With a population of over 8m, inflated daily by commuters and tourists, New York is characterised by people who are constantly moving, and eating on-the-go.
IGD has selected some of the best grocery stores it has seen, taking in the broad spectrum of food and food-to-go offers that define grocery retailing in New York.
Incorporating established chains such as Whole Foods Market and Trader Joe’s, and New York staples such as Fairway Market and Balducci’s, this list also offers some surprises.
Take a walk to Wall Street and see an outstanding food-to-go offer at leading drugstore Duane Reade, or head to the Flatiron district and take in Eataly for a taste of Italy in New York.
This is neighborhood retailing at its best!”
This document provides a feasibility case study for Bonjour Cafe Ltd., a proposed French cafe in Petone, New Zealand. It outlines the business proposal, including location, menu offerings, initial costs, funding, and organizational structure. It also analyzes the market feasibility through demand and supply analysis in the area, a SWOT analysis, demographic analysis of the target market, and a marketing mix evaluation. The case study evaluates the viability of the French cafe concept in this location.
Building Wholesale Relationships & Positioning for the US Marketacornorganic
Beth Pomper presented this presentation as part of the 2013 ACORN Conference and Trade Show held in Moncton. Topics covered include wholesale, export and value-added organic production for building strong relationships in new markets.
Smitten Ice-Cream was founded in 2009 in San Francisco to develop a new process for making ice cream using liquid nitrogen. It has perfected a process using liquid nitrogen and a proprietary machine to make small-batch ice cream within 60-90 seconds. Smitten Ice-Cream offers a premium product free from preservatives with unusual flavors in its 4 locations. It aims to provide an enriched customer experience through high quality, locally-sourced ice cream made to order.
- Redbelly Citrus will focus on blood oranges between 65-75mm and produce 1450 tonnes in 2017, up from 1020 tonnes in 2016.
- Promotional efforts will emphasize the health benefits of blood oranges and include partnerships with nutritionists, cooking segments on television, and social media campaigns.
- Redbelly is committed to promoting the blood orange category through public relations, licensing their brands, and engaging in supermarket promotions.
- Redbelly Citrus will produce 1450 tonnes of blood oranges in 2017, up from 1020 tonnes in 2016, focusing on fruit between 65-75mm.
- Promotional efforts will emphasize the health benefits of blood oranges and include a white paper, TV promotions, recipes, and social media campaigns.
- Redbelly is committed to promoting the blood orange category through brands, marketing support, and access to research on nutrition and post-harvest handling.
LaNese Harvey Sample Work (Tuscany Campaign)LaNese Harvey
- Tuscany is a 30-year-old Italian restaurant brand in Chicago facing challenges staying relevant against trendy competitors. A new marketing campaign aims to build brand awareness and appeal to younger consumers through advertising, social media initiatives, and menu updates.
- The campaign involves rebranding Tuscany and its 437 Rush restaurant, launching a loyalty program, creating shareable small plates and outdoor digital ads featuring Italian sayings. A singing waiter video contest and food truck will promote the brands on social media.
- The goal is to increase current customer visits by 10% and new customer visits by 15% in one year through revitalizing the brand image and generating presence among target consumers ages 25-45.
The business plan proposes opening a bakery and cafe called Baker Street on Baker Street in London. It will initially focus on providing food for the local lunch crowd but will later expand to evening service and morning deliveries to local residents. The location was chosen for its high foot traffic from tourists, students, and workers. The 3,974 sq ft space will be renovated to resemble an 1800s London street and include multiple "shops" like a bakery, deli, and coffee shop. Financial projections estimate an initial capital expenditure of £200,000. Products and services will include bread, pastries, sandwiches, salads, pizza, and drinks for morning delivery, lunch, and evening service.
This document provides an overview of Repack Canada, a full-service packaging and sales promotion agency. It summarizes Repack Canada's history and growth since 1982, areas of expertise in grocery, pharmaceutical and beverage packaging, and services offered including package design, display assembly, and contract packing. It also lists notable clientele and awards won for new product launches. In summary, Repack Canada is a leading packaging and sales promotion agency that has experienced significant growth over 30 years to now occupy a 22,500 square foot facility and service major consumer goods brands.
