Augmented reality (AR) has the potential to transform how people access and share information by overlaying digital content on the real world through mobile devices. The document discusses key challenges and opportunities for AR, including improvements needed in mobile processing power, screen size, GPS locating speed, network bandwidth, tools/APIs, and monetization methods, in order for AR to reach its full potential. It also introduces Senscape, a Chinese startup focused on developing AR browser and platform technologies.
The presentation provided guidance on obtaining consent for cookies and similar technologies on mobile devices and across various mobile marketing channels. It emphasized being open and transparent about data collection practices, seeking opt-in consent from users given the personal nature of mobile devices, and considering future activities. While the regulations apply to mobile in the same way as desktop, the Information Commissioner's Office will take a sympathetic approach to compliance as long as organizations are working to resolve any issues.
The document provides an overview of a Week 4 assignment for a course on instructional leadership and technology integration. The assignment involves developing an action plan with four parts: 1) an organizational chart identifying stakeholders responsible for integrating technology; 2) a professional development plan; 3) an evaluation plan; and 4) posting the action plan online and reviewing others. Rubrics are provided to guide students in completing the action plan and assessing their work.
HTML5 can elevate the interactive experience of iPad magazines. Fei Jun is an associate professor and creative director who has developed digital magazines, publications, and mobile apps for the iPad using HTML5, including magazines for Cosmo, FHM, and Bazaar in 2011. Some examples of projects include an interactive e-book for 7th Inn and mobile games such as Ooooze, DirtyHand, and Pin&Ball. An app called Job Hunter was also designed to help migrant workers find jobs and education.
This document summarizes a presentation on the proposed new EU Data Protection Regulation. It outlines the following key points:
1. The proposed regulation would directly apply across the EU and expand definitions of personal data and those covered. Explicit consent would be required in many cases.
2. It emphasizes greater accountability, such as requiring data protection officers. It also mandates notification of data security breaches within 24 hours.
3. Sanctions for non-compliance would be more onerous, allowing fines of up to 4% of annual global turnover.
The presentation provides an overview of the proposed regulation and some of the implications and compliance considerations for businesses.
HTML5 can elevate the interactive experience of iPad magazines. Fei Jun is an associate professor and creative director who has developed digital magazines, publications, and mobile apps for the iPad using HTML5. This includes interactive e-books, games, and a job hunting app to help migrant workers find opportunities.
HTML5 can elevate the interactive experience of iPad magazines. Fei Jun is an associate professor and creative director who has developed digital magazines, publications, and mobile apps for the iPad using HTML5. This includes interactive e-books, games, and a job hunting app to help migrant workers find opportunities.
Augmented reality (AR) has the potential to transform how people access and share information by overlaying digital content on the real world through mobile devices. The document discusses key challenges and opportunities for AR, including improvements needed in mobile processing power, screen size, GPS locating speed, network bandwidth, tools/APIs, and monetization methods, in order for AR to reach its full potential. It also introduces Senscape, a Chinese startup focused on developing AR browser and platform technologies.
The presentation provided guidance on obtaining consent for cookies and similar technologies on mobile devices and across various mobile marketing channels. It emphasized being open and transparent about data collection practices, seeking opt-in consent from users given the personal nature of mobile devices, and considering future activities. While the regulations apply to mobile in the same way as desktop, the Information Commissioner's Office will take a sympathetic approach to compliance as long as organizations are working to resolve any issues.
The document provides an overview of a Week 4 assignment for a course on instructional leadership and technology integration. The assignment involves developing an action plan with four parts: 1) an organizational chart identifying stakeholders responsible for integrating technology; 2) a professional development plan; 3) an evaluation plan; and 4) posting the action plan online and reviewing others. Rubrics are provided to guide students in completing the action plan and assessing their work.
HTML5 can elevate the interactive experience of iPad magazines. Fei Jun is an associate professor and creative director who has developed digital magazines, publications, and mobile apps for the iPad using HTML5, including magazines for Cosmo, FHM, and Bazaar in 2011. Some examples of projects include an interactive e-book for 7th Inn and mobile games such as Ooooze, DirtyHand, and Pin&Ball. An app called Job Hunter was also designed to help migrant workers find jobs and education.
This document summarizes a presentation on the proposed new EU Data Protection Regulation. It outlines the following key points:
1. The proposed regulation would directly apply across the EU and expand definitions of personal data and those covered. Explicit consent would be required in many cases.
2. It emphasizes greater accountability, such as requiring data protection officers. It also mandates notification of data security breaches within 24 hours.
