Did you fall out of love with video in 2017? What was once your knight-in-shining-armor was suddenly frustrating and difficult. There was fraud, a lack of transparency and some outright bad behavior. You told it to shape up or ship out.
Video got it’s act together and it looks better than ever. So now that it’s back, this slideshare will help make sure you get what you want.
The document analyzes and summarizes an advertising campaign by the AA featuring a singing baby girl in a car. The campaign included radio, print, TV, and billboard ads with the goal of putting smiles on faces during breakdown situations. The radio ad was rated one of the top 10 ads of 2017 and cost £10 million to produce but generated revenue through new AA memberships. The target audience was drivers ages 17 and older, and the ad was most likely to appeal to "Resigned" and "Mainstream" consumer types. The unexpected juxtaposition of the young girl singing an old Tina Turner song makes the ad highly memorable.
This document is focused on The AA advert, it talks about the difference between print, audio and visual adverts with additional information on the awards the ad has won as well as its creative team behind the process of creating the memorable advert
This document discusses best practices for creating engaging video content based on research from eBuzzing Labs. It provides 10 "golden rules" for video sharing: 1) Grab attention in the first 5 seconds, 2) Videos don't need to be 30 seconds, 3) Tell a good story, 4) Create an emotional rollercoaster, 5) Include surprises, 6) Use smart product placement, 7) Make the video appealing through sound, 8) Maximize views in the first 24 hours, 9) Engage influencers, and 10) Use a rich interactive player. It also analyzes case studies like Evian's "Baby & Me" video that achieved success by following these rules.
The document analyzes two advertisements by AA that promote their roadside assistance service.
The first advertisement features a child singing an old Tina Turner song to target middle-aged drivers. It creates empathy and appeals to parents, but lacks the company logo.
The second video advertisement shows the same child dancing in a car as it passes a vehicle whose driver receives roadside assistance quickly from a friendly AA employee. This portrays the service as stress-free.
Both advertisements effectively promote AA's service as easy to use and ensuring happy journeys. However, the use of the song and child require ensuring proper rights and representation to avoid legal issues that could damage the company's reputation.
Viral videos are videos that gain popularity through sharing on the internet. They are often humorous and can be made by anyone from individuals to companies promoting products. Companies have increasingly used viral video campaigns successfully. While some go viral due to luck or humor, others interest audiences through their content. Viral videos can earn their creators money from ad views, with views in the hundreds of millions potentially earning over $450,000.
KING OF THE ONLINE JUNGLE. A Video Marketing Strategy to Rule Your Market.
The business world is a mercurial jungle out there. Every entrepreneur / marketing director needs to create a clearing in this mass of a jungle to make sense of the online world.
In Essence most Marketers are looking for 4 things. They want to: -
1. Make Marketing Easy with less hassle and less experimental approaches in identifying their ideal customers, engaging with more ease with customers and ultimately building long-lasting relationships for continued growth and prosperity
2. Generate new leads by creating content that is relevant and appealing to their target audience
3. Generate more sales through an effectual video marketing strategy by using an innovative sales funnel that connects with prospective leads and moves them by attracting, engaging converting and ultimately retaining them as perpetual customers
4. Brand through video content online to assist in achieving better performance, higher yield and greater success in business.
Ad.Just Video Production Presentation 2017Nesterova Yana
Ad.Just is a creative coast-to-coast video production agency with a marketing expertise. This deck contains a scope of services, work samples, client testimonials, gear and film crew. Learn more at https://www.adjustproduction.com
This document provides an overview of the October 2014 issue of an automotive industry publication called Dealer Principles. It includes the following summaries:
1. It discusses how some car manufacturers are opening showrooms without sales staff and moving to a more transparent online and offline sales process in response to customers doing most of their research online. This is prompting debate around the future of traditional car salespeople.
2. It provides tips for dealerships to improve customer satisfaction scores by sending positive video updates even when no work is needed and taking more time to provide detailed videos.
3. It profiles the commercial director of CitNOW and highlights the success of Stourbridge Volkswagen in using video updates from CitNOW to
The document analyzes and summarizes an advertising campaign by the AA featuring a singing baby girl in a car. The campaign included radio, print, TV, and billboard ads with the goal of putting smiles on faces during breakdown situations. The radio ad was rated one of the top 10 ads of 2017 and cost £10 million to produce but generated revenue through new AA memberships. The target audience was drivers ages 17 and older, and the ad was most likely to appeal to "Resigned" and "Mainstream" consumer types. The unexpected juxtaposition of the young girl singing an old Tina Turner song makes the ad highly memorable.
