Australian Open / Optus Campaign Proposal Jaddan Bruhn
The document outlines an advertising campaign for Optus targeting senior business executives. It details the target audience, Brian, a 47-year-old executive who spends his free time engaging with various media. The campaign budget and proposed media placements are also summarized, including placements in magazines, newspapers, radio, online and via email from December 2010 to January 2011. Negotiations resulted in securing the desired placements for 56.6% less than the original quoted maximum rates.
Direct marketing and digital marketing are the most effective marketing disciplines according to the document. Both are highly measurable and scalable. At CGSM, direct marketing and digital marketing are integrated into marketing plans using the same planning, targeting, segmenting, and messaging disciplines. CGSM believes digital and direct marketing share the same DNA as both involve direct interactions between marketer and consumer. CGSM also emphasizes the importance of thorough measurement and analysis of marketing campaigns tied to business goals.
Australian Open / Optus Campaign Proposal Jaddan Bruhn
The document outlines an advertising campaign for Optus targeting senior business executives. It details the target audience, Brian, a 47-year-old executive who spends his free time engaging with various media. The campaign budget and proposed media placements are also summarized, including placements in magazines, newspapers, radio, online and via email from December 2010 to January 2011. Negotiations resulted in securing the desired placements for 56.6% less than the original quoted maximum rates.
Direct marketing and digital marketing are the most effective marketing disciplines according to the document. Both are highly measurable and scalable. At CGSM, direct marketing and digital marketing are integrated into marketing plans using the same planning, targeting, segmenting, and messaging disciplines. CGSM believes digital and direct marketing share the same DNA as both involve direct interactions between marketer and consumer. CGSM also emphasizes the importance of thorough measurement and analysis of marketing campaigns tied to business goals.
This document outlines the steps to create a visual slide show using an online interface. It describes choosing a language, adding images and captions, editing gallery properties like thumbnails and images, and publishing the slide show. Tips are provided for embedding the visual slide show into a website using HTML tags. The conclusion restates the main steps and a link is given to download the tool from the listed website.
Picnik is a free online photo editing website. It allows users to apply retro 1960's camera effects to their digital photos, making them look like analog images taken with cameras from that era. These effects can add nostalgia and change the overall look and feel of modern digital photos.
The document outlines Foxtel's launch of their download service in 2009 and their target audience and advertising strategies. It discusses competitors in the IPTV space and profiles "Peter", a target consumer - a married man in his 30s with kids who works long hours and needs convenience and control over his TV viewing. The document proposes two advertising concepts - the first emphasizing Foxtel Download allows sport and entertainment anywhere, and the second emphasizing the lifestyle benefits of being able to watch TV anywhere to make the most of time.
The document discusses how atomic force microscopy (AFM) can be used to characterize the surface and internal structure of rubber and plastics materials at high resolution. AFM is presented as a problem-solving tool that can identify issues like changes in film surface morphology or thermoplastic elastomer composition that affect performance. The technique is also proposed as a potential quality assurance method for validating properties like rubber particle size that current tools cannot detect but are important to final product behavior.
Kalkulus 2 mata kuliah semester 2 yang membahas integral ganda dan multivariat, turunan vektor, dan teori integral linier. Materi kali ini meliputi integral ganda, turunan vektor dua dan tiga variabel, serta integral linier ganda dan tiga variabel.
Dokumen tersebut membahas tentang materi matematika kelas 1 pada minggu ke-5 yang mencakup menentukan basis dan dimensi ruang, perbedaan ruang Euklides dan ruang hasil kali dalam, serta konsep bergantung dan bebas linear.
The document discusses a presentation on the StudyBuddyCampus research project. It includes an agenda, introductions of presenters, statistical findings on video game usage, research challenges around using games for education, an overview of the StudyBuddyCampus tool, feedback from teachers and students who tested it, and next steps which involve adding new features and conducting a research study.
The national consumer agency conducted market research on consumer switching behavior. Key findings include:
- 38% switched providers in the past year, most for car insurance (13%) and mobile phones (12%)
- 85% of switchers saved money, on average €102 for car insurance and €84 for home insurance
- 84% found switching easy, and 50% found their new service better than previous
- Top reasons for not switching were satisfaction with current provider and current provider offering best value
Minggu 4 materi matematika 1 membahas ruang vektor, ruang bagian, penerapan ruang solusi SPLH, dan menentukan basis-dimensi ruang. Topik utama adalah definisi ruang vektor, subruang, solusi SPLH membentuk subruang, serta basis dan dimensi ruang.
Nellaiappar Temple is one of the famous temples in Tamil Nadu dating back to 700 AD. The temple houses shrines to Shiva and Parvati, and also to Vishnu. It has many architectural features like musical pillars from the 7th century. Important festivals at the temple include Navaratri, Tirukkalyanam, and Arudra Darisanam, which attracts large crowds to see the enactment of Nataraja's cosmic dance. The temple is considered one of the Paadal Petra Sthalams glorified in the Tevaram hymns of the 3 Tamil saints.
