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Iii. event trends and issues

Shee Luh
Shee Luh
Shee LuhTrainee at Lufthansa Technik Philippines

Iii. event trends and issues

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III. EVENT TRENDS AND ISSUES
       Analyze the trends and impacts of Event
Trend - defined as a general direction in which a company or industry is moving.
Issues– problems that are common across the industry.

The solution to a number of related issues may result in a trend in the industry. The issues have common thread:
they are the growing pains of a young industry. As the industry grows, it absorbs older industries and redefines
current ones.

CURRENT TREND AND TECHNOLOGICAL FORCES
A major trend worldwide over the past decade was the growth and expansion of the event industry. Having emerged
as an industry in its own right through the 1990s, the event sector continues to grow, fuelled by economic growth and
the increase in leisure spending in most western countries.

Around the world, public entertainment events is on offer each weekend, catering to almost every conceivable taste
and interest group. Events have become an essential element of contemporary life, linked inseparably with tourism
promotion, government strategies and corporate marketing.

As events became established as a significant component of marketing mix, they became increasingly subject to
rigorous evaluation of their outcomes, leading to the need for standardized event management processes. Global
companies began to streamline their event production to ensure the delivery of a standard event product over
different markets and locations.

Any advance in information technology has an effect on events. Information technology passes through almost all
areas of event management, from sound system used at the event to the ticketing and attendee registration. The
software used to manage events has become more sophisticated as the power of the microchip has increased.

A further trend in computing is the growth of the Internet, which is used for research, marketing, communication and
reporting.

The use of personal digital assistants (PDA), or hand-held computers, is also increasing at events. These pocket-
sized devices can contain all the information about the event. The complete event manual can be placed into a PDA.
Information can quickly be retrieved and new data can be entered.

INCREASED DEMMAND AND SUPPLY
This exponential increase in the number of events has created a demand for qualified event managers and for
industry suppliers to fill the increasing need for event-related goods and services. The number of venues has
increased, both at the level of publicity funded recreation spaces, malls, convention and exhibition centers and at the
level of privately funded meeting facilities in hotels.

Supply of Customers                         Supply of Products                     Supply of Facilities
   •    Marketing                              •    Transport                         •    Security
   •    Ticketing                              •    Accomodation                      •    Power
   •    Queuing                                •    Artist need                       •    Water
   •    Transport                                                                     •    Contractor



GROWTH OF CORPORATE EVENT
Many companies became involved in event sponsorship, often tailored to the tastes and interests of senior
management. They can also expand their internal use of events to:

    •    Train and reward staff,
    •    Improve company moral,
    •    Educate dealer networks and
    •    Maintain customer relations.
IMPACTS OF EVENT TO TOURISM

    1.   It encourages tourists to participate and
    2.   Makes tourist to stay longer in the area which has held the event
    3.   Introduces and promotes products and services
    4.   It could be the key point to the solution of the off-season in the tourism.
    5.   It promotes not only the event or the business but also the country itself.
    6.   Public facilities improve the quality of residents’ lives in an event host city
    7.   It gives jobs for the locals

Events act as travel motivators as they offer:
   •    Authenticity
   •    Uniqueness
   •    Hospitality
   •    Affordability
   •    Participation opportunities

LOCAL EVENT
The festivals reflect the diverse cultural heritage and provide amazing opportunities for visitors to experience the
warmth, hospitality and vibrant spirits of Filipinos. It is observed to honor the patron saints in every town in the
country.

People in the Philippines are known to be festival lovers. Some are to commemorate an event in history or show
gratitude for a good harvest. They are celebrated to boost up tourism and to attract tourist.

Here are some of the festivals in the Philippines that are popular and known to the world.
    •    Ati-atihan festival
    •    Sinulog festival
    •    Panagbenga festival
    •    Moriones festival
    •    Flores de Mayo
    •    Christmas

INTERNATIONAL EVENT
There are so many events around the world. Some are celebrated during summer while others are during the winter
season. Here are the some events famous around the world:

    •    Winter festival
    •    Olympic Games
    •    Rose Festival
    •    NBA
    •    World Soccer Cup

ROLES OF GOVERNMENT AND NON-GOVERNMENT SECTORS
    1. Financer
    2. Manager
    3. Regulator
Major conferences and exhibitions also require government assistance through the provision of infrastructure such as
convention and exhibition centers and the support of convention bureaus able to mount bids and orchestrate
resources.