This document is focused on The AA advert, it talks about the difference between print, audio and visual adverts with additional information on the awards the ad has won as well as its creative team behind the process of creating the memorable advert
This document discusses best practices for creating engaging video content based on research from eBuzzing Labs. It provides 10 "golden rules" for video sharing: 1) Grab attention in the first 5 seconds, 2) Videos don't need to be 30 seconds, 3) Tell a good story, 4) Create an emotional rollercoaster, 5) Include surprises, 6) Use smart product placement, 7) Make the video appealing through sound, 8) Maximize views in the first 24 hours, 9) Engage influencers, and 10) Use a rich interactive player. It also analyzes case studies like Evian's "Baby & Me" video that achieved success by following these rules.
The document analyzes two advertisements by AA that promote their roadside assistance service.
The first advertisement features a child singing an old Tina Turner song to target middle-aged drivers. It creates empathy and appeals to parents, but lacks the company logo.
The second video advertisement shows the same child dancing in a car as it passes a vehicle whose driver receives roadside assistance quickly from a friendly AA employee. This portrays the service as stress-free.
Both advertisements effectively promote AA's service as easy to use and ensuring happy journeys. However, the use of the song and child require ensuring proper rights and representation to avoid legal issues that could damage the company's reputation.
Viral videos are videos that gain popularity through sharing on the internet. They are often humorous and can be made by anyone from individuals to companies promoting products. Companies have increasingly used viral video campaigns successfully. While some go viral due to luck or humor, others interest audiences through their content. Viral videos can earn their creators money from ad views, with views in the hundreds of millions potentially earning over $450,000.
KING OF THE ONLINE JUNGLE. A Video Marketing Strategy to Rule Your Market.
The business world is a mercurial jungle out there. Every entrepreneur / marketing director needs to create a clearing in this mass of a jungle to make sense of the online world.
In Essence most Marketers are looking for 4 things. They want to: -
1. Make Marketing Easy with less hassle and less experimental approaches in identifying their ideal customers, engaging with more ease with customers and ultimately building long-lasting relationships for continued growth and prosperity
2. Generate new leads by creating content that is relevant and appealing to their target audience
3. Generate more sales through an effectual video marketing strategy by using an innovative sales funnel that connects with prospective leads and moves them by attracting, engaging converting and ultimately retaining them as perpetual customers
4. Brand through video content online to assist in achieving better performance, higher yield and greater success in business.
Ad.Just Video Production Presentation 2017Nesterova Yana
Ad.Just is a creative coast-to-coast video production agency with a marketing expertise. This deck contains a scope of services, work samples, client testimonials, gear and film crew. Learn more at https://www.adjustproduction.com
This document provides an overview of the October 2014 issue of an automotive industry publication called Dealer Principles. It includes the following summaries:
1. It discusses how some car manufacturers are opening showrooms without sales staff and moving to a more transparent online and offline sales process in response to customers doing most of their research online. This is prompting debate around the future of traditional car salespeople.
2. It provides tips for dealerships to improve customer satisfaction scores by sending positive video updates even when no work is needed and taking more time to provide detailed videos.
3. It profiles the commercial director of CitNOW and highlights the success of Stourbridge Volkswagen in using video updates from CitNOW to
How to Build Your Brand with Live Streaming VideoMike Delgado
One of the most powerful ways to build your brand—and your community—is through live streaming video. It's affordable, powerful, and can be re-packaged to share out again. In this slide deck, I share: challenges to leveraging live video, how to decide on live streaming platforms, ways to build audiences for your live events, and best practices for live sreaming.
This document discusses the concept of disruption in marketing. Disruption involves radically new ideas that help brands reach their vision faster, as opposed to convention which involves doing the same things repeatedly. The document provides examples of disruptive strategies used by companies like Apple, Adidas, Vinamilk and Best Carings that helped make their brands more inspiring and successful. These strategies established emotional connections with customers rather than just focusing on product features or promotions.
MP CREATIVE - PDF Portfolio, Current workMP Creative
MP Creative was founded in 2001 to provide advertising and branding services to lifestyle and luxury brands. They take a sophisticated approach, focusing on strategy and understanding client needs. Their services include art direction, branding, campaign creation, consulting, digital strategy, design, and online strategy. They have worked with brands such as H&M, Aldo, Jil Sander, and Uniqlo on campaigns, rebranding, and building the overall brand experience across channels.
Get 100% Custom Video ads for Brands & E-Commerce that market and Sell fast. Top-rated High-Quality Affordable video production company with thousands of happy clients. Our services include an Affordable video production company in Chicago, video production company in Sialkot and Abu Dhabi.
