Evaluating Monetization Strategies in an All IP WorldShailin SehgalSenior Vice President & CTO, Multimedia, GENBAND
Consumer adoption of OTT is significant                            30M subscribers      24% of mobile                     ...
Operator Battle FieldMarket Risk & Financial Impact               High      Revenue & Strategic           Impact          ...
The Apple Value Chain
The Internet of Things                             24,000,000,000                                 Devices                 ...
New Battle Grounds to Drive Revenue Smart Energy, Connected Home, Mobile Health, Logistics industries have  started to ta...
Time to Adjust, Defend, & Invest     Messaging - Adjust            Voice - Defend     • M2M                         • Offe...
Operators can win on their historical strengths Brand Quality Billing Device Management Subscriber Ownership    • Tel...
“Internet of things” - M2M Market Forecast The M2M market is driven by high value  vertical services M2M connectivity re...
M2M Opportunity – Billions of DevicesM2M Verticals                    Operator’s Unfair Advantage Mobile Health          ...
Example M2M solution – Operators are the key enablers
Web is Different Than Telecom  Speed of change is embraced over stability  Standards follow and usually document deploye...
Don’t miss riding new wave!                           Connecting “Everything”                         Connecting Social ne...
Helping Carriers Evolve from the PSTN…Subsidized                                    Targeted AdvertisingEasy to deploy    ...
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Evaluating Monetization Strategies in an All IP World

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Consumer adoption of OTT is significant so the question bears asking, will LTE accelerate the success of OTT services? GENBAND's Vice President & CTO, Multimedia, Shalin Sehgal shares his thoughts during this presentation at Futurecom 2012.

Shailin is the SVP & CTO for the Multimedia Group within GENBAND where he is responsible for the product management, & systems architecture of companies multimedia product portfolio including SBC, Security Gateways, & Application Servers. Shailin joined GENBAND from Sonus Networks where he held several executive management roles including the VP of Product Management and Marketing and the founding GM and VP of Engineering of the Indian subsidiary. Prior to joining Sonus Networks, held several management roles at MCI (Verizon Business) including product planning and deployment of long distance and local voice networks. He holds a masters degree in Computer Science from University of Texas at Dallas and bachelor’s degree in Electronics Engineering from Nagpur University, India

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  • Vertically integrated and tightly controlled
  • Some API changes may not impact YOUR applicationYou must be ready to react with updates!Source http://developers.facebook.com/docs/changelog/
  • Evaluating Monetization Strategies in an All IP World

    1. 1. Evaluating Monetization Strategies in an All IP WorldShailin SehgalSenior Vice President & CTO, Multimedia, GENBAND
    2. 2. Consumer adoption of OTT is significant 30M subscribers 24% of mobile data mVoIP - 42% CAGR 22% of all IM - related5% of global messaging mobile bandwidth Will LTE accelerate the success of OTT services? 2
    3. 3. Operator Battle FieldMarket Risk & Financial Impact High Revenue & Strategic Impact Significant Long term decline Low Market Risks High Factors Outside of Operator Control3
    4. 4. The Apple Value Chain
    5. 5. The Internet of Things 24,000,000,000 Devices $1,200,000,000,000 in Mobile Operator Revenue!5
    6. 6. New Battle Grounds to Drive Revenue Smart Energy, Connected Home, Mobile Health, Logistics industries have started to take advantage of mobile broadband Cloud is replacing purpose built Service delivery networks Over the tops (Apple, Google, Skype, FB) are closed communities. They do not provide ubiquitous user experience across all device types New technologies like webRTC, & HTML5 remove the barriers to entry and enable federation of closed communities6
    7. 7. Time to Adjust, Defend, & Invest Messaging - Adjust Voice - Defend • M2M • Offer Voice plus Services • Federate Social Networks • Create Wholesale offer with differentiated QoS Mobile Data - Engage Cloud Services – Invest • Optimize Broadband • IaaS • Personalize Broadband • PaaS • Monetize • SaaS • CaaS 7
    8. 8. Operators can win on their historical strengths Brand Quality Billing Device Management Subscriber Ownership • Telephone number = Mobile number is one’s Identity8
    9. 9. “Internet of things” - M2M Market Forecast The M2M market is driven by high value vertical services M2M connectivity revenue alone will amount to a US$8.3 billion in 2016 world wide Half of it is Mobile centric
    10. 10. M2M Opportunity – Billions of DevicesM2M Verticals Operator’s Unfair Advantage Mobile Health  Connectivity Smart Grid – Energy  QoS Telematics – Automotive  Device-Network Interaction Logistics – Fleet Management  Foster Ecosystems Connected Home  Partnership with the Verticals Surveillance and Security  Fully Integrated Turnkey Solutions Device management, Authentication, Security M2M Access and SLA delivery (e.g. M2M Device Network Priority, QoS) service Service provider revenue potential
    11. 11. Example M2M solution – Operators are the key enablers
    12. 12. Web is Different Than Telecom  Speed of change is embraced over stability  Standards follow and usually document deployed practices  Facebook - New code changes are pushed randomly, without notice (up to weekly) that can affect the GRAPH APIAPI ChangeBug Fix Facebook Release History  Products, Applications, Interfaces, Deployments – all must react RAPIDLY  A New Model is Required for Businesses Interacting with Social/OTT/M2M Systems
    13. 13. Don’t miss riding new wave! Connecting “Everything” Connecting Social networks Connecting PCs1995 2000 2008 2012 2020
    14. 14. Helping Carriers Evolve from the PSTN…Subsidized Targeted AdvertisingEasy to deploy GENBAND FocusCost effective Cloud Deployment WebRTC/HTML5Fast deployment of new servicesOn going innovationFederation with existing Social Networks Social Networks IntegrationComplement existing Social NetworksUniversalRich user experience – multimedia RCS / RCS-eGood and predictable quality RCS 5Viral adoptionVoice Services VoLTE, VoWiFi, FMC

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