3. Sanctions for non-compliance would be more onerous, allowing fines of up to 4% of annual global turnover.
The presentation provides an overview of the proposed regulation and some of the implications and compliance considerations for businesses.
HTML5 can elevate the interactive experience of iPad magazines. Fei Jun is an associate professor and creative director who has developed digital magazines, publications, and mobile apps for the iPad using HTML5. This includes interactive e-books, games, and a job hunting app to help migrant workers find opportunities.
HTML5 can elevate the interactive experience of iPad magazines. Fei Jun is an associate professor and creative director who has developed digital magazines, publications, and mobile apps for the iPad using HTML5. This includes interactive e-books, games, and a job hunting app to help migrant workers find opportunities.
There are three main types of creative integration: linear integration, where content is consistent across all channels; nuclear integration, where campaigns are built around a central unifying idea tailored for different channels; and polar integration, where creative content for specific channels is retrofitted to other channels. The document discusses these three types of integration and provides examples to illustrate the different approaches.
Planning advertising mail into an integrated campaignRachel Aldighieri
- New tool-new insight puts mail at the heart of the media ecosystem by applying the same metrics used for other media channels like reach and dwell time.
- It creates a new understanding of how factors like consumer mood, location, and concurrent behaviors impact consumer experience and commercial returns.
- The insights show mail is well-suited for advertising because people spend significant dwell time with it in relaxed settings at home, finding it informative, memorable, and not intrusive.
The document discusses how digitization is transforming society through search engines becoming the gateway to knowledge on the web, connecting people globally, and augmenting reality with new technologies. It touches on topics like how technology is impacting behaviors and emotions, debates around environmental issues, and how the internet has made everyone less unique.
MoMo Beijing introduction to thai mobile environment - 14th may 2012momobeijing
This document provides an introduction and overview of the mobile industry and startup opportunities in Thailand. It summarizes Thailand's strong mobile usage statistics, including being one of the most active countries on Foursquare in 2010 and having over 11 million photos uploaded to Instagram. It also discusses Rocket Internet's creation of clone e-commerce websites in Thailand and hiring over 200 employees. Both pros and cons are outlined for Thailand's technology business environment, with pros including an untapped market and cheap workforce, and cons being restrictions on foreign ownership of companies and difficulties finding qualified technical employees and cultural barriers.
Leiyoo Tech. Co. Ltd. is a Chinese company founded in 2010 that develops HTML5 games for mobile devices. It was the first in China in this space. The founder and CEO, Huang He, has experience in engineering, product management and directing products at companies like Huawei and Tencent. While HTML5 provides opportunities like cross-device compatibility and tools for data mining, there are also risks like performance issues across browsers and devices. Additionally, there are conflicts between priorities like low-end vs high-end user experience and the costs of developers vs needs of users.
The document discusses how advertising has changed over the past 25 years. It lists the names and social media handles of several creative directors from advertising agencies. It also mentions topics like recruitment, hygiene, heroes, bootcamp coaches, orchestration, then and now comparisons, data revealing trends, and uploading/sharing hero videos.
These are the slides from The Power of Print event on Thursday November 10 2011.
This was the first time the DMA Door Drop and Inserts Councils joined up to create an event. It was a huge success wth 100% saying it was good and very good! Thank you to everyone who made it a success!
- The ASA has expanded its remit to regulate online marketing communications beyond just paid-for advertising to also include companies' own websites and other non paid-for online spaces under their control.
- The key questions for determining if an online marketing communication falls under the new ASA rules are if it is under the advertiser's control, primarily designed to sell something, and directly connected to the supply or transfer of products.
- Types of content that are excluded include editorial, news, corporate reports, and user generated content unless the advertiser originally solicited or adopted the user generated content.
Thomas Kjeldgaard provides seven tips for business success: 1) Timing is important, 2) Get attention by focusing on benefits, 3) Thoroughly test ideas and strategies, 4) Differentiate your offerings, 5) Prioritize excellent customer service, 6) Upsell and cross-sell to increase profits, and 7) Consider operating from Thailand.
This document summarizes a workshop on data protection compliance based on the UK Data Protection Act of 1998. It introduces the key concepts of data controllers, data processors, and the eight principles of the Act, including obtaining consent, keeping data accurate and up-to-date, retaining data only as long as necessary, and protecting individuals' rights. The document also discusses issues around direct marketing, sensitive personal data, individuals' rights to access their data, and implications for handling children's personal data.
