The document provides information about planning and organizing participation in a trade exhibition. It includes slides on introducing the trade show, assessing competitor participation, setting objectives and how to measure them, creating a budget, establishing a timeline, and developing a planning checklist. Performance metrics and additional content slides are also included for a trade show presentation.

1. Trade
Exhibition
Your Company Name

2. Content
Introduction
Competitors Participation
Trade Show Objectives
Trade Show Budgeting
Trade Show Timeline
Trade Show Planning Checklist
Performance Dashboard
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3. Introduction
Show Name
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Show Location
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Show Objectives
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3

4. Competitors Participation
Company 01 Prior Year Anticipated
Booth Size Text Here Text Here
Booth Location Text Here Text Here
Key Products Displayed Text Here Text Here
Key Messages/ Promotions Text Here Text Here
Strengths/ Weaknesses Text Here Text Here
4
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5. Competitors Participation
Company 02 Prior Year Anticipated
Booth Size Text Here Text Here
Booth Location Text Here Text Here
Key Products Displayed Text Here Text Here
Key Messages/ Promotions Text Here Text Here
Strengths/ Weaknesses Text Here Text Here
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5

6. Trade Show Objectives
Objectives Tactics For Accomplishing Measurement Techniques
 Gather New Prospects
 By Display Of Products
 Sharing Product USP
 Conversion Rate Of Prospects
To Leads
Your Text Here Your Text Here Your Text Here
Your Text Here
Your Text Here
Your Text Here
6
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7. Trade Show Budgeting
Budget Item Pre – show Estimate Actual Cost Invoice Paid Date Variance
Space Rental Text Here Text Here Text Here Text Here
Booth space Text Here Text Here Text Here Text Here
Meeting room space Text Here Text Here Text Here Text Here
Deposits Text Here Text Here Text Here Text Here
Other Text Here Text Here Text Here Text Here
Subtotal $ $ $
Pre – show Estimate Actual Cost Invoice Paid Date Variance
On – Site Services Text Here Text Here Text Here Text Here
Audiovisual Text Here Text Here Text Here Text Here
Carpet Rental Text Here Text Here Text Here Text Here
Cleaning Text Here Text Here Text Here Text Here
Computer Equipment Rental Text Here Text Here Text Here Text Here
Custom Signage Text Here Text Here Text Here Text Here
Electrical Text Here Text Here Text Here Text Here
Floral Rental Text Here Text Here Text Here Text Here
Furniture Rental Text Here Text Here Text Here Text Here
Subtotal $ $ $
7
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8. Trade Show Budgeting
Promotion
Advertising
Customer Hospitality
Direct Mail
Kiosk Space
Incentives/ Premiums
Literature
Mailing – List Rental
Presentation (Production Costs)
Presenter/ Talent
Press Kits/ Materials
Press Conference/ Reception
Sponsorships
Other
Subtotal $ $ $
Personnel Expenses
Salaries
Staff Training
Special Attire for booth
Staffers
Transportation
Hotel
Food/ Entertainment
Temporary Personnel
Other
Subtotal $ $ $
8
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9. Trade Show Timeline
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Choose your show
Choose the location keeping in
mind the target audience, ROI &
show location’s value
Justification
Clearly list down the objectives
you wish to achieve from this
trade show
Expected ROI
What is the expectation from the
show in terms of Awareness,
leads, Opportunities etc.
Budget
Specify the estimated
budget for the show
12
months out
9

10. Trade Show Timeline (contd..)
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10
Specific Objectives
Specify the main objectives you
wish to achieve from this trade
show
Determine Space
Requirements & Reserve
Take a judgement about the space your trade
show would require. In case you have attended
any similar show in the past and already have an
established target audience for the same, your
space requirement would be bigger
Create Marketing Plan To
Reach Prospects
• Have an apt marketing plan to convert your prospects to leads:
• Pre-show Marketing- Plan how to invite audience to visit your booth
• At-show Marketing- Enhance your presence in the show
• Post-Show Marketing- Follow up with leads
12-9
months out

