The document discusses the significance of physical attractiveness in mating preferences and the historical development of the beauty industry, highlighting its evolution from early products to significant global brands. It notes the intense competition between influential figures such as Elizabeth Arden and Helena Rubinstein in establishing beauty standards and products. The global beauty industry, characterized by major sales in skincare, makeup, and hair care, continues to grow rapidly, with significant contributions from various companies.

3. “Beauty matters most, though,
for reproductive success.”
A study by David Buss, an American
scientist, logged the mating preferences
of more than 10,000 people across 37
cultures. It found that a woman's physical
attractiveness came top or near top of
every man's list.

5. In 1911, Paul Beiersdorf, a Hamburg
pharmacist, developed the first cream to
bind oil and water. Today, it sells in 150
countries as Nivea, the biggest personal-
care brand in the world.
In 1909, Eugène Schueller founded the
French Harmless Hair Colouring Co,
which later became L'Oréal.
Around the same time, in Tokyo's upmarket
Ginza, Arinobu Fukuhara hit on eudermine
lotion—the first Japanese cosmetic based on a
scientific formula, and the first product for the
Shiseido company.

6. Great Rivalry Between Two Women
But it was the great rivalry between two women in
America that made the industry what it is today.
Elizabeth Arden opened the first
modern beauty salon in 1910
Helena Rubinstein, a Polish immigrant.

7. Elizabeth Arden
The emerging beauty industry played on the fear of
looking ugly as much as on the pleasure of looking
beautiful, drawing on the new science of psychology to
convince women that an inferiority complex could be
cured by a dab of lipstick. Even then, ruthlessness and
outright quackery lurked behind the façade. On
launching her famous eight-hour cream, developed for
her horses, Arden quipped:
“I judge a woman and a
horse by the same criteria:
legs, head and rear end.”

8. Anything But Skin-Deep
Analysts at Goldman Sachs estimate that
the global beauty industry—consisting of:
Skin Care - $24 Billion
And is growing at up to 7% a year, more than twice the rate of
the developed world's GDP. The sector's market leader.
Make-up - $18 Billion
Hair-Care Products - $38 Billion
Perfumes - $15 Billion

9. Anything But
Skin-Deep
L'Oréal, has had compound
annual profits growth of
14% for 13 years.
Sales of Beiersdorf's Nivea
have grown at 14% a year
over the same period.

12. THE AVERAGE WOMAN
EXPOSES HERSELF TO
DIFFERENT CHEMICALS
ON HER BODY AND FACE
DURING HER DAILY
BEAUTY REGIME

21. MASCARA

22. EYE LINER

23. MINERAL
EYE SHADOW

24. CREME
EYE SHADOW

25. BLUSH &
BRONZER

26. NAIL
LACQUER

27. SKIN CARE &
ACNE CARE

28. MOISTURIZER
/LOTION

29. FRAGRANCES

35. COMPANIES
FROM
THAT MAKES

38. Beauty Sales:
$1.9 billion

39. Mass market and
premium direct-sell Skin
Care, Color Cosmetics,
Fragrance, Personal
Care, Hair Care,
Accessories and
Wellness.

40. The One by
Oriflame makeup, HairX
TruColour, Ecollagen,
Vivacity Eau de Toilette,
Triple Core 3D Lipstick,
Giordani Gold Lash
Panorama Mascara.
New Products:

42. Fragrances, skin care
and color cosmetics

43. Jeux de Regards Eye
Collection, Bleu de Chanel
deodorant, Le Blanc
brightening makeup base,
Coco Noir, Les Beiges makeup.

45. Sulwhasoo, Laneige, IOPE, Mamonde,
Innisfree, Etude, AmorePacific, Hera,
Aritaum, Primera, Lirikos, Hanyul, Annick
Goutal, Iope, Verite, Lolita Lempicka, Illi,
Happy Bath, Mise-en-Scene, Ryo.

46. Mamode Total Solution Essence BB Balm, IOPE Plant
Stemcell Emulsion, Apple Juicy Liquid Foaming
Cleanser, Lirikos Marine Expert Restoring Cream,
Laneige Water BANK Essence, Sulwhasoo Ageless
Complexion with SPF 30, Sulwhasoo Microdeep
Intensive Filling Cream & Patch.

