Research Article : Integration Of Strategic Management And Quality Assurance In The Romanian Higher Education By: Liviu Moldovan Submitted To: Dr. Yahya Saleh Prepared By: Rami Issa

1. Research Article :
Integration Of Strategic Management
And Quality Assurance In The
Romanian Higher Education
By: Liviu Moldovan

2. Integration Of Strategic Management
And Quality Assurance In The
Romanian Higher Education
By: Liviu Moldovan
Submitted To: Dr. Yahya Saleh
Prepared By: Rami Issa

3. Introduction…
 After 1990, Changes In Political, Economic And Social Factors
 More Influence Was On Education
 About 90 Universities : Strong Competition
 In 2006, Obliged To Implement Quality Management Systems
 Romanian Agency For Quality Assurance In Higher Education
(ARACIS)

4. Introduction…
 ARACIS Classification For Universities
• Education
• Education And Scientific Research
• Education And Advanced Research
 Petru Maior University Of Tirgu Mures (UPM)
 Aims To Strengthen Regional Market

5. Hypotheses …
 Hypothesis (1):
"Strategies Focused On Quality, Are Positively Related To The
Other Competitive Strategies Adopted By The Universities".
 Hypothesis (2): "Integrated Quality Strategy Determines Other
Competitive Strategies“
 Hypothesis (3): "Performance Indicators Are Tools Achieving
Integrated Quality Strategy"

6. Quality And Strategy…
 Defensive Strategy "Keeping The Market":
Focuses On Quality Assurance Control Of The Educational
And Research Processes In The University Itself.
 Offensive Penetration:
Focuses On Creating Educational Programs At Technical And
Quality Level Equal Or Better Than The Competitor's Quality

7. Quality Defensive Strategy
 Two Main Functions:
 Teaching
 Scientific Research.
 Teaching: Highest Quality Education Requires Highest Quality
Teachers".
 Research: Increase Resources Devoted To Innovation And Also
The Number Of Active Scientific Research Participants.

8. Integrated Quality Strategy (Before)

9. Integrated Quality Strategy (After)

10. Performance Indicators Strategy (Before)
 Institutional Graduation Rates
 Employment Indicators
 Graduates Satisfaction With Their Education
 Financial Performance Indicators
 Administrative Overhead

11. Performance Indicators Strategy (After)
 ARACIS Has Elaborated "External Assessment Methodology,
Standards, Reference Standards And The List Of Performance
Indicators“
 Three Main Domains
 Institutional Capacity
 Educational Effectiveness
 Quality Management

12. Performance Indicators Strategy (After)
 UPM Established 22 Own References For Performance Indicators Levels
 University Involved Student Organizations In Audit Activities,
 Admission Is Considered In University Policies Formulation Focused On Quality
 Concerns Of The University To Stimulate Research,
 Follow-up Of Financial And Accounting Activities Of The University,
 Structures To Track And Improve Quality Of Education,

13. Performance Indicators Strategy (After)
 UPM Established 22 Own References For Performance Indicators Levels
 Participation Of Independent Evaluators In The Country And Abroad,
 University Involvement In Research Projects With University Curricula
Improvement
 Concerns For The University's Own Quality Assurance Procedures,
 Quality Management System Is Documented According To The ISO 9001:2008
Standard And ARACIS Requirements
 University Processes Are Documented And Measured Periodically, etc

14. Quality Management System Processes
 Quality Map Helps The Management To Present An Overview Of The Quality
Assurance System To The External Evaluators, Members Of The Organization
Students And Other Stakeholders
QMS
Customer Needs
Meeting
Requirements

15. Quality Management System Processes

16. Process Matrix

17. Implementation Effects - Challenges
 Maintaining And Improving The System
 Create A Quality Culture
 Trainings Of The Staff On Quality Subjects
 The Large Volume Of The Reports And Registrations For QMS

18. Implementation Effects
 Same Nonconformity Will Not Happen Again If Effective
Corrective Actions Are Established
 Meets Both ARACIS National Legal Requirements And
International ISO 9001 Standard Requirements

19. Implementation Effects - Successes
 UPM Evaluation By ARACIS:
Which Granted The University "High Confidence" With This
Result UPM Ranks Among Top Universities In Romania.

20. Conclusions
 "Quality Defensive Strategy" Lead To More Control Of The
University Educational And Scientific Research Processes.
 To Implement QMS, UPM Has Drawn Up A Process Map That
Takes Into Account:
 Environment
 Strategic Planning
 Organization Internal Processes.

21. Conclusions
 Quality Strategy Determines Other Competitive Strategies
 “Confident Customers.” Is A Result Of The Adopted Quality
Defensive Strategy
 "High Confidence“ UPM Evaluation By ARACIS Due To
Meeting ARACIS Requirements