Panaderia Pan De Mi Casa and Sugar Castle are family-owned bakeries located in Residencial Monte Cielo that specialize in pastries, breads, cakes and catering. The businesses are owned and managed by the Haack and Hermida families. They employ a small staff including bakers, assistants and a marketer. While competition is high in the bakery industry, the businesses see opportunities to expand their distribution channels to local universities and convenience stores and improve systems for tracking customer orders. A SWOT analysis found their strengths include quality products and reasonable prices, while weaknesses include a lack of marketing and brand recognition. Their marketing mix focuses on affordable prices and promoting through social media, hashtags
LMNT will host a monthly Champagne Brunch event called "We're All MAD Here" themed after Alice in Wonderland. The May 19th event from 1-8pm will focus on bottle service of Champagne and premium spirits to attract customers. Precise branding, packaging, and a bottle service ritual will create an exceptional experience to increase traffic, profits and exposure for LMNT.
Integrated Communication Plan for a new product line _ Majani ChocolateVirginia Sgargi
The document provides an analysis of the Majani brand and proposes a new strategy to rejuvenate the brand. It describes Majani as an historic Italian chocolate brand founded in 1796 that produces high quality products but has a niche market. A SWOT analysis finds strengths in quality but weaknesses in limited awareness and a traditional image. The proposed strategy introduces an organic chocolate line, a new concept store, and increased digital and social media marketing to expand the target market and drive year-round sales. Key tactics include factory tours, product sampling, partnerships with bloggers, and an online contest.
Top Ten Stores to See in NYC: IGD guideFraser Tant
With a population of over 8m, inflated daily by commuters and tourists, New York is characterised by people who are constantly moving, and eating on-the-go.
With it being one of my favourite cities to visit, I’ve selected some of the best grocery stores I’ve seen, taking in the broad spectrum of food and food-to-go offers that define grocery retailing in New York.
Incorporating established chains such as Whole Foods Market and Trader Joe’s, and New York staples such as Fairway Market and Balducci’s, this list also offers some surprises.
Take a walk to Wall Street and see an outstanding food-to-go offer at leading drugstore Duane Reade, or head to the Flatiron district and take in Eataly for a taste of Italy in New York.
What you will notice though as you walk from district-to-district is how the offer changes, with operators focused on well defined catchments, often measured in city blocks. This is neighborhood retailing at its best!
Starbucks expanded rapidly in Australia but failed to understand local coffee culture and customer expectations. They faced pressure from local competitors and did not invest enough in marketing their brand or building customer loyalty. To succeed in Australia, Starbucks needs to better understand local preferences through market research, focus on quality coffee and service, and position their brand as a differentiated experience that provides value to Australian coffee drinkers.
Gloria Jean's was founded in 1979 in Chicago and franchised into Australia in 1998, opening 185 stores within 6 years. It has recently expanded to Bangladesh, opening two locations in Dhaka. The mission is to serve high quality coffee and provide outstanding service. Gloria Jean's is currently the leading international coffee chain in Bangladesh, backed by franchise owner Navana Group. To increase brand awareness and revenue, Gloria Jean's could use university sponsorships, kids play areas, and discounted coffees. Training programs teach prospective employees service and coffee skills over one month before supervised work.
In detail about prestige smart kitchen and list of products and services that are offered by prestige smart kitchen in Bangalore and in India.
All the details that are presented in the ppt are true and these are taken from the website of prestige and some other information collected from an outlet that is located in Bangalore.
This document discusses traditional marketing models and the rise of social media. It presents case studies of how companies have used network marketing to build their brands. Lucky Strike used brand ambassadors and face-to-face conversations to launch in Seattle. Lays used influencers to spread awareness of its new oven-baked biscuits. Quaker Oats encouraged bloggers to share the health benefits of oats. The conclusion is that network marketing can effectively and efficiently complement traditional marketing by employing people to spread ideas through their personal networks.
