SlideShare a Scribd company logo
Toyota
Online Promotion
Customer
 Customer  Business man
 Students (new trend)


Biggest markets distribution
 Hawaii
 Texas
   Washington


(from google insight for search)
Challenges
 Reputation damage
 Customer groups diversity
 Promotion of new hybrid race car

Goals
 Appeal   to collage customers
 Rebuild the image
 Profiting from racing car
Theme for client

STUDENTS:"Moving Forward"




BUISNESS MEN: “change for the better”
(Kaizen)

RACING CAR BUYERS: “On the way”
SEO
 Search engine analysis
(what the different customers want?)
 Build keywords and contents appealing
(targeting for different customers)

Students: stylish and trendy with encouragement
Business man: smart and economic
Racing car buyers: special lifestyle with expert tone


  Sites and landing page optimization
(incentives to encourage exploring)
Social media

  Blog, YouTube
 (1.Creating things interesting for students
  2. practical for business man
  3. professional for racing car buyers )

 Most popular: Toyota ads
          racing video president of Toyota
  Facebook, Google Plus, Twitter, Lin
( different niches and styles)
Facebook: communicating with students actively
LinkedIn: building relationship with businessman




   News release (philanthropy for image)
Ads Campaign
 Ad     words, Google tools

1) For students (competitive price)
2) Business man (smart look)
3) Racing car (new style with new features)
metrics of success
Google tools
(analytics, conversion tracking)

Monitoring tools
(hootsuite, google alerts)
More clicks and positive discussion

Real profit increase
Buget
Every ad: $ 0.50 per day based on max $1.53
CPC.

50% Ads for students
Expecting peaks on the beginning of
semesters

20%   for business man

30%   for racing car (profiting peaks on the new
styles appear)

More Related Content

Viewers also liked

Toyota Power Point Presentation
Toyota Power Point PresentationToyota Power Point Presentation
Toyota Power Point Presentation
laumar86
 
Presentation on toyota motors[1]
Presentation on toyota motors[1]Presentation on toyota motors[1]
Presentation on toyota motors[1]
23sakshi
 
Toyota strategy
Toyota strategyToyota strategy
Toyota strategy
Ajit Kumar
 
Strategic management toyota case study
Strategic management  toyota case studyStrategic management  toyota case study
Strategic management toyota case study
Ario Ardianto
 
Toyota motors
Toyota motorsToyota motors
Toyota motors
Time Rahul
 
Nestle ppt
Nestle pptNestle ppt
Nestle ppt
patricia
 
Toyota company
Toyota companyToyota company
Toyota company
NailaJahan
 
Marketing Strategies & Plans of Toyota
Marketing Strategies & Plans of ToyotaMarketing Strategies & Plans of Toyota
Marketing Strategies & Plans of Toyota
Jiten Menghani
 

Viewers also liked (8)

Toyota Power Point Presentation
Toyota Power Point PresentationToyota Power Point Presentation
Toyota Power Point Presentation
 
Presentation on toyota motors[1]
Presentation on toyota motors[1]Presentation on toyota motors[1]
Presentation on toyota motors[1]
 
Toyota strategy
Toyota strategyToyota strategy
Toyota strategy
 
Strategic management toyota case study
Strategic management  toyota case studyStrategic management  toyota case study
Strategic management toyota case study
 
Toyota motors
Toyota motorsToyota motors
Toyota motors
 
Nestle ppt
Nestle pptNestle ppt
Nestle ppt
 
Toyota company
Toyota companyToyota company
Toyota company
 
Marketing Strategies & Plans of Toyota
Marketing Strategies & Plans of ToyotaMarketing Strategies & Plans of Toyota
Marketing Strategies & Plans of Toyota
 

Similar to Toyota presentation

Toyota
ToyotaToyota
Toyota
Shel Tian
 
SEO Strategies for Specialty Merchants
SEO Strategies for Specialty MerchantsSEO Strategies for Specialty Merchants
SEO Strategies for Specialty Merchants
Richard Chavez
 
