How to create a successful online campaign starting from satiation analysis passing by specifying your targeting audience , campaign strategy, campaign tactics till measurement and investment quotation

7. Presented by
WE DIGITALIZE
HOW TO CREATE A SUCCESSFUL ONLINE
CAMPAIGN

8. Make a Situation Analysis
Know your Targeted Audience
Set your Campaign Objectives
Write your Campaign Strategy
Write your Campaign Tactics
Specify Campaign Evaluation and Measurement
Set your Campaign's Investment Quotation
STEPS

10. YOU COMPETITORS
Entities to care about

11. TALK NUMBERS
Brand Posts218
7,802
Engagement/Post36
Total Page Fans331k
Avg. People Talking About This
(PTAT)
311
Avg. PTAT as % of Fans0.1%
Engagement as % of Fans2.4%
OUTBOUND COMMUNITY HEALTHOUTBOUND COMMUNITY HEALTH
Total Engagement on
Brand Posts
Example

12. TRACK USERS BEHAVIOUR
267 270 315
206
631
226
340
0
200
400
600
800
Sunday 22 Monday 23 Tuesday 24 Wednesday 25 Thursday 26 Friday 27 Saturday 28
Link Clicks
Link Clicks Linear (Link Clicks)
Example

13. USE VISUALS
Kuwait, KU
32%
Riyadh, SA
7%
Cairo, EG
3%
Giza, EG
3%
Istanbul, TR
2%
Others
53%
Kuwait, KU
Riyadh, SA
Cairo, EG
Giza, EG
Istanbul, TR
Others
Example

14. TOOLS Vs. MANUAL
Twitter Follower Report
On average, your audience has 1.2x as many
followers as users they are following.
You
25,899
Audience (Avg)
304
Followers Tweets
On average, your audience tweets 0.7 times per day.
You
5,695
Audience (Avg)
930
(Lifetime)
Klout Score
4% of your total followers are above the
Worldwide Klout Score of 40.
You
52.7
Audience (Avg)
15.2
December,
13100
January, 6110
February, 745 March, 786
-5000
0
5000
10000
15000
December January February March
New Followers December,
573 January, 570
February, 542
March, 484
400
450
500
550
600
December January February March
Tweets
Example

16. YOU’RE NOT THE TARGETED AUDIENCE!

17. GEOGRAPHIC GENDER AGE
MARITAL
STATUS
INTERESTS
BUYING
PERSONA

18. Target (A) Home Owners
• 1. Geographic targeting:
Ash-Sharquia, Cairo, Giza, Alex
• 2. Gender: Men & Women
• 3. Age: 25 - 60
• 4. Social Class: A, B Class
• 5. Interests: Constructions, Safety,
Technology, Cars
• 6. Buying Persona: Home owners
who cares about Trendy, Safety,
Modern life
Target (B) Business Owners
• 1. Geographic targeting:
Ash-Sharquia, Cairo, Giza, Alex
• 2. Gender: Men
• 3. Age: 25 - 60
• 4. Social Class: A, B Class
• 5. Interests: Industry,
Constructions, Safety, Technology
• 6. Buying Persona: Business
owners who have Factories, Malls,
Shops, Business
Buyer Persona Hany Rawan Mr. Ashraf Hamdy
Age 25 - 40 22 - 38 40 - 65 30 - 65
Gender Male Female Male Male
Location Cairo, Giza, Alex Cairo, Giza, Alex Cairo, Giza, Alex Cairo, Giza, Alex
Interests Modern Life, Cars, Safety,
Constructions
Modern Home, safety Homes Safety, Constructions Constructions, Shopping,
Retail
Problems Need Safe Home, Safe Garage for
Car
Need Safe Home, Safe Garage
for Car
Safety Home, Safety Garage Keep Business Safe
Behaviors Working, Driving, graduated Married, Cooking, Children Read News, Watch Football,
Married
Read News, Watch Football,
Married
Language English English Arabic Arabic
Example

20. CREATE
AWARENESS
INFLUENCE
CONSIDERATION
GROW LOYALTY
& RETENTION
DRIVE SALES
SELECT THE MAIN OBJECTIVE FOR YOUR CAMPAIGN
OR OR OR

21. SPECIFIC
MEASURABLE
ACHIEVABLE
REALISTIC
TIME-BASED
SMART
Example
3,200 Facebook Fan
60% Zagazig Fan
between 18-32
310 Twitter Follower
130 Google Plus
Follower
300 Visits on Landing
Page
March Plan

24. MEDIA PLANNING
BRANDING
• CREATING BUZZ
• ALL MEDIA
CHANNELS
• BIG BUDGET
POSITIONING
• COMMUNICATING
DIFFERENTIATION
• OPTIMIZED MEDIA
CHANNELS
• CUSTOMIZED
BUDGET
ENGAGEMENT
• BRAND TOP OF
MIND RECALL
• SELECTIVE MEDIA
CHANNELS
• CUSTOMIZED
BUDGET

25. SOCIAL
NETWORKS
PORTALS
ADS
PLATFORMS
CAMPAIGN CHANNELS
Choosing the right channels to your campaign

26. OTHER POINTS
Campaign
Incentives
Campaign
Closing Event
Campaigns
Tools

28. Specify your MAIN CONCEPT
Write CONTENT TOPICS
LANGUAGES
TONES
COMMUNICATION GUIDELINES
FANS (DO’S & DO NOT”S)
RESPONSE TIME
STRATEGY

30. TACTICS
Platforms
Focuses
Posting
Strategy
Ads.
Strategy
TACTICS

32. Number of Page Likes
Number of Page Unique Visitors
Number of Website Clicks
Conversion Rate
Number of Total Reach
KPI (KEY PERFORMANCE INDICATORS)

34. 2 - 3
options
Benefits
Don’t
SUM
INVESTMENT QUOTATION

37. • Brief: We Will host Eslam ayad to deliver “how to create a successful
online campaign”.
• Budget: 50 L.E in 2 Weeks.
• Target: Get qualified Audience to attend the event.
Create a Branding campaign “WE DIGITALIZE” event

38. • Brief: the courses center called “Experience Inbound” is aiming to be
the first choice for the people who want to learn Graphic Design
(Photoshop, Illustrator, InDesign)
• Budget: 5K in 3 months.
• Target: Get new customers
• Location: Zagazig
Create a Branding campaign for a Courses Center

39. • Brief: the restaurant called “shefo” is new restaurant and want to be
popular in Egypt
• Budget: 50K in 3 months.
• Target: Get new customers
• Location: Egypt
Create a Branding campaign for a Restaurant

40. • Brief: the company want to build the brand name to be the first choice
for the people who wanted to buy automatic doors for Business or
homes
• Budget: 6K in 3 months.
• Target: Get sales
• Location: Zagazig, Cairo, Alex, Giza
Create a Branding campaign for an Automatic Doors
Company “Automato”

41. THANK YOU