Menegur Kembali Pentingnya Pembangunan Budaya BernalarIwan Pranoto
Secara ringkas, artikel ini membahas tentang pentingnya pembangunan budaya ilmiah melalui pendidikan matematika dan sains di sekolah. Sayangnya, pendidikan matematika dan sains saat ini hanya berfokus pada penghafalan rumus tanpa pemahaman mendalam, sehingga menimbulkan citra negatif di masyarakat. Padahal, tujuan sebenarnya adalah membentuk ketrampilan berpikir kritis dan memecahkan masalah melalui proses
1. Kurikulum matematika Indonesia kurang memfokuskan pada penalaran dan pemecahan masalah serta kurangnya topik dan penggunaan kalkulator.
2. Guru matematika Indonesia rendah pendidikannya dan sedikit yang memiliki gelar di bidang matematika serta jarang mengikuti pelatihan.
3. Dukungan sekolah dan rumah kurang memadai untuk pendidikan matematika karena sumber daya terbatas di sekolah dan lingkungan serta pendidikan orang tua
This document outlines the steps to create a visual slide show using an online interface. It describes choosing a language, adding images and captions, editing gallery properties like thumbnails and images, and publishing the slide show. Tips are provided for embedding the visual slide show into a website using HTML tags. The conclusion restates the main steps and a link is given to download the tool from the listed website.
Picnik is a free online photo editing website. It allows users to apply retro 1960's camera effects to their digital photos, making them look like analog images taken with cameras from that era. These effects can add nostalgia and change the overall look and feel of modern digital photos.
The document outlines Foxtel's launch of their download service in 2009 and their target audience and advertising strategies. It discusses competitors in the IPTV space and profiles "Peter", a target consumer - a married man in his 30s with kids who works long hours and needs convenience and control over his TV viewing. The document proposes two advertising concepts - the first emphasizing Foxtel Download allows sport and entertainment anywhere, and the second emphasizing the lifestyle benefits of being able to watch TV anywhere to make the most of time.
The document discusses how atomic force microscopy (AFM) can be used to characterize the surface and internal structure of rubber and plastics materials at high resolution. AFM is presented as a problem-solving tool that can identify issues like changes in film surface morphology or thermoplastic elastomer composition that affect performance. The technique is also proposed as a potential quality assurance method for validating properties like rubber particle size that current tools cannot detect but are important to final product behavior.
Kalkulus 2 mata kuliah semester 2 yang membahas integral ganda dan multivariat, turunan vektor, dan teori integral linier. Materi kali ini meliputi integral ganda, turunan vektor dua dan tiga variabel, serta integral linier ganda dan tiga variabel.
Dokumen tersebut membahas tentang materi matematika kelas 1 pada minggu ke-5 yang mencakup menentukan basis dan dimensi ruang, perbedaan ruang Euklides dan ruang hasil kali dalam, serta konsep bergantung dan bebas linear.
The document discusses a presentation on the StudyBuddyCampus research project. It includes an agenda, introductions of presenters, statistical findings on video game usage, research challenges around using games for education, an overview of the StudyBuddyCampus tool, feedback from teachers and students who tested it, and next steps which involve adding new features and conducting a research study.
The national consumer agency conducted market research on consumer switching behavior. Key findings include:
- 38% switched providers in the past year, most for car insurance (13%) and mobile phones (12%)
- 85% of switchers saved money, on average €102 for car insurance and €84 for home insurance
- 84% found switching easy, and 50% found their new service better than previous
- Top reasons for not switching were satisfaction with current provider and current provider offering best value
Minggu 4 materi matematika 1 membahas ruang vektor, ruang bagian, penerapan ruang solusi SPLH, dan menentukan basis-dimensi ruang. Topik utama adalah definisi ruang vektor, subruang, solusi SPLH membentuk subruang, serta basis dan dimensi ruang.
Nellaiappar Temple is one of the famous temples in Tamil Nadu dating back to 700 AD. The temple houses shrines to Shiva and Parvati, and also to Vishnu. It has many architectural features like musical pillars from the 7th century. Important festivals at the temple include Navaratri, Tirukkalyanam, and Arudra Darisanam, which attracts large crowds to see the enactment of Nataraja's cosmic dance. The temple is considered one of the Paadal Petra Sthalams glorified in the Tevaram hymns of the 3 Tamil saints.
