BE DIFFERENT . BE UNIQUE . BE RELEVANT And Drive with us and have hassle free experience

1. ONLINETAXI SERVICES

2. Business Goal
Fair and honest provider of service
Keeping in pace with changing needs of customer
Customer loyalty
Follow value for money approach
Focus on human resource development
Transparency and involvement of team member in decision

3. FEATURES OF THE SERVICE
Well trained Chauffeurs
Young and well maintained car fleet
Amenities for comfort
( good seats, magazines in cab, charging port )
In car GPS for security reasons
Transparent pricing structure

4. Target Audience
MNC Companies who hire cars for
their employees for pickup and drop
facility
Working professionals
Students
Age Group -
18 - 65 ( diverse )
Location -
Delhi and NCR (Phase 1)
Delhi, Mumbai and Bangaluru (Phase 2)

5. Proposed outlook for the website

6. Colours and Text aesthetic
Text
RIGID AND
STRAIGHT
Clear distinguish
between heading and
body
Aa Bb Cc
ADOBE MYUNJO STD
example
Colours
DUATONE / INTENSE
ACCENT
to give swift and
energetic appeal
example

7. Title
(logo and search box)
Header
(Home, Order Cab, Log In)
Footer
( Policies, Site
Map, Blog,
Contact Us)
WIREFRAME
details about App downloads

8. SEO Strategy

9. Content is the King

10. BE DIFFERENT . BE UNIQUE . BE RELEVANT

11. optimise keywords
analyse competition keywords
use keyword research tool like SEMRUSH
what do you get? “proper keyword selection“

13. SOCIAL MEDIA
facebook twitter

14. facebook
Adwords promotion - attractive offers
consumer return
( discount code information )
referrals
information about associations
Videos about services

15. twitter
daily updates about traffic
customer care support
information about new offers and services

16. Advanced SEO strategy & AdWords campaign

17. MERU
OLA
UBER
(Source www.spyfu.com)
as the source of
traffic graph
indicates most of the
traffic from inbound
links are generated
from news and blog
sites, hence T-Cabs
should optimise
backlinks
accordingly
“
”

18. AdWords Campaign
Budget - 50 Lacs

19. How?
By Using Keyword Research Tools Like:
spyfu.com, serps.com,
adwords.google.com/home/tools/keyword-planner etc.
Analysis of AdWords used by Competition

20. - Keyword Gainers; Losers Over Time
- Shared Keywords Analysis:
a) Keyword Universe
b) Keywords All Rank For
c) Weakness- Keywords Used By Minority Over
Majority
d) Exclusive Keywords (Identifying Unique
Keywords Being Used And Gaining Traffic)

21. - Most Valuable Keywords, For Example:
UBER, OLA, MERU, TAXI FARE, ONLINE
CAB, CAB FARE, TAXI, CAR POOL HIRE CAB
etc.
- Long tail keywords Being Used For
Example: Bangalore To Mysore Cabs,
Mumbai Pune Cabs,
Cabs In Gurgaon
- Keyword Advisor

22. KPI’s
for
success

24. Thank You