Social media governance, also referred to as social media policy, constitutes a vital building block of your organisation’s social media strategy. It not only guides your employees, and your social media teams, to reflect your organisation’s vision and values in their messaging, but also helps you ensure that essential workflows are in place for consistent and coherent presence, and social channels are aligned, interconnected and on brand. No less important is ensuring that your governance and guidelines also help to safeguard your company’s confidential information, as well as define and put in place crisis management processes. This seems to be an increasingly burning issue as perceived by CEOs, given proliferation of social media use.
So how can you define and implement social media governance in your organisation? Where to start, what to be weary of and how to ensure employee engagement and adoption of the final product?
Integrating Social into the Distributed Salesforce Staffing EnterpriseQUEsocial
This is a presentation I did recently at LinkedIn\'s HQ in Mountain View CA to their staffing industry clients. It\'s focused on how to empower the individual salespeople within the org to integrate social into their day to day activity. The goal here is to grow the salespersons business by turning social activity into measurable business outcomes. I look forward to your feedback!
En kort guide, der giver overblik over, hvordan en SoMe-strategi udarbejdes trin for trin. Læs om hvordan strategien, taktikken og content-planen udarbejdes, og om benchmarking, ROI, tests og analyse.
Mark James, VP Economic and Business Development gave this presentation to a group of business and economic development professionals in Athens, Ohio on April 24, 2013. Mark was invited by the Voinovich School within Ohio University.
Integrating Social into the Distributed Salesforce Staffing EnterpriseQUEsocial
This is a presentation I did recently at LinkedIn\'s HQ in Mountain View CA to their staffing industry clients. It\'s focused on how to empower the individual salespeople within the org to integrate social into their day to day activity. The goal here is to grow the salespersons business by turning social activity into measurable business outcomes. I look forward to your feedback!
En kort guide, der giver overblik over, hvordan en SoMe-strategi udarbejdes trin for trin. Læs om hvordan strategien, taktikken og content-planen udarbejdes, og om benchmarking, ROI, tests og analyse.
Mark James, VP Economic and Business Development gave this presentation to a group of business and economic development professionals in Athens, Ohio on April 24, 2013. Mark was invited by the Voinovich School within Ohio University.
Social by design: jump-start your social business strategyTimi Stoop-Alcala
This presentation was inspired greatly by the book 'Social Business By Design' by Dion Hinchcliffe and Peter Kim. It was meant to be an introduction to social business, and how to strategically approach the use of social media in your organisation for valuable business impact.
Originally presented at Creative Niche's knowledge season series, 'Project Greenhouse: Social Media Strategy to Build Brands and Communities'.
Integrating Communications with Your Business Strategy
Social media PR and management buy in
Are you just busy or indispensable
PR trends and challenges
Diversity 2.0 - The Diversity and Inclusion Social Media RevolutionDavid Thompson
With the inexorable growth of social media technologies, the global lexicon across cultures, generations, and professional industries has changed—permanently. In this webinar, Tanya Odom and David Thompson described core elements of social media, and how diversity and inclusion (d&i) practitioners can use these tools to complement their d&I activities. This was presented at a Linkage, Inc. webinar, March 16th 2012
by John Bell, Global Managing Director, Social@Ogilvy.
The following is a plan describing a simple and practical way for business leaders to think about gaining the benefits of social behaviors (and the technologies supporting those behaviors).
In many ways the promise of a ‘social business’ is to get us back to what we care about — people working together to create something of greater value than they could have if they had remained unconnected and apart.
How can you adequately mitigate risk and regulatory concerns while ensuring your employees understand the policy? What about outlining workflow and escalation processes that are understandable and thorough? What do the best in class companies do when multiple employees are using social media on behalf of the brand? Join us for some highlights, lowlights, brand examples and fantastic discussion around social media policies & procedures. We promise, it won’t be boring.
Six Digital Trends To Watch by Steve Rubel and David ArmanoEdelman Digital
This is a slideshow where we identify key digital trends and how your organization needs to plan accordingly for them.
We believe these trends are not future gazing but what’s happening at this very moment and that they will cause organizations to adapt to change, adopt new practices and innovate accordingly.