47. (parent company of Amway, Access Business
Group LLC, and Alticor Corporate Enterprises)
Ada, MI

48. Corporate Sales: $10.9 billionBeauty Sales: $2.8 billion (est.)
(parent company of Amway,
Access Business Group LLC, and
Alticor Corporate Enterprises)
Ada, MI
Major Products:
Artistry skincare and
cosmetics, Laura Mercier,
RéVive.

49. Corporate Sales: $10.9 billion

51. Major Products: Skin care and
cosmetic brands including Yves
Rocher, Dr Pierre Ricaud, Daniel
Jouvance, Kiotis, ID Parfums Paris,
Flomar.

52. Anti-Wrinkle Day Cream, Anti-Wrinkle
Night Care, Ultra Long Lasting Crème Eye Shadow-
Waterproof, Red Berries Smoothie Eau de Toilette,
Flowerparty by Night Yves Rocher.

53. Sao Paulo, Brazil

54. Sao Paulo, Brazil
Major Products: Direct-sell cosmetics, fragrances
and personal care, sold under brands including
Ekos, Natura, Aquarela, Una, Chronos, Tododia,
Maquiagem, Mama e Bebe, Kaiak fragrances,
Vitaplant hair care, Natura fotoequilibrio
sunscreens and Amó fragrances, Aesop.

55. New Products: Natura UNA BB, Ekos Creamy Hand Balm, Ekos
Andiroba Massage Oil, Chronos Day Protective Face Cream SPF
30, Sou personal cleansers, Natura Faces Ousada Desodorante
Feminino, Mamãe e Bebê Leg and Foot Cream Care Gel.
Sao Paulo, Brazil

56. Columbus, OH
Corporate sales:
$10.8 billion
Beauty Sales:
$3.3 billion (est.)

57. Victoria’s Secret and Pink fragrances,
personal care and cosmetics; Bath & Body Works shower
gels and lotions, aromatherapy, soaps and
sanitizers, home fragrance and personal care accessories
Corporate sales:
$10.8 billion
Beauty Sales:
$3.3 billion (est.)

58. Bath &
Body Works Pear and Cashmere
Woods Autumn Body Lotion,
Victoria’s Secret Bombshell Eau
de Parfum, VS Fantasies Love
Spell Fragrance Mist, VS Beach
Sexy Self-Tanning Tinted Lotion,
Pink travel size Wild at Heart
Body Mist, VS Angel Eau de
Parfum.
Corporate sales:
$10.8 billion
Beauty Sales:
$3.3 billion (est.)

59. Addison, TX

60. Beauty Sales: $3.5 billion
Major Products: Direct sell skincare,
color cosmetics, body care, sun care
and fine fragrances.

61. New Products: Mary Kay
Timewise Repair Volu-Fill
Deep Wrinkle Filler, MK At
Play color cosmeticscollection,
MK Men’s High Intensity Sport
Cologne Spray, MK Belara
Midnight Eau de Parfum.
Beauty Sales: $3.5 billion

62. New York, NY

63. Major Products: Fragrances,
colorcosmetics and skin and body car
e marketed under Coty Prestige and
Coty Beauty divisions. Brands include
Adidas, Calvin Klein, Chloé, Davidoff,
Halle Berry, Jennifer Lopez Fragrances,
Katy Perry, Lady Gaga, Marc Jacobs
Fragrances, OPI, Philosophy, Playboy,
Rimmel, Sally Hansen, Vera Wang
Fragrances.

64. Katy Perry Killer Queen, Marc
Jacobs Honey, Downtown Calvin Klein, Halle Berry
Jasmine, JLove, See by Chloé, Rimmel Scandaleyes
Show Off Mascara, OPI San Francisco Collection,
Sally Hansen Fuzzy Coat.

65. Corporate Sales:
$22.5 billion
Beauty Sales:
$4.7 billion

66. Corporate Sales: $22.5 billion
Beauty Sales: $4.7 billion
Major Products: Hair care, hair colorants, hair
styling, body care, skincare and oral care sold under
brands including SexyHair, Alterna, Kenra, Schwarzkopf
& Henkel, Schwarzkopf, Indola, Clynol, Seah Hairspa,
BC Bonacure, Clynol, Licor del Polo, Antica Erboristeria,
Theramed and Denivit, Dial, Fa, Right Guard, Tone, La
Toja, Coast, Dry Idea, Aok, Diadermine.

67. Corporate Sales: $22.5 billion Beauty Sales: $4.7 billion
Dial Vitamin Boost and Yogurt Body
Wash, Dial Kids Peachy Clean Body & Hair
Wash,Alterna Bamboo Kendi Oil, Igora Expert
Mousse, Clynol Kera Rebuild, Right Guard Total
Defense 5, Sexy Hair Big Sexy Hair Volumizing Dry
Shampoo.