This document provides an overview of key marketing concepts. It defines marketing as identifying profitable products and selling them to customers. Several factors that influence product success are discussed, including packaging, promotion, and understanding customer wants. The document also covers market segmentation, using socioeconomic groups to target different audiences. Market research methods like surveys and focus groups are explained for understanding customer preferences. Finally, the document discusses the product life cycle and strategies for extending a product's maturity stage through new versions, uses, markets or promotions.
LMNT will host a monthly Champagne Brunch event called "We're All MAD Here" themed after Alice in Wonderland. The May 19th event from 1-8pm will focus on bottle service of Champagne and premium spirits to attract customers. Precise branding, packaging, and a bottle service ritual will create an exceptional experience to increase traffic, profits and exposure for LMNT.
Integrated Communication Plan for a new product line _ Majani ChocolateVirginia Sgargi
The document provides an analysis of the Majani brand and proposes a new strategy to rejuvenate the brand. It describes Majani as an historic Italian chocolate brand founded in 1796 that produces high quality products but has a niche market. A SWOT analysis finds strengths in quality but weaknesses in limited awareness and a traditional image. The proposed strategy introduces an organic chocolate line, a new concept store, and increased digital and social media marketing to expand the target market and drive year-round sales. Key tactics include factory tours, product sampling, partnerships with bloggers, and an online contest.
Top Ten Stores to See in NYC: IGD guideFraser Tant
With a population of over 8m, inflated daily by commuters and tourists, New York is characterised by people who are constantly moving, and eating on-the-go.
With it being one of my favourite cities to visit, I’ve selected some of the best grocery stores I’ve seen, taking in the broad spectrum of food and food-to-go offers that define grocery retailing in New York.
Incorporating established chains such as Whole Foods Market and Trader Joe’s, and New York staples such as Fairway Market and Balducci’s, this list also offers some surprises.
Take a walk to Wall Street and see an outstanding food-to-go offer at leading drugstore Duane Reade, or head to the Flatiron district and take in Eataly for a taste of Italy in New York.
What you will notice though as you walk from district-to-district is how the offer changes, with operators focused on well defined catchments, often measured in city blocks. This is neighborhood retailing at its best!
Starbucks expanded rapidly in Australia but failed to understand local coffee culture and customer expectations. They faced pressure from local competitors and did not invest enough in marketing their brand or building customer loyalty. To succeed in Australia, Starbucks needs to better understand local preferences through market research, focus on quality coffee and service, and position their brand as a differentiated experience that provides value to Australian coffee drinkers.
Gloria Jean's was founded in 1979 in Chicago and franchised into Australia in 1998, opening 185 stores within 6 years. It has recently expanded to Bangladesh, opening two locations in Dhaka. The mission is to serve high quality coffee and provide outstanding service. Gloria Jean's is currently the leading international coffee chain in Bangladesh, backed by franchise owner Navana Group. To increase brand awareness and revenue, Gloria Jean's could use university sponsorships, kids play areas, and discounted coffees. Training programs teach prospective employees service and coffee skills over one month before supervised work.
In detail about prestige smart kitchen and list of products and services that are offered by prestige smart kitchen in Bangalore and in India.
All the details that are presented in the ppt are true and these are taken from the website of prestige and some other information collected from an outlet that is located in Bangalore.
This document discusses traditional marketing models and the rise of social media. It presents case studies of how companies have used network marketing to build their brands. Lucky Strike used brand ambassadors and face-to-face conversations to launch in Seattle. Lays used influencers to spread awareness of its new oven-baked biscuits. Quaker Oats encouraged bloggers to share the health benefits of oats. The conclusion is that network marketing can effectively and efficiently complement traditional marketing by employing people to spread ideas through their personal networks.
This document provides an overview of key marketing concepts. It defines marketing as identifying profitable products and selling them to customers. Several factors that influence product success are discussed, including packaging, promotion, and understanding customer wants. The document also covers market segmentation, using socioeconomic groups to target different audiences. Market research methods like surveys and focus groups are explained for understanding customer preferences. Finally, the document discusses the product life cycle and strategies for extending a product's maturity stage through new versions, uses, markets or promotions.