UNETO-VNI Creeër De gelukkigste klant! Rob Wierenga
This document discusses trends in retail including:
1. The importance of reaching customers through online and offline channels like social media, e-commerce, m-commerce, and l-commerce.
2. Emerging technologies that can enhance the customer experience such as augmented reality, NFC, crowd sourcing, smart grids, and smart devices.
3. The need for retailers to innovate, understand customer needs, and create the "happiest customer" through a blend of physical and digital experiences.
2012 #Canneslion Review - THE GENEROUS AGE OF ADVERTISINGBridget Jung
A round up of the 2012 cannes lions. THE GENEROUS AGE OF ADVERTISING. There is no such thing as a free lunch - this is especially true in advertising. By ‘generous’ we don’t mean pro bono or charity.
We’re talking about brands that do things for and with people. These brands create value and earn attention.
Today’s successful brands find the mutual value exchange between brand and consumer.
Cisco, Google, Microsoft, and Apple are investing heavily in video and internet traffic from video is increasing dramatically. By 2015, over 62% of consumer internet traffic is expected to be from video. It is estimated that every second in 2015, 1 million minutes of video content will cross networks, not including P2P file sharing. Using video in marketing can increase sales and engagement. The keys to effective video marketing are being personal, engaging audiences emotionally, communicating sincerely, using the latest technology savvily, creating "Wow!" moments, accessing different learning styles, and ensuring consistency and accessibility.
Gavin Banks, Creative Director of Good Eye Deer Pty Ltd, discusses the power of video content for marketing. He notes that video can connect with audiences in a way static images cannot by bringing brands to life. Banks explains that effective video content must tell a quality story designed around business objectives and the target audience. He stresses that video is a vital marketing tool today because people are searching for answers on YouTube and sharing videos widely due to their engaging nature.
Evolve Your Marketing with Video: 10 Gen Lead Strategy (HARDI) antoine dupontAntoine Dupont
This document provides 10 tips for using video to generate leads. It discusses how video content can answer common buyer questions about cost, problems, comparisons to alternatives, reviews, and identifying the best option. It recommends creating short "why" and "what" videos and longer "how" videos to explore and provide help. Videos generate much higher engagement than pictures and text. While videos should aim to be interesting, perfection is not required - getting content out is more important. The document also provides tips on keywords, landing pages, social media, and evaluating video performance.
What are Some Tips to Make Your Videos Stand Out From the Rest of the Competi...Outreach Digital Marketing
Nowadays, businesses across the world are looking for innovative ways to boost their products and services. One of the most preferred methods is through videos as they constitute an important part of digital marketing techniques. However, with everyone resorting to the same strategy it becomes difficult for many individuals to make their video stand out from the rest of the competition. Have a look at the slide to know the tips that will make your videos stand out from the rest.
Presentation to the annual Idea day for the Finnish marketing community at Strat Mark 2012. The presentation focused on the consumer trends in Estonia and generally, with a short introduction of what Estonia is.
Get Both Sides of the Brain in Gear for 2014 - Webinar 30th Jan 2014Samuel Williams
Are you passionate about the emotion and creativity of a campaign, or are you more fascinated with analytics and interpreting customer insights? Whether you consider yourself a right or left brained marketer, keeping up with the latest innovations in marketing is a sure path to success.
Content marketing trends for 2014, plus tips and techniques to wow prospects across different types of content.
How to use video to connect with your audience visually
Global best practice for building marketing ROI.
How to effectively measure and justify investment in different marketing tactics, such as video, events and social media.
Get Both Sides of the Brain into Gear in 2014Marketo
This document discusses how customers are increasingly empowered with technology that keeps them constantly connected. It notes that nearly half of responsibility for customer experience now lies with sales and marketing functions. It then examines the evolution of the internet from Web 1.0 focused on information to Web 2.0 focused on user-generated content and people, and now Web 3.0 which is all about connected devices. Examples are given of how technologies like smartphones, tablets, and video are changing customer interactions and expectations. The document advocates understanding the customer journey and using tailored, emotionally engaging content like video to communicate more effectively in this new environment.
Great marketing interactive technologies that don’t merge together to tell a compelling story can do more harm than good. Learn how to develop a discerning eye for the specific types of cutting-edge ideas and fresh technologies that will work best to drive your marketing objectives—and how to connect them all together in a way that feels authentic to your brand and seamless for your audience. This session will take you around the world for a sneak peek of VR, AR, AI & advanced 3D printing, you’ll learn from real-world examples how to pick the right tools and apply the best combination of new technologies at your b-to-b events & campaigns to create seamless narratives, shareable moments and thoughtful attendee experiences that make an impact. This truly interactive presentation will also share the smartest tactics that today’s marketers can use to sear live engagements into long-term memory.
