The document outlines key strategies for public relations professionals on effectively engaging with bloggers, emphasizing the importance of research, tailored communication, and cultural considerations. It highlights the need to foster mutually beneficial relationships and to provide bloggers with relevant content while respecting their role as content creators. Key advice includes avoiding mass mailings and ensuring clear agreements and timelines to build trust and collaboration.

1. TOP TIPS FOR PRs ENGAGING
WITH BLOGGERSAARON HUCKETT, SENIOR ACCOUNT MANAGER, DIGITAL - PUBLICASITY

2. SUCCESSFUL
BLOGGER
ENGAGEMENT DO YOUR
RESEARCH!
QUANTITY ISN’T
EVERYTHING WHEN
IT COMES TO
INFLUENCE
BLOG
PERSONALITY
IS AN IMPORTANT
FACTOR TO
CONSIDER
CONSIDER
CULTURAL
DIFFERENCES
FOR GLOBAL
BLOGGER
CAMPAIGNS
ADDRESS THE
LEGAL ASPECT
OF BLOGGER
ACTIVITY
EARLY ON

3. CAN YOU ANSWER
THESE QUESTIONS?
WHY WOULD THE
BLOGGER WANT TO
WORK WITH YOU
AND WHAT DO THEY
GET OUT OF THIS?
WILL YOU LINK BACK
TO OR PROMOTE
THEIR BLOG POST
CREATING A MUTUAL
BENEFICIAL
RELATIONSHIP?
HOW MANY
POSTS ARE
THEY EXPECTED
TO WRITE?
CAN THEY RUN
A CONTEST TO
GIVE AWAY THE
PRODUCT, DRIVING
FURTHER
INTERACTION
FROM THEIR
READERS?

4. BLOGGER
ENGAGEMENT
TOP TIPS GET
THEIR
NAME
RIGHT
CULTURAL
SENSITIVITIES
KNOW WHO
YOU ARE
TALKING TO
SUITABLE
CONTENT
ADD
VALUE
LISTEN
SPEAK THEIR
LANGUAGE
MAKE IT
SIMPLE
BE
FLEXIBLE
PROVIDE
ACCESS

5. CONTENT
CONTENT
CONTENT
BUT
REMEMBER…
THEY ARE THE
CONTENT CREATORS.
YOU ARE NOT GIVING
THEM GOOD CONTENT
(EVEN IF YOU ARE)

6. ONLY FOR PAID
PARTNERSHIPS OR
WHEN GIFTING
PRODUCT
ALLOWS YOU TO
ADD TIMELINE FOR
WHEN CONTENT IS
DUE TO LAND
POLITE WAY
OF ASKING
FOR STATS
UP FRONT
BLOGGER AGREEMENTS
PROMOTES A
POSITIVE AND
TRUSTING
RELATIONSHIP
FROM THE START
ABILITY TO GIVE
BLOGGER ALL THE
INFORMATION UP
FRONT – KEY
MESSAGES ETC

7. AND FINALLY…
IF THERE IS ONE THING
YOU TAKE AWAY FROM THIS
DOCUMENT IT IS TO NEVER
MASS MAIL A BLOGGER –
TAILORED APPROACH IS KEY!

8. PUBLICASITY SPECIALISES IN PR, SOCIAL MEDIA AND BLOGGER
COMMUNICATIONS FOR THE HOME, FOOD & DRINK, TRAVEL AND
FASHION SECTORS. IF YOU’RE INTERESTED IN SPEAKING WITH THE TEAM,
PLEASE CONTACT
AARON HUCKETT OR PHILIPPE JEANJEAN AT DIGITAL@PUBLICASITY.CO.UK