Snapple was founded in 1972 and became a market leader in the alternative beverage category. It was known for its natural and real products. Snapple grew rapidly through the 1980s and 1990s before being sold to multiple companies. When acquired by Quaker in 1994, Quaker aimed to integrate Snapple and its sports drink Gatorade by combining their distribution channels. However, Snapple's image as a fashionable drink clashed with Gatorade's health focus. Snapple was later acquired by Triarc which aimed to revitalize the brand by reconnecting with consumers and focusing on new label designs and normal people in advertising.
Coca-Cola is one of the most recognized brands globally, selling products in over 200 countries. While it rarely deals directly with consumers, its business-to-business marketing has played a major role in its success. The document outlines Coca-Cola's SWOT analysis, how it creates value for customers through initiatives like customer care centers and marketing, and lessons that can be learned from its B2B approach, including developing compelling content and understanding customers.
This document discusses Parag dairy's marketing strategies and areas of focus, including packaging, availability, niche markets, and occasions. It also outlines discussion points around using a mobile app, radio/TV, newspapers, and digital marketing to connect with consumers. Successful product strategies at Amul are described, such as low pricing, product positioning, repositioning, overlap, design, elimination, and diversification. Issues faced and discussion questions are requested.
Our MBA presentation on Parle Products
Please download the file and view the presentation.
Notes for each of the slides are present in the notes section
(Images used for representational purposes only)
This document outlines a marketing plan for a new vegan and organic food company with 4 phases: startup, presales, full operations, and recap/planning. Phase I establishes the company infrastructure. Phase II focuses on presales to generate early cash flow. Phase III centers on selling through various retail channels like farmers markets and online. The plan details target markets, product lines, events, and timelines to launch the business and drive growth.
Nathu Sweets is a well-known sweet shop in Delhi with 13 branches. However, rising costs have negatively impacted profits. An analysis found issues with production processes and inefficiencies. Recommendations included cost-cutting methods like just-in-time production, discounts in festive seasons, and motivating employees. A SWOT analysis showed strengths in quality, heritage and distribution but challenges from competition, changing tastes, and addressing new customer segments. With changes to production and marketing, Nathu Sweets aims to maintain quality while increasing profits.
Parle is a leading Indian biscuit and confectionery manufacturer established in 1929. It has grown to become the market leader in the glucose biscuit category with a 40% market share and employs over 10,000 workers across 10 manufacturing plants. Parle's most iconic product is Parle-G biscuits, which is the world's largest selling biscuit brand. The document discusses Parle's product portfolio, production process, marketing strategies, strengths such as affordable pricing and distribution network, and achievements such as winning over 100 international awards for product quality.
Oliva is a new pizza restaurant focusing on quality pizza at lower prices. It will target youth, students, families and couples. Key strategies include fresh dough daily and quick delivery within 20 minutes. The restaurant developed a brand name, logo and registered the trademark OLIVA to avoid legal issues. It created responsive websites and social media campaigns targeting youth. Using customer data from POS systems and mobile apps, Oliva increased customer footfall and revenues by 30% with low-budget targeted marketing.
UWF 2017 NSAC "Feed Your Inner Dragon" Tai Pei CampaignTiffani Johnson
The document provides an overview of the marketing campaign developed by an agency for Tai Pei's new single-serve entree line targeting younger Millennial consumers. Primary and secondary research was conducted to understand the target audience and competitive landscape. Three key persona segments were identified. The campaign message strategy focuses on authenticity and personalization. The tagline "FEED YOUR INNER DRAGON" will be brought to life through a costumed Chinese Lion Dragon character. The campaign will utilize digital channels like paid social media, streaming services and cable television to increase awareness and engagement opportunities with Millennials.
We analyzed the Nespresso Business Model through the framework provided by Teece - Business Model, Business Strategy and Innovation (2010) and through the Business Model Canvas tool by A. Osterwalder and Y. Pigneur. Moreover, we provided a future generation of the business model to led the company maintain the competitive advantage in a growing competitive market.
Monginis is an Indian pastry and bakery chain based in Mumbai that was founded in 1958. It sells ready-made and customized cakes, pastries, chocolates, and other goods. While it is a trusted brand, Monginis faces competition from other bakeries and limited geographic reach. However, it has opportunities to expand its offerings and online ordering system. Its strengths include reasonable pricing and customized cakes, while weaknesses include limited advertising. An analysis of its marketing mix, strategies, and the FMCG sector in India was presented.
