Did you fall out of love with video in 2017? What was once your knight-in-shining-armor was suddenly frustrating and difficult. There was fraud, a lack of transparency and some outright bad behavior. You told it to shape up or ship out.
Video got it’s act together and it looks better than ever. So now that it’s back, this slideshare will help make sure you get what you want.
The document analyzes and summarizes an advertising campaign by the AA featuring a singing baby girl in a car. The campaign included radio, print, TV, and billboard ads with the goal of putting smiles on faces during breakdown situations. The radio ad was rated one of the top 10 ads of 2017 and cost £10 million to produce but generated revenue through new AA memberships. The target audience was drivers ages 17 and older, and the ad was most likely to appeal to "Resigned" and "Mainstream" consumer types. The unexpected juxtaposition of the young girl singing an old Tina Turner song makes the ad highly memorable.
This document is focused on The AA advert, it talks about the difference between print, audio and visual adverts with additional information on the awards the ad has won as well as its creative team behind the process of creating the memorable advert
This document discusses best practices for creating engaging video content based on research from eBuzzing Labs. It provides 10 "golden rules" for video sharing: 1) Grab attention in the first 5 seconds, 2) Videos don't need to be 30 seconds, 3) Tell a good story, 4) Create an emotional rollercoaster, 5) Include surprises, 6) Use smart product placement, 7) Make the video appealing through sound, 8) Maximize views in the first 24 hours, 9) Engage influencers, and 10) Use a rich interactive player. It also analyzes case studies like Evian's "Baby & Me" video that achieved success by following these rules.
The document analyzes two advertisements by AA that promote their roadside assistance service.
The first advertisement features a child singing an old Tina Turner song to target middle-aged drivers. It creates empathy and appeals to parents, but lacks the company logo.
The second video advertisement shows the same child dancing in a car as it passes a vehicle whose driver receives roadside assistance quickly from a friendly AA employee. This portrays the service as stress-free.
Both advertisements effectively promote AA's service as easy to use and ensuring happy journeys. However, the use of the song and child require ensuring proper rights and representation to avoid legal issues that could damage the company's reputation.
Viral videos are videos that gain popularity through sharing on the internet. They are often humorous and can be made by anyone from individuals to companies promoting products. Companies have increasingly used viral video campaigns successfully. While some go viral due to luck or humor, others interest audiences through their content. Viral videos can earn their creators money from ad views, with views in the hundreds of millions potentially earning over $450,000.
KING OF THE ONLINE JUNGLE. A Video Marketing Strategy to Rule Your Market.
The business world is a mercurial jungle out there. Every entrepreneur / marketing director needs to create a clearing in this mass of a jungle to make sense of the online world.
In Essence most Marketers are looking for 4 things. They want to: -
1. Make Marketing Easy with less hassle and less experimental approaches in identifying their ideal customers, engaging with more ease with customers and ultimately building long-lasting relationships for continued growth and prosperity
2. Generate new leads by creating content that is relevant and appealing to their target audience
3. Generate more sales through an effectual video marketing strategy by using an innovative sales funnel that connects with prospective leads and moves them by attracting, engaging converting and ultimately retaining them as perpetual customers
4. Brand through video content online to assist in achieving better performance, higher yield and greater success in business.
Ad.Just Video Production Presentation 2017Nesterova Yana
Ad.Just is a creative coast-to-coast video production agency with a marketing expertise. This deck contains a scope of services, work samples, client testimonials, gear and film crew. Learn more at https://www.adjustproduction.com
This document provides an overview of the October 2014 issue of an automotive industry publication called Dealer Principles. It includes the following summaries:
1. It discusses how some car manufacturers are opening showrooms without sales staff and moving to a more transparent online and offline sales process in response to customers doing most of their research online. This is prompting debate around the future of traditional car salespeople.
2. It provides tips for dealerships to improve customer satisfaction scores by sending positive video updates even when no work is needed and taking more time to provide detailed videos.
3. It profiles the commercial director of CitNOW and highlights the success of Stourbridge Volkswagen in using video updates from CitNOW to
The document analyzes and summarizes an advertising campaign by the AA featuring a singing baby girl in a car. The campaign included radio, print, TV, and billboard ads with the goal of putting smiles on faces during breakdown situations. The radio ad was rated one of the top 10 ads of 2017 and cost £10 million to produce but generated revenue through new AA memberships. The target audience was drivers ages 17 and older, and the ad was most likely to appeal to "Resigned" and "Mainstream" consumer types. The unexpected juxtaposition of the young girl singing an old Tina Turner song makes the ad highly memorable.