Glo provides personalized makeup inspiration, empowering people to feel beautiful every day. Our live video education platform connects women to professional makeup artists who personally advise them on what to wear and how to apply it.
The document contains notes from a presentation on creating effective video marketing strategies for social media. It discusses how marketers have historically overproduced low-quality videos, but consumers now demand higher quality, memorable content. It emphasizes that videos should be created with people in mind by telling compelling stories in an entertaining way, as viewers will compare real estate videos to top brand videos. It also notes the power of video on platforms like YouTube and Facebook, and argues that targeted social media ads are more effective than traditional outreach methods at reaching local audiences on their phones. Overall, the presentation stresses focusing video strategies on quality over quantity and prioritizing viewers' experiences.
Alice and Save the Children’s further adventures in Legacy LandRaw London
This is a summary of a session from Raw London's Relay event, 'Grow Your Giving: How cutting-edge creative is driving fundraising in 2020', which took place on Thursday 12 March 2020.
Speaker: Jon Jacques, Proposition Lead (Legacies), Save the Children UK
The 10 Marketing Videos Every Business Needs (And How to Produce Them on a Lo...Tamara Duggan-Herd, Ph.D.
Video is one of the most important elements in content marketing. This webinar will teach you how produce and use multiple types of videos in your content strategy, no matter how tight of a budget you're on or what stage of the funnel your buyer is in!
If you're interested in accessing the full webinar recording, find Part 1 (Low Budget Video Production) at: https://www.campaigncreators.com/lead-gen-tofu-low-budget-video
And Part 2 (Video for Every Stage of Your Webinar) at: https://www.campaigncreators.com/lead-gen-tofu-video-funnel
Mi9 THINK TANK JULY 2015 - INSIGHTS & CONTENT INNOVATION Ryan Bodger
Roger Bodger is the Director of Content Innovation at Now We Collide. He has over 4 years experience collaborating with NEC/9mm/Mi9 to help bring new ideas and video content to life in a strategic and audience-led way. The document discusses the rise of video consumption, especially among mobile users and connected consumers who want to actively engage with brands. It notes that by 2020, 90% of all web traffic will be video. Native video advertising is defined as video ads that are editorially-placed as part of the user experience rather than interruptive pre-roll ads. Ways to create engaging native content include developing influencers, social video, and authentic storytelling.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
How to Build Your Brand with Live Streaming VideoMike Delgado
One of the most powerful ways to build your brand—and your community—is through live streaming video. It's affordable, powerful, and can be re-packaged to share out again. In this slide deck, I share: challenges to leveraging live video, how to decide on live streaming platforms, ways to build audiences for your live events, and best practices for live sreaming.
This document discusses the concept of disruption in marketing. Disruption involves radically new ideas that help brands reach their vision faster, as opposed to convention which involves doing the same things repeatedly. The document provides examples of disruptive strategies used by companies like Apple, Adidas, Vinamilk and Best Carings that helped make their brands more inspiring and successful. These strategies established emotional connections with customers rather than just focusing on product features or promotions.
MP CREATIVE - PDF Portfolio, Current workMP Creative
MP Creative was founded in 2001 to provide advertising and branding services to lifestyle and luxury brands. They take a sophisticated approach, focusing on strategy and understanding client needs. Their services include art direction, branding, campaign creation, consulting, digital strategy, design, and online strategy. They have worked with brands such as H&M, Aldo, Jil Sander, and Uniqlo on campaigns, rebranding, and building the overall brand experience across channels.
Get 100% Custom Video ads for Brands & E-Commerce that market and Sell fast. Top-rated High-Quality Affordable video production company with thousands of happy clients. Our services include an Affordable video production company in Chicago, video production company in Sialkot and Abu Dhabi.
UNETO-VNI Creeër De gelukkigste klant! Rob Wierenga
This document discusses trends in retail including:
1. The importance of reaching customers through online and offline channels like social media, e-commerce, m-commerce, and l-commerce.
2. Emerging technologies that can enhance the customer experience such as augmented reality, NFC, crowd sourcing, smart grids, and smart devices.
3. The need for retailers to innovate, understand customer needs, and create the "happiest customer" through a blend of physical and digital experiences.
