- Rough Trade began in 1976 as a record shop in London that sold punk and reggae music. They helped bands distribute their music without labels and started their own label. - In the late 70s/early 80s they had success with bands like Scritti Politti and The Specials. However, bands often left for major labels which was a problem. - In the 80s they had financial issues but signed The Smiths who helped keep the label afloat. The Smiths success drew the attention of major labels. - By the 90s Rough Trade could no longer compete financially and went out of business. They relaunched in the 2000s and had success again with bands like P