This document provides a feasibility case study for Bonjour Cafe Ltd., a proposed French cafe in Petone, New Zealand. It outlines the business proposal, including location, menu offerings, initial costs, funding, and organizational structure. It also analyzes the market feasibility through demand and supply analysis in the area, a SWOT analysis, demographic analysis of the target market, and a marketing mix evaluation. The case study evaluates the viability of the French cafe concept in this location.
Building Wholesale Relationships & Positioning for the US Marketacornorganic
Beth Pomper presented this presentation as part of the 2013 ACORN Conference and Trade Show held in Moncton. Topics covered include wholesale, export and value-added organic production for building strong relationships in new markets.
Smitten Ice-Cream was founded in 2009 in San Francisco to develop a new process for making ice cream using liquid nitrogen. It has perfected a process using liquid nitrogen and a proprietary machine to make small-batch ice cream within 60-90 seconds. Smitten Ice-Cream offers a premium product free from preservatives with unusual flavors in its 4 locations. It aims to provide an enriched customer experience through high quality, locally-sourced ice cream made to order.
- Redbelly Citrus will focus on blood oranges between 65-75mm and produce 1450 tonnes in 2017, up from 1020 tonnes in 2016.
- Promotional efforts will emphasize the health benefits of blood oranges and include partnerships with nutritionists, cooking segments on television, and social media campaigns.
- Redbelly is committed to promoting the blood orange category through public relations, licensing their brands, and engaging in supermarket promotions.
- Redbelly Citrus will produce 1450 tonnes of blood oranges in 2017, up from 1020 tonnes in 2016, focusing on fruit between 65-75mm.
- Promotional efforts will emphasize the health benefits of blood oranges and include a white paper, TV promotions, recipes, and social media campaigns.
- Redbelly is committed to promoting the blood orange category through brands, marketing support, and access to research on nutrition and post-harvest handling.
LaNese Harvey Sample Work (Tuscany Campaign)LaNese Harvey
- Tuscany is a 30-year-old Italian restaurant brand in Chicago facing challenges staying relevant against trendy competitors. A new marketing campaign aims to build brand awareness and appeal to younger consumers through advertising, social media initiatives, and menu updates.
- The campaign involves rebranding Tuscany and its 437 Rush restaurant, launching a loyalty program, creating shareable small plates and outdoor digital ads featuring Italian sayings. A singing waiter video contest and food truck will promote the brands on social media.
- The goal is to increase current customer visits by 10% and new customer visits by 15% in one year through revitalizing the brand image and generating presence among target consumers ages 25-45.
The business plan proposes opening a bakery and cafe called Baker Street on Baker Street in London. It will initially focus on providing food for the local lunch crowd but will later expand to evening service and morning deliveries to local residents. The location was chosen for its high foot traffic from tourists, students, and workers. The 3,974 sq ft space will be renovated to resemble an 1800s London street and include multiple "shops" like a bakery, deli, and coffee shop. Financial projections estimate an initial capital expenditure of £200,000. Products and services will include bread, pastries, sandwiches, salads, pizza, and drinks for morning delivery, lunch, and evening service.
This document provides an overview of Repack Canada, a full-service packaging and sales promotion agency. It summarizes Repack Canada's history and growth since 1982, areas of expertise in grocery, pharmaceutical and beverage packaging, and services offered including package design, display assembly, and contract packing. It also lists notable clientele and awards won for new product launches. In summary, Repack Canada is a leading packaging and sales promotion agency that has experienced significant growth over 30 years to now occupy a 22,500 square foot facility and service major consumer goods brands.
This document outlines an advertising plan for Chili's Bar & Grill to introduce a new position. It begins with a situation analysis, including defining the casual dining category, trends in the market, and an analysis of competitors. Key trends discussed are the growth of takeout/curbside pickup and smaller portion sizes. Competitors analyzed include Applebee's, which emphasizes curbside pickup and family-friendliness, and TGI Friday's, known for more comedic TV ads. The document will continue by defining the target audience, identifying problems to solve, developing positioning and advertising objectives, and outlining creative and media strategies.