This document discusses the need for total integration and avoiding overly simplistic beliefs when it comes to brands. It touches on ensuring brands' behaviors match their words, having the right state of mind without egos or silos, embracing diversity, and trusting people over processes.
This document summarizes a social media and SEO event hosted by the DMA. The agenda includes presentations on getting results from social media by Bloom Agency and on SEO by Latitude Digital Marketing. The social media presentation discusses identifying influencers on platforms like Twitter and LinkedIn, using existing customers to find new ones, and trigger-based communications. The SEO presentation focuses on moving beyond silos to a holistic approach across channels. Contact information is provided for the DMA and speakers.
This document is a product presentation for LEDtabletops that repeatedly promotes lighting tables with LEDs for style. It provides contact information for direct sales and notes that the company holds a patent and has an international patent pending for its LED tabletop products.
Google kick ass-game_programming_with_gwtmomobeijing
The document discusses using Google Web Toolkit (GWT) to build cross-platform games. It introduces ForPlay, a GWT abstraction layer that allows writing games once in Java and deploying to web, desktop, Android and Flash. The presentation demonstrates building a simple "Peas" game in ForPlay, covering components like asset loading and the game loop. It also discusses releasing games to platforms like the Chrome Web Store.
Win 3D2N Bali Spa Package @ GroupDiscount.com.mygroupdiscount
The document announces a contest to win a 3 day, 2 night Bali spa package and other prizes. It lists the prizes for 1st, 2nd, and 3rd place winners, as well as 10 consolation prizes. It provides details on what is included in the Bali package and excludes, and lists the terms and conditions of the contest.
There are three main types of creative integration: linear integration, where content is consistent across all channels; nuclear integration, where campaigns are built around a central unifying idea tailored for different channels; and polar integration, where creative content for specific channels is retrofitted to other channels. The document discusses these three types of integration and provides examples to illustrate the different approaches.
Planning advertising mail into an integrated campaignRachel Aldighieri
- New tool-new insight puts mail at the heart of the media ecosystem by applying the same metrics used for other media channels like reach and dwell time.
- It creates a new understanding of how factors like consumer mood, location, and concurrent behaviors impact consumer experience and commercial returns.
- The insights show mail is well-suited for advertising because people spend significant dwell time with it in relaxed settings at home, finding it informative, memorable, and not intrusive.
The document discusses how digitization is transforming society through search engines becoming the gateway to knowledge on the web, connecting people globally, and augmenting reality with new technologies. It touches on topics like how technology is impacting behaviors and emotions, debates around environmental issues, and how the internet has made everyone less unique.
MoMo Beijing introduction to thai mobile environment - 14th may 2012momobeijing
This document provides an introduction and overview of the mobile industry and startup opportunities in Thailand. It summarizes Thailand's strong mobile usage statistics, including being one of the most active countries on Foursquare in 2010 and having over 11 million photos uploaded to Instagram. It also discusses Rocket Internet's creation of clone e-commerce websites in Thailand and hiring over 200 employees. Both pros and cons are outlined for Thailand's technology business environment, with pros including an untapped market and cheap workforce, and cons being restrictions on foreign ownership of companies and difficulties finding qualified technical employees and cultural barriers.
Leiyoo Tech. Co. Ltd. is a Chinese company founded in 2010 that develops HTML5 games for mobile devices. It was the first in China in this space. The founder and CEO, Huang He, has experience in engineering, product management and directing products at companies like Huawei and Tencent. While HTML5 provides opportunities like cross-device compatibility and tools for data mining, there are also risks like performance issues across browsers and devices. Additionally, there are conflicts between priorities like low-end vs high-end user experience and the costs of developers vs needs of users.
The document discusses how advertising has changed over the past 25 years. It lists the names and social media handles of several creative directors from advertising agencies. It also mentions topics like recruitment, hygiene, heroes, bootcamp coaches, orchestration, then and now comparisons, data revealing trends, and uploading/sharing hero videos.
These are the slides from The Power of Print event on Thursday November 10 2011.
This was the first time the DMA Door Drop and Inserts Councils joined up to create an event. It was a huge success wth 100% saying it was good and very good! Thank you to everyone who made it a success!
- The ASA has expanded its remit to regulate online marketing communications beyond just paid-for advertising to also include companies' own websites and other non paid-for online spaces under their control.
- The key questions for determining if an online marketing communication falls under the new ASA rules are if it is under the advertiser's control, primarily designed to sell something, and directly connected to the supply or transfer of products.
