Just made a business plan for Outfitters Pakistan. Business plan just show how Outfitters can take advantage of technology to implement e-commerce with brick and mortar model.
Nishat Linen is marketing a new ready-to-wear clothing line for women. The document discusses Nishat Linen's mission and vision, target market, competitors, SWOT analysis, and marketing strategies. It analyzes Nishat's product lines, promotion tactics including advertising, sales promotions and publicity. It also discusses Nishat's pricing strategies of prestige and luxury pricing. The document outlines Nishat's placement strategies including product placement in TV shows, award shows, and positioning products to target exclusive, middle-to-high income customers.
This document presents information about Khaadi, a Pakistani textile and fashion brand founded by Shamoon Sultan in 1998. It offers a variety of clothing, accessories, and home items made from hand-woven fabrics. The document discusses Khaadi's products, pricing, placement in stores across Pakistan and internationally, and promotional strategies. It also explains the company's objectives and segments its customers based on geography, demographics, psychographics, and behavior to help target and position the brand.
Khaadi is considering expanding into the Turkish market. As a Pakistani brand, Khaadi's strengths include its tradition-inspired designs and focus on modest Muslim fashion. However, entering Turkey also presents challenges as Khaadi does not currently have supply chain or brand recognition established in that market. It is recommended that Khaadi focus on high-value, furnished products from Pakistan to sell through a few flagship stores in major Turkish cities like Istanbul, Ankara, and Izmir, while maintaining Pakistan as its production headquarters. This approach would allow Khaadi to leverage its design expertise while minimizing risks as it introduces the brand to Turkish consumers.
The document outlines and compares the mission statements, objectives, and business strategies of Gul Ahmed and Al-Karam textile companies. It defines a mission statement and provides the mission statements of each company. The objectives of the companies are also compared. Finally, the document discusses different business strategies and notes that Gul Ahmed uses a price-skimming strategy while Al-Karam focuses on product differentiation through quality.
The document summarizes Pakistan's textile industry, including its economic contribution and role as the backbone of the country's economy. It also discusses Nishat Textile Mills, a major textile company, covering its processes, subsidiaries, and SWOT analysis for potential expansion to Dubai. The text identifies opportunities and barriers for foreign investment in Pakistan's textile industry and analyzes the most and least attractive foreign markets.
New product development report Marketing (perfume)Umair Ijaz
new product development in marketing
Perfume
Fragrance industry
promotion of product
launching of product
new product launching report
idea generation
idea screening
commercialization
advertisements
marketing mix
Gul Ahmed is a leading textile company in Pakistan known for lawn prints, cotton prints, embroidery, and tailor-made services. It has a diverse product portfolio that includes men's and women's clothing, kids wear, accessories, and home products. Gul Ahmed earned over 302 billion rupees in revenue last year and has over 7,000 employees. The company plans to increase exports, introduce new designs, and expand its retail presence.
Nishat Linen is marketing a new ready-to-wear clothing line for women. The document discusses Nishat Linen's mission and vision, target market, competitors, SWOT analysis, and marketing strategies. It analyzes Nishat's product lines, promotion tactics including advertising, sales promotions and publicity. It also discusses Nishat's pricing strategies of prestige and luxury pricing. The document outlines Nishat's placement strategies including product placement in TV shows, award shows, and positioning products to target exclusive, middle-to-high income customers.
This document presents information about Khaadi, a Pakistani textile and fashion brand founded by Shamoon Sultan in 1998. It offers a variety of clothing, accessories, and home items made from hand-woven fabrics. The document discusses Khaadi's products, pricing, placement in stores across Pakistan and internationally, and promotional strategies. It also explains the company's objectives and segments its customers based on geography, demographics, psychographics, and behavior to help target and position the brand.
Khaadi is considering expanding into the Turkish market. As a Pakistani brand, Khaadi's strengths include its tradition-inspired designs and focus on modest Muslim fashion. However, entering Turkey also presents challenges as Khaadi does not currently have supply chain or brand recognition established in that market. It is recommended that Khaadi focus on high-value, furnished products from Pakistan to sell through a few flagship stores in major Turkish cities like Istanbul, Ankara, and Izmir, while maintaining Pakistan as its production headquarters. This approach would allow Khaadi to leverage its design expertise while minimizing risks as it introduces the brand to Turkish consumers.
The document outlines and compares the mission statements, objectives, and business strategies of Gul Ahmed and Al-Karam textile companies. It defines a mission statement and provides the mission statements of each company. The objectives of the companies are also compared. Finally, the document discusses different business strategies and notes that Gul Ahmed uses a price-skimming strategy while Al-Karam focuses on product differentiation through quality.
The document summarizes Pakistan's textile industry, including its economic contribution and role as the backbone of the country's economy. It also discusses Nishat Textile Mills, a major textile company, covering its processes, subsidiaries, and SWOT analysis for potential expansion to Dubai. The text identifies opportunities and barriers for foreign investment in Pakistan's textile industry and analyzes the most and least attractive foreign markets.
