Bahtera Adijaya - Brand Guidelines

Bahtera Adi Jaya
Brand identity guidelines
December 2020
Version 1.0

Section 1 | Brand Strategy
Bahtera Adi Jaya | Brand identity guidelines
2
Contents
Section 1
Introduction
Overview
Brand Support
Section 2
Brand Strategy
The Story
Brand Messaging
Brand Narrative
Behavior
Section 3
Brand Voice
Tone of Voice
How We Speak
Style Guidelines
1.0
1.1
1.2
2.0
2.1
2.2
2.3
2.4
3.0
3.1
3.2
3.3
3
4
5
6
7
8
9
10
11
12
13
14
Section 4
Visual Identity
Core elements
Logo
Colour Palette
Typhography
Section 5
Imagery
Photography
Illustration
Patterns
Iconography
Section 6
Applications
Stationery
Collateral
Digital
Uniform
4.0
4.1
4.2
4.3
4.4
5.0
5.1
5.2
5.3
5.4
6.0
6.1
6.2
6.3
6.4
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29

3
Introduction
Section 1
The brand identity guidelines details the full set of tools and practices for implementing
the Bahtera Adi Jaya brand coherently across a range of touch points. These guidelines
explain how to use the brand core elements in a way that stays true to our brand. To make
the most of these guidelines, we have put together a series of resources to support your
brand efforts. In most cases, you’ll need to get our permission first.
See Brand Support on page 5 for more information.

Section 1 | Introduction
4
Overview
1.1
Brand Promise
Our new brand guidelines are a reflection of the Bahtera Adi Jaya’s
exciting strategic partnership and the impact that we want to have on the
chemical distribution. We have updated our brand position and evolved
our visual identity being ever mindful of the strong heritage that we have
to build on. We see this as an evolution rather than a revolution.
Our brand is more than just a logo: it’s about who we are, what we do
and why we do it. Chemistry is at the centre of everything you can see,
smell, touch and taste. We have created these guidelines to explain our
thinking, share with you our proposition and demonstrate how we can
make that positive impact to our life.

5
Brand Support
Contact
Contact the Creative Services team for creative reviews,
design guidance, and questions about the identity system.
creativeservice@bahteraadijaya.com
Resources
BMT Site
The BAJ Marketing Tools (BMT) site contains the full set of
identity system assets and templates and is available to
creative vendors and employees who attended Brand
training.
For vendors:
https://login.bajmarketingtools.com/
For employees:
http://emp.bahteraadijaya.com
Brand Site
The Brand Site contains the all identity system assets
and templates except for photography. This site is only
available behind the Bahtera Adi Jaya firewall.
http://brand.bahteraadijaya.com
Imagery Site
The Imagery Site contains the full photography library
(including product photos) and is only available behind
the Bahtera Adi Jaya firewall.
http://imagery.bahteraadijaya.com
Section 1 | Introduction
1.2

6
Brand Strategy
Section 2
We focus our efforts on developing only one brand, Bahtera Adi Jaya. Our brand
distinguishes us from the competition, builds trust and loyalty, and represents our culture.
All touch points should build a cohesive experience of Bahtera Adi Jaya as the
teammate our customers and partners count on to win.

7
The Story
This is our simple articulation of the Bahtera Adi Jaya brand – it answers
why we exist, what we want to achieve and how we do it. It is our internal
‘sense check’ which ensures we are all on the same page.
To be an inspiration in the creation of a globally recognized
upstream supply chain through increased productivity and
effectiveness.
Vision
What?
To add value as the preferred supply chain partner through
close partnership, supply chain efficiency, and quality
maintenance delivered by a team of passionate people.
How? Mission
Why?
To provide the people with essential products that are safe
and effective for better quality of life.
Purpose
2.1