2012 #Canneslion Review - THE GENEROUS AGE OF ADVERTISINGBridget Jung
A round up of the 2012 cannes lions. THE GENEROUS AGE OF ADVERTISING. There is no such thing as a free lunch - this is especially true in advertising. By ‘generous’ we don’t mean pro bono or charity.
We’re talking about brands that do things for and with people. These brands create value and earn attention.
Today’s successful brands find the mutual value exchange between brand and consumer.
Cisco, Google, Microsoft, and Apple are investing heavily in video and internet traffic from video is increasing dramatically. By 2015, over 62% of consumer internet traffic is expected to be from video. It is estimated that every second in 2015, 1 million minutes of video content will cross networks, not including P2P file sharing. Using video in marketing can increase sales and engagement. The keys to effective video marketing are being personal, engaging audiences emotionally, communicating sincerely, using the latest technology savvily, creating "Wow!" moments, accessing different learning styles, and ensuring consistency and accessibility.
Gavin Banks, Creative Director of Good Eye Deer Pty Ltd, discusses the power of video content for marketing. He notes that video can connect with audiences in a way static images cannot by bringing brands to life. Banks explains that effective video content must tell a quality story designed around business objectives and the target audience. He stresses that video is a vital marketing tool today because people are searching for answers on YouTube and sharing videos widely due to their engaging nature.
Evolve Your Marketing with Video: 10 Gen Lead Strategy (HARDI) antoine dupontAntoine Dupont
This document provides 10 tips for using video to generate leads. It discusses how video content can answer common buyer questions about cost, problems, comparisons to alternatives, reviews, and identifying the best option. It recommends creating short "why" and "what" videos and longer "how" videos to explore and provide help. Videos generate much higher engagement than pictures and text. While videos should aim to be interesting, perfection is not required - getting content out is more important. The document also provides tips on keywords, landing pages, social media, and evaluating video performance.
What are Some Tips to Make Your Videos Stand Out From the Rest of the Competi...Outreach Digital Marketing
Nowadays, businesses across the world are looking for innovative ways to boost their products and services. One of the most preferred methods is through videos as they constitute an important part of digital marketing techniques. However, with everyone resorting to the same strategy it becomes difficult for many individuals to make their video stand out from the rest of the competition. Have a look at the slide to know the tips that will make your videos stand out from the rest.
Presentation to the annual Idea day for the Finnish marketing community at Strat Mark 2012. The presentation focused on the consumer trends in Estonia and generally, with a short introduction of what Estonia is.
Get Both Sides of the Brain in Gear for 2014 - Webinar 30th Jan 2014Samuel Williams
Are you passionate about the emotion and creativity of a campaign, or are you more fascinated with analytics and interpreting customer insights? Whether you consider yourself a right or left brained marketer, keeping up with the latest innovations in marketing is a sure path to success.
Content marketing trends for 2014, plus tips and techniques to wow prospects across different types of content.
How to use video to connect with your audience visually
Global best practice for building marketing ROI.
How to effectively measure and justify investment in different marketing tactics, such as video, events and social media.
Get Both Sides of the Brain into Gear in 2014Marketo
This document discusses how customers are increasingly empowered with technology that keeps them constantly connected. It notes that nearly half of responsibility for customer experience now lies with sales and marketing functions. It then examines the evolution of the internet from Web 1.0 focused on information to Web 2.0 focused on user-generated content and people, and now Web 3.0 which is all about connected devices. Examples are given of how technologies like smartphones, tablets, and video are changing customer interactions and expectations. The document advocates understanding the customer journey and using tailored, emotionally engaging content like video to communicate more effectively in this new environment.
Great marketing interactive technologies that don’t merge together to tell a compelling story can do more harm than good. Learn how to develop a discerning eye for the specific types of cutting-edge ideas and fresh technologies that will work best to drive your marketing objectives—and how to connect them all together in a way that feels authentic to your brand and seamless for your audience. This session will take you around the world for a sneak peek of VR, AR, AI & advanced 3D printing, you’ll learn from real-world examples how to pick the right tools and apply the best combination of new technologies at your b-to-b events & campaigns to create seamless narratives, shareable moments and thoughtful attendee experiences that make an impact. This truly interactive presentation will also share the smartest tactics that today’s marketers can use to sear live engagements into long-term memory.
Glo provides personalized makeup inspiration, empowering people to feel beautiful every day. Our live video education platform connects women to professional makeup artists who personally advise them on what to wear and how to apply it.
