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Marketing Operations | SlideShare | Accenture

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Marketing Operations | SlideShare | Accenture

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Description

Building Future Ready Operations is all about making your marketing hyper-personalized, scalable and seamless. Learn more

Transcript

  1. 1. Growth Services Marketing Operations Capabilities
  2. 2. Building Future Ready Operations is all about making your marketing hyper-personalized, scalable and seamless. How we do it
  3. 3. • Omni-channel data aggregation & normalization • AI & ML powered, predictive, actionable insights & analytics • Trusted use of customer data • Activation from days, to minutes – with automated testing, QA & analytics tools • Agency & Partner orchestration The foundations of all marketing activation. Data and technology Key capabilities 25% Increase in productivity 37% Rise in lead conversions 52% Increase in operational efficiency $100M Cost savings in over 5 years
  4. 4. Next generation content services • Content conceptualization • Scaled content creation teams and Studios • Next generation content creation for the Metaverse and beyond • Multi-channel dynamic content production • Content localization and distribution • Content strategy, tagging & taxonomy • Content management and measurement • Scaled content analytics, testing and optimization Amplify the power of content to drive personalized, relevant and authentic experiences. Key capabilities 35% Increase in productivity 30% Rise in lead conversions 60% Increase in operational efficiency Cost savings in over 5 years 50%
  5. 5. Digital marketing services & customer engagement • Omni-channel personalization, at scale • Customer & visitor scoring, profiling, and journey analysis • Data-driven campaign planning, set-up, and activation • Lead generation, scoring, and nurturing • Inform new product and service strategy & design Leveraging signals, understanding behaviors, and building deeper, meaningful customer relationships. Key capabilities 45% Reduction in speed to market 40% Increase in NPS 82% Increase in engagement Increase in leads generated 60%
  6. 6. Media Growth Services • Target audience planning, activation and channel optimization • Channel performance analytics and custom attribution modelling • Budget deployment, tracking, optimization and reconciliation • Real-time dynamic content creation and deployment • Fraud prevention, ad verification, viewability and brand safety governance Seamless execution, optimization and measurement. Key capabilities 37% Rise in digital leads 40% Increase in NPS 15% Increase in new-to- brand purchasers Increase in delivery rates 25%

Description

Building Future Ready Operations is all about making your marketing hyper-personalized, scalable and seamless. Learn more

Transcript

  1. 1. Growth Services Marketing Operations Capabilities
  2. 2. Building Future Ready Operations is all about making your marketing hyper-personalized, scalable and seamless. How we do it
  3. 3. • Omni-channel data aggregation & normalization • AI & ML powered, predictive, actionable insights & analytics • Trusted use of customer data • Activation from days, to minutes – with automated testing, QA & analytics tools • Agency & Partner orchestration The foundations of all marketing activation. Data and technology Key capabilities 25% Increase in productivity 37% Rise in lead conversions 52% Increase in operational efficiency $100M Cost savings in over 5 years
  4. 4. Next generation content services • Content conceptualization • Scaled content creation teams and Studios • Next generation content creation for the Metaverse and beyond • Multi-channel dynamic content production • Content localization and distribution • Content strategy, tagging & taxonomy • Content management and measurement • Scaled content analytics, testing and optimization Amplify the power of content to drive personalized, relevant and authentic experiences. Key capabilities 35% Increase in productivity 30% Rise in lead conversions 60% Increase in operational efficiency Cost savings in over 5 years 50%
  5. 5. Digital marketing services & customer engagement • Omni-channel personalization, at scale • Customer & visitor scoring, profiling, and journey analysis • Data-driven campaign planning, set-up, and activation • Lead generation, scoring, and nurturing • Inform new product and service strategy & design Leveraging signals, understanding behaviors, and building deeper, meaningful customer relationships. Key capabilities 45% Reduction in speed to market 40% Increase in NPS 82% Increase in engagement Increase in leads generated 60%
  6. 6. Media Growth Services • Target audience planning, activation and channel optimization • Channel performance analytics and custom attribution modelling • Budget deployment, tracking, optimization and reconciliation • Real-time dynamic content creation and deployment • Fraud prevention, ad verification, viewability and brand safety governance Seamless execution, optimization and measurement. Key capabilities 37% Rise in digital leads 40% Increase in NPS 15% Increase in new-to- brand purchasers Increase in delivery rates 25%

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