Presentation by Steve Rubel and David Armano
Resources/competencies needed for developing a Global presenceKristian Moeller
The presentation is identifying, describing, analyzing and recommending the resources and competencies needed to develop a global presence and enter a global market
Social media in times of economical crisisScopernia
We are living in challenging (economical) times. This presentation deals with how social media can and should be used to help you and your company deal with crisis and challenges.
In these slides social business and social ways of working are presented; and the emerging trends of social enterprises and the mediated practices out of which they have grown.
Today, virtually every major brand includes social as a core part of their marketing mix, and most realize that counts of Likes and Followers are no longer an adequate metric for brand performance in social. Seeing this growing need for better brand insights, we set upon a journey to harness the massive amount of social activity between brands and their constituents.
Big data.
Social by design: jump-start your social business strategyTimi Stoop-Alcala
This presentation was inspired greatly by the book 'Social Business By Design' by Dion Hinchcliffe and Peter Kim. It was meant to be an introduction to social business, and how to strategically approach the use of social media in your organisation for valuable business impact.
Originally presented at Creative Niche's knowledge season series, 'Project Greenhouse: Social Media Strategy to Build Brands and Communities'.
Integrating Communications with Your Business Strategy
Social media PR and management buy in
Are you just busy or indispensable
PR trends and challenges
Diversity 2.0 - The Diversity and Inclusion Social Media RevolutionDavid Thompson
With the inexorable growth of social media technologies, the global lexicon across cultures, generations, and professional industries has changed—permanently. In this webinar, Tanya Odom and David Thompson described core elements of social media, and how diversity and inclusion (d&i) practitioners can use these tools to complement their d&I activities. This was presented at a Linkage, Inc. webinar, March 16th 2012
by John Bell, Global Managing Director, Social@Ogilvy.
The following is a plan describing a simple and practical way for business leaders to think about gaining the benefits of social behaviors (and the technologies supporting those behaviors).
In many ways the promise of a ‘social business’ is to get us back to what we care about — people working together to create something of greater value than they could have if they had remained unconnected and apart.
How can you adequately mitigate risk and regulatory concerns while ensuring your employees understand the policy? What about outlining workflow and escalation processes that are understandable and thorough? What do the best in class companies do when multiple employees are using social media on behalf of the brand? Join us for some highlights, lowlights, brand examples and fantastic discussion around social media policies & procedures. We promise, it won’t be boring.
Six Digital Trends To Watch by Steve Rubel and David ArmanoEdelman Digital
This is a slideshow where we identify key digital trends and how your organization needs to plan accordingly for them.
We believe these trends are not future gazing but what’s happening at this very moment and that they will cause organizations to adapt to change, adopt new practices and innovate accordingly.
Presentation by Steve Rubel and David Armano
Resources/competencies needed for developing a Global presenceKristian Moeller
The presentation is identifying, describing, analyzing and recommending the resources and competencies needed to develop a global presence and enter a global market
Social media in times of economical crisisScopernia
We are living in challenging (economical) times. This presentation deals with how social media can and should be used to help you and your company deal with crisis and challenges.
In these slides social business and social ways of working are presented; and the emerging trends of social enterprises and the mediated practices out of which they have grown.
Similar to Social Media Fundamentals, Governance (20)
Today, virtually every major brand includes social as a core part of their marketing mix, and most realize that counts of Likes and Followers are no longer an adequate metric for brand performance in social. Seeing this growing need for better brand insights, we set upon a journey to harness the massive amount of social activity between brands and their constituents.
Big data.
Even as the European market is still finding its feet in this field, there is increasing acknowledgment of the benefits social technologies offer in the key organisational function that is recruitment – cost efficiency, scalability, leveling field for organisations of smaller size, relationship building, social referrals – to name a few. With European consumers strongly embracing social media it makes perfect business sense for employer brands to be aware of the need to meet their potential hires in their channel of choice.
So where do you start in your organisation when you approach recruitment socially? How do you define your vision and organise internally for social? How do you measure success and if your approach is reaping results?
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
3. LONDON
LINCOLN
PORTLAND PHILADELPHIA
ST. LOUIS NEW YORK
AUSTIN
SINGAPORE
We are a global, integrated, end-to-end social business consultancy.
