Présentation de ma conférence pour les contenus mobiles pour les villes touristiques d'Europe présentée à Belfast en 2014 pour le compte du blog www.etourisme.info et ECM.
Expo 2015 - Social Media Organic Happy Hour Giusy Aloe
"Organic social media day" un aperitivo informale dedicato ai Social Media Manager di tutte le realtà presenti in EXPO.
Organizzato da BolognaFiere e AlceNero c/o Biodiversity park
The seminar took place at the United Nations University Operating Unit on Policy-Driven Electronic Governance (UNU-EGOV) in Guimaraes, Portugal.
The seminar presents an overview of the eTourism domain – the application of digital technologies to the tourism industry; outline emerging trends in this domain, such as real time services, recommended systems, SOLOMO (Social Local Mobile), augmented reality and gamification; and focus on online communication strategies for managing UNESCO World Heritage Sites (WHS), aimed to widen online access to WHS, enrich experience of the travelers visiting the sites, increase local ownership of the sites, and upgrade knowledge and skills of the WHS employees and locals. The seminar will include examples of online communication practices applied in WHS globally and discuss research possibilities.
Learn more from our research: www.unescochair.usi.ch and www.elearning4tourism.com
Expo 2015 - Social Media Organic Happy Hour Giusy Aloe
"Organic social media day" un aperitivo informale dedicato ai Social Media Manager di tutte le realtà presenti in EXPO.
Organizzato da BolognaFiere e AlceNero c/o Biodiversity park
The seminar took place at the United Nations University Operating Unit on Policy-Driven Electronic Governance (UNU-EGOV) in Guimaraes, Portugal.
The seminar presents an overview of the eTourism domain – the application of digital technologies to the tourism industry; outline emerging trends in this domain, such as real time services, recommended systems, SOLOMO (Social Local Mobile), augmented reality and gamification; and focus on online communication strategies for managing UNESCO World Heritage Sites (WHS), aimed to widen online access to WHS, enrich experience of the travelers visiting the sites, increase local ownership of the sites, and upgrade knowledge and skills of the WHS employees and locals. The seminar will include examples of online communication practices applied in WHS globally and discuss research possibilities.
Learn more from our research: www.unescochair.usi.ch and www.elearning4tourism.com
IBM defined Smart City as a city that make their system instrumented, interconnected and intelligent
Smart Cities have the ability to give intelligent response to various kinds of needs that happen within the same time interval.
Citizen involvement in the co-creation process of products or services.
Мобильное приложение дополненной позволяющее воссоздавать на местности в режиме реального времени утраченные памятники архитектуры и реконструировать события различных эпох.
Presentation done by Antonio Lopez de Avila, during "Digitally bringing products and destinations closer to demand" workshop, of the ENTER2015 eTourism conference
Experiments with smartphone apps at the Royal Pavilion and Museums, Brighton & Hove.
Talk given at Museums Association's 'All in Hand' event, 28 November 2013. Features the BrightonMuseums and Story Drop smartphone apps.
Lisbon Challenge Tourism Day was organized by Lisbon Challenge (Beta-i) and Turismo de Portugal to join first time entrepreneurs with seasoned startups, investors and key players in the tourism sector held on July 4 2014, at Microsoft headquarters in Lisbon. Full program here http://lisbonchallenge-tourismday.eventbrite.pt
Digital Cultural Heritage: EU Policy and ActionsEuropeana
Javier Hernández-Ros (Head of Unit G2 – Creativity – DG Communication networks, Content and Technologies (CNECT)), 'Europeana for Smart Cities' Luxembourg Presidency, 14-15 October 2015, Luxembourg
More Related Content
Similar to Conference contenus mobiles pour ECM à Belfast en mars 2014
IBM defined Smart City as a city that make their system instrumented, interconnected and intelligent
Smart Cities have the ability to give intelligent response to various kinds of needs that happen within the same time interval.
Citizen involvement in the co-creation process of products or services.
Мобильное приложение дополненной позволяющее воссоздавать на местности в режиме реального времени утраченные памятники архитектуры и реконструировать события различных эпох.