8
Brand Messaging
Our brand messaging is all about how we express ourselves and connect
with our customers, it is how we introduce and describe ourselves to
partners, members and all other stakeholders.
Close partnership, supply chain efficiency,
and high quality delivered by a team of
passionate people.
At Bahtera Adi Jaya, we differentiate ourselves from competitors through a combination of best-in-class technology
infrastructure, rigorous quality control process and the way we work with customers through close partnership.
We listen to our customers to understand their needs, innovate to solve their current and future challenges, and
team with them to achieve outcomes they need to succeed. We are proud to be a company of people dedicated
to customers’ success.
Value Proposition
2.2

9
Brand Narrative
This section should be used as a guideline for any introduction to the
Bahtera Adi Jaya through brand messaging pillars.
Close Partnership Supply Chain Efficiency Quality Maintenance
2.3
We have a dedicated team
that maintains direct and
close communication with
the partners.
We take into account the
partners’ business needs in
formulating solutions.
We help partners refine their
product concept and improve
product marketability.
We maintain a transparent
process to help partners stay
in control.
We offer a centralized
production process for
improved efficiency.
We help partners manage
inventories for cost efficiency.
We are developing IT
infrastructure for a more
efficient and accurate process.
We apply rigorous quality
control process.
Our formulation process takes
into account marketability and
business sensibility.
We have a team of experienced
technical experts that works
with passion.

10
Behavior
Living the Bahtera Adi Jaya values every day in our work matters. Our
core values are our guiding principles. It gives us a competitive
advantage. It helps us win, together.
We take pride in living a set of shared 5 core values: Affinity, Luminosity,
Integrity, Vehemence and Evolution.
2.4
Affinity
Luminosity
Integrity
Vehemence
Evolution
Sharing a common
goal with customers,
principals, and employees.
Inspiring all stakeholders
to be more impactful
and to be better.
Upholding professionalism
and accountability in
everything we do.
Doing everything with passion
and keeps up late learning
the new things.
Constantly adapting to
the need of the market,
the people, and all
customers.
ALIVE

11
Brand Voice
Section 3
Together we are the Bahtera Adi Jaya and so our communication, across all platforms,
needs to sound like it comes from one voice. Our work and our tone of voice should be
reflective of our passion and our dedication. This is hugely important when it helps to form
a concrete vision moving forwards, and keeps all brand communications – both internally
and externally – as consistent as possible.

Section 3 | Brand Voice
12
Tone of Voice
Regardless of our different audiences we should express our brand
personality in everything we do, and our underlying tone should remain
consistent. We should communicate our confidence in helping customers
succeed in every interaction. And we do it by being Savvy, Empathetic
and Inspiring.
3.1
We truly understand the industry and the market.
Savvy
We listen to all stakeholders, including customers,
and try to understand their needs.
Empathetic
We encourage every stakeholder to continue to
improve and strive for a better future.
Inspiring

13
How We Speak
3.2
Straightforward
Sophisticated
Precise
Confident
Be concise. No unnecessary explanation or metaphors. Go for shorter sentences.
Use the more sophisticated word.
Don’t use vague claims.
Don’t hesitate when making a claim. If unsure, change the claim.
Our formulation process takes into account the marketability and business sensibility of your products.
Meticulous instead of detailed; transform instead of change.
We have set up an efficient supply chain system.
We are committed to quality.
Savvy
Elements Description Example
Personal
Result-oriented
Conversational
Use first person whenever possible.
Focus on result.
Speak directly to the audience.
Improve your efficiency through a centralized vendor management system.
Empathetic
Inspiring
Hopeful
Humanist
Visionary
Be positive. Focus on the solution not the problem.
Infuse human impact.
Infuse messages that show a forward-looking attitude and a vision for the future.
We streamline your supply chain for improved efficiency.
Betterment of human lives.
Dream, future, envision, vision.