68. Corporate Sales: $40 billion
Beauty Sales: $5.1 billion

69. Perfumes, cosmetics and skin
care brands including Christian Dior,
Guerlain, Givenchy, Kenzo, Benefit,
Fresh, Make Up For Ever, Acqua di
Parma, Parfums Loewe, Fendi and
Pucci—and LVMH’s DFS travel retail
network, which includes Sephora.

70. Corporate Sales: $12.5 billion Beauty Sales: $5.4 billion

71. Corporate Sales: $12.5 billion Beauty Sales: $5.4 billion
Cosmetics, skincare, facial
and body cleansers and hair care under brands
including Sofina, Kanebo, Molton Brown, Bioré,
Jergens, Asience, John Frieda, Goldwell.

72. Corporate Sales: $12.5 billion
Beauty Sales: $5.4 billion
New Products: Segreta Volumizing
Shampoo, Megurhythm steam
mask, Sofina Primavista
Base Makeup, Jergens Natural
Glow sunless self-tanner, Kerasilk
Keratin Treatment, John Frieda
Colour Refreshing Gloss.

73. Corporate Sales: $8.5 billion

74. Global skincare and body care brands from
mass to prestige, including Nivea, Eucerin, Labello, Florena, 8X4
and La Prairie.
Corporate Sales: $8.5 billion Beauty Sales: $7 billion

75. Nivea In-Shower,
Nivea Deodorant Invisible for Black &
White, Nivea Face Cellular Anti-Age
Face Care, Nivea Men Exfoliating Face
Scrub, Florena Anti-Age Hand Care,
Eucerin Volume Filler, Eucerin
AtopiControl, Labello Vitamin Shake,
La Prairie Cellular Eye Essence
Platinum Rare.
Corporate Sales:
$8.5 billion
Beauty Sales:
$7 billion

76. Corporate Sales: $10 billion
Beauty Sales: $7.3 billion

77. Corporate Sales: $10 billion
Beauty Sales: $7.3 billion
Fragrance 4%
Color 6%.
Skincare 12%
Beauty 7%
Personal care 7%.
Overall Sales Decline from 2013

78. Corporate Sales: $10 billion
Beauty Sales: $7.3 billion
Major Products: Direct sell color,
fragrance, skincare and personal
care products, including Avon
Anew, Anew Clinical, Anew
Genics, Clearskin Professional and
Avon Solutions, Outspoken
fragrances by Fergie, Derek Jeter
fragrances, Hervé Léger Homme,
Step into Sexy, Rare Diamonds,
Eternal Magic, Far Away.

79. Corporate Sales: $10 billion
Beauty Sales: $7.3 billion
Ultra Color Bold
Lipstick, Big & Daring Volume
Mascara, Avon Luck fragrance, Anew
Clinical Skinvincible/E-Defense Deep
Recovery Cream and Multi-Shield
Lotion (SPF 50), Avon Papaya
Whitening Cleanser, Clearskin Liquid
Extraction Strip, Totally Kissable
Lipstick, True Color Eyeshadows,
Advance Techniques Hair Strengthen
and Protect Collection.

81. Beauty Sales: $7.4 billion

82. Beauty Sales:
$7.4 billion
Skincare,
fragrance, hair care, sun care, body care
and makeup sold in both mass and
prestige channels, domestically and
globally, through divisions and under
brands including: Shiseido, Clé de Peau
Beauté, Za, Aupres, Tsubaki, Senka,
Haku, Elixir Superieur, Anessa,
Maquillage, Sea Breeze, Beauté Prestige
International (Narciso Rodriguez, Jean
Paul Gaultier, Issey Miyake, Azzedine
Alaïa, Elie Saab), Nars, Bare Escentuals.

83. Shiseido Ibuki,
Shiseido Ultimune Power Infusing
Concentrate, Za Cosmetics, Bare
Escentuals bareSkin, Clé de Peau
Beauté le serum, Narciso fragrance,
Elixir Superieur Enriched Serum, Nars
Fall 2014 color collection, Maquillage
True Cheek Blush, Adenovital Scalp
Essence V.

85. Corporate Sales: $28 billion
Beauty Sales: $7.6 billion
Skincare $3.7 billion
Baby Care sales $2.3 billion
By Product Sales Category:

86. Corporate Sales: $28 billion
Beauty Sales: $7.6 billion
Major Products:
Johnson’s Baby, Neutrogena,
Aveeno, Dabao, Listerine.