Hops - Grower Brewer Relationships - Old 4th and BeausLocal Food
The document discusses the relationship between Old 4th Hop Yard, an organic hop farm in Ontario, and Beau's All Natural Brewing Co., an organic brewery. Old 4th Hop Yard has been expanding its acreage and now has 4 acres in production. Beau's requires its hops to be organic and pelletized. It was a natural partnership given their local proximity and shared commitment to organic practices. The relationship has benefited both businesses through increased sales, education, and promoting local agriculture. They work collaboratively to determine which hop varieties to grow to meet Beau's needs.
This document summarizes the feasibility study for opening a bakery cafe called Confections by Design Bakery. It analyzes different service styles and determines that a fast casual style would be the best fit. It describes the types of food products that will be offered, how the business will make a profit through quality food and customer service. It also discusses the target location and markets, and analyzes the restaurant industry and lifecycle to support the feasibility of this concept.
This document outlines the marketing strategy and objectives for a new cola-melon drink product. The strategy includes selling the product in Cairo and Giza initially, then expanding to 5 more governorates, and eventually all of Egypt. Objectives are to sell 50,000 bottles in the first area, then 150,000 bottles after expanding, and 250,000 bottles total. The marketing campaign will involve events, advertising, social media, surveys and analysis to develop the product and meet customer needs. The goal is for the cola-melon drink to become a trusted brand.
BiteRite is a franchising concept that provides healthy food options for people with diabetes, hypertension, and obesity. Its vision is to be a leading lifestyle brand in the food and beverage industry. The concept was launched in 2004 and has expanded to several outlets in Abu Dhabi and Dubai serving Arabic, Indian, Chinese, and other cuisines developed by nutritionists and chefs. The franchise opportunity involves opening Grab-n-Go cafes, providing online meal packages and lunch boxes. The franchisor supports franchisees with site selection, operations, marketing, and training while franchisees are responsible for staffing, outlets, and individual promotions. Financial projections estimate the initial investment for a Grab-n
BannaStrow's is a proposed new international cuisine concept offering crêpes, coffee, smoothies, and salads. It aims to provide affordable, healthy meals that can be eaten at any time of day. Investing in BannaStrow's offers several advantages: franchise startup costs would be low; minimal trash would be generated; ingredients would be distributed by a national company; and the food can be adapted to local markets. The target customer base is college students aged 18-24, and the concept proposes opening stores or food trucks near universities to serve customers from 11am-10pm Sunday through Wednesday and 11am-2:30am Thursday through Saturday.
This document analyzes and compares three traditional Penang biscuit businesses - Tong Hoe Seng, Wah Thai, and Soon Seng. It describes each business's location, size, history, products offered, competitors, challenges, strategies, plans for the future, popularity, services provided, and references. Tong Hoe Seng and Soon Seng are described as small, family-run stalls focusing on homemade biscuits, while Wah Thai is a larger business offering a wide range of local food products.
This case study proposes a local food marketing program for Fresh Encounter Supermarkets. It defines local food based on research and recommends targeting two customer types - heavy local users and mainstream shoppers. For heavy users, the program demonstrates expertise, offers a variety of local products, and builds supplier legitimacy. For mainstream shoppers, it defines and promotes local foods, demonstrates quality and taste, and consistently presents the local brand. Tactics include local product displays, sampling, recipes, and a "Local Fresh Encounters" brand. Research found consumers will pay more for local foods and expect them in key departments. The program is expected to increase sales by 20-35% annually based on a case study of similar retailers.