14
Style Guidelines
3.3
Use ’Bahtera’ or ‘we’ when referring to Bahtera Adi Jaya.
Use ‘partners’ or ‘you’ when referring to customers.
Indonesian
Use ‘Bahtera’ or ‘kami’.
Indonesian
Use ‘mitra kami’
Technical Guidelines
Use American English.
• Voice: active voice over passive whenever possible.
• Use Oxford comma.
• Technical jargon is acceptable if the context requires.
• Use modern words alternatives: ‘while’ instead of ‘whilst’, ‘on’ instead of ‘upon’, ‘so’ instead of ‘thus/therefore’.
• Numbers: Write numbers from one to ten as words and from 11 upwards as figures. Same goes for first, second, third,
and so on, up to tenth. But if you’re writing (for example) 9–11, don’t mix it up.
• Symbol and measurement: always use the symbol (e.g. 10%, 10 mg).
A style guidelines is a reference point that sets standards for writing and
designing content. It helps maintain a consistent tone, voice and style
across the documentation.

15
Visual Identity
Section 4
We are excited and proud about the journey we have been on to refresh the brand. We have
evolved our logo and visual identity to reflect our updated brand proposition and tone of
voice. For a seamless customer/stakeholder experience all communications should follow
our guidelines – this will help to ensure consistency and increase our impact.

Section 4 | Visual Identity
16
Core Elements
4.1
Brand Promise
The Bahtera Adi Jaya visual identity comprises a series of elements that,
when used together, create a cohesive look and feel that embodies the
Bahtera Adi Jaya brand.
The Logo Color Palette Typography
Photography Iconography Graphic
A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 ! ? @ £ $ % ^ & * ( )
Aa Gotham

17
The Logo
4.2
Brand Promise
The primary logo is the unique mark, containing our symbol, the liquid,
and the wordmark, Bahtera Adi Jaya.
Logo Structure
x
½x
¼x
½x
2x
2x
The liquid symbol The wordmark
The logo structure is based on the height of the vertical wordmark. It is called X.
The height of the liquid symbol is therefore always 2X.

18
The Logo
Brand Promise
Master Logo
The Bahtera Adi Jaya logo is the most visible representation of our
brand. It is an expression of our personality and a distillation of all the
experiences that make Bahtera Adi Jaya unique. Treat it with respect and
use it in accordance with these guidelines.
The brand color palette revolves around the primary color - Orange Peel.
The other primary brand color is Resolution Blue, foremost to be used for
the wordmark. As a complement to the primary brand colors Bahtera Adi
Jaya also has a set of blends and secondary colors.
Primary
Secondary

19
The Logo
Brand Promise
Configurations
The logo comes in three configurations, horizontal, stacked, and symbol.
Of the three configurations, the horizontal configuration is preferred.
x
½x
¼x
½x
2x
2x
x
½x
¼x
½x
2x
Horizontal - preferred Stacked Symbol
Only use the stacked configuration
when it cannot be used due to
limitation of space. The stacked
configuration can also be used on
report covers, PowerPoint, and
internal publications.
The horizontal configuration is preferred
and should be applied in most instances.
Use the liquid symbol
whenever the brand is
identifiable by the context.

20
The Logo
Brand Promise
Color Variations
Two color Reversed Black
The two-color logo is the preferred version. When using the two color
logo, it should always appear against white or a light background.
Use the reversed version when placing the logo over dark backgrounds. The black logo is only used when colored printing is unavailable.

21
The Logo
Brand Promise
Background
Image background Color background
The two-colored logo may be used over light imagery,
provided there is adequate contrast. Place the logo
against calm areas that do not impair the legibility or
clear space of the logo.
The reversed logo should be used over dark image
backgrounds. Ensure there is enough contrast between
the logo and background to render the logo fully legible.
The two-colored logo may be used on any solid color
within the Bahtera Adi Jaya color palette, provided there
is adequate contrast.
The reversed logo may be used on darker colors within
the Bahtera Adi Jaya color palette, provided there is
adequate contrast. The background color should never
impair the logo’s legibility or impact.