This document is focused on The AA advert, it talks about the difference between print, audio and visual adverts with additional information on the awards the ad has won as well as its creative team behind the process of creating the memorable advert
This document discusses best practices for creating engaging video content based on research from eBuzzing Labs. It provides 10 "golden rules" for video sharing: 1) Grab attention in the first 5 seconds, 2) Videos don't need to be 30 seconds, 3) Tell a good story, 4) Create an emotional rollercoaster, 5) Include surprises, 6) Use smart product placement, 7) Make the video appealing through sound, 8) Maximize views in the first 24 hours, 9) Engage influencers, and 10) Use a rich interactive player. It also analyzes case studies like Evian's "Baby & Me" video that achieved success by following these rules.
The document analyzes two advertisements by AA that promote their roadside assistance service.
The first advertisement features a child singing an old Tina Turner song to target middle-aged drivers. It creates empathy and appeals to parents, but lacks the company logo.
The second video advertisement shows the same child dancing in a car as it passes a vehicle whose driver receives roadside assistance quickly from a friendly AA employee. This portrays the service as stress-free.
Both advertisements effectively promote AA's service as easy to use and ensuring happy journeys. However, the use of the song and child require ensuring proper rights and representation to avoid legal issues that could damage the company's reputation.
Viral videos are videos that gain popularity through sharing on the internet. They are often humorous and can be made by anyone from individuals to companies promoting products. Companies have increasingly used viral video campaigns successfully. While some go viral due to luck or humor, others interest audiences through their content. Viral videos can earn their creators money from ad views, with views in the hundreds of millions potentially earning over $450,000.
KING OF THE ONLINE JUNGLE. A Video Marketing Strategy to Rule Your Market.
The business world is a mercurial jungle out there. Every entrepreneur / marketing director needs to create a clearing in this mass of a jungle to make sense of the online world.
In Essence most Marketers are looking for 4 things. They want to: -
1. Make Marketing Easy with less hassle and less experimental approaches in identifying their ideal customers, engaging with more ease with customers and ultimately building long-lasting relationships for continued growth and prosperity
2. Generate new leads by creating content that is relevant and appealing to their target audience
3. Generate more sales through an effectual video marketing strategy by using an innovative sales funnel that connects with prospective leads and moves them by attracting, engaging converting and ultimately retaining them as perpetual customers
4. Brand through video content online to assist in achieving better performance, higher yield and greater success in business.
Ad.Just Video Production Presentation 2017Nesterova Yana
Ad.Just is a creative coast-to-coast video production agency with a marketing expertise. This deck contains a scope of services, work samples, client testimonials, gear and film crew. Learn more at https://www.adjustproduction.com
This document provides an overview of the October 2014 issue of an automotive industry publication called Dealer Principles. It includes the following summaries:
1. It discusses how some car manufacturers are opening showrooms without sales staff and moving to a more transparent online and offline sales process in response to customers doing most of their research online. This is prompting debate around the future of traditional car salespeople.
2. It provides tips for dealerships to improve customer satisfaction scores by sending positive video updates even when no work is needed and taking more time to provide detailed videos.
3. It profiles the commercial director of CitNOW and highlights the success of Stourbridge Volkswagen in using video updates from CitNOW to
How to Build Your Brand with Live Streaming VideoMike Delgado
One of the most powerful ways to build your brand—and your community—is through live streaming video. It's affordable, powerful, and can be re-packaged to share out again. In this slide deck, I share: challenges to leveraging live video, how to decide on live streaming platforms, ways to build audiences for your live events, and best practices for live sreaming.
This document discusses the concept of disruption in marketing. Disruption involves radically new ideas that help brands reach their vision faster, as opposed to convention which involves doing the same things repeatedly. The document provides examples of disruptive strategies used by companies like Apple, Adidas, Vinamilk and Best Carings that helped make their brands more inspiring and successful. These strategies established emotional connections with customers rather than just focusing on product features or promotions.
MP CREATIVE - PDF Portfolio, Current workMP Creative
MP Creative was founded in 2001 to provide advertising and branding services to lifestyle and luxury brands. They take a sophisticated approach, focusing on strategy and understanding client needs. Their services include art direction, branding, campaign creation, consulting, digital strategy, design, and online strategy. They have worked with brands such as H&M, Aldo, Jil Sander, and Uniqlo on campaigns, rebranding, and building the overall brand experience across channels.
Get 100% Custom Video ads for Brands & E-Commerce that market and Sell fast. Top-rated High-Quality Affordable video production company with thousands of happy clients. Our services include an Affordable video production company in Chicago, video production company in Sialkot and Abu Dhabi.