The document contains notes from a presentation on creating effective video marketing strategies for social media. It discusses how marketers have historically overproduced low-quality videos, but consumers now demand higher quality, memorable content. It emphasizes that videos should be created with people in mind by telling compelling stories in an entertaining way, as viewers will compare real estate videos to top brand videos. It also notes the power of video on platforms like YouTube and Facebook, and argues that targeted social media ads are more effective than traditional outreach methods at reaching local audiences on their phones. Overall, the presentation stresses focusing video strategies on quality over quantity and prioritizing viewers' experiences.
Alice and Save the Children’s further adventures in Legacy LandRaw London
This is a summary of a session from Raw London's Relay event, 'Grow Your Giving: How cutting-edge creative is driving fundraising in 2020', which took place on Thursday 12 March 2020.
Speaker: Jon Jacques, Proposition Lead (Legacies), Save the Children UK
The 10 Marketing Videos Every Business Needs (And How to Produce Them on a Lo...Tamara Duggan-Herd, Ph.D.
Video is one of the most important elements in content marketing. This webinar will teach you how produce and use multiple types of videos in your content strategy, no matter how tight of a budget you're on or what stage of the funnel your buyer is in!
If you're interested in accessing the full webinar recording, find Part 1 (Low Budget Video Production) at: https://www.campaigncreators.com/lead-gen-tofu-low-budget-video
And Part 2 (Video for Every Stage of Your Webinar) at: https://www.campaigncreators.com/lead-gen-tofu-video-funnel
Mi9 THINK TANK JULY 2015 - INSIGHTS & CONTENT INNOVATION Ryan Bodger
Roger Bodger is the Director of Content Innovation at Now We Collide. He has over 4 years experience collaborating with NEC/9mm/Mi9 to help bring new ideas and video content to life in a strategic and audience-led way. The document discusses the rise of video consumption, especially among mobile users and connected consumers who want to actively engage with brands. It notes that by 2020, 90% of all web traffic will be video. Native video advertising is defined as video ads that are editorially-placed as part of the user experience rather than interruptive pre-roll ads. Ways to create engaging native content include developing influencers, social video, and authentic storytelling.
Similar to How To Fall (Back) In Love With Video (20)
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
2. DIGITAL AND VIDEO CONSUMPTION IS
BOOMING!
£12m £28m £53m
£118m
£200m
£309m
£471m
£699m
£1.093bn
2008 2009 2010 2011 2012 2013 2014 2015 2016
UK Video ad spend
27. TV WORKS BEST WITH DIGITAL
TV Print + TV Radio + TV Digital + TV
+19%
+20%
+60%
ROI Increase by Platform
/ Combination
Source: Analytic Partners, 2016; Analysis based on over 3,200 campaigns from 2010-2015. Digital includes
video and display advertising on desktop and mobile devices. Results are indexed to TV.
33. DON’T SETTLE FOR PROXY METRICS WHEN YOU
CAN MEASURE REAL OUTCOMES
IMPRESSIONS
COMPLETIONS
VIEWABILITY
CLICKS
GRPS
PROXIES REAL OUTCOMES
ONLINE SALES
OFFLINE SALES
FOOT TRAFFIC
WEBSITE CONVERSION
34. TOY RETAILER CASE STUDY
Personalised Video to Drive Online & In-Store Sales for a
global retailer
The Challenge
Drive ROAS through incremental sales and site visitation
leveraging video across Desktop and Mobile
Campaign
Highlights
14X ROAS
19% LIFT
504,595
For every £1 in ad spend
In sales vs the unexposed
group
Incremental site visitors vs
an unexposed audience
35. 1: SAFETY FIRST
2: DON’T BE AFRAID TO GET PERSONAL
3: REALLY GET OUT THERE
4: DON’T BE AFRAID TO EXPERIMENT
5: NEVER COMPROMISE
36.
37. CHANGE YOUR EXPECTATIONS OF WHAT’S POSSIBLE WITH VIDEO
OUTCOME-BASED VIDEO MARKETING
www.eyeviewdigital.com
Editor's Notes
Did you fall out of love with video in 2017?
TV and Video has held the monopoly over our living rooms for many years.
The 1st TV ad was shown back in the 1950’s
Why? No other platform offers
Sight Sound Motion and Emotion,
They also say a picture paints a thousand words, well a video paints a thousand pictures….. -
<<by my calculations – that’s a million words conveyed through a typical video.!!!>>
So in short, video has been around us for years, and has always been a hugely popular channel for brands and advertisers…
You’ve been told that video is the best thing ever.
Eyeballs have been moving to Video through better smartphones, connectivity, WiFi prevalence and screen capabilities – so these numbers have naturally been growing as you can see. We all know Ad Spend follows the consumers eye balls.