AdWords Research, Segmentation, Targeting, Strategies
AdWords Research, Segmentation, Targeting, StrategiesAdWords Research, Segmentation, Targeting, Strategies
AdWords Research, Segmentation, Targeting, Strategies
Elias Dabbas
 
Syllubus
SyllubusSyllubus
Syllubus
Pranathi123
 
Educational sites and types of
Educational sites and types ofEducational sites and types of
Educational sites and types of
Mohit Kumar
 
Atlas - How to Build Great Community Brands
Atlas - How to Build Great Community BrandsAtlas - How to Build Great Community Brands
Atlas - How to Build Great Community Brands
Atlas Integrated
 
Technosiss Web & IT solutions- Online Markting Company - Seo & smo activity
Technosiss Web & IT solutions- Online Markting Company - Seo & smo  activityTechnosiss Web & IT solutions- Online Markting Company - Seo & smo  activity
Technosiss Web & IT solutions- Online Markting Company - Seo & smo activity
getmaurya
 
Lexus imparting-value-to-luxury-and-luxury-to-value-1203351732435218-3
Lexus imparting-value-to-luxury-and-luxury-to-value-1203351732435218-3Lexus imparting-value-to-luxury-and-luxury-to-value-1203351732435218-3
Lexus imparting-value-to-luxury-and-luxury-to-value-1203351732435218-3
Dream Ocean Retail LLP Pvt.
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
ITArtificer
 
Dm(digital marketing) ppt
Dm(digital marketing) pptDm(digital marketing) ppt
Dm(digital marketing) ppt
naman dadhich
 
Online taxi services ppt by SHARAD/MUKUL/PRATEEK
Online taxi services ppt by SHARAD/MUKUL/PRATEEKOnline taxi services ppt by SHARAD/MUKUL/PRATEEK
Online taxi services ppt by SHARAD/MUKUL/PRATEEK
J Prateek Kundu
 
LinkedIn
LinkedInLinkedIn
LinkedIn
LindsayMichele
 
Linked in
Linked inLinked in
Linked in
LindsayMichele
 
How to create a successful online campaign
How to create a successful online campaignHow to create a successful online campaign
How to create a successful online campaign
Eslam M. Ayad
 
(17) digital marketing overview ppt ah authors
(17) digital marketing overview  ppt ah authors(17) digital marketing overview  ppt ah authors
(17) digital marketing overview ppt ah authors
HariharanAmutha1
 
Advance Digital Marketing Training
Advance Digital Marketing TrainingAdvance Digital Marketing Training
Advance Digital Marketing Training
Aditya Kaushik
 
SEO, PPC & Analytics: How to Drive Traffic to Your Website and Measure Results
SEO, PPC & Analytics: How to Drive Traffic to Your Website and Measure ResultsSEO, PPC & Analytics: How to Drive Traffic to Your Website and Measure Results
SEO, PPC & Analytics: How to Drive Traffic to Your Website and Measure Results
Hall_
 
The basics of social media advertising
The basics of social media advertisingThe basics of social media advertising
The basics of social media advertising
Anna Agishtein
 
The basics of social media advertising 3(2)
The basics of social media advertising 3(2)The basics of social media advertising 3(2)
The basics of social media advertising 3(2)
Anna Agishtein
 
website presentation
website presentationwebsite presentation
website presentation
ChunYinTo
 

Similar to Toyota presentation (20)

Toyota
ToyotaToyota
Toyota
 
SEO Strategies for Specialty Merchants
SEO Strategies for Specialty MerchantsSEO Strategies for Specialty Merchants
SEO Strategies for Specialty Merchants
 
AdWords Research, Segmentation, Targeting, Strategies
AdWords Research, Segmentation, Targeting, StrategiesAdWords Research, Segmentation, Targeting, Strategies
AdWords Research, Segmentation, Targeting, Strategies
 
Syllubus
SyllubusSyllubus
Syllubus
 
Educational sites and types of
Educational sites and types ofEducational sites and types of
Educational sites and types of
 
Atlas - How to Build Great Community Brands
Atlas - How to Build Great Community BrandsAtlas - How to Build Great Community Brands
Atlas - How to Build Great Community Brands
 