Panaderia Pan De Mi Casa and Sugar Castle are family-owned bakeries located in Residencial Monte Cielo that specialize in pastries, breads, cakes and catering. The businesses are owned and managed by the Haack and Hermida families. They employ a small staff including bakers, assistants and a marketer. While competition is high in the bakery industry, the businesses see opportunities to expand their distribution channels to local universities and convenience stores and improve systems for tracking customer orders. A SWOT analysis found their strengths include quality products and reasonable prices, while weaknesses include a lack of marketing and brand recognition. Their marketing mix focuses on affordable prices and promoting through social media, hashtags
Neon Memories Diner seeks to create a nostalgic 1950s/1960s themed dining experience that brings families together. Their goals include increasing annual revenue, opening a second location, and becoming the top family restaurant in the area. The marketing plan outlines strategies to build customer loyalty through a rewards program, gather feedback, and hold special events. It also defines the target demographic as older professionals seeking comfort food and intergenerational bonding through a fun, non-fast food atmosphere evoking simpler times.
The document discusses considerations for different types of cake businesses, including:
1. An online store requiring a website, photos, ordering forms, and packaging.
2. Partnering with bakeries and event planners by providing brochures and testimonials.
3. Opening a retail store with seating, displays, samples, and party hosting facilities.
4. Operating a mobile cake ordering service from a truck or shop.
5. Participating in events by renting stalls, managing supplies and cash flow.
6. Baking cakes for sale as well as offering classes which require kitchen space, recipes, and marketing of future classes.
Byte Café is a café located in an old city that aims to cater to young professionals aged 20-35. It serves coffee, tea and snacks while also functioning as a store selling technological gadgets and products. Customers can use the WiFi and multi-touch tables to play games, watch videos and browse the internet. The café decor uses retro, sophisticated and cool designs from the 1930s-1980s to match the old city. It holds an annual tech exhibition to display and share new technologies through demonstrations and a competition.
Beer is produced through the brewing process of steeping and drying barley, mixing it with water and hops, boiling and fermenting the mixture with yeast. It is then clarified, stored, filtered and packaged. Beer is available in draught or packaged forms and comes in various strengths. Boutique beers are produced in smaller batches and have unique characteristics, while commercial beers are mass-produced by large breweries. Some beers are infused with citrus flavors like orange, lemon or lime. Non-alcoholic beverages include teas, coffees, juices and soft drinks. The roles of wait staff involve serving food and drinks to guests and clearing tables, while bar staff prepare and serve drinks from
Nom Nom Bakery aims to provide customers with delicious and affordable baked goods in a welcoming environment. The bakery will offer a wide variety of fresh pastries, including multicultural options, using ingredients from local markets. Nom Nom Bakery will benefit the community by providing healthy eating alternatives, supporting local businesses, and sponsoring charitable organizations. The owners have developed a marketing plan targeting various demographics, and they provide financial projections estimating $36,000 in income within the first six months of operation.
Part 3 take food orders and provide table serviceDedy Wijayanto
This document provides guidance on maintaining hygiene in self-service food operations. It discusses ensuring sneeze guards are clean, placing appropriate service utensils on food displays, and protecting food from contamination by keeping it at the proper temperature. It also notes the importance of monitoring customer activities and discarding contaminated food or utensils. Staff should replenish food and other items as needed to present food in a desirable state.
This document provides an overview of operating a bar business. It discusses topics such as types of bars and bar ownership, planning and designing the bar space, required equipment and supplies, purchasing and storing liquor, bar personnel responsibilities, relevant laws and regulations, and food service offerings. The document is designed to serve as a comprehensive guide for running a bar business.
The document provides information about Nirula's, an Indian food and beverage company. It discusses the challenges facing the food and beverage industry, Nirula's market share and expansion plans, strategies around increasing employee engagement and profitability, and goals around responsibility, passion, and customer centricity. It also outlines Nirula's brand positioning, target audience, product lines, competition, and gaps in how customers perceive the brand versus its desired positioning.
Chocolate and Chocolate is a chocolate fondue franchise company offering a unique product through a proven business model. The company was founded in 2010 and offers state-of-the-art kiosks located in malls worldwide, serving chocolate fondue and fresh fruit. Franchisees benefit from established relationships for prime locations, operational support, and participation in a growing market. The innovative kiosk design and sensorial marketing tools are expected to drive high traffic and sales.
