BannaStrow's is a proposed new international cuisine concept offering crêpes, coffee, smoothies, and salads. It aims to provide affordable, healthy meals that can be eaten at any time of day. Investing in BannaStrow's offers several advantages: franchise startup costs would be low; minimal trash would be generated; ingredients would be distributed by a national company; and the food can be adapted to local markets. The target customer base is college students aged 18-24, and the concept proposes opening stores or food trucks near universities to serve customers from 11am-10pm Sunday through Wednesday and 11am-2:30am Thursday through Saturday.

1. Feasibility
Analysis
Created By:
Nicholas Arnold
Jessica Gausman
Xin Liu
Geza Locsey
Scott Webb

2. BannaStrow’s
5 Keys to Success
 Food could be eaten at any time of day.
 Startup costs for fran-chisees would be low.
 A min-i-mum of trash would be generated.
 All ingre-di-ents would be dis-trib-uted by a
national company.
 The food can be adapted to any market.
- Luis Irragori

3. Objectives
 What is BannaStrow’s
 What do they have to offer?
 Who? What? Where? When?
 How will customers know about BannaStrow’s?
 Why invest in BannaStrow’s?

4. What Is BannaStrow’s?
 Growing Business
 International
 New cuisine
 Menu includes:
 Crêpes, Coffee, Smoothies, and Salads

5. What does BannaStrow’s Have to Offer?
 Breakfast, Lunch or Dinner
 Meal or Snack
STARTING AT
ONLY 150
 Dine-in or Take-out CALORIES!
 Healthy!

6. WHO? WHAT?
College Students Open a store versus
Age: 18-24 a truck with 8-10
employees
WHEN?
WHERE? Sun. –Wed.
11am-10pm
11 West Union
Street. Thur. – Sat.
11am-2:30am

7. How will Customers know about BannaStrow’s?
We would use a
phone application
to spread the word
about BannaStrow’s
and update the
coupons area to
keep customers
attracted!

8. Using social media
websites like Twitter and
Facebook, we would
be able to reach a
large audience and
attract more customers!

9. Why invest in BannaStrow’s?