This document outlines an online promotion strategy for Toyota targeting three key customer groups: students, business professionals, and racing car enthusiasts. It recommends developing customized themes, content, and social media approaches for each group. Key goals are to appeal to college students, rebuild Toyota's image, and profit from its new hybrid racing car. The proposed strategy includes search engine optimization, social media campaigns, news releases, and advertising on Google platforms tailored for each customer niche. Success will be measured through analytics, monitoring tools, and actual profit increases. The budget allocates most funds to targeting students, with ads peaking at the start of semesters.