Technosiss Web & IT solutions- Online Markting Company - Seo & smo activity
Technosiss Web & IT solutions- Online Markting Company - Seo & smo  activityTechnosiss Web & IT solutions- Online Markting Company - Seo & smo  activity
Technosiss Web & IT solutions- Online Markting Company - Seo & smo activity
 
Lexus imparting-value-to-luxury-and-luxury-to-value-1203351732435218-3
Lexus imparting-value-to-luxury-and-luxury-to-value-1203351732435218-3Lexus imparting-value-to-luxury-and-luxury-to-value-1203351732435218-3
Lexus imparting-value-to-luxury-and-luxury-to-value-1203351732435218-3
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
 
Dm(digital marketing) ppt
Dm(digital marketing) pptDm(digital marketing) ppt
Dm(digital marketing) ppt
 
Online taxi services ppt by SHARAD/MUKUL/PRATEEK
Online taxi services ppt by SHARAD/MUKUL/PRATEEKOnline taxi services ppt by SHARAD/MUKUL/PRATEEK
Online taxi services ppt by SHARAD/MUKUL/PRATEEK
 
LinkedIn
LinkedInLinkedIn
LinkedIn
 
Linked in
Linked inLinked in
Linked in
 
How to create a successful online campaign
How to create a successful online campaignHow to create a successful online campaign
How to create a successful online campaign
 
(17) digital marketing overview ppt ah authors
(17) digital marketing overview  ppt ah authors(17) digital marketing overview  ppt ah authors
(17) digital marketing overview ppt ah authors
 
Advance Digital Marketing Training
Advance Digital Marketing TrainingAdvance Digital Marketing Training
Advance Digital Marketing Training
 
SEO, PPC & Analytics: How to Drive Traffic to Your Website and Measure Results
SEO, PPC & Analytics: How to Drive Traffic to Your Website and Measure ResultsSEO, PPC & Analytics: How to Drive Traffic to Your Website and Measure Results
SEO, PPC & Analytics: How to Drive Traffic to Your Website and Measure Results
 
The basics of social media advertising
The basics of social media advertisingThe basics of social media advertising
The basics of social media advertising
 
The basics of social media advertising 3(2)
The basics of social media advertising 3(2)The basics of social media advertising 3(2)
The basics of social media advertising 3(2)
 
website presentation
website presentationwebsite presentation
website presentation
 

Recently uploaded

Hindi varnamala | hindi alphabet PPT.pdf
Hindi varnamala | hindi alphabet PPT.pdfHindi varnamala | hindi alphabet PPT.pdf
Hindi varnamala | hindi alphabet PPT.pdf
Dr. Mulla Adam Ali
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
Nguyen Thanh Tu Collection
 
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem studentsRHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
Himanshu Rai
 
BBR 2024 Summer Sessions Interview Training
BBR  2024 Summer Sessions Interview TrainingBBR  2024 Summer Sessions Interview Training
BBR 2024 Summer Sessions Interview Training
Katrina Pritchard
 
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama UniversityNatural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Akanksha trivedi rama nursing college kanpur.
 
Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdfLiberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
WaniBasim
 
How to deliver Powerpoint Presentations.pptx
How to deliver Powerpoint  Presentations.pptxHow to deliver Powerpoint  Presentations.pptx
How to deliver Powerpoint Presentations.pptx
HajraNaeem15
 
A Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdfA Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdf
Jean Carlos Nunes Paixão
 
How to Make a Field Mandatory in Odoo 17
How to Make a Field Mandatory in Odoo 17How to Make a Field Mandatory in Odoo 17
How to Make a Field Mandatory in Odoo 17
Celine George
 
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
PECB
 
Walmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdfWalmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdf
TechSoup
 
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptxPrésentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
siemaillard
 
PIMS Job Advertisement 2024.pdf Islamabad
PIMS Job Advertisement 2024.pdf IslamabadPIMS Job Advertisement 2024.pdf Islamabad
PIMS Job Advertisement 2024.pdf Islamabad
AyyanKhan40
 