11. Trade Show Timeline (contd..)
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Offer giveaways to the audience. This
will help you to stand out and
resonate
Giveaways/ Swag
Create a sales message that will help
you capture the interest of the audience
and convert the audience
Sales Message
11
9-6
months out

12. Trade Show Timeline (contd..)
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List down the various technological
support you would require to conduct
a successful trade show
Technology
What staff would you need for setup and
managing the booth. Mention about the
training sessions for the same
Staff Planning
12
6-3
months out

13. Trade Show Timeline (contd..)
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List down all the important meetings which have
been setup with important targets- prospects,
partners, distributors, customers etc.
Schedule Dinners & Meetings
Ensure all the setups are done and all
the necessary material is available with
you
Finalize Booth & Materials
13
3-1
months out

14. Trade Show Planning Checklist
Show Information Text Here
Name: Show Date: Text Here
Booth Number: Text Here Text Here
Building Name : Text Here Text Here
Street Address: Text Here Text Here
City/ State/ Zip: Text Here Text Here
Installation Date: Text Here Text Here
Show Manager: Removal Date: Text Here
Phone Number: Text Here Text Here
Booth Information Text Here Text Here
Booth Information Text Here
Booth Size: Text Here Text Here
Obstructions: Text Here Text Here
Limitations: Text Here Text Here
Booth Planning
Complete Data Completed Task
Text Here Text Here Contract singed & deposit paid for booth space
Text Here Text Here Contact exhibit house for plans & list of
Text Here Text Here Order any special handing from show services
Stay Organized With This Detailed To - Do List
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15. Performance Dashboard
15
57
44
5647
51
48
Blank
Darren Holland
Derek SwezeyJhon Hasbrouck
Meless Carlsen
Shayna Metzner
Leads
Per Rep
87
62
58
52
41
38
Ipad Overview
Sample Video 2
Business Intel
Sample Video
Lead From White
Paper
Sample Video 3
Most Viewed
Collateral
0
10
20
30
40
50
6-Mar 5-Mar 7-Mar
Leads Per Hour
0.00
50.00
100.00
150.00
5-Mar 5-Mar2 5-Mar3
Leads By Date
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16. Trade Exhibition Icon Slide
9 - 6
12 - 9
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17. Additional
Slides
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18. Donut Pie Chart
20%
08%
15%
26%
18%
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Product01
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Product02
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Product03
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Product04
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Product05
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19. Stacked Area-Clustered Column
19
0
1
2
3
4
5
6
7
8
9
10
FY01 FY02 FY03 FY04
Inpercentage
Product01 Product02 Product03
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

20. Vision
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Value
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Mission
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Our Mission
20

21. Our Best Team
JohnSmith
AnitaDoe
TomasCross
RitaSmith
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General Manager
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Manager
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Leader
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CEO
21

22. About Us
Target
Audiences
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Preferred by
Many
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Values
Client
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23. Our Goal
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Text Here01
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Text Here02
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Text Here04
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Text Here03
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24. Financial
15,000
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Minimum
20,000
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Medium
25,000
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Maximum
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25. Dashboard
30% 50% 90%
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Low
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Medium
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High
Low
Medium
High
0
100
50
Low
Medium
High
0
100
50
Low
Medium
High
0
100
50
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26. Quotes …Benjamin Franklin
An investment in
knowledge pays the
best interest.
Opportunity is missed by
most people because it
dresses in overalls and
looks like work.
You have to maintain a
culture of transformation
and stay true to your
values.
…Thomas Edison …Jeff Weiner
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27. Comparison
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Female
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Male
80% 60%
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28. Location
Canada Russia
Australia
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Brazil
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29. 29
Magnifying
Glass
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01
02
03
04

30. Address:
# street number, city, state
Email Address:
emailaddress123@gmail.com
Contact Numbers:
0123456789
You
Thank
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