22
The Logo
Brand Promise
Safe Area, Minimum Size
Digital – trimmed
(without safe area)
118 pixels
150 pixels
42mm
32 pixels 64 pixels
Digital
(including safe area)
Print
x
2x x
x
The minimum safe area for the primary logo is according to the
illustration (as shown on the right). The safe area for the horizontal
configuration is based on the height of the wordmark in Bahtera. Please
bear in mind this is the minimum safe area – more space around the logo
is always a good thing. Nothing is allowed to be placed inside this area.
To ensure maximum legibility, the logo should not be reproduced
smaller than the sizes shown below right.

23
The Logo
Brand Promise
Placement
The location of the logo in layouts is important for recognition, especially
when seen multiple times across various touch points. In most cases, the
location is media driven and the main consideration becomes visibility of
the Bahtera Adi Jaya logo over a consistent location.
The logo can be positioned in any of the corners of a piece of
communication, whether printed or digital. The safe area for the logo
(section 4.7) shows the minimum space that should be allowed. The table
below shows the optimum spacing and logo widths for a number of
commonly-used document sizes.
If your piece of collateral falls outside of these dimensions, choose the
closest media size/logo width/ safe area combination from the table
below and scale up or down to the dimensions you need.
A3
A4
A5
A6
70 mm
50 mm
40 mm
30 mm
18 mm
14 mm
10 mm
8 mm
Media size Logo width Optimum safe area

24
The Logo
Brand Promise
Incorrect Usage
Always use the artworked versions of the Bahtera Adi Jaya logo –
don’t create your own or alter the artwork. Using the correct version of
the logo is key to maintaining the integrity of the brand.
To make sure our liquid symbol and wordmark appears as consistently
as possible throughout our communications, we’ve identified a few ways
that we DO NOT want our logo to appear. These are certainly not all
the don’ts - just a few to set the tone.
Do not pull logos or any other brand assets from the web. All visual
representation of the Bahtera Adi Jaya brand must only come from
the assets provided by Bahtera Adi Jaya. When in doubt, contact
a Bahtera Adi Jaya representative for guidance and support.
Do not stretch the logo Don’t distort or skew Do not pull the logo apart Don’t tilt or rotate in any direction
Don’t fragment or bleed off of the application Do not compromise the safe area Don’t apply any graphic treatments Don’t alter the color
Don’t place in other shape
Don’t change size relationship of elements Don’t alter element placement Don’t alter the wordmark or typeface
Do not add a gradient to the logo Don’t reverse the logo out of color palette Don’t place on poor contrasting backgrounds Don't put over busy background
Brand Support
Refer to page 5 for logo resources.

25
The Logo
Brand Promise
Partner Brands
When we work in partnership with other brands, we should always be
visually represented. By using our logo in this way, we show true
connection and collaboration.
Follow the spacing and alignment specifications below when locking
the Bahtera Adi Jaya logo up with a series of affiliated logos.
x x
2x
½x
2x
Partner logo
Please note:
Partner logos should not exceed the X
height of the Bahtera Adi Jaya logo.
x
Example

26
The Logo
Brand Promise
Tagline, Accreditations
We provide essential products to help people cherish the quality of
their life. That's very important, that's our tagline. As part of the new
brand identity, Bahtera Adi Jaya has introduced a new brand tagline -
“Formulating value”. This tagline captures the essence of productivity
and effectiveness.
The tagline can be an integral part of the logo or a separate element to
be used within further branding. When the logo and tagline lock-up,
this means that they are locked into a specific relationship to one
another and form a single unit. The elements may not be rearranged in
any way to change the logo’s graphic integrity.
When pairing logos with tagline or accredited text, the grid below
should be used for consistency. Tagline or accreditation text must
appear in the Gotham Book and in sentence case, with a height of X the
accreditation text matches 1/4 X of the text in the wordmark.
2x
¼x
¼x
½x
Tagline or accreditations
½x
2x
Example

