Social media case study: MCIA
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The Motorcycle Industry Association (MCIA) represents over 125 motorcycle companies and is responsible for promoting motorcycling in the UK. They launched a "Get On" social media site and online community to encourage people to sign up for their Free Ride scheme which allows new riders to try motorcycling for free. The "Get On" site provides a forum for feedback about the scheme, shares videos, photos and blogs from riders, and features celebrity bikers to promote motorcycling. The site has been successful, with 4,000 registered members engaging in the community by sharing 800 posts in the last 3 months. It has also helped increase the number of people experiencing motorcycling for the first time through the Free Ride
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LV= wanted to make their existing online community more engaging to gain customer feedback and insight to develop products and services. We analyzed LV='s community and developed a social media strategy. We rebuilt the community on a new platform and added private areas for targeted marketing. The new community features forums, news, photos and expert advice to engage members and feed comments back to LV= to help build customer relationships. The community has grown to over 7,300 members who provide valuable feedback through surveys to help LV= learn more about customers and promote products.
Social media case study: Vets Now
Social media case study showing how social media agency FreshNetworks helped Vets Now develop an online community to meet their key business needs.
Social media case study: Vitabiotics
Find out how social media agency FreshNetworks helped Vitabiotics use social media to learn more about their customers.
Social media case study: TM Lewin
TM Lewin is a British menswear retailer established in 1898 known for their catalog and online sales. They launched an online community called "Off the Cuff" integrated with their ecommerce site to engage current and prospective customers. Key features include blogs by TM Lewin staff, video tips on business wear, and an expert advice section. Analysis found that the community increased time and conversion rates on the site, drove more return visits and engagement internationally. Future plans include more themed content and testing improvements.
Social media case study: Butlins
Social media case study showing how social media agency FreshNetworks helped Butlins spread word-of-mouth about their family friendly offering.
Social media case study: Jimmy Choo
The document discusses two campaigns run by FreshNetworks for Jimmy Choo. The first was a scavenger hunt on Foursquare to promote a new trainer collection which increased daily in-store sales by 33%. The second was an online community for a limited edition collection supporting charity that doubled conversion rates. It also discusses long-term strategies like maintaining Facebook fans and an ecommerce site section called "Choo Connection" to keep engagement, resulting in longer site visits and higher purchase amounts.
Social media and customer service - some examples
Presentation used at a workshop at the Call Centre and Customer Strategy Conference, September 2009.
Presents a range of examples of good and bad use of social media in customer service: Zappos, Dell, Virgin Trains, United Airlines.
How organisations can use Twitter - some ideas
An overview of three ways that organisations can experiment with Twitter:
1. Give your brand a public face
2. Segment and approach the segments in different ways
3. Use Twitter as part of a hub-and-spoke strategy of social media engagement
First presented to the Marketing Directors Network, London, June 2009
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一比一原版(UST毕业证)圣托马斯大学毕业证如何办理
UST毕业证offer【微信95270640】☀《圣托马斯大学毕业证购买》GoogleQ微信95270640《UST毕业证模板办理》加拿大文凭、本科、硕士、研究生学历都可以做,二、业务范围：
★、全套服务：毕业证、成绩单、化学专业毕业证书伪造《圣托马斯大学大学毕业证》Q微信95270640《UST学位证书购买》
文凭办理流程：
1客户提供办理信息：姓名生日专业学位毕业时间等（如信息不确定可以咨询顾问：微信95270640我们有专业老师帮你查询）；
2开始安排制作毕业证成绩单电子图；
3毕业证成绩单电子版做好以后发送给您确认；
4毕业证成绩单电子版您确认信息无误之后安排制作成品；
5成品做好拍照或者视频给您确认；
6快递给客户（国内顺丰国外DHLUPS等快读邮寄）。
7完成交易删除客户资料
高精端提供以下服务：
一：圣托马斯大学圣托马斯大学硕士学位证成绩单全套材料从防伪到印刷水印底纹到钢印烫金
二：真实使馆认证（留学人员回国证明）使馆存档
三：真实教育部认证教育部存档教育部留服网站可查
四：留信认证留学生信息网站可查
五：与学校颁发的相关证件1:1纸质尺寸制定（定期向各大院校毕业生购买最新版本毕,业证成绩单保证您拿到的是鲁昂大学内部最新版本毕业证成绩单微信95270640）
A.为什么留学生需要操作留信认证?
