The document discusses strategies for business success, emphasizing the importance of understanding customer behavior through their 7-step purchasing process. It outlines the significance of creating a proper customer profile and positioning to enhance profitability and sustainability. Additionally, it advises on developing sales processes, marketing plans, and revising pricing strategies.

1. Total VisionWith Jan Triplett, Ph.D. CEO, Business Success Center © 2010

2. Vision OptionsTotal SolutionInnovatorValueCloneControl Time & CostsUniqueResell

3. Where to StartExplore the VisionYour passionYour potentialFocus on the GoalProfitabilitySustainabilityBalancedTransferable (exit strategy)

4. Who Are You?

5. Must Account for the Customer’s 7-Step Purchasing ProcessConsider what they are doing/buying currentlyDetermine the need to actSet an overall goalIdentify inflexible constraints, desirable objectives ; set prioritiesEvaluate means to get what they wantMake a purchaseRejoice or experience remorse

6. Customers you want… a matchVisionariesSee problem as you doSee value of your solutionAdventurousConfident in youTrust youDecisiveHassle-free or less hassle

7. Platinum Customer Profile™Identifies your best customer in terms of:Demographics – facts Psychographics – emotionsBehaviors – buying patterns, actionsGeographical concerns

8. Price RightValue-BasedVs.Cost-basedKnow your true total cost Raising your price is OK

9. 7 Steps of VisionCreate Platinum & Lead/Concrete Profiles™Select “Blue Ocean” positioningReview/revise pricingDevelop a sales process & train staff;make sure it incorporates customer’spurchasing processCreate marketing plan & budgetRevise collateralWrite strategic planAsk for help. Call me 933.1983 or email triplett@bscusa.com

10. Here’s to your success!Jan Tripletttriplett@bscusa.comBusiness Success CenterSales & Financial Business Management ServicesMarch 27, 2010