The document provides guidance and templates for planning a trade show. It includes sections on objectives, budgeting, timelines, checklists, and performance tracking. Slides can be edited to include details on the specific trade show such as name, location, objectives, budgets, timelines, staffing needs, and metrics for tracking leads and sales.

1. Your Company Name

2. Introduction
Competitors Participation
Trade Show Objectives
Trade Show Budgeting
Trade Show Timeline
Trade Show Planning Checklist
Performance Dashboard

3. Show Name
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Show Location
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audience’s attention.
Show Objectives
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audience’s attention.

4. Prior Year Anticipated
Booth Size
Booth Location
Key Products Displayed
Key Messages/ Promotions
Strengths/ Weaknesses
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5. Prior Year Anticipated
Booth Size
Booth Location
Key Products Displayed
Key Messages/ Promotions
Strengths/ Weaknesses
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6. ObjectivesTacticsFor
Accomplishing
Measurement
Techniques
Your Text Here
Your Text Here
Your Text Here
Gather New Prospects
• By Display Of Products
• Sharing Product USP
Conversion Rate Of Prospects
To Leads
Your Text Here
Your Text Here
Your Text Here
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7. Budget Item Pre – show Estimate Actual Cost Invoice Paid Date Variance
Space Rental
Booth space
Meeting room space
Deposits
Other
Subtotal $ $ $
Pre – show Estimate Actual Cost Invoice Paid Date Variance
On – Site Services
Audiovisual
Carpet Rental
Cleaning
Computer Equipment Rental
Custom Signage
Electrical
Floral Rental
Furniture Rental
Subtotal $ $ $
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8. Advertising
Customer
Hospitality
Direct Mail
Kiosk Space
Incentives/
Premiums
Literature
Mailing – list
Rental
Presentation
(Production
Costs)
Presenter/ Talent
Press Kits/
Materials
Press
Conference/
Reception
Sponsorships
Other
Subtotal $ $ $
Salaries
Staff Training
Special Attire
for booth
Staffers
Transportation
Hotel
Food/
Entertainment
Temporary
Personnel
Other
Subtotal $ $ $
Promotion Personnel Expenses
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9. Justification
Clearly list down the objectives
you wish to achieve from this
trade show
Expected ROI
What is the expectation from the
show in terms of Awareness, leads,
Opportunities etc.
Budget
Specify the estimated
budget for the show
Choose your show
Choose the location keeping in mind
the target audience, ROI & show
location’s value
12
months out
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10. Specific Objectives
Specify the main objectives you wish
to achieve from this trade show
Determine space
Requirements & Reserve
Take a judgement about the space your trade
show would require. In case you have attended
any similar show in the past and already have an
established target audience for the same, your
space requirement would be bigger
Create marketing Plan
to Reach Prospects
Have an apt marketing plan to convert your
prospects to leads:
› Pre-show Marketing- Plan how to invite
audience to visit your booth
› At-show Marketing- Enhance your presence in
the show
› Post-Show Marketing- Follow up with leads
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12-9
months out

11. Giveaways/ Swag
Offer giveaways to the audience. This
will help you to stand out and resonate
Sales Message
Create a sales message that will help
you capture the interest of the
audience and convert the audience
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9-6
months out

12. Staff Planning
What staff would you need for setup and
managing the booth. Mention about the
training sessions for the same
Technology
List down the various technological
support you would require to conduct
a successful trade show
6-3
months out
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13. 3-1
months out
Finalize Booth & Materials
Ensure all the setups are done and
all the necessary material is
available with you
Schedule Dinners & Meetings
List down all the important meetings which
have been setup with important targets-
prospects, partners, distributors,
customers etc
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14. Name: Show Date:
Booth Number:
Building Name :
Street Address:
City/ State/ Zip:
Installation Date:
Show Manager: Removal Date:
Phone Number:
Booth Size:
Obstructions:
Limitations:
Show Information
Booth Information
Booth Planning
Complete Data Completed Task
Contract singed & deposit paid for booth space
Contact exhibit house for plans & list of
Your text here
Order any special handing from show services
Stay Organized with this Detailed To - Do list
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15. 0.00
50.00
100.00
150.00
5-Mar 5-Mar2 5-Mar3
Leads By Date
0
10
20
30
40
50
6-Mar 5-Mar 7-Mar
Leads Per Hour
58
43
5748
52
47
Blank
Darren Holland
Derek SwezeyJhon Hasbrouck
Meless Carlsen
Shayna Metzner
Leads
Per Rep
88
61
59
51
40
40
ipad overview
Sample Video 2
Business Intel
Sample Video
Lead from White Paper
Sample Video 3
Most Viewed
Collateral
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

18. 0
10
20
30
40
50
60
70
0
20
40
60
80
100
120
140
160
Fy 01 Fy 02 Fy 03 Fy 04 Fy 05
Volume
Open
Low
High
Close
Inpercentage
Product 01 Product 02
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

19. 0
1
2
3
4
5
6
7
8
9
10
0
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100
FY '12 FY '13 FY '14 FY '15 FY '16 FY '17 FY '18 FY' 19
GrowthRate(%)
MarketSize(RMB100Million)
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Product 01
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Product 02
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Product 03
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

20. This slide is 100% editable. Adapt it
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Goals
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Vision
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Mission

21. Name Here
Designation
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Name Here
Designation
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Name Here
Designation
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Name Here
Designation
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22. This slide is 100% editable. Adapt it
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Target Audiences
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Preferred By Many
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audience’s attention.
Valued Clients

23. This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
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it to your needs and capture your
audience's attention.
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it to your needs and capture your
audience's attention.
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it to your needs and capture your
audience's attention.
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audience's attention.
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24. %50
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%95
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%75
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25. 40%
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2017
60%
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2018

26. 25%
0%
50%
100%
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Low
50%
0%
50%
100%
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Medium
75%
0%
50%
100%
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High

27. Motivation Is
Man Your
Dreams Put On
Work Clothes.
Benjamin
Franklin

28. Canada
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Russia
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Australia
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Brazil
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29. 01
02
03
04
05
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30. Address:
# street number, city, state
Contact Numbers:
0123456789
Email Address:
emailaddress123@gmail.com