EventTechBrief.com
ASP Labs is Opening Eyes with Glass & RiftMichelle Bruno
A visual summary of the EventTechBrief.com article, "ASP Labs is Opening Eyes with Glass & Rift." Read the full article or subscribe to receive the latest news about event technology at EventTechBrief.com.
EventTechBrief.com | The Power of Two FeetMichelle Bruno
A visual summary of the EventTechBrief.com article, "The Power of Two Feet" about Energy Floors, a company which produces flooring for events which can convert energy into electricity.
Read the full article at EventTechBrief.com and be sure to subscribe to the enewsletter so you can stay on top of Event Technology news!
Going Once, Twice... Tech that Brings in More Money for CharityMichelle Bruno
A visual summary of the EventTechBrief.com article, "Going Once, Twice... Tech that Brings in More Money for Charity" - Read the full article at: http://bit.ly/1qPsDiv OR Subscribe to the enewsletter at: http://bit.ly/1ku7TZS
Would You Like Fries with that Virtual 10 x 10?Michelle Bruno
Based on the blog posts as Midcourse Corrections and articles in Convene, this presentation presents the case for selling online interactive trade show booth upgrades.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
2. Key Learning Points
3 macro technology trends that will
affect the trade show industry: Big
Data, Social Discovery, Social
Collaboration
Micro technology trends within trade
shows: mobile, social and virtual
platforms
Framework for making better
technology decisions
3. Macro Trend: Big Data
“…one of the most exciting parts of the
LinkedIn platform and the LinkedIn
ecosystem is that the more members we
attract, the more deeply they become
engaged, the more data is being
generated. And that data can be
leveraged to create more relevant
experiences for our members and better
return on investment for our customers.
Data really powers everything that we
do.”—Jeff Weiner, LinkedIn
4. Behind the Scenes at Reed
Expo’s
New Pricing Initiative
Booth space pricing model was flawed
Customer insight revealed that
exhibitors will pay more if they have a
choice on location, attributes, timing,
price
Price-conscious exhibitors will accept
less amenities for lower price
New sales strategy based on value
not volume
Customer value choices improved
profit
5. Behind the Scenes at Reed
Expo’s
New Pricing Initiative
Improved
Revenue
Enhanced Opportunities
Customer
Value
Improved
Product
Development
Customer
Understanding Nancy Walsh, Executive
VP Reed Exhibitions,
North America
http://www.eceforum.com/Documents/A_ECEF2012_Walsh_final.p
ptx
7. Hanley Wood’s Search for
Insight
Analysis of survey, registration, travel/housing
data
Broader picture of “who the audience is, what
they say they want and what they are really
doing”
Looking at:
◦ Acquisition source
◦ Retention rate
◦ Engagement across channels
◦ Sentiment
◦ Unmet needs and opportunities.
Using MS Excel and Access
8. Macro Trend: Social
Discovery
”The world of strangers we live in is
changing this (local tech) is going to
be like a new 6th sense that we all
have, and wonder how we lived
without." ~ Paul Davison, Highlight
9.
10.
11.
12.
13. Macro Trend: Social
Collaboration
“I think we’re going to look back at this
as the age of collaboration and the
acceleration of problem solving.”
~Tiffany Shlain, Filmmaker &
15. Outdoor Retailer Collective Voice
Online forum for OR stakeholders
(invitation only) to discuss relocation,
show growth
Several thousand registrants
300 comments
Participants given all data to make
informed comments
Results late 2012/early 2013
Model for decision-making in the
future
16. Outdoor Retailer Collective Voice
“Coming into this industry, I was a bit
surprised at the secretive nature of decision
making. I thought it was something that
needed to be changed. One of my roles here
is to change that model so that the trade
show is not seen as a necessary evil. We
want to be a partner that is tuned into the
micro details of the industry. Our goal is to be
be as transparent as we can, show a human
face and be a willing partner.”
--Kenji Haroutunian,
VP, Nielsen Expositions
Outdoor Group
17. Micro Trends in Event Mobile
QR Code Readers
SoLoMo (Social Local Mobile)
Game Layer
Augmented Reality
Interactive floor plans
18. Micro Trends in Event Mobile
Mobile payments/ticketing/registration
HTML5
Detailed analytics
Heat mapping
Using GPS in phones to locate
contacts
Bluetooth-style advertising at booths
19. Micro Trends in Event Social
Media
Pinterest
Video
Community formation/management
Social kiosks
Digital media coverage of events
Content Marketing
20. Social Kiosks
SocialPoint PhotoPoint TouchPoint
Station Station Station
http://interactivemeetingtechnology.co
m/explore-socialpoint-options/
24. Micro Trends in Virtual Events
Use Case Expansion
Mobile Usage
Gamification as a game layer, not
individual games
Social broadcasting
Monetization models emerging
26. Convergence of
Mobile/Social/Virtual
Most event guide apps come with
social functionality already
Now virtual platforms are moving more
vigorously toward mobile extensions
“Meetings in a Box” will become
“Meetings on Your Mobile”
27. Challenges of Technology
Proliferation
Growing demand for technology
expertise within organizations
Skyrocketing demand for Wi-Fi on
trade show floor
Huge need for strategies around
technology selection
Integration of multiple platforms and
apps
28. Framework for Trade Show
Technology Selection
Objectives
Integration Pains
Budget
29. New Set of Objectives for
Trade Show Organizers
Event experiences that reflect the new
preferences and behaviors of
stakeholders
Frictionless trade shows
Environment that capitalizes on the
unique qualities of a face-to-face
experience
Recognition that trade show is only one
point on the continuum of engagement
with a community
30. Contact Info:
Michelle Bruno, MPC
michelle@brunogroup.com
ForkInTheRoadBlog.com
Brunogroup.com
Twitter: @michellebruno
Linkedin.com/in/michellejbruno
FB: Bruno Group Signature Events
Editor's Notes