Preview MOA Campaign Communications Plan Book in Full Screenkuznetsova86
Here are some key insights about Naomi:
- She values personal success and social status
- Fashion and appearance are important ways she expresses herself
- She's socially active both online and offline
- She seeks entertainment and enjoys offering/receiving advice from others
- Quality, convenience and indulgence are important in her purchases
- She's web savvy and uses her phone to access the internet regularly
This document outlines an advertising plan for Chili's Bar & Grill to introduce a new position. It begins with a situation analysis, including defining the casual dining category, trends in the market, and an analysis of competitors. Key trends discussed are the growth of takeout/curbside pickup and smaller portion sizes. Competitors analyzed include Applebee's, which emphasizes curbside pickup and family-friendliness, and TGI Friday's, known for more comedic TV ads. The document will continue by defining the target audience, identifying problems to solve, developing positioning and advertising objectives, and outlining creative and media strategies.
Hops - Grower Brewer Relationships - Old 4th and BeausLocal Food
The document discusses the relationship between Old 4th Hop Yard, an organic hop farm in Ontario, and Beau's All Natural Brewing Co., an organic brewery. Old 4th Hop Yard has been expanding its acreage and now has 4 acres in production. Beau's requires its hops to be organic and pelletized. It was a natural partnership given their local proximity and shared commitment to organic practices. The relationship has benefited both businesses through increased sales, education, and promoting local agriculture. They work collaboratively to determine which hop varieties to grow to meet Beau's needs.
This document summarizes the feasibility study for opening a bakery cafe called Confections by Design Bakery. It analyzes different service styles and determines that a fast casual style would be the best fit. It describes the types of food products that will be offered, how the business will make a profit through quality food and customer service. It also discusses the target location and markets, and analyzes the restaurant industry and lifecycle to support the feasibility of this concept.
This document outlines the marketing strategy and objectives for a new cola-melon drink product. The strategy includes selling the product in Cairo and Giza initially, then expanding to 5 more governorates, and eventually all of Egypt. Objectives are to sell 50,000 bottles in the first area, then 150,000 bottles after expanding, and 250,000 bottles total. The marketing campaign will involve events, advertising, social media, surveys and analysis to develop the product and meet customer needs. The goal is for the cola-melon drink to become a trusted brand.
BiteRite is a franchising concept that provides healthy food options for people with diabetes, hypertension, and obesity. Its vision is to be a leading lifestyle brand in the food and beverage industry. The concept was launched in 2004 and has expanded to several outlets in Abu Dhabi and Dubai serving Arabic, Indian, Chinese, and other cuisines developed by nutritionists and chefs. The franchise opportunity involves opening Grab-n-Go cafes, providing online meal packages and lunch boxes. The franchisor supports franchisees with site selection, operations, marketing, and training while franchisees are responsible for staffing, outlets, and individual promotions. Financial projections estimate the initial investment for a Grab-n
BannaStrow's is a proposed new international cuisine concept offering crêpes, coffee, smoothies, and salads. It aims to provide affordable, healthy meals that can be eaten at any time of day. Investing in BannaStrow's offers several advantages: franchise startup costs would be low; minimal trash would be generated; ingredients would be distributed by a national company; and the food can be adapted to local markets. The target customer base is college students aged 18-24, and the concept proposes opening stores or food trucks near universities to serve customers from 11am-10pm Sunday through Wednesday and 11am-2:30am Thursday through Saturday.
This document analyzes and compares three traditional Penang biscuit businesses - Tong Hoe Seng, Wah Thai, and Soon Seng. It describes each business's location, size, history, products offered, competitors, challenges, strategies, plans for the future, popularity, services provided, and references. Tong Hoe Seng and Soon Seng are described as small, family-run stalls focusing on homemade biscuits, while Wah Thai is a larger business offering a wide range of local food products.