27
Color Palette
4.3
Brand Promise
Primary Colors
The palette is divided into two sections – Primary and Secondary.
The primary colors are Resolution Blue and Orange Peel, foremost to be
used for the liquid symbol and the wordmark. These colors forms the
basis of the brand colors.
These colors are used throughout the visual identity. The reversed out
version of the logo can sit on those Resolution Blue or Orange Peel.
1375 C
PANTONE
Orange Peel
CMYK C0 M45 Y100 K0
RGB R249 G157 B28
HEX #FF9F00
294 C
PANTONE
Resolution Blue
CMYK C100 M74 Y0 K45
RGB R0 G48 B107
HEX #00306B
The two logo colors – Resolution Blue and Orange Peel – combine to reinforce the Bahtera Adi Jaya identity.
It is essential that our use of color is consistent across all applications. By referring to the guidelines, we will
achieve the desired results for our brand, and work more efficiently by eliminating guesswork.
Color Swatch Library
Color Swatch Libraries may be obtained online from
the resources section of the Brand Support on page 5.

28
Brand Promise
As a complement to the primary brand colors Bahtera Adi Jaya also has
a set of blends and secondary colors. The secondary palette consists of
nine colors to give maximum flexibility.
Although these colors serve as a secondary basis, different values
may be used as tints to expand the range of design possibilities. CMYK C0 M90 Y100 K0
RGB R239 G65 B35
HEX #EF4123
CMYK C7 M20 Y100 K0
RGB R239 G197 B25
HEX #EFC519
CMYK C80 M7 Y100 K0
RGB R39 G168 B74
HEX #27A84A
CMYK C70 M0 Y8 K0
RGB R0 G191 B227
HEX #00BFE3
CMYK C46 M74 Y0 K0
RGB R149 G94 B166
HEX #955EA6
CMYK C7 M88 Y12 K0
RGB R223 G67 B138
HEX #DF438A
CMYK C0 M0 Y0 K40
RGB R167 G169 B172
HEX #A7A9AC
CMYK C0 M0 Y0 K20
RGB R209 G211 B212
HEX #D1D3D4
CMYK C0 M0 Y0 K100
RGB R0 G0 B0
HEX #000000
Color Swatch Library
Color Swatch Libraries may be obtained online from
the resources section of the Brand Support on page 5.
Color Palette
Secondary Colors

29
Typography
4.4
Brand Promise
Introduction
Typography is an essential part of the Bahtera Adi Jaya brand. It helps to
unify messaging and create familiarity. A consistent typographic style is
essential in creating a distinctive identity.
Gotham is our primary typeface. The font is friendly and legible, and its
geometric construction couples well with our visual identity.
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abcdefghijklmnopqrstuvwxyz
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Aa
Gotham

30
Typography
Brand Promise
Display Typeface
The display typeface is Gotham, a clean sans serif font. It’s the primary
font for the majority of typographic content – both as a support for the
headline font as well as for larger blocks of text.
It can be used in either of the four weights shown here for maximum
flexibility. Gotham is not suitable for body copy due to the circular shape
of the characters – we have two specific body copy typefaces.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 0 ( . , ; : ? ! @ # $ % ^ & * - )
Gotham Light
Preferred Weight
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Gotham Thin
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Gotham Book
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Gotham Medium
1234567890 (.,;:?!@#$%^&*-)
Gotham Bold
Supporting Weights

31
Typography
Brand Promise
Body Copy Typeface
Source Sans Pro and Proxima Nova have been chosen for body copy
online and within publications as they have a high degree of readability
and legibility when used in dense blocks.
1 2 3 4 5 6 7 8 9 0 ( . , ; : ? ! @ # $ % ^ & * - )
Source Sans Pro Light
1 2 3 4 5 6 7 8 9 0 ( . , ; : ? ! @ # $ % ^ & * - )
Proxima Nova Light
Preferred Weight

