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1. Big Data
Characteristics
And Process
Your Company Name

2. Agenda
01.
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Agenda
2

3. WHAT IS
BIG DATA
Big data is characterized by large volumes of
different types of data (e.g. Social, web, transaction,
etc.) That builds very quickly.
It exceeds the reach of commonly used hardware
environments and software tools to capture, manage
and process in a timely manner for its users.
3

4. Big Data Facts-How Big is Big Data
More than
100 MILLION
New emails are generated
Walmart processes almost
15,000
Transactions
Sprint processes more than
300,000
Phone calls
72 HOURS
of new video are uploaded to
you tube
Twitter users send out
285,000
Tweets
Individuals and organizations launch
576
New websites
Google processes more than
2 MILLION
Search queries
Facebook processes almost
350GB
of data
01
05
02
06
0307
04
08
4

5. How Big is Big Data
Number of emails
sent every second
2.9 Million
Data consumed by
households each day
375 Megabytes
Video upload to YouTube
every minute
20 Hours
Data per day
processed by Google
24 Petabytes
Tweets per day
50 Million
Total minutes spent on
Facebook each month
700 Billion
Data sent and received
by mobile internet users
1.3 Exabytes
Products ordered
on amazon per
second
72.9 Items
5

6. Big Data Market Forecast
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2017
2018
2019
2020
2021
6

7. Sources of Big Data
Images & Media
Sensors
HtmlEmail
Social NetworkLocations
Click StreamDatabase
7

8. Data about our environment
(weather, traffic, census) and
archived documents, forms or
records
Historical
Digital material
created by social
media (text, photos,
videos, tweets)
Social
Data generated by
computers and machines
generally without human
intervention
Machine
Media and
communication outlets
(articles, podcasts,
audio, video, blogs)
Media
Sources of Big Data
8

9. Volume
• Terabytes
• Records
• Transactions
• Tables, files
Velocity
• Structured
• Unstructured
• Semi structured
• All the above
Variety
• Batch
• Near Time
• Semi structured
• Streams
3 Vs of
Big Data
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10. 5 Vs of Big Data
Volume
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Velocity
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Variety
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Veracity
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Value
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10

11. Small Data Vs Big Data
11
SMALL DATA BIG DATA
• Low volumes
• Batch velocities
• Structured varieties
• Into petabyte volumes
• Real-time velocities
• Multistructured varieties

12. Objective of Big Data
Combining
multiple data
sources
Analyzing
customer
behavior
Improving
customer
service
Generate
additional
revenue
Be more
responsive to
the market
12

13. Big Data Technologies
Crowd sourcing
Data fusion
Data integration
Machine learningSimulation
Genetic algorithm
Natural language
processing
Signal processing
Time series Big Data
Technologies
13

14. Big Data
Workflow
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Actionable intelligence
Big Data
Email
Click
Stream
Html
Social
Location
Database
Sensor
Data
Images
14

15. Four Phases of Big Data
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Deposit
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Discover
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Design
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Decide
15

16. Forms/Type of Big Data
Unstructured
Data that does not reside in
fixed locations generally
refers to free-form text, which
is ubiquitous.
Databases
Data warehouses
Enterprise systems
Structured
Data that resides in
fixed fields within a
record or file.
Analog data
GPS tracking information
Audio/ video streams
Semi-Structured
Between the tow forms where
“tags” or “structure” are
associated or embedded within
unstructured data.
XML
E- Mail
EDI
16

17. Data Analytics Process
Data
Analytics
Process
Data
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Insight
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Decision
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Info
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17

18. Impact of Big Data
Sports predictions
Big data was used in 2012 to famously predict the US would win 108 medals
in the summer Olympics. They won 104.
Easier commutes
Big data streamlines traffic, using data from GPS systems. Traffic lights now
react to traffic conditions, weather & accidents.
Smartphones
Smartphone users utilize big data when asking for directions & verbally
asking their phone questions.
Personalized advertising
Big data is used to recommend purchases & personalized ads more
relevant.
Presidential campaigns
Statistician Nate silver used big data to predict the outcome of the 2012
presidential election.
Advanced healthcare
Big data is used to predict where outbreaks of potentially epidemic viruses
will occur.
HowIsBigData?
18

19. Impact of Big Data
Healthcare Science Security Business
• It allow us to find new
cures and better
understand and predict
disease patterns.
• This leads to saving
more lives.
• It creates new
possibilities and ways to
conduct research which
would otherwise be
impossible, helping us to
make new discoveries.
• Police forces use big
data tools to predict
criminal activities,
conduct
investigations and
ultimately to catch
criminals faster.
• It helps us to
improve and
optimize the ways
we do business
by making data-
driven decisions.
19

20. Benefits of Big Data
50%
Better business
decision making
70%
Improved customer
experience and
engagement
90%
Achieved
financial savings
30%
Increased
efficiency
20

21. Future of Big Data
• 85% of fortune 500
companies are ill
prepared to exploit
big data.
• By 2015, 4.4 million
IT jobs globally will
be created to support
Big Data, generating
1.9 million IT jobs in
the United States.
• The digital universe
is doubling every 2
years, and will reach
40,000 exabytes (40
trillion gigabytes) by
2020.
• Fewer than 1 in 5
business report being
exactly where they
want to be in
managing and using
data.
21

22. Big Data Opportunities and Challenges
22
50% of companies looking
for skills in advanced analytics/
predictive analytics in the next
12 months.
50%
90% of companies do
not have a stated business
intelligence/ analytics strategy.
90%
70% of it and business
executives are not familiar
with the phrase “big data”.
70%

23. Big Data Opportunities and Challenges
23
• Lack of sufficiently skilled IT
staff & cost of technology
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• Managing data quality
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• Data integration
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24. Big Data Characteristics Icons Set
24

25. Additional
Slides

26. Our Mission
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27. Meet Our Team
Accountant
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Angie Kwan
Director
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John Smith
CEO
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Jessica White
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28. About
Us
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29. Our Goal
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30. Comparison
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80%
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60%
VS
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31. Financial
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PURCHASE
$10
MONTHLY
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$99
MONTHLY
PURCHASE
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$49
MONTHLY
PURCHASE
31

32. - THOMAS EDISON
Quotes
“The value of an
IDEA LIES IN the
using of it.”
32

33. Dashboard
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30%
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34. Location
The United States
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01
Asia-Pacific
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03
Middle East & Africa
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02
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35. Timeline
01
02
03
04
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2014
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2016
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2015
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2017
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36. Post It
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37. NEWS PAPER
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News Paper
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38. Puzzle
01
0203
04
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39. Target
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02
03
04
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40. Circular
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41. Venn
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0203
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42. Mind Map
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01
02
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04
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43. Matrix
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Stars
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Cash Cows
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Dogs
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Question Marks
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44. 44
Lego
01 02 03 04 05
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45. Silhouettes
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02
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46. SWOT
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S
O
W
T
46

47. Angie Kwan
Accountant
Jessica White
CEO
John Smith
Director
Ana Grande
Marketer
Hierarchy
47

48. Generate
Idea
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49. Magnifying
Glass
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50. 50
4
6
8
10
0
2
4
6
8
10
12
2017 2018 2019 2020
Bar
Graph
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51. Funnel
51
01
02
03
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52. Contact
Us
Address
# street number, city, state
Contact Numbers:
0123456789
Email Address:
emailaddress123@gamail.com
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53. 53
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