We are leaders in social strategy, implementation and business intelligence.
Friday, 27 July 12
4. OUR SERVICES
PERFORMANCE BRAND CONNECTED SOCIAL BUSINESS
MARKETING COMPANY INTELLIGENCE
+ Social brand strategy + Enterprise social + Dashboards & benchmarks
+ Applications and experiences technology + Data services
+ Community management + Workforce collaboration + Reporting & analytics
+ Advocacy programs + Workforce learning + SaaS applications
+ Listening programs + Social CRM
+ Influencer outreach programs + Change programs
+ Social media buying
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6. WHAT WE OBSERVE
-“I have to do something”: scattered initiatives, no
clear direction, low consistency (content and
experience).
-“It’s hard to keep it all under control”: scalability
issues (structural / resources), global vs. local, high
number of stakeholders, channels, assets, products,
online vs. offline.
-“I have to convince management”: common
language, business case, KPIs.
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8. THINK: WHAT IS YOUR VISION?
-Think of the big picture: what do you want to achieve?
What value do you bring to the market? How do you
want to be perceived?
-Own social: do not over rely on agencies.
-Leverage internal and external: what is the role of
your employees? Do you need to organise for Social?
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9. ASSESS: WHERE ARE YOU NOW?
-What does your social ecosystem look like?
-What are your competitors doing?
-What are your priorities?
-What is the social maturity level of your channels?
-What initiatives have you undertaken?
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10. PLAN: WHAT ARE THE NEXT STEPS?
-Prioritise goals.
-What are the components to execute your vision?
-Build a roadmap.
11
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14. WHAT IS SOCIAL MEDIA GOVERNANCE
-Set of guidelines, rules and recommendations
clarifying best practices for interactions on social
media channels.
-Also referred to as social media policy.
-Can be anything from a one pager, a video, a deck, or
an exhaustive document.
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15. EXAMPLES: WHAT OTHERS HAVE IN PLACE
-Cisco: personal vs. work representative.
-Coca Cola: shared values.
-Dell: lightweight.
-Morgan Stanley: in a regulated industry.
16
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16. WHY DO YOU NEED GOVERNANCE
-Brand opportunity: participate in customer
conversations.
-Risk mitigation: new study shows social media
perceived as high risk.
-Crisis management: being prepared pays off as
recently seen with O2.
-What about common sense?
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17. WHEN SHALL I START?
NOW
-Blend between personal and professional.
-Social media no longer only for marketing.
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19. WHAT GOES INTO GOVERNANCE
Entire organisation
Social Media team
-Entire organisation: high level ‘principles’ focusing on
brand values, tone of voice, disclosure and
confidentiality.
-Social media team: more detailed ‘playbook’ focusing
on running the channels, resources, processes, look
and feel.
20
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20. ENTIRE ORGANISATION
-Company vision and social media strategy.
-Definition of social media.
-Purpose of the governance + living
document.
-Social media principles.
-Important to strike a balance between
inspiration and practical guidance.
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21. SOCIAL MEDIA TEAM
-Roles and responsibilities within your
organisation.
-Processes.
-Channels.
-Safety considerations.
-Crisis management.
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23. AVOID THE FOLLOWING
-Long, text heavy decks and documents emailed
around or uploaded onto intranet: no one will read
them!
-Threatening language: NO, DON’T, SHOULD, MUST.
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24. ROLLING OUT GOVERNANCE
-Involve your employees: what matters, buy in.
-Be visual: video, poster, desktop saver, ambient.
-Be interactive: training app.
-Share: YouTube, SlideShare.
-Do hands on training: practice makes perfect.
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26. RECAP
-Social media requires vision and strategy
-Social media governance as first step
-Living + breathing document
-Socialisation is key, it’s a journey
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29. CONTACTS Olga Kozanecka SOCIAL BUSINESS CONSULTANT
olga.kozanecka@dachisgroup.com
Serena Alboni SOCIAL BUSINESS CONSULTANT
serena.alboni@dachisgroup.com
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30. MORE CASE STUDIES OUR BLOG
www.dachisgroup.com/case-studies/ www.dachisgroup.com/blog/
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