New product development report Marketing (perfume)Umair Ijaz
new product development in marketing
Perfume
Fragrance industry
promotion of product
launching of product
new product launching report
idea generation
idea screening
commercialization
advertisements
marketing mix
Gul Ahmed is a leading textile company in Pakistan known for lawn prints, cotton prints, embroidery, and tailor-made services. It has a diverse product portfolio that includes men's and women's clothing, kids wear, accessories, and home products. Gul Ahmed earned over 302 billion rupees in revenue last year and has over 7,000 employees. The company plans to increase exports, introduce new designs, and expand its retail presence.
This document provides information about Haleeb Foods Limited's relaunch of its Dairy Queen milk product. Some key points:
- Haleeb Foods originally launched Dairy Queen milk in the past but it failed due to issues like confusing packaging and lack of smaller pack sizes.
- For the relaunch, Haleeb Foods will reposition Dairy Queen as a purely drinking milk through new packaging, availability in 250ml packs, and an advertising campaign focusing on the milk's freshness and affordable price.
- The marketing strategy for the relaunch involves segmenting customers by geography, income level, and values to target various groups. Advertising will utilize TV, print, and sports broadcasts to promote
Chase up is a retail chain that started operations in Multan, Pakistan in June 2014. It offers a wide range of products including clothing, footwear, home goods, and more. Chase up aims to maximize customer convenience and plans to expand by opening more stores. The company's vision is to be a pioneer in Pakistani retail and provide good quality, low-priced products through continuous innovation. Chase up works to develop its employees and contribute to Pakistan's economic growth. One of its goals is to offer wholesale prices and a comfortable shopping environment for customers.
Sapphire Textiles is a leading textile group in Pakistan with over 50 years of experience. It has 24 manufacturing facilities across Pakistan with over 16,000 employees. Sapphire has a diverse range of capabilities including yarn spinning, weaving, knitting, dyeing, finishing and home textiles sewing. It produces a variety of yarns, fabrics and home textiles. Sapphire exports to over 35 countries globally and has strategic alliances with international partners. It aims to build flexible manufacturing capabilities to meet evolving global demands through its focus on innovation, sustainability and community development.
This document provides an overview of TAXTILES, a textile company presented by Amir Yaseen Tabasum, Mah Noor Fatima, Ch.Adil Razaq, and Anum Razaq. It includes Taxxtiles' mission to deliver value through technology and teamwork while fulfilling social and environmental responsibilities. An internal analysis finds strengths in fabric designs and websites but weaknesses in easily copied designs and higher prices. External opportunities include expanding globally, while threats include new designers and changing government policies. Taxxtiles targets both male and female consumers from upper and middle income groups. It offers products like bed linen, curtains, and fabric, using promotion tools like magazines, websites, and social media. Tax
K&N's is Pakistan's leading poultry brand with a 70% market share. It conducted market research finding customers want healthy and affordable lunch options. It is considering two new offers: 1) delivering freshly made meals to workplaces or 2) expanding into frozen foods. K&N's has strong brand recognition but is currently only available in urban areas. Its strengths include quality, nutrition, and distribution but it is expensive and lacks rural presence. It is considering opportunities like ready-to-eat foods, door-to-door delivery, and entering new markets while managing threats like rising costs and competition.
Nirala Sweets was a confectionery chain founded in 1948 in Lahore, Pakistan by Taj Din. It grew successful under subsequent leaders, expanding to over 20 outlets. In the 1990s under Faisal Farooq, marketing strategies modernized products and branding. Expansion succeeded until a dairy factory loan in the declining market led to over 1.5 billion in debt. Unable to repay, the business collapsed by 2014 with Faisal becoming an absconder, ending the empire due to wrong decisions and his stubborn nature.
This document provides an overview of Jawed Habib, an Indian hair salon franchise. It discusses the growing Indian hair industry market and Jawed Habib's operations with over 400 salons across India. It also outlines the 7Ps of Jawed Habib's services marketing mix and analyzes potential gaps using the services marketing triangle and a service blueprint to identify key touchpoints and ways to improve the customer experience.
Chaos aims to provide customers with a fresh, hygienic cup of tea made to their liking in a relaxed ambience. Their challenges include generating awareness of their brand, driving traffic, keeping up with market trends and strategies, and maintaining quality. Their agenda is to develop a more fast and user-friendly delivery app and make people aware of the brand through digital media. Their target audience is young, urban, and semi-urban crowds.