UNETO-VNI Creeër De gelukkigste klant! Rob Wierenga
This document discusses trends in retail including:
1. The importance of reaching customers through online and offline channels like social media, e-commerce, m-commerce, and l-commerce.
2. Emerging technologies that can enhance the customer experience such as augmented reality, NFC, crowd sourcing, smart grids, and smart devices.
3. The need for retailers to innovate, understand customer needs, and create the "happiest customer" through a blend of physical and digital experiences.
2012 #Canneslion Review - THE GENEROUS AGE OF ADVERTISINGBridget Jung
A round up of the 2012 cannes lions. THE GENEROUS AGE OF ADVERTISING. There is no such thing as a free lunch - this is especially true in advertising. By ‘generous’ we don’t mean pro bono or charity.
We’re talking about brands that do things for and with people. These brands create value and earn attention.
Today’s successful brands find the mutual value exchange between brand and consumer.
Cisco, Google, Microsoft, and Apple are investing heavily in video and internet traffic from video is increasing dramatically. By 2015, over 62% of consumer internet traffic is expected to be from video. It is estimated that every second in 2015, 1 million minutes of video content will cross networks, not including P2P file sharing. Using video in marketing can increase sales and engagement. The keys to effective video marketing are being personal, engaging audiences emotionally, communicating sincerely, using the latest technology savvily, creating "Wow!" moments, accessing different learning styles, and ensuring consistency and accessibility.
Gavin Banks, Creative Director of Good Eye Deer Pty Ltd, discusses the power of video content for marketing. He notes that video can connect with audiences in a way static images cannot by bringing brands to life. Banks explains that effective video content must tell a quality story designed around business objectives and the target audience. He stresses that video is a vital marketing tool today because people are searching for answers on YouTube and sharing videos widely due to their engaging nature.
Evolve Your Marketing with Video: 10 Gen Lead Strategy (HARDI) antoine dupontAntoine Dupont
This document provides 10 tips for using video to generate leads. It discusses how video content can answer common buyer questions about cost, problems, comparisons to alternatives, reviews, and identifying the best option. It recommends creating short "why" and "what" videos and longer "how" videos to explore and provide help. Videos generate much higher engagement than pictures and text. While videos should aim to be interesting, perfection is not required - getting content out is more important. The document also provides tips on keywords, landing pages, social media, and evaluating video performance.
What are Some Tips to Make Your Videos Stand Out From the Rest of the Competi...Outreach Digital Marketing
Nowadays, businesses across the world are looking for innovative ways to boost their products and services. One of the most preferred methods is through videos as they constitute an important part of digital marketing techniques. However, with everyone resorting to the same strategy it becomes difficult for many individuals to make their video stand out from the rest of the competition. Have a look at the slide to know the tips that will make your videos stand out from the rest.
Presentation to the annual Idea day for the Finnish marketing community at Strat Mark 2012. The presentation focused on the consumer trends in Estonia and generally, with a short introduction of what Estonia is.
Get Both Sides of the Brain in Gear for 2014 - Webinar 30th Jan 2014Samuel Williams
Are you passionate about the emotion and creativity of a campaign, or are you more fascinated with analytics and interpreting customer insights? Whether you consider yourself a right or left brained marketer, keeping up with the latest innovations in marketing is a sure path to success.
Content marketing trends for 2014, plus tips and techniques to wow prospects across different types of content.
How to use video to connect with your audience visually
Global best practice for building marketing ROI.
How to effectively measure and justify investment in different marketing tactics, such as video, events and social media.
Get Both Sides of the Brain into Gear in 2014Marketo
This document discusses how customers are increasingly empowered with technology that keeps them constantly connected. It notes that nearly half of responsibility for customer experience now lies with sales and marketing functions. It then examines the evolution of the internet from Web 1.0 focused on information to Web 2.0 focused on user-generated content and people, and now Web 3.0 which is all about connected devices. Examples are given of how technologies like smartphones, tablets, and video are changing customer interactions and expectations. The document advocates understanding the customer journey and using tailored, emotionally engaging content like video to communicate more effectively in this new environment.
Great marketing interactive technologies that don’t merge together to tell a compelling story can do more harm than good. Learn how to develop a discerning eye for the specific types of cutting-edge ideas and fresh technologies that will work best to drive your marketing objectives—and how to connect them all together in a way that feels authentic to your brand and seamless for your audience. This session will take you around the world for a sneak peek of VR, AR, AI & advanced 3D printing, you’ll learn from real-world examples how to pick the right tools and apply the best combination of new technologies at your b-to-b events & campaigns to create seamless narratives, shareable moments and thoughtful attendee experiences that make an impact. This truly interactive presentation will also share the smartest tactics that today’s marketers can use to sear live engagements into long-term memory.