Presentation done by Antonio Lopez de Avila, during "Digitally bringing products and destinations closer to demand" workshop, of the ENTER2015 eTourism conference
Experiments with smartphone apps at the Royal Pavilion and Museums, Brighton & Hove.
Talk given at Museums Association's 'All in Hand' event, 28 November 2013. Features the BrightonMuseums and Story Drop smartphone apps.
Lisbon Challenge Tourism Day was organized by Lisbon Challenge (Beta-i) and Turismo de Portugal to join first time entrepreneurs with seasoned startups, investors and key players in the tourism sector held on July 4 2014, at Microsoft headquarters in Lisbon. Full program here http://lisbonchallenge-tourismday.eventbrite.pt
Digital Cultural Heritage: EU Policy and ActionsEuropeana
Javier Hernández-Ros (Head of Unit G2 – Creativity – DG Communication networks, Content and Technologies (CNECT)), 'Europeana for Smart Cities' Luxembourg Presidency, 14-15 October 2015, Luxembourg
Similar to Conference contenus mobiles pour ECM à Belfast en mars 2014 (20)
Conference contenus mobiles pour ECM à Belfast en mars 2014
1. European Cities Marketing
Online Marketing and Sales group
Culture & Event Group
Cultural digital tools in the city :
best practices
By François Perroy, www.etourisme.info, editor and co-founder
Founder and CEO of Emotio Tourisme
Co-founder of Agitateurs Destinations Numériques
Belfast
–
2014
–
February
28th
6. Major
trends
Cher Thomas, comment vas-tu ? Ta
mère et moi nous portons à merveille.
Tu nous manques ! Déconnecte-toi et
descend manger s’il te plaît.
Ton père
Dear
Thomas,
how
are
you?
Your
mother
and
I
are
great,
we
miss
you…
Please
log
out
and
come
down
and
eat.
Love,
Dad
7. Major
trends
The
digitaliza:on
of
our
lifes
transforms
tourism
consump:on
Technology
brings
new
uses
and
new
forms
of
tourism
From
mass-‐tourism
to
person-‐driven
tourism
14. Smartphones
&
tourism
Mobile
=
Smartphone
Tablets
replace
laptops
Mobile
sites
and
apps
Personaliza8on
of
experience
50%-‐60%
of
mobile
users
with
a
smartphone
Democra:za:on
of
tablets
in
2014
1/3
of
European
households
will
use
a
tablet
40%
of
mobile
internet
users
3
millions
of
mobile
apps
available
Experience
of
tourism
becomes
mobile
first
and
thus
personal
Direct
entry
in
the
social
media
sphere
through
mobile
Sources:
Comscore,
GFK
15. What
do
tourists
do
with
their
smartphones
?
• Geoposi:oning
• Camera
• Image
recogni:on
system
and
augmented
reality
• Accelerometer:
analyse
of
the
user’s
moves
(immersive
video)
• QR
Codes
• NFC
&
RFID:
to
download,
pay,
check
in
to
hotels,
validate
:ckets
in
buses,
visit
museums…
• Vocal
interface
and
ar:ficial
intelligence:
thanks
Siri!
16. The
3
travel
steps
-‐ Before:
inspire,
inform,
engage
-‐ During:
facilitate
and
organize
at
des:na:on
-‐ Aier:
remember,
share,
engage
24. General
apps
• App
to
visit
Toledo
without
internet
connexion,
with
embedded
map
&
audioguides
• Won
the
na:onal
price
of
the
Spanish
«
Cultural
Apptourism
award
2014
»
25. General
apps
• Ma
Côte
Basque
• General
app
created
by
several
tourist
offices
located
on
the
Bask
coast
• iPhone
&
Android
with
augmented
reality:
– local
guide
– the
app
proposes
things
to
do
/
see
depending
on
the
hour
of
use
and
the
posi:oning
– tourists’
reviews
on
each
ac:vity
– Trekking
paths
to
download
– Mobile
booking
26. General
apps
• Most
visited
pages
:
weather,
:de
:me,
webcams,
events,
deals
• In
2013:
– More
than
360.000
visits
on
the
mobile
site
– 195
000
visits
on
the
iPhone
app
– 62
000
visits
on
the
Android
app
– 2.3
million
pages
visited
(total
of
3
tools)
– Around
15%
of
the
users
are
residents
35. Cultural
apps
In
France,
several
editors
propose
all-‐
made
(closed
source)
systems
to
create
apps
Some
ones
are
specific
to
places
The
other
ones
deal
with
a
whole
des:na:on
36. Firstly,
contents
!
