'Winterlicious' was held in the month of December 2013 with aim to generate a buzz around promotional winter events taking place at Ambience Mall, Gurgaon. The voice of the campaign was 'Snowie' (The Winterlicious Mascot), whose personality, expressions & props were used to push out content related to current affairs, special days & event related updates . The campaign was divided into 4 parts namely, 'Hello Winter', 'Fashion Freaks', 'Chocofest' & 'Party Poppers'. Social media posts, tweets & contests were the primary promotional channels used to generate a hype around the events.
'Winterlicious' was held in the month of December 2013 with aim to generate a buzz around promotional winter events taking place at Ambience Mall, Gurgaon. The voice of the campaign was 'Snowie' (The Winterlicious Mascot), whose personality, expressions & props were used to push out content related to current affairs, special days & event related updates . The campaign was divided into 4 parts namely, 'Hello Winter', 'Fashion Freaks', 'Chocofest' & 'Party Poppers'. Social media posts, tweets & contests were the primary promotional channels used to generate a hype around the events.
This presentation is a comprehensive marketing analysis of Victoria's Secret, the world's largest retailer of female lingerie. This is made by Pallabh Bhura from Jadavpur university under Prof. Sameer Mathur, IIM Lucknow.
Created a marketing plan and to launch Victoria’s Secret in Iraq by associating the brand with weddings and the luxurious gift giving traditions that follow. Thus, making it more acceptable to enter the stores and purchase the lingerie.
This ppt is about marketing and management techniques adopted by victoria's secret over the last decade which helped them to become a market giant in lingerie industry in U.S.
Just made a business plan for Outfitters Pakistan. Business plan just show how Outfitters can take advantage of technology to implement e-commerce with brick and mortar model.
A brief analysis presenting Victoria's Secret history as brand and the use of its sub-brand PINK to keep the company HIP and help it expand in a bigger market share.
Created a marketing plan and to launch Victoria’s Secret in Iraq by associating the brand with weddings and the luxurious gift giving traditions that follow. Thus, making it more acceptable to enter the stores and purchase the lingerie.
This presentation is a comprehensive marketing analysis of Victoria's Secret, the world's largest retailer of female lingerie. This is made by Pallabh Bhura from Jadavpur university under Prof. Sameer Mathur, IIM Lucknow.
Created a marketing plan and to launch Victoria’s Secret in Iraq by associating the brand with weddings and the luxurious gift giving traditions that follow. Thus, making it more acceptable to enter the stores and purchase the lingerie.
This ppt is about marketing and management techniques adopted by victoria's secret over the last decade which helped them to become a market giant in lingerie industry in U.S.
Just made a business plan for Outfitters Pakistan. Business plan just show how Outfitters can take advantage of technology to implement e-commerce with brick and mortar model.
A brief analysis presenting Victoria's Secret history as brand and the use of its sub-brand PINK to keep the company HIP and help it expand in a bigger market share.
Created a marketing plan and to launch Victoria’s Secret in Iraq by associating the brand with weddings and the luxurious gift giving traditions that follow. Thus, making it more acceptable to enter the stores and purchase the lingerie.
Topshop (A Marketing Management Project for MBA)mahakhalid1
Topshop a retail phenomenon on the high street, enjoying a huge growth in sales profits and carving out a distinctive personality with an individual brand mix. Topshop has received numerous accolades in recent years - style bible 'The Face' called Topshop "a dream factory that initiates and innovates, and creates its own fashion"
The Strategic business unit proposed for this project is Clothes & Accessories for Working Individuals by the name of Working Class H2T. TOPSHOP is already in the market with clothing lines for men & women, this particular niche will augment its dominance in the market for working class fashion.
Sales is, at its core, a communication-based business. After all, if customers could make an informed purchase decision without communication, there would be no sales people. Learn five essential strategies for success in sales communication that you can apply to improve sales results today.
This presentation summarizes How should Topshop enter the Indian market. It complies all the ideas, the marketing strategies, the target consumers etc of Topshop in the Indian market.