* Produce a professional client report and presentation
* Critically analyse the strengths and weaknesses of various appropriate media vehicles
* Apply appropriate media statistics to make recommendations for media selections
* Critically assess the marketing communications context in relation to a given organisational scenario.
* Apply objectives and strategies to targeted groups efficiently and effectively
This document provides information about a group project presentation for Dunkin' Donuts. The group includes 4 members from the Department of Management Sciences at Government College University in Faisalabad, Pakistan. The presentation covers Dunkin' Donuts' history, mission, products, competition, SWOT analysis, marketing mix, and recommendations. It aims to provide a high-level overview of the company for the presentation.
The document discusses the food processing industry in India and Armenia. It provides details about major players in Armenia's food industry like Grand Candy, the largest domestic producer known for high quality products. The document also gives an overview of Parle Products in India, a leading biscuit manufacturer, including its financial performance from 2016-2018.
A successful marketing plan to raise familiarity of the family owned business in its local area, as well as through online social media to help the business attract new customers and increase sales.
CRM STRATEGY FOR New LAUNCHED star 96 ICE CREAMAliraza Afzal
The document discusses the ice cream industry in Pakistan. It notes that Pakistan has a large dairy industry due to its large milk production. The ice cream market has grown annually at 2.8% between 2001-2006. The document outlines Star 96 ice cream's manufacturing process and marketing strategy. It profiles their target customers as students and adults and discusses the 4Ps of their marketing mix - product, price, place, and promotion. Finally, it performs a SWOT analysis and recommends research methods to evaluate their distribution and sales.
This document discusses McDonald's brand extension strategy and response to challenges in maintaining growth. It faced market saturation, health concerns, and increased competition in the 2000s. McDonald's adopted a four-pronged growth strategy of using new products, current products, geographic diversification, and improving its brand image. Examples given are opening McCafe and McTreat lines and localizing offerings. The document examines factors important for successful brand extensions like consistency with the parent brand. McDonald's brand power remains high globally but sales have fallen, demonstrating the challenges of sustaining growth for a 70-year old brand.
Tim Hortons is a Canadian fast food restaurant chain known for coffee and donuts. It serves over 2 billion cups of coffee annually and has annual revenue of around $3.29 billion USD. Tim Hortons relies on a vertically integrated supply chain that sources coffee beans from plantations, roasts and packages the coffee, distributes it globally to their 4,846 restaurants worldwide, where products are prepared for customers. The company focuses on franchise operations, quality products, community investment, and ensuring franchise success.
The document outlines an integrated marketing communications plan for Edna's Cookies. It recommends using various promotional strategies over the startup, short term, and long term periods. In the startup stage, it recommends direct marketing through postcards and developing online and social media presences. In the short term, it recommends publicity, advertising, sales promotions, and personal selling at local events. Long term recommendations include expanding the ecommerce site, charitable events, and loyalty programs to build the brand and customer loyalty over time. The plan allocates a $15,000 budget across advertising, promotions, direct marketing, personal selling, and PR. It provides sales projections and methods for evaluating the plan's effectiveness.
Snapple was founded in 1972 and became a market leader in the alternative beverage category. It was known for its natural and real products. Snapple grew rapidly through the 1980s and 1990s before being sold to multiple companies. When acquired by Quaker in 1994, Quaker aimed to integrate Snapple and its sports drink Gatorade by combining their distribution channels. However, Snapple's image as a fashionable drink clashed with Gatorade's health focus. Snapple was later acquired by Triarc which aimed to revitalize the brand by reconnecting with consumers and focusing on new label designs and normal people in advertising.
Coca-Cola is one of the most recognized brands globally, selling products in over 200 countries. While it rarely deals directly with consumers, its business-to-business marketing has played a major role in its success. The document outlines Coca-Cola's SWOT analysis, how it creates value for customers through initiatives like customer care centers and marketing, and lessons that can be learned from its B2B approach, including developing compelling content and understanding customers.