Introduction
Vision
Mission
Raw materials
Locations of Production units
Machinery or equipment
Product range
Production
• Spinning
• Weaving
• Processing
• Stitching
Total quality management
Certificates
Awards
Distribution of the Chenab textile through ChenOne
Exclusive outlet
Stores location
Organizing Inventory
Supply chain management
Marketing oriented Mission
Marketing objectives
Marketing process
• Market segmentation
• Target Marketing
• Positioning
Marketing Mix
• Product
• Price
• Place
• Promotion
Action program
Competitive Advantage
Customer Service
Competitors
Business portfolio
Marketing strategy
BCG matrix
Product life cycle
SWOT Analysis
GulAhmed Textile Mills produces textiles and is committed to product safety, ethics, and social responsibility. It aims to be environmentally friendly and has received several certifications for its practices. The company operates mills in Karachi and produces yarn, fabrics, and finished goods for homes, hospitals, and clothing. It focuses on quality, diversity of products, and using technology and skilled workers to achieve its goals of leadership and sustainability. Risks include economic challenges, while strengths include its brand recognition and market share.
Stylo is a Pakistani brand that started in 1974 and has grown to become one of the largest women's footwear retailers in Pakistan with 87 outlets across 52 cities. The document discusses Stylo's history, organizational structure, products, services, and locations. It also analyzes Stylo using Porter's five forces model and performs a SWOT analysis. Stylo faces high competition but has strengths in its strong brand name and large network of outlets.
Business Project Report on Nishat Textile Mills PakistanMuhammad Shahid
This is a complete Business Project Report of the Nishat Textile Mills Pakistan including Organization Introduction, Industry Introduction, Industry Analysis, Market Analysis, Pest Analysis, Environmental Analysis, SWOT Analysis.
This document discusses Khaadi, a Pakistani textile brand. It provides information on Khaadi's vision, mission, founder Shamoon Sultan, and marketing plan objectives. Key details include that Khaadi aims to become a national brand, provide high quality hand-woven products, and pass craftsmanship to future generations. Shamoon Sultan founded Khaadi in 1999 and it has since expanded to 38 stores in Pakistan and 10 abroad. The document also briefly discusses Khaadi's competitors, strengths like tailoring service and brand name, and weaknesses like online presence.
Gul Ahmed Textile Mills is a leading textile company in Pakistan that began in the early 20th century. It produces high quality cotton fabric, home textiles, fashion apparel, and designer lawn products. Gul Ahmed has strong brand recognition for pioneering lawn fashion in Pakistan. It focuses on new design trends, competitive pricing, and marketing new collections through fashion shows and magazine advertisements to drive sales. The company's success is attributed to its core competency in yarn production, strategic product placement, introduction of new designs, and high quality standards.
Atlas Honda produces motorcycles in Pakistan and is the market leader with 56% market share. It has two factories in Karachi and Sheikhupura with the largest in-house manufacturing capabilities in Pakistan. Atlas Honda aims to be a globally competitive manufacturer of motorcycles through market leadership, exports, quality, service and customer satisfaction. It has grown significantly since starting operations in 1987 and now produces over 190,000 motorcycles annually.
Report on hrm function related to pepsicoAniba Munir
The document provides background information on PepsiCo, including its history starting in 1893, current products like Pepsi cola and Frito-Lay snacks, operations in Pakistan, mission/vision statements, and facts about the company having annual revenues of $43.3 billion globally as the second largest food and beverage business in the world. It also briefly discusses PepsiCo's primary competitor, The Coca-Cola Company, and provides a profit table and market share information for Pepsi.
Axe uses a targeted marketing strategy focused on young men aged 16-35. It positions itself as a cool, confident brand through provocative advertising campaigns. Axe's promotional mix includes TV, print, and online advertising, as well as sales promotions, interactive games, mobile apps, events, and publicity stunts. The brand's unconventional innovations and adventurous marketing approach have helped it become the leading male deodorant brand in India.
The document summarizes market research findings about the brand Lux soap from Hindustan Unilever. It finds that Lux has near 100% brand awareness in India and is known as a premium beauty soap. Television is the main source of awareness about Lux. The brand is strongly associated with actress Aishwarya Rai. Strawberry and cream is the best-selling variant. Lux has a large distribution and sales network in India.
Urban Outfitters was founded in 1970 in Philadelphia and incorporated in 1976. It aims to serve 18-30 year olds with counter-culture clothing. The company has grown to over 150 stores globally and also sells online. However, some of its products have offended groups and it has faced controversies and lawsuits. To keep growing, Urban Outfitters must stay attuned to trends, improve the customer experience through technology, and protect its brand reputation.
Urban Outfitters aims to attract 18-30 year old hipsters through contests on Facebook, Twitter, and Pinterest promoting their brand and styles. The strategy includes a photo contest on Facebook, creative question contests on Twitter, and board creation/tagging contests on Pinterest, all rewarding winners with gift cards. A supplemental blog will inform customers and drive traffic to generate more sales from their target audience. The $48,650 budget will be used for agency costs, content managers, incentives, and the blog domain.
This document provides information about Haleeb Foods Limited's relaunch of its Dairy Queen milk product. Some key points:
- Haleeb Foods originally launched Dairy Queen milk in the past but it failed due to issues like confusing packaging and lack of smaller pack sizes.
- For the relaunch, Haleeb Foods will reposition Dairy Queen as a purely drinking milk through new packaging, availability in 250ml packs, and an advertising campaign focusing on the milk's freshness and affordable price.