This case study proposes a local food marketing program for Fresh Encounter Supermarkets. It defines local food based on research and recommends targeting two customer types - heavy local users and mainstream shoppers. For heavy users, the program demonstrates expertise, offers a variety of local products, and builds supplier legitimacy. For mainstream shoppers, it defines and promotes local foods, demonstrates quality and taste, and consistently presents the local brand. Tactics include local product displays, sampling, recipes, and a "Local Fresh Encounters" brand. Research found consumers will pay more for local foods and expect them in key departments. The program is expected to increase sales by 20-35% annually based on a case study of similar retailers.
Panaderia Pan De Mi Casa and Sugar Castle are family-owned bakeries located in Residencial Monte Cielo that specialize in pastries, breads, cakes and catering. The businesses are owned and managed by the Haack and Hermida families. They employ a small staff including bakers, assistants and a marketer. While competition is high in the bakery industry, the businesses see opportunities to expand their distribution channels to local universities and convenience stores and improve systems for tracking customer orders. A SWOT analysis found their strengths include quality products and reasonable prices, while weaknesses include a lack of marketing and brand recognition. Their marketing mix focuses on affordable prices and promoting through social media, hashtags
Neon Memories Diner seeks to create a nostalgic 1950s/1960s themed dining experience that brings families together. Their goals include increasing annual revenue, opening a second location, and becoming the top family restaurant in the area. The marketing plan outlines strategies to build customer loyalty through a rewards program, gather feedback, and hold special events. It also defines the target demographic as older professionals seeking comfort food and intergenerational bonding through a fun, non-fast food atmosphere evoking simpler times.
The document discusses considerations for different types of cake businesses, including:
1. An online store requiring a website, photos, ordering forms, and packaging.
2. Partnering with bakeries and event planners by providing brochures and testimonials.
3. Opening a retail store with seating, displays, samples, and party hosting facilities.
4. Operating a mobile cake ordering service from a truck or shop.
5. Participating in events by renting stalls, managing supplies and cash flow.
6. Baking cakes for sale as well as offering classes which require kitchen space, recipes, and marketing of future classes.
Byte Café is a café located in an old city that aims to cater to young professionals aged 20-35. It serves coffee, tea and snacks while also functioning as a store selling technological gadgets and products. Customers can use the WiFi and multi-touch tables to play games, watch videos and browse the internet. The café decor uses retro, sophisticated and cool designs from the 1930s-1980s to match the old city. It holds an annual tech exhibition to display and share new technologies through demonstrations and a competition.
Beer is produced through the brewing process of steeping and drying barley, mixing it with water and hops, boiling and fermenting the mixture with yeast. It is then clarified, stored, filtered and packaged. Beer is available in draught or packaged forms and comes in various strengths. Boutique beers are produced in smaller batches and have unique characteristics, while commercial beers are mass-produced by large breweries. Some beers are infused with citrus flavors like orange, lemon or lime. Non-alcoholic beverages include teas, coffees, juices and soft drinks. The roles of wait staff involve serving food and drinks to guests and clearing tables, while bar staff prepare and serve drinks from
Nom Nom Bakery aims to provide customers with delicious and affordable baked goods in a welcoming environment. The bakery will offer a wide variety of fresh pastries, including multicultural options, using ingredients from local markets. Nom Nom Bakery will benefit the community by providing healthy eating alternatives, supporting local businesses, and sponsoring charitable organizations. The owners have developed a marketing plan targeting various demographics, and they provide financial projections estimating $36,000 in income within the first six months of operation.
Part 3 take food orders and provide table serviceDedy Wijayanto
This document provides guidance on maintaining hygiene in self-service food operations. It discusses ensuring sneeze guards are clean, placing appropriate service utensils on food displays, and protecting food from contamination by keeping it at the proper temperature. It also notes the importance of monitoring customer activities and discarding contaminated food or utensils. Staff should replenish food and other items as needed to present food in a desirable state.
This document provides an overview of operating a bar business. It discusses topics such as types of bars and bar ownership, planning and designing the bar space, required equipment and supplies, purchasing and storing liquor, bar personnel responsibilities, relevant laws and regulations, and food service offerings. The document is designed to serve as a comprehensive guide for running a bar business.
