This document provides an overview and competitive analysis of Michael Kors and its social media presence. It analyzes Michael Kors' website and Pinterest account, as well as two competitors' websites and Pinterest accounts. Key opportunities for Michael Kors are identified, such as redesigning its website and improving consistency across social platforms. A social media marketing plan is proposed to target trendy up-and-comers through a #KORSNATION campaign on Instagram that allows buying, selling, and trading of pre-owned Michael Kors merchandise. The plan's objectives and timeline are outlined.
Michael Kors - Sustaining Growth in a Slowing Luxury MarketJonas Olsson
I am a MBA student at San Francisco State University and this presentation show cases my team's marketing strategy for returning Michael Kors to growth.
Retail Management project choosing a selected store of our choice and analysing it in order to propose new ideas to better it so that it can compete alongside it's competitors
Michael Kors - Sustaining Growth in a Slowing Luxury MarketJonas Olsson
I am a MBA student at San Francisco State University and this presentation show cases my team's marketing strategy for returning Michael Kors to growth.
Retail Management project choosing a selected store of our choice and analysing it in order to propose new ideas to better it so that it can compete alongside it's competitors
Created a media plan for my Journalism 324 (Media Planning) class with three other students as out final senior project.
Aspects of the media plan included a competitive analysis, target market analysis, brand platform, geographic market analysis, and media buys.
A Marketing Research Proposal for Michael Kors (March 2016)Ashley Peterson
This Marketing Research Proposal was developed for IMC 611 - Marketing Research & Analysis at West Virginia University.
The research proposal was developed to bring Michael Kors a greater understanding of its core customer’s way of thinking to drive future brand strategies focused on rebuilding loyalty and, in turn, driving sales to back to where they used to be prior to MK and similar brands becoming more widely available to the masses and losing their "cool factor".
Benchmarked the brand's social media performance against MAC Cosmetics by utilizing Radian6 and supporting listening tools (Hootsuite, Social Mention, Google Blog Search...) to conduct data mining and content analysis
A Case Study my partner and I did for Advertising Problems 4040 and LSU. We did a IMC plan along with a new campaign for Red Bull with a $100,000,000 budget.
Integrated Marketing Communication - Adidas Viren Lathiya
Integrated Marketing Communication tools of Adidas. This Presentation Includes:-
1) Tools Of I.M.C
2) Channels
3) Marketing Mix Strategies
4) Competitive Advantage
5) B.C.G Matrix
6) Competitive Strategies
Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level, Integrated Marketing Communications, or IMC, as we'll call it, means integrating all the promotional tools, so that they work together in harmony.
For my Introduction to Strategic Communications course, my teammates and I were asked to create a marketing campaign that boosted Mary Kay's sales, social media following and number of consultants.
The beauty company Glossier has gained enormous popularity among millennials and Gen-Z since its launch in October 2014. Glossier celebrates the idea of real beauty in real life, providing its customers with customized affordable luxury beauty products. As a tech-savvy company, Glossier understands the power of social media in terms of product sales and promotion. The company also aims to lay foundation for a beauty movement of real women and real beauty. The recently launched Body Hero campaign is a great example reflecting Glossier’s mission.The global cosmetics industry is led by beauty conglomerates including Chanel, Coty, Estée Lauder, Kao, L’Oréal, LVMH and Shiseido. The growing middle class, product innovation and influencer marketing are listed as the three market drivers in the industry; while affordability, counterfeits, and toxic chemicals are part of the market challenges. This marketing plan aims to help Glossier settle key issues hindering the growth of the company.
Created a media plan for my Journalism 324 (Media Planning) class with three other students as out final senior project.
Aspects of the media plan included a competitive analysis, target market analysis, brand platform, geographic market analysis, and media buys.
A Marketing Research Proposal for Michael Kors (March 2016)Ashley Peterson
This Marketing Research Proposal was developed for IMC 611 - Marketing Research & Analysis at West Virginia University.
The research proposal was developed to bring Michael Kors a greater understanding of its core customer’s way of thinking to drive future brand strategies focused on rebuilding loyalty and, in turn, driving sales to back to where they used to be prior to MK and similar brands becoming more widely available to the masses and losing their "cool factor".
Benchmarked the brand's social media performance against MAC Cosmetics by utilizing Radian6 and supporting listening tools (Hootsuite, Social Mention, Google Blog Search...) to conduct data mining and content analysis
A Case Study my partner and I did for Advertising Problems 4040 and LSU. We did a IMC plan along with a new campaign for Red Bull with a $100,000,000 budget.