Social Media Marketing: Success Stories & Case Studies Vanessa CEO
This seminar analyzes examples of how companies and brands have been able to successfully put the power of social media marketing to advance their business success. The plan for this class is to analyze between 4 and 6 difference cases. Social media sites discussed include: Facebook, LinkedIn, Twitter & YouTube. The goal is also to attempt to help attendees convert their own social media business activity into a potential success stories.
Creative Marketing Agency London. Providing Brands and Agencies with bespoke promotion marketing campaigns. With a London and New York office we can activate campaigns across the globe. call 0207 607 2568
The secret is out. Antwerp’s niche fashion campaign had gone global. A social campaign had turned the city into a fashion capital, driving newly interested visitors to come explore, experience and shop. Of course, in line with destination, all of Antwerp’s marketing had been done in style.
Highlights of this #SoMeT14EU presentation are summarized on our blog.
http://www.sometourism.com/somet14eu-destination-marketing-done-style/
Benevolent Societies presentation on WK social media, 8 July 2010Rob Dyson
Some of this overlaps with other presentations I have uploaded - *but* there is lots new content and it's serves as a 'summary' of how Whizz-Kidz employs all of it's social media platforms; including some experimentation in fundraising via Soc Med.
The Best Of Snapshot is an ongoing series prepared by the LHBS Inspiration-Hub team. Snapshots are filled with curated signs and cases related to a certain topic or industry and are selected around the three following areas of our expertise: business development, brand building and customer experience.
This one features signs and cases from the fashion industry, how it is changing and what new marketing efforts it's coming up with.
Does social media impact my brand equitySuhasini Jain
An research on 4 social media campaigns of 2014 to study the change in brand equity owing to the campaigns .
Campaigns used :
Coke Friendly Twist Campaign
British Airways Stay Close Campaign
Airtel 4amFriend Campaign
Trulymadly.com Breaking Stereotypes campaign
Includes :
Abstract
Executive Summary
Literature Review based on real time social media campaigns in 2013-2014
Survey and Quantitative Research
Millard Brown's Adindex Methodology
Analysis and Results
Conclusion and Recommendations
Lancome India created buzz across digital towards the launch of their new product, DreamTone, leveraging a campaign to bring out the true beauty of women, asking them to #GoNoFilter.
MindShift Interactive leveraged their experience in devising an Instagram Influencer Marketing based campaign. The strategy adopted lead to a result of the campaign being named as the Highest Outreach campaign on Instagram.
Here is what St. Thomas marketing students came up with in order to help feed the hungry! Inspired by FINNEGANS Community Fund and the local fashion scene.
Similar to Topshop - Wish You Were At Topshop (20)
There are lots of tools emerging that appear to give us wonderful statistics and data about Twitter and it’s hard to know which data we actually want and how we want to receive it.
As Twitter's API has been undergoing a few changes recently, we wanted to give an overview of the information that you can still get from the platform itself and then provide some guidance on the best way to measure the data.
There are four main areas of Twitter data:
1. User data - relates to the user who posted the message.
2. Friend and follower data - relates to the relationship a user has to other users.
3. Tweet data - all the details and content relating to a particular tweet.
4. Places and Geographic data - the geographic and location based aspects relating to a person or twee.
To measure the data there are also four main measurements that we use to understand the impact of activities on Twitter:
1. Impressions - aggregated users exposed to messages.
2. Reach - number of unique users exposed to a message.
3. Frequency - number of times each unique user reached is exposed to a message.
4. Relevancy - reach to specific demographics.
When it comes to the ROI of these messages it's important to think about how they compare to your other channels in terms of reach and impressions.
Take a look at the presentation below - we hope it helps to reveal some of the Twitter data you can access and ways in which you might go about measuring it.
Virgin Media social media case study. Social media agency FreshNetworks show how they created an online community for gaining customer feedback and insight.
Social media case study: RBS Insurance (Devitt)Triptease
RBS Insurance social media case study. Social media agency FreshNetworks shows how RBS was able to use social media to engage with a niche customer base.