- The marketing strategy for the relaunch involves segmenting customers by geography, income level, and values to target various groups. Advertising will utilize TV, print, and sports broadcasts to promote
Chase up is a retail chain that started operations in Multan, Pakistan in June 2014. It offers a wide range of products including clothing, footwear, home goods, and more. Chase up aims to maximize customer convenience and plans to expand by opening more stores. The company's vision is to be a pioneer in Pakistani retail and provide good quality, low-priced products through continuous innovation. Chase up works to develop its employees and contribute to Pakistan's economic growth. One of its goals is to offer wholesale prices and a comfortable shopping environment for customers.
Sapphire Textiles is a leading textile group in Pakistan with over 50 years of experience. It has 24 manufacturing facilities across Pakistan with over 16,000 employees. Sapphire has a diverse range of capabilities including yarn spinning, weaving, knitting, dyeing, finishing and home textiles sewing. It produces a variety of yarns, fabrics and home textiles. Sapphire exports to over 35 countries globally and has strategic alliances with international partners. It aims to build flexible manufacturing capabilities to meet evolving global demands through its focus on innovation, sustainability and community development.
This document provides an overview of TAXTILES, a textile company presented by Amir Yaseen Tabasum, Mah Noor Fatima, Ch.Adil Razaq, and Anum Razaq. It includes Taxxtiles' mission to deliver value through technology and teamwork while fulfilling social and environmental responsibilities. An internal analysis finds strengths in fabric designs and websites but weaknesses in easily copied designs and higher prices. External opportunities include expanding globally, while threats include new designers and changing government policies. Taxxtiles targets both male and female consumers from upper and middle income groups. It offers products like bed linen, curtains, and fabric, using promotion tools like magazines, websites, and social media. Tax
K&N's is Pakistan's leading poultry brand with a 70% market share. It conducted market research finding customers want healthy and affordable lunch options. It is considering two new offers: 1) delivering freshly made meals to workplaces or 2) expanding into frozen foods. K&N's has strong brand recognition but is currently only available in urban areas. Its strengths include quality, nutrition, and distribution but it is expensive and lacks rural presence. It is considering opportunities like ready-to-eat foods, door-to-door delivery, and entering new markets while managing threats like rising costs and competition.
Nirala Sweets was a confectionery chain founded in 1948 in Lahore, Pakistan by Taj Din. It grew successful under subsequent leaders, expanding to over 20 outlets. In the 1990s under Faisal Farooq, marketing strategies modernized products and branding. Expansion succeeded until a dairy factory loan in the declining market led to over 1.5 billion in debt. Unable to repay, the business collapsed by 2014 with Faisal becoming an absconder, ending the empire due to wrong decisions and his stubborn nature.
This document provides an overview of Jawed Habib, an Indian hair salon franchise. It discusses the growing Indian hair industry market and Jawed Habib's operations with over 400 salons across India. It also outlines the 7Ps of Jawed Habib's services marketing mix and analyzes potential gaps using the services marketing triangle and a service blueprint to identify key touchpoints and ways to improve the customer experience.
Chaos aims to provide customers with a fresh, hygienic cup of tea made to their liking in a relaxed ambience. Their challenges include generating awareness of their brand, driving traffic, keeping up with market trends and strategies, and maintaining quality. Their agenda is to develop a more fast and user-friendly delivery app and make people aware of the brand through digital media. Their target audience is young, urban, and semi-urban crowds.
Introduction
Vision
Mission
Raw materials
Locations of Production units
Machinery or equipment
Product range
Production
• Spinning
• Weaving
• Processing
• Stitching
Total quality management
Certificates
Awards
Distribution of the Chenab textile through ChenOne
Exclusive outlet
Stores location
Organizing Inventory
Supply chain management
Marketing oriented Mission
Marketing objectives
Marketing process
• Market segmentation
• Target Marketing
• Positioning
Marketing Mix
• Product
• Price
• Place
• Promotion
Action program
Competitive Advantage
Customer Service
Competitors
Business portfolio
Marketing strategy
BCG matrix
Product life cycle
SWOT Analysis
GulAhmed Textile Mills produces textiles and is committed to product safety, ethics, and social responsibility. It aims to be environmentally friendly and has received several certifications for its practices. The company operates mills in Karachi and produces yarn, fabrics, and finished goods for homes, hospitals, and clothing. It focuses on quality, diversity of products, and using technology and skilled workers to achieve its goals of leadership and sustainability. Risks include economic challenges, while strengths include its brand recognition and market share.
Stylo is a Pakistani brand that started in 1974 and has grown to become one of the largest women's footwear retailers in Pakistan with 87 outlets across 52 cities. The document discusses Stylo's history, organizational structure, products, services, and locations. It also analyzes Stylo using Porter's five forces model and performs a SWOT analysis. Stylo faces high competition but has strengths in its strong brand name and large network of outlets.