Integrated Marketing Communication - Adidas Viren Lathiya
Integrated Marketing Communication tools of Adidas. This Presentation Includes:-
1) Tools Of I.M.C
2) Channels
3) Marketing Mix Strategies
4) Competitive Advantage
5) B.C.G Matrix
6) Competitive Strategies
Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level, Integrated Marketing Communications, or IMC, as we'll call it, means integrating all the promotional tools, so that they work together in harmony.
For my Introduction to Strategic Communications course, my teammates and I were asked to create a marketing campaign that boosted Mary Kay's sales, social media following and number of consultants.
The beauty company Glossier has gained enormous popularity among millennials and Gen-Z since its launch in October 2014. Glossier celebrates the idea of real beauty in real life, providing its customers with customized affordable luxury beauty products. As a tech-savvy company, Glossier understands the power of social media in terms of product sales and promotion. The company also aims to lay foundation for a beauty movement of real women and real beauty. The recently launched Body Hero campaign is a great example reflecting Glossier’s mission.The global cosmetics industry is led by beauty conglomerates including Chanel, Coty, Estée Lauder, Kao, L’Oréal, LVMH and Shiseido. The growing middle class, product innovation and influencer marketing are listed as the three market drivers in the industry; while affordability, counterfeits, and toxic chemicals are part of the market challenges. This marketing plan aims to help Glossier settle key issues hindering the growth of the company.
This is a competitive matrix prepared for Starbucks Corporation. A case study under the doctorate program of PLM. The competitors analyzed were McDonald's and Dunkin Donuts
Rand Fishkin's presentation on the Fermi Paradox and how great filters relate to marketing activities. Presented at Conductor C3, Seattle Interactive Conference, and others.
How to Build and Develop Successfully your Online Brand Community? Why your Customers and Prospects join Online Groups? What is the Cost of developing an Online Community? If you look for answers, just read this presentation. I will be glad to read your comments!
Thierry Cellerin, CEO of BuzzFactory.
It's Not Just Social. It's Marketing. Going beyond LIKES to create real meas...CWI Ventures
CWI Presentation developed for Young Entrepreneurs in the @startupchile accelerator program in Santiago. March 14, 2014. Includes CWI client case studies, workshop excerpts and resource links. (Video elements removed)
Aside from a few highly publicized success stories, brands are still figuring out how to maximize their recent investments in Social Media. Learn how merging your social campaigns with established best practice direct marketing strategies can create the winning formula.
Featuring Nick Mueller of Piqora and Ritika Puri of Storyhackers.
With more than 200M members and an engagement rate that’s 25% higher than any other social platform, the Instagram community brings a wealth of opportunity to fashion marketers and community managers.
We're hosting this webinar to empower fashion marketers with a blueprint for navigating these challenges — to help fashion-forward brands become influencers among communities of trendsetters, shoppers, and influential fashion bloggers.With more than 200M members and an engagement rate that’s 25% higher than any other social platform, the Instagram community brings a wealth of opportunity to fashion marketers and community managers.
Attend this webinar to learn how to:
• Create a vibrant Instagram community
• Establish and measure Instagram-specific goals
• Implement a successful hashtag strategy
• Launch a high-impact promotion
• Identify and replicate qualities of the most successful fashion brands
http://go.piqora.com/instagram-fashion-webinar.html
StickyGarlic Communications is a new age brand consultancy firm specializing in digital media marketing. We help analyse our clients’ existing digital marketing campaigns and offer strategic consulting services to help them frame their digital marketing strategy.
Our endeavour is to bring forth clutter breaking communication strategies, designs and lateral thinking to ensure a deeper and sustainable impact of your marketing campaigns and efforts.
1.5 hour workshop for the Hospital Club's Business@Breakfast.
Create a brand new social media strategy you can implement today.
Slides 1-23: 10 minute presentation
Slides 24-42: Practical workshop: answer the questions and fill out the templates here:
https://bit.ly/SocialMediaReboot.
Geary LSF University Presents: Social Media BasicsKatie Fellenz
Geary LSF presents an overview of basic Social Media practices. Learn how to use social media in your marketing and the benefits social media can have on your business. For more information, or for help with your social media, contact Geary LSF at sales@gearylsf.com.
Social media is a popular tool for public relations and customer service, but what about using it to drive sales? In this session, we will explore how different social channels can be used to (1) target qualified users and (2) drive sale online. Specifically, we will cover:
1. Social Media for SEO: search delivers the highest ROI online, and the right blend of (1) social content strategy, and (2) social news optimization can help your brand rank on targeted keywords.
2. Facebook for Ecommerce: brands can now integrate their inventory into their Facebook Page and drive sales directly from Facebook; learn about this functionality and its best practices.
