How To Use Social Media To Grow Your Business

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An introduction to what makes social media unique, how to scale a social strategy and how to use it to drive growth in your business.

The Most Important Number In
Social
The “Dunbar Number” suggested cognitive limit to the number of
people with whom one can maintain stable social relationships.
LinkedIn, 1,000+Us, about 150

Riches in Niches
Serving Here
Knowing your customer, what problems they have and helping them find
solutions. Building trust and credibility through consistency and empathy.

Marketing
Media/
PR
IT
Customer
Service
Marketing
Media/PR
IT
Customer
Service
cial in a Business

Content marketing is a
strategic marketing approach
focused on creating and
distributing valuable,
relevant, and consistent
content to attract and retain
a clearly defined audience —
and, ultimately, to drive
profitable customer action.
-Content Marketing Institute
What Is
Content
Marketing?
”I love those
cat videos on
YouTube…
Should we
make one of
those?”

1. Find
Your Story
Process
3. Tell It
Consistently
2. Find Your
Channels (DCF)

• Story Arc’s:
1. Students, faculty +
staff
2. Research
3. Clemson
Experience
4. Alumni
• People
• Process
• Product
Telling Your St
Your Story
Your
Story

• Who are your customers/community, how do they
communicate and how can you add value?
• Forums?
• YouTube?
• Blog?
• Instagram
• Email?
• Snapchat?
Building Your Digital Campfire

Oct. 1 Oct. 8 Oct. 15 Oct. 22 Oct. 29
Story Arc 1
Story Arc 2
Story Arc 3
Story Arc 4
Bringing It Together
- Planning for consistency
- Working to integrate and
distribute

Three H Framework in
Social
Hygiene Hub Hero

Social Like A Setlist
• New/Experimental
• Throwing it at a wall to see what sticks.
• Ex: LinkedIn live
• Surprising/Deep
• Something for the super fans, not everyone loves but some love very deeply
• Ex: Facebook album around event, Turtles Moving Their Hips (crowd pleaser)
• Hits
• Everybody loves and everyone can sing along
• Ex: Iconic photo, drone video (in 2016), “Mickey Mouse Content”
• Call to Action
• You’ve given a lot, now you can ask
• Ex: Attend our event

1. Number of Customers
- This is where marketers focus
most of their time
2. Average Order Value
3. Number of Purchases (LTV)
- This is where email and social
shine
Growth
Multipliers

R.A.C.E. Framework allows for a breakdown of all touchpoints for a customer.
Customer Journey

Paid Social
Facebook is the “Traffic Store”
• Facebook is one of the most powerful ad
platforms because of its targeting ability
• Focusing on narrow audiences
• Women in Dallas who own
businesses and drive a BMW (yes,
it can be really creepy)
• If you have a large reach it will change

When the service is free your eyeballs
are the product.
• Owned vs. Rented Land
• Facebook decides who sees your
content and they need to make
money
Economics of Platform

Tie Back To ROI
Communicate and Teach
Always Be Learning
Fail Often
Don’t Be Romantic
Know When To Say No
Marketing
_____

Any Questions?
(Don’t be shy)
Robbie Fitzwater
Robbie@mktgrhythm.com
@robbiefitz

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Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.

Breaking Silos To Break Bank: Shattering The Divide Between Search And Social

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At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy. I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers. • SEOs now use AI to optimize content. • Google now uses AI to generate answers. • Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape. Key Takeaways: How to use AI to optimize your content How to find topics that algorithms love How to get AI to mention your content and your brand

From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx

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From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge. In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you: 1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared. 2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort. 3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience. 4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic. 5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues: Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content. On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure. Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability. Backlinks: Not understanding the value of high-quality backlinks from reputable sources. Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively. 6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success. #SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO

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How To Use Social Media To Grow Your Business

1. Life In Marketing

2. Lascaux, France

3. + My Journey In Marketing

4. The Most Important Number In Social The “Dunbar Number” suggested cognitive limit to the number of people with whom one can maintain stable social relationships. LinkedIn, 1,000+Us, about 150

5. Riches in Niches Serving Here Knowing your customer, what problems they have and helping them find solutions. Building trust and credibility through consistency and empathy.

6. Marketing Media/ PR IT Customer Service Marketing Media/PR IT Customer Service cial in a Business

7. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. -Content Marketing Institute What Is Content Marketing? ”I love those cat videos on YouTube… Should we make one of those?”

8. 1. Find Your Story Process 3. Tell It Consistently 2. Find Your Channels (DCF)

9. • Story Arc’s: 1. Students, faculty + staff 2. Research 3. Clemson Experience 4. Alumni • People • Process • Product Telling Your St Your Story Your Story

10. • Who are your customers/community, how do they communicate and how can you add value? • Forums? • YouTube? • Blog? • Instagram • Email? • Snapchat? Building Your Digital Campfire

11. Oct. 1 Oct. 8 Oct. 15 Oct. 22 Oct. 29 Story Arc 1 Story Arc 2 Story Arc 3 Story Arc 4 Bringing It Together - Planning for consistency - Working to integrate and distribute

12. Three H Framework Hygiene Hub Hero Daily: - Things your brand does every day: - Behind the scenes - User Generated Content - Webinar Weekly/Monthly: - Things you do consistently that forms the backbone: - Newsletter - Vlog Series - Weekly Recap Quarterly: - Your cornerstone branding, takes a lot of heavy lifting: - One Time Spectacle - Superbowl Ad

13. Three H Framework in Social Hygiene Hub Hero

14. Social Like A Setlist • New/Experimental • Throwing it at a wall to see what sticks. • Ex: LinkedIn live • Surprising/Deep • Something for the super fans, not everyone loves but some love very deeply • Ex: Facebook album around event, Turtles Moving Their Hips (crowd pleaser) • Hits • Everybody loves and everyone can sing along • Ex: Iconic photo, drone video (in 2016), “Mickey Mouse Content” • Call to Action • You’ve given a lot, now you can ask • Ex: Attend our event

15. 1. Number of Customers - This is where marketers focus most of their time 2. Average Order Value 3. Number of Purchases (LTV) - This is where email and social shine Growth Multipliers

16. R.A.C.E. Framework allows for a breakdown of all touchpoints for a customer. Customer Journey

17. Paid Social Facebook is the “Traffic Store” • Facebook is one of the most powerful ad platforms because of its targeting ability • Focusing on narrow audiences • Women in Dallas who own businesses and drive a BMW (yes, it can be really creepy) • If you have a large reach it will change

18. To This From This Aligning Strategy

19. When the service is free your eyeballs are the product. • Owned vs. Rented Land • Facebook decides who sees your content and they need to make money Economics of Platform

20. Tie Back To ROI Communicate and Teach Always Be Learning Fail Often Don’t Be Romantic Know When To Say No Marketing _____

21. Any Questions? (Don’t be shy) Robbie Fitzwater Robbie@mktgrhythm.com @robbiefitz

How To Use Social Media To Grow Your Business

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