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TRASCENDA - NETSENSER - INVESTOR PITCH
Netsenser is a consultancy and technology services company specializing in analytics for political campaigns and government administration, differentiating social media monitoring from engagement. The firm addresses the market need for consolidated analytics tools in political contexts, focusing on big data solutions for digital mobilization. They currently seek capital and expertise to further develop their innovative monitoring platform targeting political communication strategies.
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TRASCENDA - NETSENSER - INVESTOR PITCH
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- 4. 01. Introduction. Too oftenpeople think “social media monitoring” and “social media engagement” are the same thing, or at least should be done by the same person. They should be treated as two separate tasks. Monitoring consists of: • Surveying the social media landscape • Analyzing the data • Reporting the results back to the campaign Steve Kleine : E-Politics Consultant
- 5. 02. Project Definition. ProjectName: Netsenser Analytics Description: Internet and Social Networks Analytics focused on Political Campaigns and Social Government Administration. Concept: Big Data Internet Analytics
- 6. 03 Market Need. .Whereis the pain? Political campaigns like any social movilization is now attached to digital media. Who is truly watching? Market Problem: There is a lot of information on the web and a lot of analytics tools focused on corporate marketing. No consolidated solution for political campaigns + government social management. How will Netsenser solve it? • Big Data recording, categorization and analysis. • Benchmark and Track
- 7. 04. Mission “Listen, record,analyze, track and react to any single mention on the web.” Provide politicians, political parties, and government administration with a consolidated tool to monitor, analysis and track any personal or social movilization in order to provide: +Solution +Security +Response
- 8. 05. Potential Market Inthe US For political advertising, TV is the main medium—approximately $7.3 billion dollars for broadcast TV, cable and radio versus $159 million for online, according to Borrell Associates. Research firm IDC in Jan 2013 extrapolated that big data market that will grow revenue at 31.7 percent a year until it hits the $23.8 billion mark in 2016. IDC estimates that the worldwide spending on business intelligence tools alone, a subset of the overall business analytics software market, was $12.9 billion in 2012. Only in Mexico there were Internet 31.02 million users + 91.363 million mobile phones (2009)
- 9. 05. Potential Market Needmore? How much would governments pay to monitor their locations for all the following?
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- 11. 07. Current andFuture Tasks Current Progress: • Proof of Concept Progress Mention search and aggregator 90% Social Network benchmarking Social Network account classification 70% Sentiment Analysis 40% Next Steps: • Milestones for Beta Release (Feb 2014) Automatic Social Risk Agenda Social conversation monitor Social Network account login for action Service Desk Integration Frontend design
- 12. 09. Team Alfredo PiñaCedillo – Seasoned serial-entrepreneur with an exit case selling to a Canadian public company and other current developing projects.
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- 14. 11. Current Needs • • Capital ConceptValidation • • • • Developers Political Analysis Advisor Risk Analysis Advisor Social Analysis Advisor
- 16. Netsenser Panel de Búsquedas en Internet Búsqueda en: RedesSociales, Blogs, Noticias, etc.
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- 19. Filtro Manual Filtro a Panel de Favoritos Filtrado manual para agregara panel de Favoritos y envío por email de cada nota para acciones correctivas
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