This document discusses Parag dairy's marketing strategies and areas of focus, including packaging, availability, niche markets, and occasions. It also outlines discussion points around using a mobile app, radio/TV, newspapers, and digital marketing to connect with consumers. Successful product strategies at Amul are described, such as low pricing, product positioning, repositioning, overlap, design, elimination, and diversification. Issues faced and discussion questions are requested.
Our MBA presentation on Parle Products
Please download the file and view the presentation.
Notes for each of the slides are present in the notes section
(Images used for representational purposes only)
This document outlines a marketing plan for a new vegan and organic food company with 4 phases: startup, presales, full operations, and recap/planning. Phase I establishes the company infrastructure. Phase II focuses on presales to generate early cash flow. Phase III centers on selling through various retail channels like farmers markets and online. The plan details target markets, product lines, events, and timelines to launch the business and drive growth.
Nathu Sweets is a well-known sweet shop in Delhi with 13 branches. However, rising costs have negatively impacted profits. An analysis found issues with production processes and inefficiencies. Recommendations included cost-cutting methods like just-in-time production, discounts in festive seasons, and motivating employees. A SWOT analysis showed strengths in quality, heritage and distribution but challenges from competition, changing tastes, and addressing new customer segments. With changes to production and marketing, Nathu Sweets aims to maintain quality while increasing profits.
Parle is a leading Indian biscuit and confectionery manufacturer established in 1929. It has grown to become the market leader in the glucose biscuit category with a 40% market share and employs over 10,000 workers across 10 manufacturing plants. Parle's most iconic product is Parle-G biscuits, which is the world's largest selling biscuit brand. The document discusses Parle's product portfolio, production process, marketing strategies, strengths such as affordable pricing and distribution network, and achievements such as winning over 100 international awards for product quality.
Oliva is a new pizza restaurant focusing on quality pizza at lower prices. It will target youth, students, families and couples. Key strategies include fresh dough daily and quick delivery within 20 minutes. The restaurant developed a brand name, logo and registered the trademark OLIVA to avoid legal issues. It created responsive websites and social media campaigns targeting youth. Using customer data from POS systems and mobile apps, Oliva increased customer footfall and revenues by 30% with low-budget targeted marketing.
UWF 2017 NSAC "Feed Your Inner Dragon" Tai Pei CampaignTiffani Johnson
The document provides an overview of the marketing campaign developed by an agency for Tai Pei's new single-serve entree line targeting younger Millennial consumers. Primary and secondary research was conducted to understand the target audience and competitive landscape. Three key persona segments were identified. The campaign message strategy focuses on authenticity and personalization. The tagline "FEED YOUR INNER DRAGON" will be brought to life through a costumed Chinese Lion Dragon character. The campaign will utilize digital channels like paid social media, streaming services and cable television to increase awareness and engagement opportunities with Millennials.
We analyzed the Nespresso Business Model through the framework provided by Teece - Business Model, Business Strategy and Innovation (2010) and through the Business Model Canvas tool by A. Osterwalder and Y. Pigneur. Moreover, we provided a future generation of the business model to led the company maintain the competitive advantage in a growing competitive market.
Monginis is an Indian pastry and bakery chain based in Mumbai that was founded in 1958. It sells ready-made and customized cakes, pastries, chocolates, and other goods. While it is a trusted brand, Monginis faces competition from other bakeries and limited geographic reach. However, it has opportunities to expand its offerings and online ordering system. Its strengths include reasonable pricing and customized cakes, while weaknesses include limited advertising. An analysis of its marketing mix, strategies, and the FMCG sector in India was presented.
* Produce a professional client report and presentation
* Critically analyse the strengths and weaknesses of various appropriate media vehicles
* Apply appropriate media statistics to make recommendations for media selections
* Critically assess the marketing communications context in relation to a given organisational scenario.
* Apply objectives and strategies to targeted groups efficiently and effectively
This document provides information about a group project presentation for Dunkin' Donuts. The group includes 4 members from the Department of Management Sciences at Government College University in Faisalabad, Pakistan. The presentation covers Dunkin' Donuts' history, mission, products, competition, SWOT analysis, marketing mix, and recommendations. It aims to provide a high-level overview of the company for the presentation.