Glo provides personalized makeup inspiration, empowering people to feel beautiful every day. Our live video education platform connects women to professional makeup artists who personally advise them on what to wear and how to apply it.
The document contains notes from a presentation on creating effective video marketing strategies for social media. It discusses how marketers have historically overproduced low-quality videos, but consumers now demand higher quality, memorable content. It emphasizes that videos should be created with people in mind by telling compelling stories in an entertaining way, as viewers will compare real estate videos to top brand videos. It also notes the power of video on platforms like YouTube and Facebook, and argues that targeted social media ads are more effective than traditional outreach methods at reaching local audiences on their phones. Overall, the presentation stresses focusing video strategies on quality over quantity and prioritizing viewers' experiences.
Alice and Save the Children’s further adventures in Legacy LandRaw London
This is a summary of a session from Raw London's Relay event, 'Grow Your Giving: How cutting-edge creative is driving fundraising in 2020', which took place on Thursday 12 March 2020.
Speaker: Jon Jacques, Proposition Lead (Legacies), Save the Children UK
The 10 Marketing Videos Every Business Needs (And How to Produce Them on a Lo...Tamara Duggan-Herd, Ph.D.
Video is one of the most important elements in content marketing. This webinar will teach you how produce and use multiple types of videos in your content strategy, no matter how tight of a budget you're on or what stage of the funnel your buyer is in!
If you're interested in accessing the full webinar recording, find Part 1 (Low Budget Video Production) at: https://www.campaigncreators.com/lead-gen-tofu-low-budget-video
And Part 2 (Video for Every Stage of Your Webinar) at: https://www.campaigncreators.com/lead-gen-tofu-video-funnel
Mi9 THINK TANK JULY 2015 - INSIGHTS & CONTENT INNOVATION Ryan Bodger
Roger Bodger is the Director of Content Innovation at Now We Collide. He has over 4 years experience collaborating with NEC/9mm/Mi9 to help bring new ideas and video content to life in a strategic and audience-led way. The document discusses the rise of video consumption, especially among mobile users and connected consumers who want to actively engage with brands. It notes that by 2020, 90% of all web traffic will be video. Native video advertising is defined as video ads that are editorially-placed as part of the user experience rather than interruptive pre-roll ads. Ways to create engaging native content include developing influencers, social video, and authentic storytelling.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
How to Build Your Brand with Live Streaming VideoMike Delgado
One of the most powerful ways to build your brand—and your community—is through live streaming video. It's affordable, powerful, and can be re-packaged to share out again. In this slide deck, I share: challenges to leveraging live video, how to decide on live streaming platforms, ways to build audiences for your live events, and best practices for live sreaming.
This document discusses the concept of disruption in marketing. Disruption involves radically new ideas that help brands reach their vision faster, as opposed to convention which involves doing the same things repeatedly. The document provides examples of disruptive strategies used by companies like Apple, Adidas, Vinamilk and Best Carings that helped make their brands more inspiring and successful. These strategies established emotional connections with customers rather than just focusing on product features or promotions.
MP CREATIVE - PDF Portfolio, Current workMP Creative
MP Creative was founded in 2001 to provide advertising and branding services to lifestyle and luxury brands. They take a sophisticated approach, focusing on strategy and understanding client needs. Their services include art direction, branding, campaign creation, consulting, digital strategy, design, and online strategy. They have worked with brands such as H&M, Aldo, Jil Sander, and Uniqlo on campaigns, rebranding, and building the overall brand experience across channels.
Get 100% Custom Video ads for Brands & E-Commerce that market and Sell fast. Top-rated High-Quality Affordable video production company with thousands of happy clients. Our services include an Affordable video production company in Chicago, video production company in Sialkot and Abu Dhabi.
UNETO-VNI Creeër De gelukkigste klant! Rob Wierenga
This document discusses trends in retail including:
1. The importance of reaching customers through online and offline channels like social media, e-commerce, m-commerce, and l-commerce.
2. Emerging technologies that can enhance the customer experience such as augmented reality, NFC, crowd sourcing, smart grids, and smart devices.
3. The need for retailers to innovate, understand customer needs, and create the "happiest customer" through a blend of physical and digital experiences.