The document provides information about Nirula's, an Indian food and beverage company. It discusses the challenges facing the food and beverage industry, Nirula's market share and expansion plans, strategies around increasing employee engagement and profitability, and goals around responsibility, passion, and customer centricity. It also outlines Nirula's brand positioning, target audience, product lines, competition, and gaps in how customers perceive the brand versus its desired positioning.
Chocolate and Chocolate is a chocolate fondue franchise company offering a unique product through a proven business model. The company was founded in 2010 and offers state-of-the-art kiosks located in malls worldwide, serving chocolate fondue and fresh fruit. Franchisees benefit from established relationships for prime locations, operational support, and participation in a growing market. The innovative kiosk design and sensorial marketing tools are expected to drive high traffic and sales.
Preview MOA Campaign Communications Plan Book in Full Screenkuznetsova86
Here are some key insights about Naomi:
- She values personal success and social status
- Fashion and appearance are important ways she expresses herself
- She's socially active both online and offline
- She seeks entertainment and enjoys offering/receiving advice from others
- Quality, convenience and indulgence are important in her purchases
- She's web savvy and uses her phone to access the internet regularly
This document provides a business plan for a proposed grocery store called Zafar Grocery Store (ZGS) located in Sehwan Sharif, Pakistan. The plan outlines objectives to prioritize customer satisfaction and maintain good customer relationships. An analysis of target customers finds that family groups contribute the most revenue. The plan also includes a SWOT analysis and marketing strategy focusing on positioning, branding, promotions, and pricing. Finally, the capital investment needs and plans for raising profits through cost minimization and increased promotional activities are summarized.
The document discusses opening a Go Temaki restaurant franchise in London. It summarizes the Japanese cuisine offered, highlights the combination of tradition and innovation, and emphasizes quality dishes at fair prices. It also outlines the target consumer market in London, and describes the franchise opportunity, including support services, requirements, and terms.
This document provides an overview of global retailing in the food industry. It discusses why food has become a global industry due to factors like migration and tourism increasing demand for international foods. It also covers challenges companies face in developing modified products for different cultures and markets. Regulations around food safety, labeling, and halal certification are also discussed. The document concludes that companies must understand local needs within a global strategy and coordinate activities between subsidiaries and headquarters when operating internationally.
The document provides an analysis of the fast food restaurant industry. It begins with an overview of the history and growth of the industry. It then discusses key features such as segments, production and distribution systems, and demand determinants. Porter's Five Forces model is applied to analyze industry competition. Financial data on industry revenue from 2010-2015 is presented globally and for the United States. The document also includes analyses of specific companies Chipotle, Papa Johns, and Starbucks.
Module 2- this module gives a brief overview on the ups and downs of business, how to overcome obstacles, and discusses the legalities that lay in place.
Subway is the world's largest submarine sandwich franchise with over 41,000 locations in 105 countries. It was founded in 1965 in Bridgeport, Connecticut and is now owned by Doctor's Associates Inc. Subway emphasizes providing fresh, healthy food options and has experienced strong growth through its franchise model, becoming the largest restaurant chain in North America. However, it also faces threats from increasing competition and risks of its menu growing stale.
The document discusses Shoppers Stop, a leading Indian retailer. It provides an overview of the company, including its introduction in 1991, store formats and locations, private brands offered, and loyalty program. A SWOT analysis is presented identifying strengths like financial position and loyal customer base, as well as weaknesses like operating costs. Marketing strategies are outlined covering segmentation, targeting, positioning, and promotional activities. These strategies aim to position Shoppers Stop as a premium global retailer delivering a complete shopping experience to middle and upper class customers.
Starbucks was founded in 1971 in Seattle, Washington and initially sold high quality coffee beans and equipment. It has since expanded globally through acquisitions, joint ventures, and licensing agreements. Starbucks now has over 30,000 stores in 80 countries. It entered new markets like Japan, the UK, and China by establishing joint ventures and adapting to local coffee and tea cultures. While global expansion has increased revenues, some markets like France incurred initial losses. Cultural diversity is important to the company and stores aim to respect local traditions.