3. Facebook Ads: advertising on Facebook allows brands to “hyper-target” users according to demographics, as well as leverage their social graph / personal network to increase conversions.
Brands today have an unprecedented opportunity to engage with consumers in more and more meaningful ways. The media landscape has been transformed. The industry has fragmented, digital channels and platforms have proliferated, and social networks have created an expectation among consumers that brands will engage them directly. In such a climate, business and marketing leaders have rushed headlong into publishing—they’d be foolish to stay on the sidelines—but few brands have been successful. One of the major reasons brands fail at publishing is they lack the strategic vision, talent, process, and technical infrastructure required to support the ongoing creation of effective content.
This report gives an overview of developments forcing brands to become publishers, outlines the signs of brand publishing success, and presents the key investments in capabilities needed to get there.
Social media’s impact is expansive and has just recently begun to influence the world of search. The importance of a social media presence is crucial in increasing and developing your present marketing strategies.
In my PowerPoint I will be addressing how to:
•Create clear goals and objectives for your social media approach
•Determine what social media platforms will be effective for your target audience
•Develop social media policies and procedures for staff
•Manage your social media strategy efficiently
•Respond to negativity effectively
•Measure and track the success of your strategy
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
3. • Michael Kors is a global luxury brand, established in 1981, based out
of New York City.
• After 35 years in the fashion industry, Michael of the ‘Michael Kors’
brand was announced as a fashion billionaire, according to Forbes
business magazine.
• Over the last 20 years, as Kors has established his personal brand
presence through his affiliations, he has also been involved in
humanitarian efforts.
• Kors is responsible for donating and raising funds for dedicated
cancer research, along with helping provide hot meals to people living
with HIV/AIDS.
• Michael Kors was also selected for the top 100 most influential people
in the world back in 2013.
Michael Kors Company Overview
4. Michael Kors operates in the luxury end of the fashion and retail sector. It engages in the
design, marketing, distribution, and retail of branded goods.
Michael Kors Target Audience
Value Luxury and
Quality W/
Affordable Prices
Sophisticated Yet
Edgy
The company transformed into a high-end, luxury accessory, footwear and apparel brand,
with a global presence and stores in the most prestigious cities in the world.
Self-Aware and Style
Conscious
Value Luxury and
Quality
Middle to Upper Class
Urban/ Cosmopolitan
5. Home Page
SEO Audit:
Custom 404 Page
Breadcrumb Navigation
Site Map
Blog or RSS Feed
Robot.txt file
Social Sharing Buttons
Optimized Anchor Text
Links to Social Media Profiles
Visual Presentation 5
Messaging and Content 3
Calls to Action (CTA) 4
TOTAL: 12/15
Website Scoring:
Analysis:
Consistent Brand Presence
Clean and Clutter-Free lLayout
Mobile - Responsive
Multiple CTA’s
Clickable Images and Content
Social Media Sharing Buttons
Social Media Customer Login Feature
Site Map
Call To Action (CTA)
Website (Landing Page)
6. 14 Boards
4.3K Pins
56 Likes
191.1K Followers
109 Following
Visual Presentation 5
Messaging and Content 5
Calls to Action (CTA) 4
TOTAL: 14/15
Pinterest Scoring:
Analysis:
Consistent Brand Presence
Clear Board Titles
Organized Content
Variety of Pins (Fashion-Foodies)
Visible Company Website link
Twitter Social Media Link
Pins from Alternative Sources
Pinterest
Board Titles
Pins
Social Media Platform: Pinterest
7. SEO Audit:
Custom 404 Page
Breadcrumb Navigation
Site Map
Blog or RSS Feed
Robot.txt file
Social Sharing Buttons
Optimized Anchor Text
Links to Social Media Profiles
Visual Presentation 5
Messaging and Content 4
Calls to Action (CTA) 5
TOTAL: 14/15
Website Scoring:
Analysis:
Consistent Brand Presence
Clean and Clutter-Free Layout
Mobile - Responsive
Clickable Images and Content
Site Map Easily Accessible
Social Media Sharing Buttons
Variety of CTA’s
Home Page
Site Map
Call To Action (CTA)
Website (Competitor #1)
8. 13 Boards
1.5K Pins
6 Likes
59.1K Followers
71 Following
Visual Presentation 5
Messaging and Content 2
Calls to Action (CTA) 3
TOTAL: 10/15
Pinterest Scoring:
Analysis:
Consistent Brand Presence