2012 #Canneslion Review - THE GENEROUS AGE OF ADVERTISINGBridget Jung
A round up of the 2012 cannes lions. THE GENEROUS AGE OF ADVERTISING. There is no such thing as a free lunch - this is especially true in advertising. By ‘generous’ we don’t mean pro bono or charity.
We’re talking about brands that do things for and with people. These brands create value and earn attention.
Today’s successful brands find the mutual value exchange between brand and consumer.
Cisco, Google, Microsoft, and Apple are investing heavily in video and internet traffic from video is increasing dramatically. By 2015, over 62% of consumer internet traffic is expected to be from video. It is estimated that every second in 2015, 1 million minutes of video content will cross networks, not including P2P file sharing. Using video in marketing can increase sales and engagement. The keys to effective video marketing are being personal, engaging audiences emotionally, communicating sincerely, using the latest technology savvily, creating "Wow!" moments, accessing different learning styles, and ensuring consistency and accessibility.
Gavin Banks, Creative Director of Good Eye Deer Pty Ltd, discusses the power of video content for marketing. He notes that video can connect with audiences in a way static images cannot by bringing brands to life. Banks explains that effective video content must tell a quality story designed around business objectives and the target audience. He stresses that video is a vital marketing tool today because people are searching for answers on YouTube and sharing videos widely due to their engaging nature.
Evolve Your Marketing with Video: 10 Gen Lead Strategy (HARDI) antoine dupontAntoine Dupont
This document provides 10 tips for using video to generate leads. It discusses how video content can answer common buyer questions about cost, problems, comparisons to alternatives, reviews, and identifying the best option. It recommends creating short "why" and "what" videos and longer "how" videos to explore and provide help. Videos generate much higher engagement than pictures and text. While videos should aim to be interesting, perfection is not required - getting content out is more important. The document also provides tips on keywords, landing pages, social media, and evaluating video performance.
What are Some Tips to Make Your Videos Stand Out From the Rest of the Competi...Outreach Digital Marketing
Nowadays, businesses across the world are looking for innovative ways to boost their products and services. One of the most preferred methods is through videos as they constitute an important part of digital marketing techniques. However, with everyone resorting to the same strategy it becomes difficult for many individuals to make their video stand out from the rest of the competition. Have a look at the slide to know the tips that will make your videos stand out from the rest.
Presentation to the annual Idea day for the Finnish marketing community at Strat Mark 2012. The presentation focused on the consumer trends in Estonia and generally, with a short introduction of what Estonia is.
Get Both Sides of the Brain in Gear for 2014 - Webinar 30th Jan 2014Samuel Williams
Are you passionate about the emotion and creativity of a campaign, or are you more fascinated with analytics and interpreting customer insights? Whether you consider yourself a right or left brained marketer, keeping up with the latest innovations in marketing is a sure path to success.
Content marketing trends for 2014, plus tips and techniques to wow prospects across different types of content.
How to use video to connect with your audience visually
Global best practice for building marketing ROI.
How to effectively measure and justify investment in different marketing tactics, such as video, events and social media.
Get Both Sides of the Brain into Gear in 2014Marketo
This document discusses how customers are increasingly empowered with technology that keeps them constantly connected. It notes that nearly half of responsibility for customer experience now lies with sales and marketing functions. It then examines the evolution of the internet from Web 1.0 focused on information to Web 2.0 focused on user-generated content and people, and now Web 3.0 which is all about connected devices. Examples are given of how technologies like smartphones, tablets, and video are changing customer interactions and expectations. The document advocates understanding the customer journey and using tailored, emotionally engaging content like video to communicate more effectively in this new environment.
Great marketing interactive technologies that don’t merge together to tell a compelling story can do more harm than good. Learn how to develop a discerning eye for the specific types of cutting-edge ideas and fresh technologies that will work best to drive your marketing objectives—and how to connect them all together in a way that feels authentic to your brand and seamless for your audience. This session will take you around the world for a sneak peek of VR, AR, AI & advanced 3D printing, you’ll learn from real-world examples how to pick the right tools and apply the best combination of new technologies at your b-to-b events & campaigns to create seamless narratives, shareable moments and thoughtful attendee experiences that make an impact. This truly interactive presentation will also share the smartest tactics that today’s marketers can use to sear live engagements into long-term memory.
Glo provides personalized makeup inspiration, empowering people to feel beautiful every day. Our live video education platform connects women to professional makeup artists who personally advise them on what to wear and how to apply it.
