2. SoLoMo
- A quizz with five questions about the Dior
brand and Spa treatments
- If they respond right to the five questions
they get 5 credits
- They need 30 credits to win a beauty care
of their choice in any Dior Spa all over the
world
- The offer is valid for one year
- They can play just once a day
3. TARGET AUDIENCE
- Women : 18 – 50 years old
- People who have the Dior App
- People interesting in wellness
- People who have the Dior App but who go
by the competitors
- Our loyal customers
4. Why this offer ?
- We wanted to target the people aware of Dior
- It will be the opportunity to promote the launch of
the new Dior cream which is supposed to come
into the market soon
- To reward the loyalty of the Dior customers
- To make the buzz around Dior spas because
there is a lot of competition. All the brands have
their own spa
5. DIOR APP
PUSH MESSAGE
- Through the Dior App, they will receive a push
message to inform them about the quizz
- They will receive the push message from
Monday to Friday for 1 month
-
To be able to play the quizz, they have to be
in the district of a Dior Spa (in a hotel). On this
condition, a link will appeared to reach the
questions
6. SPREAD THE OFFER
- Word of mouth : to get the App and then to
play
- A special article in women magazines (Elle,
Vogue…) about what is doing Dior
- The employees of the Spa can inform their
customers
7. INFOGRAPHIC
MOBILE
- Connecting people
- Intermediary between
the brand & the
customer
- A way to keep in
touch with them
LOCATION
- Way to target the
audience
- Way to attract
customers
SOCIAL
- The sharing of
information
- New form of
communication
to be always
connected
