Oil prices have plunged recently, affecting all parties: the government, consumers, and Total E&P Indonesie is no exception as an operator in the Mahakam Delta area. This trend has actually strengthened Total E&P Indonesie to launch a collaborative project called Change Culture, Compete on Costs & Deliver (4 C&D) to challenge the turbulence of changes towards competitive and efficient corporate culture. We work closely with TEPI to establish 4C&D awareness among all employees and execute its strategic campaigns through internal media, from email blasts, and banners, to printed posters.

1. INTERNAL
COMMUNICATION
CAMPAIGN
4C & Deliver • 2014

2. Total E&P Indonesie has developed cost-conscious policies and
business strategies from the financial and operational perspectives
to face the challenges of dynamic world oil prices.
THE BRIEF

3. THE OBJECTIVE
THREE SENSES
OF PURPOSE
To implement
in the Total E&P Indonesie workplace
all employees must be aware of
CULTURE
The intent with which
we run our business
COMPETENCE
The function that
our business operates
CAUSE
The social good
to which we aspire
Key Message
Stimulate cost-conscious competence on an ongoing basis,
regardless of business operations to establish a culture of efficiency
at TEPI and its community by optimizing costs – not cost-cutting,
through internal communication campaigns.

4. PILLARS OF
PERSUASION
HEADLINE
FOUNDATION Key facts, proof points, figures, examples
Key Message
Identify
inefficient
functions
Recognize
the intention
to change
COMPETENCE
CULTURE CAUSE
Reflect on
the common
good

5. All images are proposals designed in compliance
with and in response to key RFP requirements. Some
components may be omitted or added upon further
consideration.
PRELIMINARY DESIGN

8. DRAFT

12. Designed and presented
by Angga Serviam
Centric © 2013
THANK YOU