Business Project Report on Nishat Textile Mills PakistanMuhammad Shahid
This is a complete Business Project Report of the Nishat Textile Mills Pakistan including Organization Introduction, Industry Introduction, Industry Analysis, Market Analysis, Pest Analysis, Environmental Analysis, SWOT Analysis.
This document discusses Khaadi, a Pakistani textile brand. It provides information on Khaadi's vision, mission, founder Shamoon Sultan, and marketing plan objectives. Key details include that Khaadi aims to become a national brand, provide high quality hand-woven products, and pass craftsmanship to future generations. Shamoon Sultan founded Khaadi in 1999 and it has since expanded to 38 stores in Pakistan and 10 abroad. The document also briefly discusses Khaadi's competitors, strengths like tailoring service and brand name, and weaknesses like online presence.
Gul Ahmed Textile Mills is a leading textile company in Pakistan that began in the early 20th century. It produces high quality cotton fabric, home textiles, fashion apparel, and designer lawn products. Gul Ahmed has strong brand recognition for pioneering lawn fashion in Pakistan. It focuses on new design trends, competitive pricing, and marketing new collections through fashion shows and magazine advertisements to drive sales. The company's success is attributed to its core competency in yarn production, strategic product placement, introduction of new designs, and high quality standards.
Atlas Honda produces motorcycles in Pakistan and is the market leader with 56% market share. It has two factories in Karachi and Sheikhupura with the largest in-house manufacturing capabilities in Pakistan. Atlas Honda aims to be a globally competitive manufacturer of motorcycles through market leadership, exports, quality, service and customer satisfaction. It has grown significantly since starting operations in 1987 and now produces over 190,000 motorcycles annually.
Report on hrm function related to pepsicoAniba Munir
The document provides background information on PepsiCo, including its history starting in 1893, current products like Pepsi cola and Frito-Lay snacks, operations in Pakistan, mission/vision statements, and facts about the company having annual revenues of $43.3 billion globally as the second largest food and beverage business in the world. It also briefly discusses PepsiCo's primary competitor, The Coca-Cola Company, and provides a profit table and market share information for Pepsi.
Axe uses a targeted marketing strategy focused on young men aged 16-35. It positions itself as a cool, confident brand through provocative advertising campaigns. Axe's promotional mix includes TV, print, and online advertising, as well as sales promotions, interactive games, mobile apps, events, and publicity stunts. The brand's unconventional innovations and adventurous marketing approach have helped it become the leading male deodorant brand in India.
The document summarizes market research findings about the brand Lux soap from Hindustan Unilever. It finds that Lux has near 100% brand awareness in India and is known as a premium beauty soap. Television is the main source of awareness about Lux. The brand is strongly associated with actress Aishwarya Rai. Strawberry and cream is the best-selling variant. Lux has a large distribution and sales network in India.
Urban Outfitters was founded in 1970 in Philadelphia and incorporated in 1976. It aims to serve 18-30 year olds with counter-culture clothing. The company has grown to over 150 stores globally and also sells online. However, some of its products have offended groups and it has faced controversies and lawsuits. To keep growing, Urban Outfitters must stay attuned to trends, improve the customer experience through technology, and protect its brand reputation.
Urban Outfitters aims to attract 18-30 year old hipsters through contests on Facebook, Twitter, and Pinterest promoting their brand and styles. The strategy includes a photo contest on Facebook, creative question contests on Twitter, and board creation/tagging contests on Pinterest, all rewarding winners with gift cards. A supplemental blog will inform customers and drive traffic to generate more sales from their target audience. The $48,650 budget will be used for agency costs, content managers, incentives, and the blog domain.
A product of our final Applied Trend Forecasting project at FIDM, this assignment focuses on forecasting Spring/Summer 2014 trends for Urban Outfitters. We predict that 'Festival Fashion' will continue to be a strong trend. We are also predicting a color story that we call 'Nomadic Adventures'. This color story, and fashion trends, tell a story of free-spirited, more natural colored, gypsy & nomadic fashion.
Urban Outfitters group, A new way of thinking Brand Retail ?Helixa
Urban Outfitters group has achieved exceptional sales growth of 23% annually over the past 10 years, even as the fashion retail industry has seen gloomy conditions and saturated western markets. The group succeeds in increasing sales and improving operating margins through its unique brand concepts like Urban Outfitters, Anthropologie, and Free People that target specific demographics with curated merchandise and store experiences. Urban Outfitters group has developed a new model for brand retail that drives top sales productivity compared to its peers.
The document discusses how western fashion has influenced clothing styles in Pakistan. It provides details on traditional Pakistani clothing like the salwar kameez as well as how western brands and designers have become popular. Major fashion hubs in other parts of the world like New York, London, Milan, and Paris are mentioned along with prominent designers that have global influence. Local Pakistani designers are also discussed who take inspiration from western fashion trends.