32
Typography
Typeface Hierarchy
Descriptors may use Gotham Book all caps. Large headlines may use Gotham Light Title case.
Subheads on covers may use Gotham Light title case, depending on scale relationships.
Large Headlines and Subheads
Intro paragraphs and body copy should use sentence case, while body headers
should use title case. Intro paragraphs and Body headers should use Gotham Light.
Body copy should use Source Sans Pro Light, depending on the allotted space.
Quotes of varying sizes may use the Gotham Italic version, preferably Gotham Light Italic sentence
case. Name attributions should be Gotham Medium with titles and organizations in Gotham Light.
Sidebar headers should be set in Gotham Book title case, and copy should be Source Sans Pro Light.
Sidebars and Quotes
Intros and Body Copy
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33
Imagery
Section 5
An important part of our brand journey and vision is the imagery we use. The right images
can tell a powerful story, highlight our personality and help us to engage with our audience
in a meaningful and relevant way. The Bahtera Adi Jaya photography library is designed for
impact, and to accommodate a range of communication needs. In this section we’ll explain
how the various categories of imagery can be used.

Section 5 | Imagery
34
Photography
5.1
People
When we use images of people, we want it to look natural, not posed or
forced. The image should be inviting and representative of our
connection with the chemistry industry as well as the wider public.
Key considerations should be the authenticity of the shot. Wherever
possible, use images with a human element.

Section 5 | Imagery
35
Photography
Applications
Bahtera Adi Jaya is connected to and collaborates with the world of
chemistry and this should be reflected. This is in line with our core
intention to be a focal point for chemicals distribution, not just within our
industry but also with the wider world.
The applications of chemistry are many and varied, and this should be
considered when choosing images. Even if a familiar subject is being
depicted, try to choose images that show the subject from an unusual
angle. This can be achieved with the whole image or with clever cropping.

Section 5 | Imagery
36
Photography
Abstract
We use abstract imagery when we want to express concepts so this
imagery should be colourful, intriguing and visually interesting. It is
representative of the potential in our organisation and our ideas.

Section 5 | Imagery
37
Illustration
5.2
Brand Promise
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Our illustrations range from highly technical to simple and abstract. We
set the highest standards for industry so we should be mindful of creating
relevance and excitement through our illustrations.
When an illustration is commissioned, the illustrator should work within
the colour palette. Likewise, when an illustration is used from an image
library, it should be selected for its simplicity and clarity. The colours
should reflect the colour palette. Should the illustration be made of
vector graphics, these can be modified to bring them in line with the
colour palette.

Section 5 | Imagery
38
Patterns
5.3
Brand Promise
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Our primary brand and secondary patterns allow us to extend our visual
brand presence beyond our logo and device. Three types of patterns
have been developed for use with the other elements of the brand. Both
types of pattern can be used in conjunction with the full colour palette.
It is used as a more abundant pattern by placing graphic motifs that
reflecting entities and fluid forms and also motifs symbolized a sense of
partnership and relationship in the supply chain business process.
They can be used as backgrounds for box copy where you want to add
interest to a solid colour.
The Entities (People)
The Liquid (Product or Service)
The Chainlink (Business Process and Partnership)

Section 5 | Imagery
39
Iconography
5.4
Brand Promise
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We use icons to express visual interest to our communications. They are
an integral part of the brand look and feel and are an extension of our
brand property. The icon style is duotone and works in conjunction
with the other elements of our brand.
A 70x70 pixel grid is used when designing new icons, with the line
weights fixed at 3pt. All icons should be produced on this grid as vectors
– they can then be scaled to any size.

40
Applications
Section 6
Our brand guidelines have been created to ensure that together we are maintaining one
voice and consistency across our communications. Our passion for chemistry and the
chemical distribution will resonate through everything we do.

