SlideShare a Scribd company logo
Sponsored 
by 
ShowCycle
Pat 
Pathade 
has 
built 
his 
career 
and 
two 
companies 
based 
on 
the 
philosophy 
of 
the 
open-­‐source 
so7ware 
movement. 
Outside 
of 
the 
mee;ngs 
industry, 
open-­‐ 
source 
ini;a;ves 
are 
huge, 
programmers 
are 
prolific, 
and 
companies 
are 
profitable. 
Inside 
the 
industry, 
there 
is 
li@le 
to 
no 
support, 
and 
nothing 
that 
could 
be 
characterized 
as 
a 
movement. 
Pathade 
is 
working 
to 
change 
that 
scenario, 
one 
solu;on 
at 
a 
;me.
Open 
Source 
is 
a 
framework 
for 
programmers 
to 
build 
so7ware 
itera;vely 
and 
collabora;vely 
with 
the 
understanding 
that 
their 
code 
will 
be 
shared. 
The 
resul;ng 
so7ware 
becomes 
the 
building 
blocks 
(Drupal 
and 
Linux 
are 
two 
examples) 
for 
new 
product 
offshoots 
that 
can 
be 
brought 
to 
market 
much 
more 
quickly 
and 
inexpensively. 
Par;cipants 
form 
communi;es 
around 
their 
efforts 
to 
support 
developers, 
collec;vely 
solve 
problems, 
and 
share 
updates.
There 
was 
a 
;me 
when 
open-­‐source 
prac;ces 
were 
frowned 
upon. 
In 
the 
past, 
says 
Pathade, 
even 
Fortune-­‐500 
companies 
cau;oned 
customers 
against 
using 
so7ware 
that 
was 
built 
on 
open-­‐source 
code 
because 
they 
believed 
it 
to 
be 
a 
threat 
to 
their 
own 
proprietary 
offerings 
and 
because 
much 
of 
the 
early 
open-­‐source 
products 
were 
unstable 
and 
unsupported.
That 
belief 
has 
largely 
disappeared. 
“There’s 
been 
a 
drama;c 
shi7 
toward 
accep;ng 
open-­‐source 
so7ware. 
The 
no;on 
of 
hiding 
behind 
proprietary 
code 
is 
gone 
and 
an 
industry 
of 
open-­‐source 
service 
providers 
has 
emerged,” 
Pathade 
explains. 
As 
a 
result, 
there 
are 
hundreds 
of 
companies 
being 
built 
using 
open-­‐source 
code, 
including 
Dropbox, 
Salesforce, 
and 
Twi@er 
—all 
big 
names 
with 
millions 
of 
users 
and 
strong 
mone;za;on 
models.
Despite 
the 
poten;al 
to 
drive 
the 
cost 
of 
event 
so7ware 
down 
and 
push 
the 
envelope 
on 
innova;on, 
the 
mee;ngs 
and 
trade 
show 
industry 
has 
been 
slow 
to 
embrace 
open-­‐source 
ini;a;ves. 
There 
is 
no 
open-­‐source 
community 
to 
create 
the 
building 
blocks, 
support 
development, 
or 
provide 
financial 
support. 
Event 
technology 
is 
s;ll 
dominated 
by 
legacy 
plaUorm 
providers 
in 
registra;on 
and 
event 
management, 
for 
example, 
with 
li@le 
incen;ve 
to 
reveal 
their 
code 
to 
third-­‐party 
developers.
In 
lieu 
of 
a 
community 
to 
drive 
open 
source 
within 
the 
mee;ngs 
industry 
(event 
organizers 
aren’t 
leading 
the 
charge 
either), 
Pathade 
leverages 
the 
communi;es 
that 
have 
emerged 
outside 
the 
industry. 
Through 
his 
companies, 
he 
uses 
non-­‐event-­‐specific 
open-­‐source 
plaUorms, 
such 
as 
Drupal 
and 
Salesforce, 
to 
address 
event-­‐ 
industry 
challenges, 
including 
data 
integra;on 
across 
disparate 
legacy 
systems, 
web 
site 
op;miza;on, 
and 
most 
recently, 
trade 
show 
sales 
produc;vity.
Pathade 
believes 
one 
huge 
opportunity 
that 
can 
be 
developed 
through 
open-­‐source 
strategies 
is 
in 
the 
data 
field. 
“The 
industry’s 
data 
is 
not 
perfectly 
organized. 