This document provides a strategic marketing plan for a proposed new domestic airline in Sri Lanka called Cinnamon Air. It begins with an executive summary that outlines the opportunity in Sri Lanka's growing domestic air travel market and sets objectives for the new airline to capture unmet demand on unserved routes. The marketing objectives are to establish service on key routes to absorb unmet demand, achieve high passenger load factors, generate revenues exceeding certain thresholds within set timeframes, and achieve specified profitability targets and returns on investment. Financial projections anticipate average load factors of 60-80% in the first year, revenues approaching certain levels within 6 months and 1 year, and net profits in the specified ranges.
The document analyzes Honda's operations and marketing strategies in the European automobile market. It finds that Honda failed to understand important cultural differences across European countries and treated Europe as a single market. It also had a weak brand image, a standardized marketing approach, and a narrow product line. The recommendations include customizing marketing strategies and the mix for each country, expanding the product range, and allocating more resources to change negative brand perceptions.
Urban Outfitters is a specialty retailer founded in 1970 with over 14,000 employees and 102 stockholders. It operates 5 brands: Urban Outfitters, Free People, Anthropologie, Leifsdottir, and Terrain. Its vision is to offer compelling, distinctive products and store environments that customers feel an empathetic connection to. It targets young adult customers but saw decreased sales during the economic downturn of 2009 when this demographic had high unemployment. Current strategic recommendations include launching a wedding line, opening new stores, and developing new brand concepts, while my recommendations include outsourcing more merchandise and launching a children's line.
The document discusses conducting a feasibility study for a proposed new hotel reservation system. It outlines the key components of a feasibility study including: defining the purpose of the study, who conducts it, and assessing technical, economic, operational, schedule, social and legal criteria. The study found that a new online reservation system would be more user-friendly, efficient and meet customer and business needs compared to the current system. It recommends implementing the proposed new system.
The document discusses the product life cycle of marketing management. It begins by introducing the four stages of a product's life cycle: introduction, growth, maturity, and decline. It then provides examples like 3D TVs in the introduction stage and tablets in the growth stage. For each stage, it outlines the typical characteristics like low sales and high costs in introduction and rapidly rising sales in growth. Finally, it discusses implications of the product life cycle concept for assessing opportunities, threats, and adjusting marketing strategies.
The textile industry is the largest manufacturing industry in Pakistan, contributing approximately 8.5% to the GDP and employing over 30% of the manufacturing workforce. It faces several challenges including outdated machinery, a lack of research and development, high production costs due to energy shortages, and insufficient worker training. The government and industry associations seek to overcome these issues to strengthen Pakistan's textile export market and take advantage of the country's competitive labor costs.
The document presents a proposal for a new online boutique called E-Boutique Hub in Lucknow, India. The boutique will sell customized apparel and accessories. It aims to obtain a large market share by being located in a central area and driving awareness through advertising. Goals for the first year include maintaining profit margins of 15-20%, earning 80% market share, and gaining 1,000 customers. Research was conducted through secondary sources to understand the advantages and disadvantages of online shopping. The proposal expresses confidence that E-Boutique Hub can achieve its goals and hopes it will expand to new locations in Lucknow over five years.
The document discusses various e-commerce business models and strategies for a successful online business. It outlines business-to-business, business-to-consumer, consumer-to-consumer, and other models. It also describes 12 strategies for e-commerce success, including creating engaging content, offering subscriptions, optimizing product descriptions, and providing excellent customer service. Key factors for a successful online store are also covered, such as having a memorable brand, user-friendly design, search engine optimization, and multiple payment options.
E-commerce refers to the online transaction of business through linked computer systems between vendors, hosts, and buyers. Common examples include online retailers like Amazon that allow consumers to electronically exchange goods and services without barriers of time or distance. Electronic commerce has expanded rapidly in recent years and is expected to continue growing as more businesses move parts of their operations online, blurring the line between conventional and electronic commerce.
E-commerce has several advantages over traditional commerce such as the ability to conduct business globally without limitations of time or location. However, e-commerce also faces limitations like security concerns, lack of ability to examine products physically, and customer reluctance to trust online transactions. The document provides an overview of traditional commerce vs e-commerce, the growth of e-commerce in India, key advantages like lower costs and improved customer service, and limitations such as initial costs, security and privacy issues, and lack of trust from some customers.
How to Generate Revenue with your Ecommerce Store?GoWebBaby
Gowebbaby White paper Presentation on How to Generate Revenue with your Ecommerce Store? In this slide we are discussing about Strategies to Generate Revenue. Read complete slide.and If you need any help regarding Revenue Generation, then We are always here to assist you. Contact us at https://www.gowebbaby.com today
Al-Fatah is a leading departmental store in Pakistan serving customers since 1941. It deals in a wide range of products from grocery, garments, jewelry, electronics and more. The document proposes developing an online store for Al-Fatah to serve more customers across Pakistan and provide an e-commerce platform. It outlines the technical design of the website, services, revenue model, and potential risks of online business such as delivery issues, security of customer data, and ensuring customer satisfaction.