The document discusses the food processing industry in India and Armenia. It provides details about major players in Armenia's food industry like Grand Candy, the largest domestic producer known for high quality products. The document also gives an overview of Parle Products in India, a leading biscuit manufacturer, including its financial performance from 2016-2018.
A successful marketing plan to raise familiarity of the family owned business in its local area, as well as through online social media to help the business attract new customers and increase sales.
CRM STRATEGY FOR New LAUNCHED star 96 ICE CREAMAliraza Afzal
The document discusses the ice cream industry in Pakistan. It notes that Pakistan has a large dairy industry due to its large milk production. The ice cream market has grown annually at 2.8% between 2001-2006. The document outlines Star 96 ice cream's manufacturing process and marketing strategy. It profiles their target customers as students and adults and discusses the 4Ps of their marketing mix - product, price, place, and promotion. Finally, it performs a SWOT analysis and recommends research methods to evaluate their distribution and sales.
This document discusses McDonald's brand extension strategy and response to challenges in maintaining growth. It faced market saturation, health concerns, and increased competition in the 2000s. McDonald's adopted a four-pronged growth strategy of using new products, current products, geographic diversification, and improving its brand image. Examples given are opening McCafe and McTreat lines and localizing offerings. The document examines factors important for successful brand extensions like consistency with the parent brand. McDonald's brand power remains high globally but sales have fallen, demonstrating the challenges of sustaining growth for a 70-year old brand.
Tim Hortons is a Canadian fast food restaurant chain known for coffee and donuts. It serves over 2 billion cups of coffee annually and has annual revenue of around $3.29 billion USD. Tim Hortons relies on a vertically integrated supply chain that sources coffee beans from plantations, roasts and packages the coffee, distributes it globally to their 4,846 restaurants worldwide, where products are prepared for customers. The company focuses on franchise operations, quality products, community investment, and ensuring franchise success.
The document outlines an integrated marketing communications plan for Edna's Cookies. It recommends using various promotional strategies over the startup, short term, and long term periods. In the startup stage, it recommends direct marketing through postcards and developing online and social media presences. In the short term, it recommends publicity, advertising, sales promotions, and personal selling at local events. Long term recommendations include expanding the ecommerce site, charitable events, and loyalty programs to build the brand and customer loyalty over time. The plan allocates a $15,000 budget across advertising, promotions, direct marketing, personal selling, and PR. It provides sales projections and methods for evaluating the plan's effectiveness.
4. EMPLOYEES2 Owners and Managers
Maria Carolina Haack (daughter)
&
Francys Hermida(mother)
Marketer
Mr.Haack
Baker
Santiago
Assistants
Ninoskia and Marta
5. 3
Started 2011 but stopped for awhile and restarted
in 2013
Entire business is controlled and managed by
family members
FAMILY BUSINESS
Pastries, bread, cakes, and caterings to consumers
MISSION
PRODUCTS
To reach all families in all different ocations such as
birthdays, parties, and reunions and provide high
quality pastries
WHEN
BUSINESS
1) El Pan de Mi Casa
6. NEW PRODUCT LINE Launched new product line
“Sugar Castle” in 2014
• Fresh
• Youthful
• Modern
BUSINESS
2) Sugar Castle
7. ABOUT COMPANY1
2 INDUSTRY ANALYSIS
PORTER’S FIVE FORCES MODEL
OPPORTUNITY FOR SUCCESS
3 SWOT ANALYSIS
4 MARKETING MIX
8. FIVE FORCES MODEL
1) Threat of Substitute
1
Many substitutes exist for bakery products
▶ Bakeries rely upon price and convenience to
keep individuals switching to a substitute or baking
what they need at home
9. FIVE FORCES MODEL
2) Power of Buyers
Buyers of the bakery industry: Supermarket, Convenience stores
▶ Large number of small bakeries are all competing
to find channels for their products.
▶ Buyers are able to command low prices and
discounts.