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptxC1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
mulvey2
 
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
National Information Standards Organization (NISO)
 
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptxChapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Mohd Adib Abd Muin, Senior Lecturer at Universiti Utara Malaysia
 
Leveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit InnovationLeveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit Innovation
TechSoup
 
How to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold MethodHow to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold Method
Celine George
 
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective UpskillingYour Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Excellence Foundation for South Sudan
 
The basics of sentences session 6pptx.pptx
The basics of sentences session 6pptx.pptxThe basics of sentences session 6pptx.pptx
The basics of sentences session 6pptx.pptx
heathfieldcps1
 

Recently uploaded (20)

Hindi varnamala | hindi alphabet PPT.pdf
Hindi varnamala | hindi alphabet PPT.pdfHindi varnamala | hindi alphabet PPT.pdf
Hindi varnamala | hindi alphabet PPT.pdf
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
 
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem studentsRHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
 
BBR 2024 Summer Sessions Interview Training
BBR  2024 Summer Sessions Interview TrainingBBR  2024 Summer Sessions Interview Training
BBR 2024 Summer Sessions Interview Training
 
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama UniversityNatural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
 
Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdfLiberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
 
How to deliver Powerpoint Presentations.pptx
How to deliver Powerpoint  Presentations.pptxHow to deliver Powerpoint  Presentations.pptx
How to deliver Powerpoint Presentations.pptx
 
A Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdfA Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdf
 
How to Make a Field Mandatory in Odoo 17
How to Make a Field Mandatory in Odoo 17How to Make a Field Mandatory in Odoo 17
How to Make a Field Mandatory in Odoo 17
 
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
 
Walmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdfWalmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdf
 
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptxPrésentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
 
PIMS Job Advertisement 2024.pdf Islamabad
PIMS Job Advertisement 2024.pdf IslamabadPIMS Job Advertisement 2024.pdf Islamabad
PIMS Job Advertisement 2024.pdf Islamabad
 
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptxC1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
 
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
 
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptxChapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
 
Leveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit InnovationLeveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit Innovation
 
How to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold MethodHow to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold Method
 
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective UpskillingYour Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
 
The basics of sentences session 6pptx.pptx
The basics of sentences session 6pptx.pptxThe basics of sentences session 6pptx.pptx
The basics of sentences session 6pptx.pptx
 

Toyota presentation

  • 2. Customer  Customer Business man  Students (new trend) Biggest markets distribution  Hawaii  Texas  Washington (from google insight for search)
  • 3. Challenges  Reputation damage  Customer groups diversity  Promotion of new hybrid race car Goals  Appeal to collage customers  Rebuild the image  Profiting from racing car
  • 4. Theme for client STUDENTS:"Moving Forward" BUISNESS MEN: “change for the better” (Kaizen) RACING CAR BUYERS: “On the way”
  • 5. SEO  Search engine analysis (what the different customers want?)  Build keywords and contents appealing (targeting for different customers) Students: stylish and trendy with encouragement Business man: smart and economic Racing car buyers: special lifestyle with expert tone  Sites and landing page optimization (incentives to encourage exploring)
  • 6. Social media  Blog, YouTube (1.Creating things interesting for students 2. practical for business man 3. professional for racing car buyers ) Most popular: Toyota ads racing video president of Toyota
  • 7.  Facebook, Google Plus, Twitter, Lin ( different niches and styles) Facebook: communicating with students actively LinkedIn: building relationship with businessman  News release (philanthropy for image)
  • 8. Ads Campaign  Ad words, Google tools 1) For students (competitive price) 2) Business man (smart look) 3) Racing car (new style with new features)
  • 9. metrics of success Google tools (analytics, conversion tracking) Monitoring tools (hootsuite, google alerts) More clicks and positive discussion Real profit increase
  • 10. Buget Every ad: $ 0.50 per day based on max $1.53 CPC. 50% Ads for students Expecting peaks on the beginning of semesters 20% for business man 30% for racing car (profiting peaks on the new styles appear)