You can see for yourselves the growth seen here in the UK in terms of ad spend
In 2016 Mark Zuckerberg talked of Video being a megatrend, of the same magnitude as mobile. FB became a Video First Platform.
Growth in popularity of platforms like Snapchat, Instagram and Twitter all started to jump on the video bandwagon.
Connected and Addressable TV’s are now starting to gain prominence as an alternative to traditional linear TV broadcast.
Essentially – the Internet and the huge range of data and specific audience group targeting has meant that Video or *Digital Video* specifically has really taken off…
Stats here are UK AD SPEND for VIDEO.
2017 H1 - £699m vs. H1 2016= £480m – 2nd half of year is always higher – meaning we’re looking at £1.5bn as an approx. guess.
But did you fall out of love with Video recently….??
Once seen as the knight in shining armor as a new and engaging format for advertisers,…
(as Hans was to Anna in Frozen,)
I am sure many of us in the room today can remember these headlines tarnishing video with issues around
Transparency
Fraud
and of course,
Who could forget this headline from The Times in Feb 2017 around brand safety almost 1 year ago today.
Nestle – robot not buy candy
(Up until 2016 Video was super eifficient + po;ular lovable, but then it was nt what it seemed as our prince charming..)
But did you fall out of love with Video recently….??
Once seen as the knight in shining armor as a new and engaging format for advertisers,…
(as Hans was to Anna in Frozen,)
I am sure many of us in the room today can remember these headlines tarnishing video with issues around
Transparency
Fraud
and of course,
Who could forget this headline from The Times in Feb 2017 around brand safety almost 1 year ago today.
Nestle – robot not buy candy
(Up until 2016 Video was super eifficient + po;ular lovable, but then it was nt what it seemed as our prince charming..)
But did you fall out of love with Video recently….??
Once seen as the knight in shining armor as a new and engaging format for advertisers,…
(as Hans was to Anna in Frozen,)
I am sure many of us in the room today can remember these headlines tarnishing video with issues around
Transparency
Fraud
and of course,
Who could forget this headline from The Times in Feb 2017 around brand safety almost 1 year ago today.
Nestle – robot not buy candy
(Up until 2016 Video was super eifficient + po;ular lovable, but then it was nt what it seemed as our prince charming..)
But did you fall out of love with Video recently….??
Once seen as the knight in shining armor as a new and engaging format for advertisers,…
(as Hans was to Anna in Frozen,)
I am sure many of us in the room today can remember these headlines tarnishing video with issues around
Transparency
Fraud
and of course,
Who could forget this headline from The Times in Feb 2017 around brand safety almost 1 year ago today.
Nestle – robot not buy candy
(Up until 2016 Video was super eifficient + po;ular lovable, but then it was nt what it seemed as our prince charming..)
But did you fall out of love with Video recently….??
Once seen as the knight in shining armor as a new and engaging format for advertisers,…
(as Hans was to Anna in Frozen,)
I am sure many of us in the room today can remember these headlines tarnishing video with issues around
Transparency
Fraud
and of course,
Who could forget this headline from The Times in Feb 2017 around brand safety almost 1 year ago today.
Nestle – robot not buy candy
(Up until 2016 Video was super eifficient + po;ular lovable, but then it was nt what it seemed as our prince charming..)
This is one of my favourite takes of how Marketers have had to come to accept the limitations of
their digital ad/video spend.
The reality is that this is a sad state of affairs.
Which has hit our industry.
No brand should have to settle on “Maybe on a site without Porn”
Fundamentally – you were left deceived and frustrated.
Your former knight-in-shining-armor was suddenly frustrating and difficult. Video also started to suffer with fraud, a lack of transparency and some outright bad behavior.
As a result you told it to shape up or ship out.
The biggest leaders in our Industry were done settling for mediocrity and poor video distrubtion.
You told video to shape up or ship out.
Here we are at this Year Ahead event in 2018, and now that the industry has taken this seriously…
Now, video is back. Video got it’s act together and it looks better than ever. So now that it’s back, this session will help make sure you get what you want.
Now we thought 2 weeks away from Valentine’s Day – as a hook.
V DAY round the corner – love in the air – we’re focussing this session on how to fall back in love with video
going to have some slides around love and relationships – with video (not each other)…
Here today I’m going to talk through 5 x actionably steps to make video marketing a much more valuable piece of a brand’s marketing mix.
Starting at the beginning – think safety first.., I mean basic protection!
