Beatnik is a coffee company that serves instant coffee for people's daily needs. Beatnik was established in 2018 and freshly prepared drip bag Signature and Mixture coffee. With a focus on targeting young consumer types, the brand wants to explore branding designs in the current wave and to communicate the brand's unique wittiness value that represents the target consumer's personality. After exploring Beatnik's brief and its comparison with competitors, to compete and become a more competitive brand, Beatnik's appearance must represent the brand's personality and target audience. Beatnik's identity will be witty, simple, more lively, more characterized, and functionally easier to apply and connect with customers. This personality identity will guide how Beatnik communicates with its customers, both offline and online.

1. BEATNIK LOGO
PRESENTATION

2. 01PREVIEW
DESIGN

6. Follow
your inner
moonlight
don't hide
the madness
“ Allen Ginsberg ”

7. waitress costume

8. 02PREVIEW
DESIGN

15. 03PREVIEW
DESIGN

22. THANKYOU