The document contains notes from a presentation on creating effective video marketing strategies for social media. It discusses how marketers have historically overproduced low-quality videos, but consumers now demand higher quality, memorable content. It emphasizes that videos should be created with people in mind by telling compelling stories in an entertaining way, as viewers will compare real estate videos to top brand videos. It also notes the power of video on platforms like YouTube and Facebook, and argues that targeted social media ads are more effective than traditional outreach methods at reaching local audiences on their phones. Overall, the presentation stresses focusing video strategies on quality over quantity and prioritizing viewers' experiences.
Alice and Save the Children’s further adventures in Legacy LandRaw London
This is a summary of a session from Raw London's Relay event, 'Grow Your Giving: How cutting-edge creative is driving fundraising in 2020', which took place on Thursday 12 March 2020.
Speaker: Jon Jacques, Proposition Lead (Legacies), Save the Children UK
The 10 Marketing Videos Every Business Needs (And How to Produce Them on a Lo...Tamara Duggan-Herd, Ph.D.
Video is one of the most important elements in content marketing. This webinar will teach you how produce and use multiple types of videos in your content strategy, no matter how tight of a budget you're on or what stage of the funnel your buyer is in!
If you're interested in accessing the full webinar recording, find Part 1 (Low Budget Video Production) at: https://www.campaigncreators.com/lead-gen-tofu-low-budget-video
And Part 2 (Video for Every Stage of Your Webinar) at: https://www.campaigncreators.com/lead-gen-tofu-video-funnel
Mi9 THINK TANK JULY 2015 - INSIGHTS & CONTENT INNOVATION Ryan Bodger
Roger Bodger is the Director of Content Innovation at Now We Collide. He has over 4 years experience collaborating with NEC/9mm/Mi9 to help bring new ideas and video content to life in a strategic and audience-led way. The document discusses the rise of video consumption, especially among mobile users and connected consumers who want to actively engage with brands. It notes that by 2020, 90% of all web traffic will be video. Native video advertising is defined as video ads that are editorially-placed as part of the user experience rather than interruptive pre-roll ads. Ways to create engaging native content include developing influencers, social video, and authentic storytelling.
Similar to How To Fall (Back) In Love With Video (20)
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
2. DIGITAL AND VIDEO CONSUMPTION IS
BOOMING!
£12m £28m £53m
£118m
£200m
£309m
£471m
£699m
£1.093bn
2008 2009 2010 2011 2012 2013 2014 2015 2016
UK Video ad spend
27. TV WORKS BEST WITH DIGITAL
TV Print + TV Radio + TV Digital + TV
+19%
+20%
+60%
ROI Increase by Platform
/ Combination
Source: Analytic Partners, 2016; Analysis based on over 3,200 campaigns from 2010-2015. Digital includes
video and display advertising on desktop and mobile devices. Results are indexed to TV.
33. DON’T SETTLE FOR PROXY METRICS WHEN YOU
CAN MEASURE REAL OUTCOMES
IMPRESSIONS
COMPLETIONS
VIEWABILITY
CLICKS
GRPS
PROXIES REAL OUTCOMES
ONLINE SALES
OFFLINE SALES
FOOT TRAFFIC
WEBSITE CONVERSION
34. TOY RETAILER CASE STUDY
Personalised Video to Drive Online & In-Store Sales for a
global retailer
The Challenge
Drive ROAS through incremental sales and site visitation
leveraging video across Desktop and Mobile
Campaign
Highlights
14X ROAS
19% LIFT
504,595
For every £1 in ad spend
In sales vs the unexposed
group
Incremental site visitors vs
an unexposed audience
35. 1: SAFETY FIRST
2: DON’T BE AFRAID TO GET PERSONAL
3: REALLY GET OUT THERE
4: DON’T BE AFRAID TO EXPERIMENT
5: NEVER COMPROMISE
36.
37. CHANGE YOUR EXPECTATIONS OF WHAT’S POSSIBLE WITH VIDEO
OUTCOME-BASED VIDEO MARKETING
www.eyeviewdigital.com
Editor's Notes
Did you fall out of love with video in 2017?
TV and Video has held the monopoly over our living rooms for many years.
The 1st TV ad was shown back in the 1950’s
Why? No other platform offers
Sight Sound Motion and Emotion,
They also say a picture paints a thousand words, well a video paints a thousand pictures….. -
<<by my calculations – that’s a million words conveyed through a typical video.!!!>>
So in short, video has been around us for years, and has always been a hugely popular channel for brands and advertisers…
You’ve been told that video is the best thing ever.
Eyeballs have been moving to Video through better smartphones, connectivity, WiFi prevalence and screen capabilities – so these numbers have naturally been growing as you can see. We all know Ad Spend follows the consumers eye balls.