[Registra;on 
records, 
exhibitor 
profiles, 
and 
contact 
records] 
can 
be 
standardized 
so 
they 
can 
be 
used 
by 
mul;ple 
organiza;ons. 
Data 
can 
be 
contributed 
by 
groups 
and 
anonymized 
so 
that 
trends 
can 
be 
observed 
and 
shared 
with 
everyone. 
Open 
Government 
and 
Open 
City 
ini;a;ves 
are 
two 
examples 
of 
what 
is 
possible,” 
he 
explains.
For 
any 
true 
benefits 
to 
be 
realized 
in 
the 
event 
industry, 
Pathade 
says, 
leading 
industry 
organiza;ons 
have 
to 
come 
together. 
“Founda;ons 
that 
are 
serious 
can 
put 
together 
a 
task 
force 
and 
sponsor 
some 
ac;vi;es, 
such 
as 
an 
IT 
internship 
in 
open-­‐source 
methodologies. 
Organiza;ons 
can 
donate 
employees’ 
;me 
to 
work 
on 
projects,” 
he 
suggests. 
Un;l 
then, 
he 
will 
con;nue 
to 
evangelize 
open 
source 
and 
develop 
solu;ons 
with 
the 
tools 
that 
are 
available. 
He 
may 
be 
an 
army 
of 
one 
now, 
but 
every 
movement 
starts 
somewhere.
The Event Industry’s Evangelist of Open Source

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The Event Industry’s Evangelist of Open Source

  • 2. Pat Pathade has built his career and two companies based on the philosophy of the open-­‐source so7ware movement. Outside of the mee;ngs industry, open-­‐ source ini;a;ves are huge, programmers are prolific, and companies are profitable. Inside the industry, there is li@le to no support, and nothing that could be characterized as a movement. Pathade is working to change that scenario, one solu;on at a ;me.
  • 3. Open Source is a framework for programmers to build so7ware itera;vely and collabora;vely with the understanding that their code will be shared. The resul;ng so7ware becomes the building blocks (Drupal and Linux are two examples) for new product offshoots that can be brought to market much more quickly and inexpensively. Par;cipants form communi;es around their efforts to support developers, collec;vely solve problems, and share updates.
  • 4. There was a ;me when open-­‐source prac;ces were frowned upon. In the past, says Pathade, even Fortune-­‐500 companies cau;oned customers against using so7ware that was built on open-­‐source code because they believed it to be a threat to their own proprietary offerings and because much of the early open-­‐source products were unstable and unsupported.
  • 5. That belief has largely disappeared. “There’s been a drama;c shi7 toward accep;ng open-­‐source so7ware. The no;on of hiding behind proprietary code is gone and an industry of open-­‐source service providers has emerged,” Pathade explains. As a result, there are hundreds of companies being built using open-­‐source code, including Dropbox, Salesforce, and Twi@er —all big names with millions of users and strong mone;za;on models.
  • 6. Despite the poten;al to drive the cost of event so7ware down and push the envelope on innova;on, the mee;ngs and trade show industry has been slow to embrace open-­‐source ini;a;ves. There is no open-­‐source community to create the building blocks, support development, or provide financial support. Event technology is s;ll dominated by legacy plaUorm providers in registra;on and event management, for example, with li@le incen;ve to reveal their code to third-­‐party developers.
  • 7. In lieu of a community to drive open source within the mee;ngs industry (event organizers aren’t leading the charge either), Pathade leverages the communi;es that have emerged outside the industry. Through his companies, he uses non-­‐event-­‐specific open-­‐source plaUorms, such as Drupal and Salesforce, to address event-­‐ industry challenges, including data integra;on across disparate legacy systems, web site op;miza;on, and most recently, trade show sales produc;vity.
  • 8. Pathade believes one huge opportunity that can be developed through open-­‐source strategies is in the data field. “The industry’s data is not perfectly organized. [Registra;on records, exhibitor profiles, and contact records] can be standardized so they can be used by mul;ple organiza;ons. Data can be contributed by groups and anonymized so that trends can be observed and shared with everyone. Open Government and Open City ini;a;ves are two examples of what is possible,” he explains.
  • 9. For any true benefits to be realized in the event industry, Pathade says, leading industry organiza;ons have to come together. “Founda;ons that are serious can put together a task force and sponsor some ac;vi;es, such as an IT internship in open-­‐source methodologies. Organiza;ons can donate employees’ ;me to work on projects,” he suggests. Un;l then, he will con;nue to evangelize open source and develop solu;ons with the tools that are available. He may be an army of one now, but every movement starts somewhere.