87. Corporate Sales:
$28 billion
Beauty Sales:
$7.6 billion
New Products: Aveeno Daily
Moisturizing Lotion
with Broad Spectrum SPF 15,
Aveeno Men’s Face Wash,
Aveeno Baby Natural
Protection Lotion Sunscreen
with Broad Spectrum SPF 50;
Neutrogena Naturals,
Neutrogena MicroMist
Airbrush Sunless Tan.

88. Beauty Sales: $10.9 billion

89. Beauty Sales:
$10.9 billion
By Product Sales Category:
Makeup $4.2 billion
Fragrance $1.4 billion
Hair Care $516 million
Other $48 million
Skincare $4.8 billion

90. Beauty Sales: $10.9 billion
Major Products: Prestige cosmetics,
skin-care, hair care and fragrances sold
under brands including Estée Lauder,
Bobbi Brown, La Mer, Tom Ford, MAC,
Prescriptives, Jo Malone, Smashbox,
Clinique, Origins, Ojon, Aramis, Tommy
Hilfiger, Kiton, Donna Karan, Michael
Kors, American Beauty, Flirt!, Coach,
Ermeneglido Zeda, GoodSkin,
Grassroots, Lab Series, Aveda, Bumble
and Bumble, Darphin.

91. Beauty Sales: $10.9 billion
New Products: Estée Lauder EE
Cream, Estée Lauder Pure Color
Envy Sculpting Lipstick, Clinique All
About Shadow, Clinique Smart
Custom-Repair Serum, Aveda Dry
Remedy and Damage Remedy,
Lorde color cosmetics mini-line.

92. Corporate Sales: $84.2 billion
Beauty Sales: $20 billion

93. Corporate Sales: $84.2 billion
Beauty Sales: $20 billion
Major Products: Cover Girl, Max
Factor, Olay, Old Spice, Safeguard,
Secret, Head & Shoulders, Herbal
Essences, Nice’ n Easy, Pantene,
Rejoice, Lacoste, Pert, Sebastian,
Gucci, Hugo Boss, SK-II, Wella, Head
& Shoulders, Olay, Pantene, SK-II,
Wella.

94. Corporate Sales: $84.2 billion
Beauty Sales: $20 billion
New Products: Cover Girl Outlast
Stay Brilliant, Clairol 5in1, Pantene
Pro-V Anti-Oxidant Technology,
Vidal Sassoon Pro Series ColorFinity
Collection, Gillette Body, Old Spice
grooming collection, Dolce &
Gabbana Dolce, Old Spice Re-fresh
body sprays; Pantene Expert
Collection Age Defy Advanced
Thickening Treatment.

95. Corporate Sales: $68.6 billion
Beauty Sales: $24.9 billion

96. Major Products: Axe/Lynx,
Dove, Lifebuoy, Pond’s,
Rexona, Signal, Close-Up,
TRESemmé, Sunsilk, Clear,
Lux, Vaseline, Tigi,
Iluminage.
Corporate Sales: $68.6 billion
Beauty Sales: $24.9 billion

97. New Products: Dove True Tone,
Dove Advanced Hair Series,
Dove Men+Care, IOMA,
Regenerate Enamel Science,
Iluminage Youth Cell Skincare,
TreSemmé 7 Day Keratin
Smooth range, St. Ives Oatmeal
Scrub & Mask, Vaseline Spray &
Go, Axe Apollo.
Corporate Sales: $68.6 billion
Beauty Sales: $24.9 billion

99. Cosmetics $29.3 billion
Dermatology $1.1 billion
Body Shop $1.2 billion

100. Color cosmetics,
skincare, hair care, sun
care, and fragrance sold
in a variety of channels
under a large number
of brands.

101. New Products: Polo Red by Ralph
Lauren, Maybelline Color Elixir
Lipsticks, Lancôme Lip Lover
cosmetics, Giorgio Armani Si,
Advanced Génifique, Kérastase
InitialisteGarnier, Vichy Neovadiol
Elixir, Redken Fashion Waves 07,
L’Oréal Professionnel Hairchalk,
L’Oréal Paris Quera-Liso range (Brazil)

102. L’Oréal’s latest acquisition,
NYX Cosmetics, provides
the beauty powerhouse
with a mass brand with
an edgy makeup artist
appeal.