1. Growth
Services
Marketing
Operations
Capabilities

2. Building Future Ready Operations
is all about making your marketing
hyper-personalized, scalable
and seamless.
How we do it

3. • Omni-channel data aggregation & normalization
• AI & ML powered, predictive, actionable insights &
analytics
• Trusted use of customer data
• Activation from days, to minutes – with automated testing,
QA & analytics tools
• Agency & Partner orchestration
The foundations of all marketing activation.
Data and technology
Key capabilities
25%
Increase in productivity
37%
Rise in lead conversions
52%
Increase in operational
efficiency
$100M
Cost savings in
over 5 years

4. Next generation content services
• Content conceptualization
• Scaled content creation teams and Studios
• Next generation content creation for the Metaverse and beyond
• Multi-channel dynamic content production
• Content localization and distribution
• Content strategy, tagging & taxonomy
• Content management and measurement
• Scaled content analytics, testing and optimization
Amplify the power of content to drive personalized, relevant
and authentic experiences.
Key capabilities
35%
Increase in productivity
30%
Rise in lead conversions
60%
Increase in operational
efficiency
Cost savings in over 5 years
50%

5. Digital marketing services
& customer engagement
• Omni-channel personalization, at scale
• Customer & visitor scoring, profiling, and journey analysis
• Data-driven campaign planning, set-up, and activation
• Lead generation, scoring, and nurturing
• Inform new product and service strategy & design
Leveraging signals, understanding behaviors, and building
deeper, meaningful customer relationships.
Key capabilities
45%
Reduction in speed to
market
40%
Increase in NPS
82%
Increase in engagement
Increase in leads
generated
60%

6. Media Growth Services
• Target audience planning, activation and channel optimization
• Channel performance analytics and custom attribution modelling
• Budget deployment, tracking, optimization and reconciliation
• Real-time dynamic content creation and deployment
• Fraud prevention, ad verification, viewability and brand safety
governance
Seamless execution, optimization and measurement.
Key capabilities
37%
Rise in digital leads
40%
Increase in NPS
15%
Increase in new-to-
brand purchasers
Increase in delivery
rates
25%