BRAND SAFETY AND FRAUD IS NEVER OUT OF THE NEWS AND THIS SHOULD ALWAYS BE AT THE FOREFRONT and a hygiene factor WHEN PLANNING YOUR VIDEO CAMPAIGN
BUT WITH TECHNOLOGICAL ADVANCEMENTS THERE ARE MORE OPPORTUNITIES THAN EVER TO MAKE YOUR VIDEO CAMPAIGNS WORK HARDER
FRAUD FREE
Block pages with malicious activities pre-bid
Prioritize partners that are Certified Against Fraud by the Trustworthy Accountability Group
BRAND SAFETY PROTECTION
Block all severe negative content categories pre-bid
Use keyword-level category and custom content blocking
Blacklist unsafe sites and create custom blacklists
VIEWABILITY
Adhere to the MRC guidelines for video viewability
Ensure delivery of verified viewable inventory
Scrap that I think I can tell by those who look well slept and happy. But seriously, hands up if you don’t have kids. Right take a look at this adapted video ad that I think you will agree shows a holiday that is perfect for you.
What do you think? Free Childcare, Great kids facilities right?….
Oh no wait you don’t have kids – this is probably a wasted impression then.
This were just mocked up examples but TUI are already making great inroads in harnessing the power of personalised creative
Shift from a 1 to many to a 1 to 1
We’ve seen personalisation across Email, Searhc Affiliates Display,
Personalisation matters to people
People buy your product
The only reason we’ve not seen it in Video is due to Cost of Procytion and Challenges with conternt distriubitons
Here’s how this can be done.
Take parts of a brand that are typically advertised
Look at consumers and their likes and interestes
And then using those data points to inform the creative.
YOU then DON’T HAVE TO CHOOSE between
MASS REACH or highly TARGETED CAMPAIGNS – you get the best of both worlds
Based on these examples – it’s possible that you end up with millions of different video ads based off all these various data points through brands, consumers, 3rd pary data etc.
This is why you can fall back in love with Video = this is what’s possible – you can have 1-to-1 video marketing without compromising the broad cast approach
Recent studies have shown that dynamic video versioning increases outcomes based performance by X%
By ingesting inflight creative performance data real optimisation can enable Marketers to focus on what works
Mass Reach is great for your Brand – but why not be relevant too?
TV IS NOT OPEN WEB, OPEN WEB IS NOT FACEBOOK
Again = why you can fall back in love with video – this is not just limited to digital / online – this is all screens – it’s facebook – its social and addressable – you can really get it out there.
No Screen left unturned.
We’ve all talked about the right ads being shown to the right person and the right time, but what about on the right screen – when I’m home at 8pm I’m leaning back watching my TV – so I’d love an ad to be personalised to my interests there – I’ve come to expect what I see in Digital everywhere….
VIDEO ACROSS ANY PLATFORM IS STILL A GREAT MEDIUM TO DRIVE ENGAGEMENT ON A MASS SCALE BUT THAT DOES NOT MEAN YOU HAVE TO SACRIFICE ACCOUNTABILITY AND RELEVANCE
And the goal is to optimize these sales outcomes across all screens. Eyeview has access to significant scale across screens and leverages them to drive client objectives.
Moreover, We know that TV and digital work better together.
Bringing fast real time data insights from digital into addressable…
It’s such an exciting time to be in this space,
There are so many new and innovative trends… and things for marketers to test and explore, personalised video is one of them,, but you have 360 degree filming, AR, VR, InGaming, Smart enabled Cars, and the IoT to evaluate getting your brand out there across formats – utilising of leveraging video at the core.
we’ve seen the success Burbery magic mirror,
This is all about the consumer experience, snapchat filters have been ahuge pheonimina amoung the millennials who love to video themselves with a cat face and send to their friends…
Some of these and shiny new objects that will play 0utm while some are more fun –
Key point here is don’t be afraid to experiment.
Truth is – it can be very easy to focus on “proxy metrics” or softer KPIs as I call them
You should be demanding from your partners and not compromising on getting real business outcomes /which translate to sales and revenue for the business. “Showing tat your product is moving!”
Recent studies have shown that dynamic video versioning increases outcomes based performance by X%
By ingesting inflight creative performance data real optimisation can enable Marketers to focus on what works
Mass Reach is great for your Brand – but why not be relevant too?
Another of my favourite marketoonists, this time representing HOW and more importantly WHAT marketers are measuring. Do they ever stop to think about WHY?
As seth godin says
What might be easier to measure are things like
Clicks
GRPS
Completes
Viewability
Imps
Don’t settle
Measure Video Success On Outcomes Over Eyeballs
Mass Reach is great for your Brand – but why not be relevant too?
Recent studies have shown that dynamic video versioning increases outcomes based performance by X%