Clear Board Titles
Organized Content
Usage of Hashtags
Visible Company Website link
Twitter Social Media Link
Clothing and Accessories Pins
Pins from Company Website
Pinterest
Board Titles
Pins
Pinterest (Competitor #1)
9. SEO Audit:
Custom 404 Page
Breadcrumb Navigation
Site Map
Blog or RSS Feed
Robot.txt file
Social Sharing Buttons
Optimized Anchor Text
Links to Social Media Profiles
Visual Presentation 5
Messaging and Content 5
Calls to Action (CTA) 5
TOTAL: 15/15
Website Scoring:
Analysis:
Consistent Brand Presence
Clean and Clutter-Free Layout
Mobile - Responsive
Additional Site Tab (Men’s Line)
Clickable Images and Content
Social Media Sharing Buttons
Catchy CTA’s Various Locations
Home Page
Additional Site Tab
Call To Action (CTA)
Website (Competitor #2)
10. 19 Boards
26K Pins
29 Likes
303.4K Followers
315 Following
Visual Presentation 5
Messaging and Content 5
Calls to Action (CTA) 5
TOTAL: 15/15
Pinterest Scoring:
Analysis:
Consistent Brand Presence
Clear Board Titles
Organized Content
Pins Series (Pinterest Campaign)
Usage of Hashtags
Visible Company Website link
Twitter Social Media Link
Creative Landscape of Pins
Pins from a Variety of Sources
Pinterest
Board Titles (Series)
Pins
Pinterest (Competitor #2)
11. Re-design company website to stand out from competitors (color palette
differentiation)
Manage constant brand image consistently across all social platforms associated with
the company (Instagram account contains better content than the current Pinterest)
Direct fans to trending MK specific hashtags by creating Pinterest boards dedicated
to these hashtag pins.
Call to Actions on website are plain and traditional - revamp these CTA’s to create a
sense of urgency and authenticity
The incorporation of a site map would be helpful to customers and site visitors
Competitors (Kate Spade) utilize social tools such as blogging to drive fan traffic to
their Pinterest platform and website, in addition to launching Pinterest exclusive
campaigns
Company Michael Kors Coach Kate Spade
Visual Presentation 5 5 5
Messaging and Content 4 4 5
Calls to Action (CTA) 4 5 5
TOAL: 13/15 14/15 15/15
Summary Scoring:
Key Opportunities
12. • Recommendation for the target market is
Trendy Up-and-Comers.
• Media strategy would be to target Trendy
Up-and-Comers through online magazines,
social media, and online shopping websites.
• Micheal Kors’ ultimate goal would be to
make Trendy Up-and-Comers brand-loyal to
their company and transform them into
social influencers.
Michael Kors: Social Media Marketing Plan
Target Audience
Objectives
1.Increase the perception of Michael
Kors among women 24-35 by 25%.
2.Become the top brand considered
for women in the U.S. region.
3.Reach 80% of our target
audience on social media
4.Increase Social Media Followers
by 55%.
13. #KORSNATION Campaign
Michael Kors: Social Media Marketing Plan
Kors World
#KORSNATION
Snap. Shop. Own.
Sign Up
Instagram #KORSNATION will
become a platform to buy, sell, trade
previously owned MK merchandise.
Consumers can buy, sell, trade MK
designer merchandise exclusively
amongst themselves.
Directed to millennial fans to drive
engagement with the brand and other
MK social users.
MK will quote the resale value of their
previously sold merchandise for users.
Promotion will be launched on MK’s
website and promoted throughout
other social media (FB and Pinterest).
“The #KORSNATION Campaign
will be a online platform for fans
to buy, sell, trade previously
owned Michael Kors
merchandise.”
14. Michael Kors: Social Media Marketing PlanMichael Kors: Social Media Marketing Plan
Michael Kors currently utilizes all the right social media
channels. MK is presently on Facebook, Twitter, Instagram,
YouTube, and has its own blog. There are no suggestions for new
social media channels to adopt, but would like to see its
interaction change on existing social platforms.
The strength of Micheal Kors is created by their memorable
brand experience. Customers love talking about their story and
sharing their experience online. During the duration of our
campaign, social media vehicles will stay consistent with the
existing social platforms for MK (Facebook, Twitter, Instagram,
and YouTube.)
The following is a mind-space calendar which represents the
launch timeline for our #KORSNATION social media campaign:
May 24th JunJun 8thJun 1st Jun Sep.24thSep.12thJul 5thJun
In-store
distribution of
promotional
campaign
Teasing period: create
campaign content
Campaign Launch
Campaign
Continue to promote on
social sites
Campaign metrics
End CampaignSocial media content continues on
platforms
Conclusion