10. FIVE FORCES MODEL
3) Power of Supplies
Suppliers do not have
much negotiating power
▶ Bakeries can be affected by price swings of the
raw ingredients
▶ Changes are a result of global supply and
demand rather than suppliers’ negotiating
power
11. FIVE FORCES MODEL
4) Barriers to Entry
Barriers to entry in this industry are low
Economies of scale are not required for
success
Small businesses can enter the industry with a
relatively small amount of capital
Main determinants of a new bakery’s success
Sufficient distribution channels Brand recognition and loyalty
12. FIVE FORCES MODEL
5) Industry Rivalry
Many players in the bakery industry
Businesses have to compete on:
• Price
• Quality
• Differentiation
• Relationships with Key Suppliers
13. FIVE FORCES MODEL
5) Industry Rivalry - Competitors
CAKE SHOP 69
BAKERY SHOP 74PASTRY SHOP 46
CATERING 5
14. FIVE FORCES MODEL
5) Industry Rivalry - Competitors
SampsonDon Pan La Casa del Pan
DIVERSITY
QUALITY
PRICE
(HIGH)
FEATURE
Varied Products
Cafeteria Don Pan
Experts in all
types of cakes and
gourmet pastries
Family Business
Quality of Products
AWARENESS
16. Local Universities’ Cafeteria
• UCC
• UNICA
Convenience Stores
Small Supermarkets Company Meetings Personal Orders
BIG SUPERMARKET
OPPORTUNITY FOR SUCCESS
1) Expand Distribution Channels
19. SWOT
analysis
• Good quality of the products
• Good reviews from customers
• Reasonable prices
• Family Based Company
• Not so strong hierarchy
• Lack of Business Awareness
• Perishable Food
• Too Many Competitors
• Not so Convenience Location
• Lack of Appropriate Marketing
• Ability to Serve Different Groups
• Expansion of Product Lines
• Expansion of the Distribution
Channels
• Extension of Bakery Stores
• Extreme Competitions
• Lower Prices of Competitors
• Change in the Bakery Market
• Not so Convenience Location
• Less Consumption
S w
O T
EL PAN DE MI CASA1
20. SUGAR CASTLE2
SWOT
analysis
• Ability to Attract More Customers
• Unique Products
• Cost Advantage
• Lack of Positioning
• Lack of Promotion
• Lack of Brand Recognition
• Customer Confusion Problems
• New Attractive Products
• Alliance with other companies
• Price Advantage
• Seasonal Opportunities
• High Competition
• Increase of Cost of Ingredients
• Failure of Word of Mouth
S w
O T
25. PLACE
Distribution Channels
Order in person
→ Pick up
products in
person→ Take
products
Order by phone
→ Pick up in
person→ Take
products
Allocate to
retailers→ Pick
up products in
the retailers→
Take products
Order by
Internet→ Pick
up in person→
Take products
26. 4 PROMOTION
1) Online – Social Media
• Rapid thought sharing and opinion offering
• Customer trends for quicker mapping with social media
• Opportunities to save money
• Viable, lower-cost alternatives to some traditionally
expensive research methods
31. PROMOTION
Online – Email
The most effective direct marketing promotions
Timely and Powerful communications with people
With email marketing, the business can always stay in touch
with its customers. Picture and details about your product
can easily be sent to the customers once a month.
33. PROMOTION
Offline – Business Cards
The most powerful and inexpensive marketing tools
• Help people to remember its business
• Tiny form of advertising
A well-designed card will serve an effective and powerful
advertising or marketing weapon in your arsenal
34. PROMOTION
Offline – Corporate Social Responsibility
Corporate Social Responsibility: An effective marketing tool to
strengthen the organization's’ performance through a better image
FREE Backing Classes
Ongoing learning opportunities
&
Preparing diverse individuals for
career opportunities
35. Through this kind of CSR:
• Increase customer retention
• Develop and enhance relationships with customers, suppliers and
networks, attract
• Retain and maintain a happy workforce,
• Differentiate from the competitors,
• Improve the business reputation and standing and most importantly
• Build positive image about the business
• Help build stronger brand.