B2B social media case study: RS ComponentsTriptease
RS Components social media case study. Social media agency FreshNetworks created a B2B social media strategy and online community for Electronic Design Engineers.
Telefónica European social media strategy case study. Social media agency FreshNetworks describes working with Telefónica across 5 European countries to develop a consistent social media strategy.
Social media and customer service - some examplesTriptease
Presentation used at a workshop at the Call Centre and Customer Strategy Conference, September 2009.
Presents a range of examples of good and bad use of social media in customer service: Zappos, Dell, Virgin Trains, United Airlines.
How organisations can use Twitter - some ideasTriptease
An overview of three ways that organisations can experiment with Twitter:
1. Give your brand a public face
2. Segment and approach the segments in different ways
3. Use Twitter as part of a hub-and-spoke strategy of social media engagement
First presented to the Marketing Directors Network, London, June 2009
Have you ever wondered about the lost city of Atlantis and its profound connection to our modern world? Ruth Elisabeth Hancock’s podcast, “Visions of Atlantis,” delves deep into this intriguing topic in a captivating conversation with Michael Le Flem, author of the enlightening book titled “Visions of Atlantis.” This podcast episode offers a thought-provoking blend of historical inquiry, esoteric wisdom, and contemporary reflections. Let’s embark on a journey of discovery as we unpack the mysteries of ancient civilizations and their relevance to our present existence.
Johnny Depp Long Hair: A Signature Look Through the Yearsgreendigital
Johnny Depp, synonymous with eclectic roles and unparalleled acting prowess. has also been a significant figure in fashion and style. Johnny Depp long hair is a distinctive trademark among the various elements that define his unique persona. This article delves into the evolution, impact. and cultural significance of Johnny Depp long hair. exploring how it has contributed to his iconic status.
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Introduction
Johnny Depp is an actor known for his chameleon-like ability to transform into a wide range of characters. from the eccentric Captain Jack Sparrow in "Pirates of the Caribbean" to the introspective Edward Scissorhands. His long hair is one constant throughout his evolving roles and public appearances. Johnny Depp long hair is not a style choice but a significant aspect of his identity. contributing to his allure and mystique. This article explores the journey and significance of Johnny Depp long hair. highlighting how it has become integral to his brand.
The Early Years: A Budding Star with Signature Locks
1980s: The Rise of a Young Heartthrob
Johnny Depp's journey in Hollywood began in the 1980s. with his breakout role in the television series "21 Jump Street." During this time, his hair was short, but it was already clear that Depp had a penchant for unique and edgy styles. By the decade's end, Depp started experimenting with longer hair. setting the stage for a lifelong signature.
1990s: From Heartthrob to Icon
The 1990s were transformative for Johnny Depp his career and personal style. Films like "Edward Scissorhands" (1990) and "Benny & Joon" (1993) saw Depp sporting various hair lengths and styles. But, his long, unkempt hair in "What's Eating Gilbert Grape" (1993) began to draw significant attention. This period marked the beginning of Johnny Depp long hair. which became a defining feature of his image.
The Iconic Roles: Hair as a Character Element
Edward Scissorhands (1990)
In "Edward Scissorhands," Johnny Depp's character had a wild and mane that complemented his ethereal and misunderstood persona. This role showcased how long hair Johnny Depp could enhance a character's depth and mystery.
Captain Jack Sparrow: The Pirate with Flowing Locks
One of Johnny Depp's iconic roles is Captain Jack Sparrow from the "Pirates of the Caribbean" series. Sparrow's long, dreadlocked hair symbolised his rebellious and unpredictable nature. The character's look, complete with beads and trinkets woven into his hair. was a collaboration between Depp and the film's costume designers. This style became iconic and influenced fashion trends and Halloween costumes worldwide.
Other Memorable Characters
Depp's long hair has also been featured in other roles, such as Ichabod Crane in "Sleepy Hollow" (1999). and Roux in "Chocolat" (2000). In these films, his hair added a layer of authenticity and depth to his characters. proving that Johnny Depp with long hair is more than a style—it's a storytelling tool.