You can see for yourselves the growth seen here in the UK in terms of ad spend
In 2016 Mark Zuckerberg talked of Video being a megatrend, of the same magnitude as mobile. FB became a Video First Platform.
Growth in popularity of platforms like Snapchat, Instagram and Twitter all started to jump on the video bandwagon.
Connected and Addressable TV’s are now starting to gain prominence as an alternative to traditional linear TV broadcast.
Essentially – the Internet and the huge range of data and specific audience group targeting has meant that Video or *Digital Video* specifically has really taken off…
Stats here are UK AD SPEND for VIDEO.
2017 H1 - £699m vs. H1 2016= £480m – 2nd half of year is always higher – meaning we’re looking at £1.5bn as an approx. guess.
But did you fall out of love with Video recently….??
Once seen as the knight in shining armor as a new and engaging format for advertisers,…
(as Hans was to Anna in Frozen,)
I am sure many of us in the room today can remember these headlines tarnishing video with issues around
Transparency
Fraud
and of course,
Who could forget this headline from The Times in Feb 2017 around brand safety almost 1 year ago today.
Nestle – robot not buy candy
(Up until 2016 Video was super eifficient + po;ular lovable, but then it was nt what it seemed as our prince charming..)
But did you fall out of love with Video recently….??
Once seen as the knight in shining armor as a new and engaging format for advertisers,…
(as Hans was to Anna in Frozen,)
I am sure many of us in the room today can remember these headlines tarnishing video with issues around
Transparency
Fraud
and of course,
Who could forget this headline from The Times in Feb 2017 around brand safety almost 1 year ago today.
Nestle – robot not buy candy
(Up until 2016 Video was super eifficient + po;ular lovable, but then it was nt what it seemed as our prince charming..)
But did you fall out of love with Video recently….??
Once seen as the knight in shining armor as a new and engaging format for advertisers,…
(as Hans was to Anna in Frozen,)
I am sure many of us in the room today can remember these headlines tarnishing video with issues around
Transparency
Fraud
and of course,
Who could forget this headline from The Times in Feb 2017 around brand safety almost 1 year ago today.
Nestle – robot not buy candy
(Up until 2016 Video was super eifficient + po;ular lovable, but then it was nt what it seemed as our prince charming..)
But did you fall out of love with Video recently….??
Once seen as the knight in shining armor as a new and engaging format for advertisers,…
(as Hans was to Anna in Frozen,)
I am sure many of us in the room today can remember these headlines tarnishing video with issues around
Transparency
Fraud
and of course,
Who could forget this headline from The Times in Feb 2017 around brand safety almost 1 year ago today.
Nestle – robot not buy candy
(Up until 2016 Video was super eifficient + po;ular lovable, but then it was nt what it seemed as our prince charming..)
But did you fall out of love with Video recently….??
Once seen as the knight in shining armor as a new and engaging format for advertisers,…
(as Hans was to Anna in Frozen,)
I am sure many of us in the room today can remember these headlines tarnishing video with issues around
Transparency
Fraud
and of course,
Who could forget this headline from The Times in Feb 2017 around brand safety almost 1 year ago today.
Nestle – robot not buy candy
(Up until 2016 Video was super eifficient + po;ular lovable, but then it was nt what it seemed as our prince charming..)
This is one of my favourite takes of how Marketers have had to come to accept the limitations of
their digital ad/video spend.
The reality is that this is a sad state of affairs.
Which has hit our industry.
No brand should have to settle on “Maybe on a site without Porn”
Fundamentally – you were left deceived and frustrated.
Your former knight-in-shining-armor was suddenly frustrating and difficult. Video also started to suffer with fraud, a lack of transparency and some outright bad behavior.
As a result you told it to shape up or ship out.
The biggest leaders in our Industry were done settling for mediocrity and poor video distrubtion.
You told video to shape up or ship out.
Here we are at this Year Ahead event in 2018, and now that the industry has taken this seriously…
Now, video is back. Video got it’s act together and it looks better than ever. So now that it’s back, this session will help make sure you get what you want.
Now we thought 2 weeks away from Valentine’s Day – as a hook.
V DAY round the corner – love in the air – we’re focussing this session on how to fall back in love with video
going to have some slides around love and relationships – with video (not each other)…
Here today I’m going to talk through 5 x actionably steps to make video marketing a much more valuable piece of a brand’s marketing mix.
Starting at the beginning – think safety first.., I mean basic protection!