Brand Building 101: How to build a brand from scratchMucca
This document summarizes the branding process for a new grocery store called Brooklyn Fare. It discusses conducting research on the target market and competitors. A brand positioning statement was created focusing on serving the diverse Brooklyn community with reasonably priced fresh foods and personal service. Various name options were considered before selecting Brooklyn Fare. The branding identity was developed including a custom typeface, logotype, and color palette. Signage, catering, and an email program brought the brand's personal service to life. Key learnings emphasized the importance of authenticity, testing assumptions, and leading with strategy while obsessing over design.
This document outlines a proposal for a new public marketplace in New Bedford, Massachusetts. It discusses researching the target consumer and vendor demographics, assessing existing markets in the area, choosing an appropriate location, and conducting a SWOT analysis. The proposal also covers developing the necessary infrastructure and products for the new marketplace. Research methods will include surveys, focus groups, and interviews to understand community needs and identify potential partners.
IMI’S SMOKEHOUSE IE – Slideshow 2016 finalNicolette C.
Imi's Smokehouse IE is a family-owned business located in Tallaght Village, Dublin that imports and sells Hungarian specialties ("Hungaricums") like cured meats, pickles, sauces, honey, and confections. The business was started in 2014 and is run by siblings Nicolette and Adam Csanda. A SWOT analysis identified strengths like homemade premium quality products and unique customer service, weaknesses such as delivery fees, opportunities like growing demand and expanding sales channels, and threats from increased competition. The business practices niche marketing targeting the Hungarian, Polish, Lithuanian, and Latvian communities in Ireland.
This document discusses opportunities in the convenience store channel. It notes that the convenience channel will continue to outperform the UK grocery market, reaching £46.2 billion by 2018. Major supermarket chains are expanding their convenience store estates to capture this growth. There are also opportunities in non-grocery categories, which make up 30% of convenience store sales. Understanding shopping occasions is key to success, as 57% of shopping trips in the US are occasion-based. Developing solutions tailored to trip missions and consumer occasions along the path to purchase can increase store traffic and basket size.
Small Business Plan for a Fast Food Court Puja Dhar
This document outlines the business plan for Happy House, a proposed fast food restaurant in Sylhet, Bangladesh. The plan details Happy House's vision to be a leading integrated food service group through consistent quality and customer service. Their mission is to attain excellence through innovation and living their values. Key goals include being one of the most successful fast food outlets in Sylhet and becoming a premier local brand. The plan provides an analysis of the market opportunity and competitors, and outlines Happy House's products, pricing strategy, target customer segmentation, and a SWOT analysis. It concludes that starting small can be less risky than a larger initial investment.
A powerpoint presentation on the attractions of the ambience mall, vasant kunj. the Business Studies project for class X1 CBSE students. Hope it helps.
This document provides guidelines for product display and point-of-purchase (POP) material placement across various retail channels to improve sales. It segments outlets based on annual sales volume and classifies priority channels. For each channel type, including general stores, pan shops, large modern trade stores, and petromarts, the document identifies key POP locations such as shelves, refrigerators, and checkout counters. The goal is to draw a picture of success and improve product visibility through consistent POP implementation across different retail environments.
It’s no secret that the marketing landscape is growing increasingly complex, with numerous channels, privacy regulations, signal loss, and more. One of the biggest problems facing marketers today is that they’re experiencing data deluge and data drought simultaneously.
Bliss Point by Tinuti addresses these challenges by providing a single, user-friendly platform for measuring what marketers previously struggled to measure. With Bliss Point, you can move beyond simply validating past actions and instead use measurement to guide real-time decision-making on what should happen next.
Join our product experts for a live demonstration of Bliss Point. Discover how it can empower your brand with the tools and insights needed to optimize each channel, across your entire media mix, and your overall brand performance.