- Types of content that are excluded include editorial, news, corporate reports, and user generated content unless the advertiser originally solicited or adopted the user generated content.
Thomas Kjeldgaard provides seven tips for business success: 1) Timing is important, 2) Get attention by focusing on benefits, 3) Thoroughly test ideas and strategies, 4) Differentiate your offerings, 5) Prioritize excellent customer service, 6) Upsell and cross-sell to increase profits, and 7) Consider operating from Thailand.
This document summarizes a workshop on data protection compliance based on the UK Data Protection Act of 1998. It introduces the key concepts of data controllers, data processors, and the eight principles of the Act, including obtaining consent, keeping data accurate and up-to-date, retaining data only as long as necessary, and protecting individuals' rights. The document also discusses issues around direct marketing, sensitive personal data, individuals' rights to access their data, and implications for handling children's personal data.
This document discusses the need for total integration and avoiding overly simplistic beliefs when it comes to brands. It touches on ensuring brands' behaviors match their words, having the right state of mind without egos or silos, embracing diversity, and trusting people over processes.
This document summarizes a social media and SEO event hosted by the DMA. The agenda includes presentations on getting results from social media by Bloom Agency and on SEO by Latitude Digital Marketing. The social media presentation discusses identifying influencers on platforms like Twitter and LinkedIn, using existing customers to find new ones, and trigger-based communications. The SEO presentation focuses on moving beyond silos to a holistic approach across channels. Contact information is provided for the DMA and speakers.
This document is a product presentation for LEDtabletops that repeatedly promotes lighting tables with LEDs for style. It provides contact information for direct sales and notes that the company holds a patent and has an international patent pending for its LED tabletop products.
Google kick ass-game_programming_with_gwtmomobeijing
The document discusses using Google Web Toolkit (GWT) to build cross-platform games. It introduces ForPlay, a GWT abstraction layer that allows writing games once in Java and deploying to web, desktop, Android and Flash. The presentation demonstrates building a simple "Peas" game in ForPlay, covering components like asset loading and the game loop. It also discusses releasing games to platforms like the Chrome Web Store.
Win 3D2N Bali Spa Package @ GroupDiscount.com.mygroupdiscount
The document announces a contest to win a 3 day, 2 night Bali spa package and other prizes. It lists the prizes for 1st, 2nd, and 3rd place winners, as well as 10 consolation prizes. It provides details on what is included in the Bali package and excludes, and lists the terms and conditions of the contest.
Klantcase Fred de la Bretoniere: uw merk versterken met branding, user-genera...valantic NL
Als premium modemerk is het makkelijk om naast uw schoenen te gaan lopen: "De klanten en omzet blijven wel komen." In werkelijkheid betekent het bedrijfsbeeld keihard werken voor het verkrijgen en behouden van de aandacht van de consument. Tijdens de Webwinkel Vakdagen gaf ISM’er Sander Lems een kijkje in de keuken bij Fred de la Bretoniere. Waar loopt het modemerk tegenaan? En hoe gaat het merk om met onderwerpen als branding, usergenerated content en conversie-optimalisatie?
Van strategie tot executie: zo gebruikt u de klantreis als basis voor duurzam...valantic NL
De schoenenbranche lijkt zo nu en dan meer op een western film dan een gezonde markt: meer- en meer partijen die vechten om een stukje marktaandeel en een race naar de bodem met steeds hogere kortingen en prijsstunters. Om die redenen besloot het familiebedrijf van den Assem dat het tijd was voor een nieuwe koers. In een recordtijd wist de schoenenretailer de klant en klantreis te analyseren en een toekomstbestendige strategie te formuleren. Het resultaat? Een ambitieus groeiplan, een nieuwe manier van werken en bovenal vertrouwen in een rooskleurige toekomst. Aan de hand van deze case, legde E-commerce Strateeg Sander Berlinski u stap voor stap uit hoe u op basis van de klantreis zelf een toekomstbestendige strategie- en succesvolle executie kunt realiseren.
Case van den Assem: van strategie tot executie: zó gebruikt u de klantreis al...valantic NL
De schoenenbranche lijkt zo nu en dan meer op een western film dan een gezonde markt: meer- en meer partijen die vechten om een stukje marktaandeel en een race naar de bodem met steeds hogere kortingen en prijsstunters. Om die redenen besloot het familiebedrijf van den Assem dat het tijd was voor een nieuwe koers. In een recordtijd wist de schoenenretailer de klant en klantreis te analyseren en een toekomstbestendige strategie te formuleren. Het resultaat? Een ambitieus groeiplan, een nieuwe manier van werken en bovenal vertrouwen in een rooskleurige toekomst. Aan de hand van deze case, legde E-commerce Strateeg Sander Berlinski u stap voor stap uit hoe u op basis van de klantreis zelf een toekomstbestendige strategie- en succesvolle executie kunt realiseren.