留信认证全称全国留学生信息服务网认证,隶属于北京中科院。①留信认证门槛条件更低,费用更美丽,并且包过,完单周期短,效率高②留信认证虽然不能去国企,但是一般的公司都没有问题,因为国内很多公司连基本的留学生学历认证都不了解。这对于留学生来说,这就比自己光拿一个证书更有说服力,因为留学学历可以在留信网站上进行查询!
B.为什么我们提供的毕业证成绩单具有使用价值？
查询留服认证是国内鉴别留学生海外学历的唯一途径但认证只是个体行为不是所有留学生都操作所以没有办理认证的留学生的学历在国内也是查询不到的他们也仅仅只有一张文凭。所以这时候我们提供的和学校颁发的一模一样的毕业证成绩单就有了使用价值。乌龟和王八贼头贼脑的倒也逗人喜爱日上三竿时山娃总爱窜进自家瓜棚里跟小伙伴们坐着聊天聊着聊着便忍不住往瓜田里逡巡一番抱起一只硕大的西瓜用石刀劈开抑或用拳头砸开每人抱起一大块就啃啃得满嘴满脸猴屁股般的红艳大家一个劲地指着对方吃吃地笑瓜裂得古怪奇形怪状却丝毫不影响瓜味甜丝丝的满嘴生津遍地都是瓜横七竖八的活像掷满了一地的大石块摘走二三只爷爷是断然发现不了的即便发现爷爷也不恼反而教山娃辨认孰熟孰嫩孰甜孰淡水
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原版定制【微信:bwp0011】《(cardiff学位证书)英国卡迪夫大学毕业证本科学历》【微信:bwp0011】成绩单 、雅思、外壳、留信学历认证永久存档查询，采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信bwp0011】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信bwp0011】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
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Social media case study: MCIA
- 1. Case study: “Get On” Social media for the Motorcycle Industry Association (MCIA) @freshnetworks | info@freshnetworks.com | +44 (0)20 7692 4376
- 2. Represent over 125 companies from the supply side of the motorcycle industry Responsible for promoting motorcycling in order to expand the market MCIA currently offer a Free Ride scheme where new bikers can try out motorcycling for free Motorcycle Industry Association (MCIA)
- 4. Increase motorcycle sales in the UK
- 5. Promote engagement and interaction between riders and non-riders
- 7. Engaging the biking community “Get On” provides a forum for feedback about the Free Ride scheme. The community also contains videos, photos and blogs to encourage members to exchange biking stories, tips and advice about motorcycling.
- 8. Celebrities promoting the scheme Celebrity bikers appear on the site to encourage new bikers to take up motorcycling. Celebrities who have appeared so far include Taoi Cruz, Darren Gough and Danny John-Jules.
- 9. Valuable biking resource The site also contains links to valuable biking resources like current news and events, a dealer and trainer directory and a travel savings calculator.
- 10. Community satisfaction with “Get On”
- 11. Promoting interaction between bikers 4,000 registered members on the “Get On” community.
- 12. Engaging bikers online 800 photos, videos and blog posts in the last 3 months
- 13. Encouraging people to try biking 15,000people have experienced motorcycling for the first time through the Free Ride scheme .
- 14. Community stats for free ride scheme
- 15. Increasing riders with CBT certificates 2,500 people have taken their CBT – the first step to becoming a licensed rider.
- 16. Increasing interest in purchasing bikes 40% of community members have paid a visit to a bike dealer.
- 17. Influencing decision making process
- 18. ROI from motorcycle purchases 1,360new bike purchases have been made as a result of “Get On”.
- 19. Average spend on bikes
- 20. Encouraging sales of bike clothing 45% of community members have recently purchased bike clothing, with an average spend of £304.59
- 21. Client comment “FreshNetworks have really helped us maximise the use of social media to encourage people to take to the road. The “Get On” community is a lively, thriving place to find out more about riding a motorcycle or scooter and the community is actively encouraging people to sign up to the Free Ride scheme, generating real ROI for our stakeholders”. Miles Taylor, “Get On” Campaign Director, MCIA
- 22. © Copyright FreshNetworks 2009