Section 6 | Applications
41
Stationery
6.1
Brand Promise
Dimensions : 90 x 55 mm
Material : Fancy Paper 220 gsm
Print : 4/4
Front Back
Business Card
John Doe
Lorem Ipsum p. +12345 67889
lorem.ipsum@loremipsum.com
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sed diam nonummy nibh euismod
Tel. +12345 6789 Fax. +1234 56789
www.bahteraadijaya.com

42
Stationery
Brand Promise
Dimensions : A4 (210 x 297 mm)
Material : HVS 100 gsm
Print : 4/0
Letterhead
External Internal
Head Office
Kawasan Industri Candi
Jalan Gatot Soebroto
Blok 19 Kav. 35
Semarang, 50185
Tel. +6224 7626992
Fax. +6224 7627001
Dear, Mr. Rudi Winarsa
PT Indokimia Jaya Persada
Surabaya
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scelerisque. Morbi sit amet condimentum ex diaz. Integer a nulla vel sapien pellentesque
lobortis ac vel mauris pretium et condimentum.
Nulla facilisi. Sed euismod nisl igula tincidunt vitae nibh accumsan, porttitor orci porttitor.
Fusce ullamcorper vulputate risus a vehicula. Fusce vel nunc ac nisi bibendum pretium et
condimentum nisi. Nullam facilisis hendrerit ultricies. Vestibulum ullamcorper luctus
venenatis. Pellentesque gravida metus lacus ullamcorper hendrerit mauris.
Sed fringilla vehicula vulputate. Vestibulum at orci in nisi aliquam malesuada ac nec enim.
Nunc feugiat erat at lectus faucibus tempor. Fusce ut nibh nisl. Aenean vitae consectetur
nibh morbi sit amet condimentum ex diaz.
John Doe
Lorem Ipsum
No. XII/BAJ/001-AD
01 Januari 2021
Branch Office
Komplek Taman Tekno
BSD City Sektor XI
Blok G3 No. 30 BSD
Tangerang, 15310
Tel. +6221 75881901
Fax. +6221 75881900
Branch Office
Kawasan Industri & Pergudangan
Safe n Lock V3 – 3502
Jln. Lingkar Timur Km. 5,5
Rangkah Kidul Sidoarjo, 61234
Tel. +6231 99707483
Fax. +6231 99708962
Head Office
Blok 19 Kav. 35
Semarang, 50185
Tel. +6224 7626992
Fax. +6224 7627001
Dear, Mr. Rudi Winarsa
PT Indokimia Jaya Persada
Surabaya
Lorem ipsum consectetuer
Vivamus at bibendum magna, vitae maximus arcu. Nulla eget leo turpis. Duis vehicula nulla
consectetur venenatis dictum. Cras eu ultrices ante, eu ornare ex. Nullam mauris ante,
scelerisque malesuada tellus vel, iaculis commodo turpis. Ut auctor sit amet massa id
scelerisque. Morbi sit amet condimentum ex diaz. Integer a nulla vel sapien pellentesque
lobortis ac vel mauris pretium et condimentum.
Nulla facilisi. Sed euismod nisl igula tincidunt vitae nibh accumsan, porttitor orci porttitor.
Fusce ullamcorper vulputate risus a vehicula. Fusce vel nunc ac nisi bibendum pretium et
condimentum nisi. Nullam facilisis hendrerit ultricies. Vestibulum ullamcorper luctus
venenatis. Pellentesque gravida metus lacus ullamcorper hendrerit mauris.
Sed fringilla vehicula vulputate. Vestibulum at orci in nisi aliquam malesuada ac nec enim.
Nunc feugiat erat at lectus faucibus tempor. Fusce ut nibh nisl. Aenean vitae consectetur
nibh morbi sit amet condimentum ex diaz.
John Doe
Lorem Ipsum
No. XII/BAJ/001-AD
01 Januari 2021

43
Stationery
Brand Promise
Print : 4/0
Envelope DL
Branch Office
Komplek Taman Tekno
BSD City Sektor XI
Blok G3 No. 30 BSD
Tangerang, 15310
Tel. +6221 75881901
Fax. +6221 75881900
Branch Office
Tel. +6231 99707483
Fax. +6231 99708962
Head Office
Blok 19 Kav. 35
Semarang, 50185
Tel. +6224 7626992
Fax. +6224 7627001