The document discusses the growth of e-commerce in India and why it makes sense for retailers to establish an online presence. It outlines how e-commerce has grown significantly in India over the past decade. It then highlights the benefits of e-commerce for retailers, including access to over 100 million internet users, opportunities to engage existing offline customers online, and examples of mid-sized retailers finding success through e-commerce. The document also provides a case study of one retailer who launched an online store and fulfillment process that led to increased sales and brand reach.
It includes description of online/electronic marketing incuding definition, benefits, limitations along with difference between online and offline marketing.
1st Web Cross Channel Seminar - Fremtidens Forbruger (Asger)1st Web
The document discusses the changing consumer behaviors and the need for retailers to adopt an omni-channel approach. It notes that future generations of consumers are highly connected and move seamlessly between channels. To succeed, retailers need to provide consistent inventory, purchase options like buy online pickup in store, and customer service across all channels including mobile. Small pilot programs can help retailers test omni-channel strategies as consumers now expect to shop how they want, when they want, across any device.
This document provides an ecommerce success blueprint for brands and retailers looking to establish or grow their online presence. It outlines the four key elements of a successful ecommerce business: technology, shopping experience, customer service, and marketing. For each element, it identifies critical components like reliability and scalability for technology, conversions and mobile readiness for shopping experience, speed of delivery and packaging for customer service, and internal marketing and diversification of traffic sources for marketing. The blueprint is intended to help businesses understand and operate an ecommerce business successfully.
This document discusses pricing strategies in retail. It begins by outlining the speaker's experience in retail management. It then discusses different pricing methods like cost-plus, competition-based, and value-based pricing. It notes that the retail industry is different due to factors like high sales volume, competition, and low margins. As such, different retail formats like supermarkets, hypermarkets, and discount stores require different pricing models due to their varying profit and loss structures. The document also discusses how assortment size, category, channel, and promotions further impact appropriate pricing solutions. It provides the example of Poundland, a UK retailer that prices most items at £1. Finally, it briefly touches on antitrust authorities and comparison shopping
The document provides guidance on increasing the effectiveness of an e-commerce presence. It discusses key details about the UK e-commerce market and trends like click-and-collect. Components of e-commerce are examined, including whether to outsource operations or use do-it-yourself platforms and marketplaces. Factors in choosing options like costs, customization, and product fit are evaluated. The document also reviews optimizing products, payments, order fulfillment, and keeping customer data secure.
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The webinar covered strategies for running a daily deals business internationally, increasing merchant conversion rates, and forming strategic partnerships. Tips included accounting for different commission structures, customs, and languages abroad, innovating deals beyond discounts, focusing on merchant satisfaction, and partnering with complementary local businesses.
Get a merchant to offer a discount on their product or service and proceed to market that discount to their audience for a set period of time or until the offer sells out. The primary sales and persuasion triggers that daily deal and coupon websites typically use is urgency, scarcity, and convenience.
This document provides information about online marketplaces for selling products as a creative entrepreneur. It defines online marketplaces and discusses the benefits of using them, such as avoiding the need to set up your own payment processing and reaching a wider audience with less investment. The document analyzes several major online marketplaces (Amazon, eBay, Etsy, Bonanza) and provides tips for selling effectively on each platform. It concludes that the best marketplace depends on the types of products being sold and suggests Etsy for handmade goods.
The document provides information about e-marketing and e-business. It discusses:
1) The history of e-marketing and benefits such as convenience, low costs, and ability to track results.
2) What an e-storefront is and its importance for e-businesses in areas like search engine visibility, reducing inventory costs, and ease of use.
3) Why situational analysis is important for formulating an e-marketing plan, including considering elements like products, competitors, opportunities/threats.
Sales are all-important when it comes to the world of ecommerce; and there are many different ways to increase them. We’ve collated a handful of some handy tips to ensure you are making the most of your ecommerce site.
Igniting Summer Sales: Marketing Strategies for a Successful SeasonKlaviyo
Summer’s right around the corner, and the competition for your customers’ attention is hotter than ever as brands increasingly shift their focus to ecommerce. Are you equipped to see record-high sales?
Join BigCommerce and Klaviyo as we unpack the latest trends in consumer behavior and what they mean for your brand’s summer sales strategy. You’ll explore ecommerce growth trends by vertical, email marketing engagement tactics practiced by top DTC brands, and the new state of relationship-building that consumers expect from ecommerce brands.
Plus you'll hear from Solo Stove, a global leader of portable stainless steel wood-burning stoves and fire pits. Tune in to discover the brand’s marketing game plan, and hear how they plan to drive sales all summer long.
Whether it's your main season or your makeup season, summer's the time to deliver unforgettable customer experiences.
The document provides an overview of key marketing concepts including:
- Defining marketing and its objectives such as understanding customer needs.
- Identifying target customers and creating customer personas.
- Understanding the differences between features, benefits, and advantages when communicating value to customers.
- Segmenting consumer and business customers.
- The differences between marketing products and services.
- Developing a marketing communications plan covering objectives, audiences, messaging, and media.