Correct me if I’m wrong, but the trade show industry hasn’t invented any mainstream technology (maybe registration which led to e-vites) ever. So most of what we see in the industry is mainstream technology that we have adapted for the trade show industry. So when I look for innovation, I search for broad discussions on topics outside the realm of trade shows first to see what might be coming our way and there are several things that I believe have relevance for us: Big Data (analyzing huge data sets), Social Discovery (hooking up with strangers using your mobile phone) and social collaboration (using Internet-based platforms to solve problems).I want to say that there is certainly innovation happening in other areas—kiosks, navigation tools, lead retrieval, but I’m going to talk about the top 3 that have consumed us in the last two years. We will take a peak inside of those areas and talk about where we are going.Finally, I want to start the discussion about how we can begin to wrap our heads around technology selection. There will be time for questions—You can tweet about this session at #TSNNMy Twitter handle is @michellebruno
Why it is important to trade show organizers?:Organizers have mountains of data at their disposal: surveys, registration, conference evaluationsTechnology has enabled organizers to add new business intelligence: social media, mobile analytics, RFID, lead data, Event Management platform downloadsIf there is one thing that trade show organizers can own and monetize: dataThey can’t own their customers, they can’t own the marketplace, they can’t own the contentBig data is predictive—can predict patterns from Google searchesData can be used to create personalized and customized experiences for exhibitors, sponsors, attendeesThere are ways to collect transactional and behavioral dataExample: Hanley Wood/April Wison
April Wilson is the Director of Trade Show Marketing for Hanley WoodI had the pleasure of meeting her about two weeks ago and she shared what she was doing with meApril comes from the newspaper and financial industries which immediately intrigued meShe is currently applying her skills to the often incestuous trade show industry
We’ve always mined data and thought about ways to combine data bases, but this focus on Big Data outside the industry is prompting organizations inside the industry to gather more data from more sources and to the extent that they are able to do so, they can be more competitive.Engagement across channels: are they opening their emails? Responding to direct mail? Following us on social? Attending the show?
HighlightGlanceeBanjoSonarWhosHereBadooBeepmo
This only pings you when friends are nearby
In Asia and pings people when LinkedIn connections are nearby
This app let’s you find total strangersWhy is this important?We’ve taken a stab at matchmaking with some successWe have suggestion enginesNo one technology has cracked the nut of automating networking and matchmakingThis seems creepy and weird but think about it:Millennials put all of their information out there anyway, this is not What if you can make or suggest connections based on topics of mutual interest rather than job titlesWhat if these connection suggestions are placed in a game?I think it’s possible that fs this technology works, we can find a way to put it into context and get some tractionWhy? Because connecting with people speaks to the core of the face-to-face experience and the value that we bringIf we don’t accept the automation of connecting, there is something flawed about the value of face-to-face
It is a way to bring the voices of an industry into the conversation whether or not they are current customersIt is a way to use the platforms and devices we have already adopted for our events (web sites, mobile devices, virtual platforms) to the next levelSocial collaboration builds communityProblem solving—If an event organizer positions themselves at the epicenter of an industry issue, they can and should use collaboration on two-way, Internet based platforms with social features and functionality.The Collective Voice from Nielsen’s Outdoor Retailer Show
If you don’t think that social collaboration will be relevant, talk to the organizers of XOXO Festival-- was funded—all tickets sold using crowdfunding platform: Kickstarter735 people paid from $5 to $400 to over fund. Wanted $125K. They received $175k
But the problem here is there is a limit to the size an app can be and many of these single apps cant fit with say an app like ours all together. For example, we are working on Augmented reality(AR) with another group and fitting that all in our app - the AR app they have now is only that - so no issue with space. But add in exhibitor info, maps, schedules, etc and you blow out the size limit. SO this is a challenge.
It is an opportunity to blend the physical and virtual worlds.
We are finally getting to the point that trade shows are content, it has a life beyond the event, there is a science to using the content to grow the event and the most compelling content is virtual extensions—bxbonline is developing a Network for associations to broadcast their content over channels.
1. Use case expansion. For virtual or hybrid events, it used to be all about the trade show or conference. We’re now seeing many other use cases: internal communications (executive, HR); talent management (HR); learning (Chief Learning Officer); product launches (Marketing) and partner summits (Channel Marketing), press announcements2. Mobile usage. Digital event platforms are seeing growing demand and usage from mobile devices. In line with web usage in general, we believe a date is near when access from mobile devices will exceed access from desktops and laptops. 3. Gamification as a game layer, not individual games. In digital events, “gamification” started out as a handful of actual games that attendees could play. Now, however, platforms are building a more substantial “layer” on top of the platform. The layer allows event managers to embed game mechanics throughout the event, in the form of leaderboards, badges, status levels and related rewards.4. Social broadcasting. A new use case of digital events is emerging that’s not so much focused on a set day and time (i.e. event), but rather, an “always on” broadcast channel with a schedule of live and on-demand programming (similar to television).5. Finding monetization models that work. Associations and other meeting planners are finding innovative mechanisms to drive sponsorship revenue from the digital portion of hybrid events. They’re trying new models, finding what works and building upon what’s been successful.
Integration is a huge point of discussion. Because of technologies being adopted by exhibitors (lead retrieval) and attendees (iPads and Smartphones), organizers have to think about how to facilitate the use of devices and platforms they have no control over.
Technologies are tacticsTechnology (opportunities) to expand the universe of objectives