44
Stationery
Brand Promise
Print : 4/0
Envelope C4
Branch Office
Komplek Taman Tekno
BSD City Sektor XI
Blok G3 No. 30 BSD
Tangerang, 15310
Tel. +6221 75881901
Fax. +6221 75881900
Branch Office
Tel. +6231 99707483
Fax. +6231 99708962
Head Office
Blok 19 Kav. 35
Semarang, 50185
Tel. +6224 7626992
Fax. +6224 7627001

45
Stationery
Brand Promise
Dimensions : 54 x 85,6 mm
Material : PVC + Nylon Lanyard
Print : 4/4
ID Card
Front Back
John Doe
Lorem Ipsum
NIP. 123456789
The Staff ID Card is issued
to you for personal use only
and is not transferable.
The Staff ID Card remains
the property of PT Bahtera
Adi Jaya, and must be
returned when requested.
If the card is lost or stolen
you must inform your
manager immediately.

46
Stationery
Brand Promise
Dimensions : A5 (148 x 210 mm)
Cover : Art Carton 260/310 gsm
Paper : HVS 70 gsm
Sheets : 52 sheets (104 pages)
Include ribbon bookmark and elastic band attached to back cover keeps
journal closed.
Blank Notebook

47
Collateral
Brand Promise
Dimensions : 1920 x 1080 pixels
The secondary colors are used as a promotional differentiator between
the divisions.
Leaflet
Data teknis/spesifikasi:
Keterangan fungsi:
Gambar Produk :
Branch Office
Komplek Taman Tekno
BSD City Sektor XI
Blok G3 No. 30 BSD
Tangerang, 15310
Tel. +6221 75881901
Fax. +6221 75881900
maria@bahteraadijaya.com
Branch Office
Tel. +6231 99707483
Fax. +6231 99708962
rina@bahteraadijaya.com
Head Office
Blok 19 Kav. 35
Semarang, 50185
Tel. +6224 7626992
Fax. +6224 7627001
fendy@bahteraadijaya.com
Bahtera Adi Jaya
linkedin.com/bahteraadijaya
@bahteraadijaya

48
Digital
Brand Promise
For communication, digital campaign, and promotion activities through
social media: Instagram.
Three types of Instagram templates with seamless design have been
developed for use with the other elements of the brand.
- Text dominant
- Infographic post
- Photo based
Instagram
#hashtagBAJ #Bahtera
Lorem Ipsum
Vulputate Dex Risus
Duis vehicula nulla consectetur venenatis
dictum cras eu ultrices ante eu ornare ex.
LET’S FIGHT IT TOGETHER
Lorem ipsum
consectetuer
Vivamus at bibendum magna, vitae maximus
arcu. Nulla eget leo turpis. Duis vehicula nulla
consectetur venenatis dictum. Cras eu ultrices
ante, eu ornare ex. Nullam mauris ante,
scelerisque malesuada tellus vel, iaculis
commodo turpis. Ut auctor sit amet massa id
scelerisque. Morbi sit amet condimentum.
Nulla facilisi. Sed euismod nisl igula tincidunt
vitae nibh accumsan, porttitor orci porttitor.
Fusce ullamcorper vulputate risus a vehicula.
Fusce vel nunc ac nisi bibendum pretium et
condimentum nisi nullam.
Consectetur venenatis dictum. Cras eux ultrices
ante, eu ornare ex. Nullam mauris
Lorem Ipsum
Duis vehicula nulla consectetur venenatis dictum.
Cras eu ultrices ante eu ornare ex.
01
02
03
04
05
06
Lorem Ipsum
Vulputate Dex Risus
Duis vehicula nulla consectetur venenatis
dictum cras eu ultrices ante eu ornare ex.

49
Uniform
Workwear
Front Back
Lightweight fabric workwear with short sleeve style. Embroidered logo
and batik from Bahtera Adi Jaya patterns.
4.5 oz; 65% polyester, 35% cotton.

Bahtera Adijaya - Brand Guidelines

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