The document discusses 15 composition rules for better photography:
1. The rule of thirds divides the frame into thirds and suggests placing subjects along these lines.
2. The golden ratio divides the frame differently into sections that are roughly 1:1.618.
3. Golden triangles and spirals involve dividing the frame diagonally and placing subjects within the resulting triangles.
4. The rule of odds suggests that images with odd numbers of elements are more appealing than even numbers.
This document provides guidance on Muslim marriage. It discusses the importance of marriage in Islam, describing it as "half the religion." It emphasizes that marriage requires work to succeed, comparing it to tending a garden. The keys to a happy marriage are loving Allah and understanding one's own needs as well as one's partner's needs before committing. Physical, emotional and spiritual needs must all be considered and balanced.
Ten Ways to Improve Your Interpersonal SkillsFaisal Basra
This document provides 10 tips for improving interpersonal skills in the workplace: 1) Smile and maintain a positive attitude; 2) Appreciate others with praise and thanks; 3) Pay attention to others' lives and use their names; 4) Practice active listening by restating what others say; 5) Bring people together and avoid favoritism or gossip; 6) Resolve conflicts by mediating disagreements; 7) Communicate clearly to avoid misunderstandings; 8) Use humor to gain affection; 9) See things from others' perspectives with empathy; 10) Avoid chronic complaining that gives a bad reputation.
There are several common tie knots that are appropriate for different occasions and environments. The four-in-hand knot is a basic knot suitable for most situations. The Windsor knot is more formal and works well for business meetings. Patterned or brightly colored ties can be worn for family events but should be chosen carefully for professional settings where solid colors are generally preferred.
This document provides a summary of common embarrassing habits and tips for proper handshaking etiquette. It begins with a list of 10 common embarrassing habits like nose picking, burping loudly, being late, and scratching inappropriate body parts. It then provides advice on how to have an effective handshake, emphasizing making eye contact, having a firm but not overpowering grip, keeping the motion up and down, adjusting the duration based on the person, and closing with eye contact and a smile. The overall message is that handshakes are an important part of first impressions and should be done properly to convey a positive impression.
Circle The Social Network of Pakistan Faisal Basra
Circle! is the premium social networking website of Pakistan which connects people of Pakistan into one place.
http://www.circle.pk
Let's create our own Social Circle. Invite & Connect your friends & family and make your circle.
Apna Pakistan, Apna Circle and
One Pakistan, One Nation, One Circle
Consume Price Index & Inflation Rate in PakistanFaisal Basra
The Presentation is about how Consumer Price Index (CPI) is calculated & formulated in Pakistan. The three formulas being used in Pakistan CPI, SPI & WPI are being used to calculate the Inflation Rate.
Explore the key differences between silicone sponge rubber and foam rubber in this comprehensive presentation. Learn about their unique properties, manufacturing processes, and applications across various industries. Discover how each material performs in terms of temperature resistance, chemical resistance, and cost-effectiveness. Gain insights from real-world case studies and make informed decisions for your projects.
2. Enable ‘E’ for Outfitters
You can easily think this model as an e-franchise that will not only sell products
but will also market your products & brand over Internet.
We will sole responsible to manage ecommerce operations as e-franchise and will
require access of your products to deliver them to customers at right time.
This deal is a good model of Win-Win situation reflecting mutual benefits. We are
looking forward to thing done in good way.
Customers
• Customers are directly connected
Ecommerce
• The Virtual Shop
Outfitters
• Company have direct communication with customers.
3. • Today in modern era people seek Internet as primary source of information
about all activities of life from education, religious, buying. We understand
these needs and can implement e-commerce model for Outfitterss for mutual
benefits that generates extra sales. This will increase brand awareness where
every customer now having Internet usage.
Brand awareness.
• e-commerce is affordable in terms of investment & development. It does not
require having physical store front, space etc. Its setup is cheaper than physical
setup and ROI can be bigger than traditional business model depending upon
the e-commerce model.
Affordability
• having a website on Internet is not enough in this time. Website just indicate
that you are alive on the Internet, but when you offer online sales services
where customer can buy products from sitting at home, thus you are speaking
customer’s language to facilitate them.
Competitor advantage
• traditional business model is bounded to have limits to customer market. E-
business have no physical limits, it can reach anywhere in the world where you
can spread and serve the clients. Thus the expanded market will adds extra
values in terms of sales, good will and profits.
Increased Sales
• traditional business only allow certain time to do the business. E-business
eliminates this restriction and putting the business serving alive all the time
24/7.
24/7 Service
• in traditional business it is not possible to sell off season products due to stores
space limitation. E-business also removes this barrier by providing the limitless
inventory catalogue, where you can offer off season products at special
discounts thus generating revenue before the season comes, and profits.
Sell “off Season products” easily
4. The e-marketing, e-branding and e-business
We have strong background for online marketing, Search Engine Optimization,
Search Engine Marketing & Web Development.
We will be sole responsible to manage ecommerce operations, technical
development,product shoot & catalog management, inventory, orders, shipment,
payments and software development. In the other hand Outfitterss will only give
access to its inventory managing at anywhere factory or a special space.