9. Revenues Generated

12. Market Segments Leisure & Group Travel Nature Tourism Convention & Sports Sales

13. Marketing Universe

14. Research consists of information gathering from the following sources: 1. Prizm Clusters 2. State of Texas & TTRA 3. CVB Funded Studies 4. Focus Groups 5. Surveys

15. Vocus - On demand software for public relations management can reach 1.4 million journalists, bloggers and media outlets Social Media - Currently use Facebook, Twitter and FourSquare (Focusing on quality of posts and readership value rather than adding as many people as possible who are not in our target market) News Releases - Combination of CVB generated and industry partner releases to attract and create ad value that we wouldn’t normally get due to advertising budget constraints e-Newsletter “Channels” - Delivered to over 3,000 subscribers encompassing the accomplishments of the Bureau as well as upcoming events Hosted 25 travel writers from United States (17), Germany (4), England (2), Canada (1), and Mexico (1)

16. Consumer Shows (5) Youth Travel Shows (2) Convention Tradeshows (4)

17. Radio - Targeting drive markets of San Antonio, Austin and Houston during peak months through ClearChannel TV - Broadcasting our value-added destination through Houston ComCast cable TV, Rio Grande Valley TV co-op and Bob Phillips’ Texas Country Reporter series of ads featured on Saturday & Sunday afternoons Magazines - Advertising through visitor magazines such as Austin Monthly, Kiteboarder, Texas Highways and Mexico marketing through Tejas y Turismo that is distributed through El Norte Online - Generated buy-in to major online websites such as CNN and Chron.com, which gives the CVB access to consumers for pennies on the dollar Outdoor - Billboards featuring our “Got Beach” give users a quick glance that brands the “Beaches +” theme and LED boards will allow the CVB to change advertising messages from a remote computer to showcase featured events

18. Media Advertising Budget

19. Media Advertising

20. Radio Advertising

21. Radio Advertising

22. TV Advertising

23. TV Advertising

24. TV Advertising

25. Print Advertising

26. Print Advertising (Continued)

27. Print Advertising (Continued)

28. Insert Co-op Advertising

29. Print Co-op Advertising (Continued)

30. Destination Planning Guide Beach & Bay Guide Corpus Christi Visitor Map “Scene It” DVD MVP Brochure

31. Holiday Beach Ball & Sales Blitz 2009 Party held December 9, 2009 at Whole Foods Rooftop Plaza - 170 attendees Actively called on 100+ clients with industry partners at the beginning of the week leading up to the party Partnered with Omni & 4 other hotels to provide “Free Beach Party” incentive with meeting booking for 2010. Sales calls generated 65 new leads Total Booked = 9,830 Room Nights = $1,526,300 Economic Impact from direct sales calls alone

32. Houston/Valley Media Blitz 6 appointments with Houston Chronicle, In Town Magazine, Cox Radio, Clear Channel Radio, & Comcast. Pitched Feature Stories for Summer & Fall Events, Beaches & Nature Tourism In Town Magazine photo feature story. -July

33. Over 150 individual sales calls in person to Austin & San Antonio in FY 09-10

34. Group Planners Sports Professionals Tour Planners Travel Writers Meeting Planners

35. Sales team booked 100,861 room nights, exceeding goal of 100,000 The conversion rate from leads to definites was 63% when comparing the 100,861 definite room nights to the 158,093 room nights in leads Austin sales office, despite starting 2 months into the fiscal year, eclipsed the previous full year’s room night bookings (29,732 vs 17,648) This success has led to the hiring of an additional Senior Sales Manager, Andrea Troncale, in a remote office 40 prospecting calls per week per sales person Economic Impact Formula: 100,000 Room Nights = 120,000 Delegates x 2.5 days x $143 = $35,750,000

36. Kiosks - 12 high tech kiosks are featured throughout the city from Violet/I-37 to the Island Website - Highest ever recorded Google Analytics were in July with over 44,000 unique visits and over 2.5 million hits Nature Tourism Portal - Showcases the top 5 nature activities and features in depth information ranging from weather to best times of the year to come TOMTOM POI Integration - Partnership with TOMTOM generated downloaded content for users to create printable directions and itineraries for users Mobile Website - AJR Media helped streamline the CVB site in an effort to provide ALL mobile users the most up-to-date information without needed a computer e-Gram - Data mining from contests and social media has generated over 24,000 consumers constantly requesting information about the area

37. Nature Tourism

39. MVP Program

40. MVP Program (Continued)

41. Economic Impact 7.2 million visitors Visitors spent 17 million days in the area in 2008 Visitor spending has increased 60% since 2000 Visitor spending: $110 per visitor per day Nature Traveler Spending: $155 per visitor per day Nature Tourism Economic Impact: $465.5 million source: Dr. Jim Lee, TAMUCC Economist

42. Summary Did You Know? Tourism is the 2nd largest private employer in Corpus Christi/Upper Padre Island Nearly 13,000 local jobs are directly related to tourism Nature tourism accounts for 40% of all visitor trips 70% leisure travelers 30% business travelers Tourism Economic Impact $1.2 billion

43. Marketing Objectives Increase visitors and their spending Build awareness of our unique brand identity for our region Maximize usage of Corpus Christi and Nueces County public facilities by visitors Strengthen collaboration with key partner members and strategic alliance partners Encourage development and growth of visitor attractions, facilities and events Assure the long-term competitive viability of the CVB

44. Team Commitment For visitors, the Corpus Christi CVB is like a key to the region. As an unbiased resource, the CVB serves as a liaison for the information and a recognized point of contact for convention and meeting planners, tour operators and leisure travelers. The CVB is a non-profit organization leading the long-term economic development of the area through a tactical travel and tourism marketing strategy. We are accountable to the City of Corpus Christi, an 11-person board of directors, and our hospitality partners. Transparency is maintained in all activities through continuous communications and reporting to these constituents. The CVB’s corporate mandate is to provide the proper environment, leadership, personnel and financing resources to grown Corpus Christi’s economy through marketing, sales and effective destination management, resulting in increased visitor spending. Partnering with strategic regional entities allows us to stretch limited financial resources and create a more comprehensive package for the traveler.

46. Going Forward Together As professionals living and working in this region, the CVB staff team is committed to moving Corpus Christi forward and growing the economy through tourism. Key Actions: 1. If you are aware of something that needs to be promoted on the Island through our efforts, please formulate a list, forward it to the CVB and we will do our best to incorporate it into our marketing outreach, when appropriate. 2. If you feel there are specific ways that the CVB can communicate with the Island in a more effective manner, please formulate a list, forward it to the CVB and we will endeavor to implement your suggestions in our communications programs, wherever possible. 3. Please ask yourself, and your organizations, what you can do to better help the CVB sell the Corpus Christi/Upper Padre Island destination to visitors, convention delegates and sports participants in the future. To sign up for our electronic communications, please navigate to VisitCorpusChristiTX.org and click the “Subscribe” link on the top of the page

47. Thank you for your time and input, We look forward to continued support from you and look forward to working with you throughout the fiscal year!!!!!