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Iii. event trends and issues

  • 1. III. EVENT TRENDS AND ISSUES  Analyze the trends and impacts of Event Trend - defined as a general direction in which a company or industry is moving. Issues– problems that are common across the industry. The solution to a number of related issues may result in a trend in the industry. The issues have common thread: they are the growing pains of a young industry. As the industry grows, it absorbs older industries and redefines current ones. CURRENT TREND AND TECHNOLOGICAL FORCES A major trend worldwide over the past decade was the growth and expansion of the event industry. Having emerged as an industry in its own right through the 1990s, the event sector continues to grow, fuelled by economic growth and the increase in leisure spending in most western countries. Around the world, public entertainment events is on offer each weekend, catering to almost every conceivable taste and interest group. Events have become an essential element of contemporary life, linked inseparably with tourism promotion, government strategies and corporate marketing. As events became established as a significant component of marketing mix, they became increasingly subject to rigorous evaluation of their outcomes, leading to the need for standardized event management processes. Global companies began to streamline their event production to ensure the delivery of a standard event product over different markets and locations. Any advance in information technology has an effect on events. Information technology passes through almost all areas of event management, from sound system used at the event to the ticketing and attendee registration. The software used to manage events has become more sophisticated as the power of the microchip has increased. A further trend in computing is the growth of the Internet, which is used for research, marketing, communication and reporting. The use of personal digital assistants (PDA), or hand-held computers, is also increasing at events. These pocket- sized devices can contain all the information about the event. The complete event manual can be placed into a PDA. Information can quickly be retrieved and new data can be entered. INCREASED DEMMAND AND SUPPLY This exponential increase in the number of events has created a demand for qualified event managers and for industry suppliers to fill the increasing need for event-related goods and services. The number of venues has increased, both at the level of publicity funded recreation spaces, malls, convention and exhibition centers and at the level of privately funded meeting facilities in hotels. Supply of Customers Supply of Products Supply of Facilities • Marketing • Transport • Security • Ticketing • Accomodation • Power • Queuing • Artist need • Water • Transport • Contractor GROWTH OF CORPORATE EVENT Many companies became involved in event sponsorship, often tailored to the tastes and interests of senior management. They can also expand their internal use of events to: • Train and reward staff, • Improve company moral, • Educate dealer networks and • Maintain customer relations.
  • 2. IMPACTS OF EVENT TO TOURISM 1. It encourages tourists to participate and 2. Makes tourist to stay longer in the area which has held the event 3. Introduces and promotes products and services 4. It could be the key point to the solution of the off-season in the tourism. 5. It promotes not only the event or the business but also the country itself. 6. Public facilities improve the quality of residents’ lives in an event host city 7. It gives jobs for the locals Events act as travel motivators as they offer: • Authenticity • Uniqueness • Hospitality • Affordability • Participation opportunities LOCAL EVENT The festivals reflect the diverse cultural heritage and provide amazing opportunities for visitors to experience the warmth, hospitality and vibrant spirits of Filipinos. It is observed to honor the patron saints in every town in the country. People in the Philippines are known to be festival lovers. Some are to commemorate an event in history or show gratitude for a good harvest. They are celebrated to boost up tourism and to attract tourist. Here are some of the festivals in the Philippines that are popular and known to the world. • Ati-atihan festival • Sinulog festival • Panagbenga festival • Moriones festival • Flores de Mayo • Christmas INTERNATIONAL EVENT There are so many events around the world. Some are celebrated during summer while others are during the winter season. Here are the some events famous around the world: • Winter festival • Olympic Games • Rose Festival • NBA • World Soccer Cup ROLES OF GOVERNMENT AND NON-GOVERNMENT SECTORS 1. Financer 2. Manager 3. Regulator Major conferences and exhibitions also require government assistance through the provision of infrastructure such as convention and exhibition centers and the support of convention bureaus able to mount bids and orchestrate resources.