BRAND SAFETY AND FRAUD IS NEVER OUT OF THE NEWS AND THIS SHOULD ALWAYS BE AT THE FOREFRONT and a hygiene factor WHEN PLANNING YOUR VIDEO CAMPAIGN
BUT WITH TECHNOLOGICAL ADVANCEMENTS THERE ARE MORE OPPORTUNITIES THAN EVER TO MAKE YOUR VIDEO CAMPAIGNS WORK HARDER
FRAUD FREE
Block pages with malicious activities pre-bid
Prioritize partners that are Certified Against Fraud by the Trustworthy Accountability Group
BRAND SAFETY PROTECTION
Block all severe negative content categories pre-bid
Use keyword-level category and custom content blocking
Blacklist unsafe sites and create custom blacklists
VIEWABILITY
Adhere to the MRC guidelines for video viewability
Ensure delivery of verified viewable inventory
Scrap that I think I can tell by those who look well slept and happy. But seriously, hands up if you don’t have kids. Right take a look at this adapted video ad that I think you will agree shows a holiday that is perfect for you.
What do you think? Free Childcare, Great kids facilities right?….
Oh no wait you don’t have kids – this is probably a wasted impression then.
This were just mocked up examples but TUI are already making great inroads in harnessing the power of personalised creative
Shift from a 1 to many to a 1 to 1
We’ve seen personalisation across Email, Searhc Affiliates Display,
Personalisation matters to people
People buy your product
The only reason we’ve not seen it in Video is due to Cost of Procytion and Challenges with conternt distriubitons
Here’s how this can be done.
Take parts of a brand that are typically advertised
Look at consumers and their likes and interestes
And then using those data points to inform the creative.
YOU then DON’T HAVE TO CHOOSE between
MASS REACH or highly TARGETED CAMPAIGNS – you get the best of both worlds
Based on these examples – it’s possible that you end up with millions of different video ads based off all these various data points through brands, consumers, 3rd pary data etc.
This is why you can fall back in love with Video = this is what’s possible – you can have 1-to-1 video marketing without compromising the broad cast approach
Recent studies have shown that dynamic video versioning increases outcomes based performance by X%
By ingesting inflight creative performance data real optimisation can enable Marketers to focus on what works
Mass Reach is great for your Brand – but why not be relevant too?
TV IS NOT OPEN WEB, OPEN WEB IS NOT FACEBOOK
Again = why you can fall back in love with video – this is not just limited to digital / online – this is all screens – it’s facebook – its social and addressable – you can really get it out there.
No Screen left unturned.
We’ve all talked about the right ads being shown to the right person and the right time, but what about on the right screen – when I’m home at 8pm I’m leaning back watching my TV – so I’d love an ad to be personalised to my interests there – I’ve come to expect what I see in Digital everywhere….
VIDEO ACROSS ANY PLATFORM IS STILL A GREAT MEDIUM TO DRIVE ENGAGEMENT ON A MASS SCALE BUT THAT DOES NOT MEAN YOU HAVE TO SACRIFICE ACCOUNTABILITY AND RELEVANCE
And the goal is to optimize these sales outcomes across all screens. Eyeview has access to significant scale across screens and leverages them to drive client objectives.
Moreover, We know that TV and digital work better together.
Bringing fast real time data insights from digital into addressable…
It’s such an exciting time to be in this space,
There are so many new and innovative trends… and things for marketers to test and explore, personalised video is one of them,, but you have 360 degree filming, AR, VR, InGaming, Smart enabled Cars, and the IoT to evaluate getting your brand out there across formats – utilising of leveraging video at the core.
we’ve seen the success Burbery magic mirror,
This is all about the consumer experience, snapchat filters have been ahuge pheonimina amoung the millennials who love to video themselves with a cat face and send to their friends…
Some of these and shiny new objects that will play 0utm while some are more fun –
Key point here is don’t be afraid to experiment.
Truth is – it can be very easy to focus on “proxy metrics” or softer KPIs as I call them
You should be demanding from your partners and not compromising on getting real business outcomes /which translate to sales and revenue for the business. “Showing tat your product is moving!”
Recent studies have shown that dynamic video versioning increases outcomes based performance by X%
By ingesting inflight creative performance data real optimisation can enable Marketers to focus on what works
Mass Reach is great for your Brand – but why not be relevant too?
Another of my favourite marketoonists, this time representing HOW and more importantly WHAT marketers are measuring. Do they ever stop to think about WHY?
As seth godin says
What might be easier to measure are things like
Clicks
GRPS
Completes
Viewability
Imps
Don’t settle
Measure Video Success On Outcomes Over Eyeballs
Mass Reach is great for your Brand – but why not be relevant too?
Recent studies have shown that dynamic video versioning increases outcomes based performance by X%