De schoenenbranche staat onder druk: afnemende marges, grote dominantie van platformen en leeglopende winkelstraten. Met behulp van klantreisoptimalisatie en een nieuwe werkwijze weet van den Assem desondanks sterke en duurzame groei te realiseren. ISM'er Sander geeft tijdens de presentatie geeft een unieke kijk in de keuken bij van den Assem, van strategie tot executie.
Case van den Assem: van strategie tot executie: zó gebruikt u de klantreis al...valantic NL
De schoenenbranche lijkt zo nu en dan meer op een western film dan een gezonde markt: meer- en meer partijen die vechten om een stukje marktaandeel en een race naar de bodem met steeds hogere kortingen en prijsstunters. Om die redenen besloot het familiebedrijf van den Assem dat het tijd was voor een nieuwe koers. In een recordtijd wist de schoenenretailer de klant en klantreis te analyseren en een toekomstbestendige strategie te formuleren. Het resultaat? Een ambitieus groeiplan, een nieuwe manier van werken en bovenal vertrouwen in een rooskleurige toekomst. Aan de hand van deze case, legde E-commerce Strateeg Sander Berlinski u stap voor stap uit hoe u op basis van de klantreis zelf een toekomstbestendige strategie- en succesvolle executie kunt realiseren.
Waarde propositie ontwerp - Gebruik het Waarde Propositie Canvas om winnende ...Robbert Fransen
Hoe ontwikkel je producten die klanten echt willen en kopen? Start altijd met Waarde Propositie Ontwerp.
Meer inspiratie of hulp nodig om winnende waarde proposities te ontwerpen?
www.businessmodelinnovatie.nl
Marketing operationele marketing en marketingplanManon Roelandt
Dag -- In deze tweede module over operationele marketing en het marketingplan, vervolledigen we de strategische tools. Uiteindelijk stellen we een marketingplan op dat je in staat stelt op op jaarbasis de bedrijfsactiviteiten te controleren. Veel succes ermee -- AatjeManon
Audiences voor branding & performance marketingOrangeValley
Hoe kunt u ervoor zorgen dat u de juiste audiences bereikt? Welke first en third party data kunt u gebruiken om gericht uw doelgroep te bereiken. Eduard geeft hier inzicht in tijdens zijn presentatie over Audiences.
Online marketing strategie opstellen :overbodig of broodnodig?valantic NL
Veel organisaties doen maar wat met online marketing. Kanalen worden ad hoc ingezet of campagnes weer uitgezet omdat ze niet rendabel zijn. Het lijkt wel dat alles zo snel verandert dat een plan maken onbegonnen werk lijkt. Maar dat is natuurlijk niet zo. Zonder een plan en gedegen strategie zal het maximale nooit uit online marketing gehaald worden. Tijdens zijn presentatie vertelde ISM'er Sander Lems welke stappen u moet nemen om tot een gedegen en onderbouwde online marketingstrategie te komen en deze up to date te houden.
Online marketingstrategie opstellen: broodnodig of overbodigvalantic NL
Veel organisaties doen maar wat met online marketing. Kanalen worden ad hoc ingezet of campagnes weer uitgezet omdat ze niet rendabel zijn. Het lijkt wel dat alles zo snel verandert dat een plan maken onbegonnen werk lijkt. Maar dat is natuurlijk niet zo. Zonder een plan en gedegen strategie zal het maximale nooit uit online marketing gehaald worden. Tijdens zijn presentatie vertelde ISM'er Sander Lems welke stappen u moet nemen om tot een gedegen en onderbouwde online marketingstrategie te komen en deze up to date te houden.
Haal meer uit uw Customer Data Platform door een succesvolle personalisatiest...valantic NL
Hoe haalt u het maximale uit uw Customer Data Platform? Tijdens deze webinar gaven ISM'er Patty en Menno van Datatrics handige tips en praktijkvoorbeelden over het maken van een personalisatiestrategie. Onderwerpen als waar moet u op letten bij het opstellen van een personalisatiestrategie en hoe behaalt u de meeste winst bij het gebruik van een Customer Data Platform werden besproken tijdens deze webinar.