Menegur Kembali Pentingnya Pembangunan Budaya BernalarIwan Pranoto
Secara ringkas, artikel ini membahas tentang pentingnya pembangunan budaya ilmiah melalui pendidikan matematika dan sains di sekolah. Sayangnya, pendidikan matematika dan sains saat ini hanya berfokus pada penghafalan rumus tanpa pemahaman mendalam, sehingga menimbulkan citra negatif di masyarakat. Padahal, tujuan sebenarnya adalah membentuk ketrampilan berpikir kritis dan memecahkan masalah melalui proses
1. Kurikulum matematika Indonesia kurang memfokuskan pada penalaran dan pemecahan masalah serta kurangnya topik dan penggunaan kalkulator.
2. Guru matematika Indonesia rendah pendidikannya dan sedikit yang memiliki gelar di bidang matematika serta jarang mengikuti pelatihan.
3. Dukungan sekolah dan rumah kurang memadai untuk pendidikan matematika karena sumber daya terbatas di sekolah dan lingkungan serta pendidikan orang tua
Sebuah Ringkasan: Menyemai Benih Budaya Ilmiah di Pembelajaran Matematika dan...Iwan Pranoto
1. Pendidikan matematika dan IPA di Indonesia menunjukkan hasil yang rendah pada tes internasional seperti TIMSS dan PISA. Siswa Indonesia berada di peringkat bawah dalam penguasaan proses berpikir di bidang matematika dan IPA.
2. Penyebab rendahnya kinerja siswa adalah kurangnya penanaman budaya ilmiah dalam pembelajaran. Matematika dan IPA diajarkan secara dogmatis tanpa melibatkan proses berpikir.
3. Per
The document discusses the results of the TIMSS 2011 report and issues with math and science education in Indonesia. It finds that Indonesian students are very weak in cognitive skills requiring higher-order thinking like applying, reasoning, and decision-making. Students are only mastering the basic level of remembering and summarizing material. It attributes these issues to a lack of conceptual understanding among teachers, an education system that does not emphasize reasoning, and pseudoscience approaches being used. It recommends empowering teachers, improving STEAM education, and developing a culture of scientific thinking in schools.
Dokumen tersebut membahas mengenai pengukuran pemahaman siswa dalam tes, termasuk soal-soal yang hanya dapat dijawab benar melalui peniruan atau penghitungan saja tanpa pemahaman, serta berbagai model pengukuran pemahaman seperti Bloom, PISA, TIMSS, dan PIRLS. Dokumen ini juga membahas mengenai bahasa yang digunakan dalam soal tes, serta contoh soal-soal untuk mengukur berbagai tingkat
The document discusses the Fibonacci sequence and how it relates to patterns found in nature, such as spirals in pinecones and sunflowers. It provides examples of the golden ratio in art and architecture, including the Parthenon and paintings like the Mona Lisa. The document argues that teaching concepts like the Fibonacci sequence and golden ratio show how math is present in beauty found in both nature and design.
Dokumen ini membahas pentingnya membelajari matematika sebagai kata kerja dan bukan sebagai kata benda. Matematika harus diajarkan sebagai tradisi mempertanyakan dan memperbaiki, bukan sekedar menghafal rumus dan konsep. Siswa juga perlu diajarkan berpikir kritis dan penjelajahan keingintahuan melalui pembelajaran matematika.
Presentasi ini membahas tentang kompleksitas dalam sistem alam dan ilmu pengetahuan. Sistem yang terlihat kompleks ternyata dapat terbentuk dari pengulangan subsistem yang sederhana, seperti pada pohon fraktal dan koloni organisme. Sistem kontrol multi-agen dan algoritma seperti particle swarm optimization dapat menciptakan kecerdasan kolektif meski secara individu tidak cerdas. Presentasi ini mengajak untuk melihat kompleksitas dalam perspektif il
Developing Culture through Math & Science EducationIwan Pranoto
This document discusses using math and science education to develop culture. It argues that teaching these subjects helps cultivate rational thinking and a mind for beauty. The document presents ideas from several sources on how math and science engage different parts of the brain and can be taught through artistic projects to make the subjects more visually engaging and pleasurable for students. It aims to show how these fields resonate with full human experience beyond just logic.
Ini naskah powerpoint saya di seminar ”Bahasa Indonesia Sebagai Bahasa Ilmiah” yang diadakan di Bukittinggi, 1-3 November 2013 oleh Komisi Ilmu Sosial AIPI.
Disajikan di Kelompok Keahlian Ilmu Kemanusiaan, ITB, 10 Desember 2012. Mungkin sekarang saya tak bicara karakter lagi, saat istilah "pendidikan karakter" sudah tak jelas maknanya lagi.
Mempertanyakan Rasionalitas dan Estetika MatematikaIwan Pranoto
1) The document discusses the aesthetics of mathematics, noting how mathematics can be inspired by art and how mathematical processes can produce aesthetics.
2) It provides examples of works of art inspired by mathematics as well as mathematical formulas and concepts considered beautiful.
3) The document argues that mathematicians experience an "aesthetic buzz" both from contemplating beautiful mathematics and achieving insights, and that beauty and intuition are important motivations in mathematics alongside rigor.