Off-Screen Influenc
La transidentité, un sujet qui fractionne les FrançaisIpsos France
Ipsos, l’une des principales sociétés mondiales d’études de marché dévoile les résultats de son étude Ipsos Global Advisor “Pride 2024”. De ses débuts aux Etats-Unis et désormais dans de très nombreux pays, le mois de juin est traditionnellement consacré aux « Marches des Fiertés » et à des événements festifs autour du concept de Pride. A cette occasion, Ipsos a réalisé une enquête dans vingt-six pays dressant plusieurs constats. Les clivages des opinions entre générations s’accentuent tandis que le soutien à des mesures sociétales et d’inclusion en faveur des LGBT+ notamment transgenres continue de s’effriter.
MRS PUNE 2024 - WINNER AMRUTHAA UTTAM JAGDHANEDK PAGEANT
Amruthaa Uttam Jagdhane, a stunning woman from Pune, has won the esteemed title of Mrs. India 2024, which is given out by the Dk Exhibition. Her journey to this prestigious accomplishment is a confirmation of her faithful assurance, extraordinary gifts, and profound commitment to enabling women.
From Stress to Success How Oakland's Corporate Wellness Programs are Cultivat...Kitchen on Fire
Discover how Oakland's innovative corporate wellness initiatives are transforming workplace culture, nurturing the well-being of employees, and fostering a thriving environment. From comprehensive mental health support to flexible work arrangements and holistic wellness workshops, these programs are empowering individuals to navigate stress effectively, leading to increased productivity, satisfaction, and overall success.
Is your favorite ring slipping and sliding on your finger? You're not alone. Must Read this Guide on What To Do If Your Ring Is Too Big as shared by the experts of Andrews Jewelers.
Care Instructions for Activewear & Swim Suits.pdfsundazesurf80
SunDaze Surf offers top swimwear tips: choose high-quality, UV-protective fabrics to shield your skin. Opt for secure fits that withstand waves and active movement. Bright colors enhance visibility, while adjustable straps ensure comfort. Prioritize styles with good support, like racerbacks or underwire tops, for active beach days. Always rinse swimwear after use to maintain fabric integrity.
2. We helped Topshop create and implement a digital campaign called ‘Wish You Were At Topshop’.
3. After receiving a free styling and make-up session, shoppers were invited to create a digital ‘Wish You Were At Topshop’ postcard using photo sharing app Instagram.
5. Once the photo had been taken customers were given a copy of the postcard to take home, as well as being able to upload it onto Facebook and the Topshop gallery.
6. The campaign ran for 11 days in London, New York, Dublin, Liverpool and Manchester. Topshop was the first in the industry to work with Instagram in this way.
8. 640 blogs covered the “Wish You Were At Topshop” campaign, giving a reach of 1.3 million. 1.3M unique views.
9. The campaign was also mentioned extensively across Twitter. “Just been to Topshop Ox Circus to see their instagram project…Great stuff.” @PhilGonzalez “Great work: Topshop Sets Up Instagram-Styled Photoshoots in Stores.” @Rheaj
10. Topshop’s Facebook page views and unique views increased as a direct result of the campaign. Secret Store launch Wish You Were At Topshop
11. “Wish You Were At Topshop” generated an extra 5.3 million views on Facebook, as well as over 2,000 comments.
12. The campaign also helped to generate a year’s worth of activity on Topshop’s Facebook account in just 4 days.
14. The campaign also helped to generate new, shareable content for Topshop.
15. As a result, Topshop became the #1 fashion retailer for content creation on Instagram. Out of all major fashion retailers Topshop are: #1 For content volume #7 For number of followers
16. ‘Wish You Were At Topshop’ also helped to drive footfall in-store.
17. Comments from shop floor “New & different - I loved it. The customers loved it. Great fun and really well organised.” “Customers were phoning in friends to come and try it for themselves.” “Great community spirit with store staff helping to take photos.” -Liverpool store floor manager “The [photo booth] setup complimented the whole event.” “Customers and managers commented on the success - Customers were excited about putting their photos on Facebook.” -Faye Whittington, Oxford Circus