• If
you
eventually
decide
to
take
the
plunge,
here
is
what
you
have
to
be
careful
of…
• An
app
is
just
a
tool,
in
which
you
propose
relevant
content…so
:
– Plan
a
huge
work
of
research
and
check
of
your
contents
– Find
the
most
relevant
one
:
texts,
pictures,
movies,
interac:ve
maps,
2D
– Prepare
yourself
to
work
with
professionals
ot
story
wri:ng
37. Museum
apps
• Hologuide
• Proposed
to
museums
so
they
can
have
a
simple
audioguide
app
38. Museum
apps
• Louvre
Kids:
visit
of
the
museum
with
16
masterpieces
and
12
games
39. Museum
apps
• Moma:
several
apps
– General
– Crea:ve
– Specific
to
some
exhibi:ons
– MOMA
Books…
40. Museum
apps
• Na:onal
Museum
of
Scotland:
2
apps
– A
general
visit
app:
discover
the
museum
(map
&
highlights)
– A
funny
discovery
app:
collect
badges
by
finding
objects
within
the
museum
41. Museum
apps
• Hermitage
Museum:
visit
the
museum
thanks
to
the
app.
Also
see
what
is
in
palaces,
usually
closed
(virtual
tours)
42. Museum
apps
• Blinkster
is
based
on
image
recogni:on
technology
43. Museum
apps
• Jumièges
3D:
RA
visit
of
the
Abbey.
You
can
see
how
the
Abbey
was
before
its
destruc:on
44. Museum
apps
• Cultural
app
(beta
version)
based
on
iBeacon
(by
Clic
France)
to
visit
Rubens
House
in
Anvers
45. City
cultural
tours
• Imayana:
RA
and
3D
ipad
app
to
discover
Bordeaux
back
to
the
18th
century
(for
rent
at
the
Tourist
Office)
48. City
cultural
tours
–
open
systems
• Field
trip:
visit
and
understand
what’s
around
thanks
to
several
sources
of
data
• Culture
Craver
(beta
NYC)
• Only
for
cultural
ac:vi:es
57. Tourism
in
2020
Connected
objects
watches,
glasses
Automated
personal
guides
(robot)
Audio
and
video
push
on
connected
devices
Augmented
history:
showing
the
real
life
of
a
momument
at
the
8me
it
was
built
TIC
manage
an
ecosystem
of
providers
of
data
and
will
be
responsible
for
providing
a
set
of
data
on
a
1
to
1
basis
with
each
user
and
in
fully
customized
form:
made
to
measure
contents
and
services
M-‐8cke8ng
M-‐payment
58. Ok…
then,
what
do
we
do?
• App
or
not?
Is
it
really
necessary?
• Yes
!
And
no…
• Yes
if
your
app
has
a
real
added
value:
ok
for
thema:c,
cultural,
localised
or
collabora:ve
apps
• No
catch-‐all
apps
59. How
do
we
make
an
app?
• Can
I
create
an
app
on
my
own?
Well,
yes…
– Some
agencies
propose
to
create
apps
at
quite
low
price
• Ex:
Goodbarber
(French)between
16
and
32€
/
month
– In
cultural
fields,
proprietary
systems
are
proposed
• But
low
personalisa:on
60. How
much
does
it
cost?
• From
1,000
€
if
you
do
it
yourself
• Between
5,000
to
15,000
€
if
an
agency
creates
it
for
you,
depending
on
the
func:onali:es
• Up
to
100,000
€
for
the
most
cultural
and
complex
ones
such
as
Jumièges
(3D)