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10	
  	
  	
  	
  	
  2014	
  

The	
  
Top	
  

Hotel	
  	
  
Trends	
  

The	
  Top	
  Ten	
  Hotel	
  Trends	
  For	
  2014	
  |	
  Global	
  Changes	
  Impac<ng	
  Hospitality	
  
Hotel	
  2030	
  is	
  a	
  cross-­‐sector	
  pla7orm	
  that	
  acts	
  as	
  a	
  catalyst	
  for	
  open	
  
discussion	
  on	
  the	
  possible	
  changes	
  facing	
  the	
  hospitality	
  industry	
  
and	
  associated	
  innova*ons	
  for	
  hotels	
  over	
  the	
  next	
  15	
  to	
  20	
  years.	
  	
  
	
  
As	
  we	
  explore	
  poten*al	
  long	
  term	
  changes	
  for	
  hotels,	
  we	
  see	
  some	
  
trends	
  having	
  increasing	
  impact	
  in	
  the	
  shorter	
  term.	
  These	
  are	
  based	
  
on	
  feedback	
  from	
  hospitality	
  companies,	
  tourism	
  experts	
  and	
  
government	
  bodies	
  around	
  the	
  world.	
  	
  
	
  
Please	
  find	
  on	
  the	
  following	
  slides	
  the	
  top	
  ten	
  hotel	
  trends	
  for	
  2014.	
  	
  
	
  
www.slideshare.net/hotel2030 	
  
	
  
	
  @hotel2030	
  

Introduc*on	
  |	
  Hotel	
  2030	
  
The	
  Top	
  Ten	
  Hotel	
  Trends	
  For	
  2014	
  
The	
  ten	
  most	
  significant	
  trends	
  we	
  see	
  impac<ng	
  hotels	
  in	
  2014	
  are:	
  
Cross-­‐Genera<onal	
  Travel	
  
§  New	
  group	
  mixes	
  taking	
  vaca*ons	
  together	
  bringing	
  travellers	
  across	
  families	
  and	
  wider	
  communi*es	
  
Flexible	
  Public	
  Spaces	
  
§  More	
  open	
  lobby	
  and	
  lounge	
  areas	
  that	
  encourage	
  mul*ple	
  use	
  paNerns	
  by	
  guests	
  and	
  non-­‐guests	
  alike	
  
Indian	
  Tourists	
  
§  Scaling	
  up	
  of	
  long-­‐distance	
  outbound	
  tourism	
  from	
  India	
  connec*ng	
  to	
  the	
  diaspora	
  and	
  beyond	
  
Gambling	
  Vaca<ons	
  
§  Steady	
  rise	
  of	
  the	
  go-­‐to	
  gambling	
  resort	
  catering	
  for	
  increasing	
  range	
  of	
  players	
  but	
  with	
  Chinese	
  at	
  the	
  fore	
  
Mass	
  Personaliza<on	
  
§  Wider	
  introduc*on	
  of	
  pla7orms	
  enabling	
  more	
  apparent	
  and	
  immediate	
  tailoring	
  of	
  the	
  guest	
  experience	
  
Medical	
  Tourism	
  
§  Accelera*on	
  of	
  cardiac	
  and	
  cataract	
  surgery	
  vaca*ons	
  following	
  in	
  the	
  line	
  of	
  cosme*c	
  and	
  dental	
  predecessors	
  
Mul<	
  branded	
  Hotels	
  
§  Single	
  owner	
  proper*es	
  sharing	
  common	
  assets	
  across	
  2	
  or	
  more	
  separate	
  but	
  co-­‐located	
  branded	
  experiences	
  
Responsible	
  Tourism	
  
§  Broader	
  recogni*on	
  of	
  the	
  environmental	
  and	
  social	
  impact	
  of	
  tourism	
  leading	
  us	
  towards	
  the	
  net	
  posi*ve	
  stay	
  
Transparent	
  Pricing	
  
§  Customer	
  and	
  regulatory	
  pressures	
  increasingly	
  combine	
  with	
  shared	
  data	
  pla7orms	
  to	
  demys*fy	
  room	
  rates	
  
Urban	
  Resorts	
  	
  
§  Inclusive	
  immersive	
  detox	
  and	
  party	
  short	
  stay	
  experiences	
  in	
  your	
  home	
  city	
  nega*ng	
  the	
  need	
  to	
  travel	
  to	
  relax	
  
	
  
Cross-­‐Genera*onal	
  Travel	
  
Flexible	
  Public	
  Spaces	
  
Gambling	
  Vaca*ons	
  
Indian	
  Tourists	
  
Mass	
  Personaliza*on	
  
Mul*	
  Branded	
  Hotels	
  	
  
Medical	
  Tourism	
  
Responsible	
  Tourism	
  
Transparent	
  Pricing	
  
Urban	
  Resorts	
  
Hotel	
  2030	
  is	
  a	
  cross-­‐sector	
  pla7orm	
  that	
  aims	
  to	
  act	
  as	
  a	
  catalyst	
  
for	
  open	
  discussion	
  on	
  the	
  possible	
  changes	
  facing	
  the	
  hospitality	
  
industry	
  and	
  associated	
  innova*on	
  opportuni*es	
  for	
  hotels	
  over	
  
the	
  next	
  15	
  to	
  20	
  years.	
  	
  
	
  
For	
  more	
  informa*on	
  about	
  the	
  program	
  	
  
www.slideshare.net/hotel2030 	
  	
  
	
  
To	
  par*cipate	
  in	
  the	
  discussion:	
  
@hotel2030	
  
	
  
If	
  you	
  have	
  any	
  ques*ons	
  on	
  this	
  programme	
  or	
  the	
  2014	
  trends	
  
<m.jones@futureagenda.org	
  

Further	
  Informa*on	
  and	
  Contact	
  

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Top Ten Hotel Trends 2014

  • 1. 10          2014   The   Top   Hotel     Trends   The  Top  Ten  Hotel  Trends  For  2014  |  Global  Changes  Impac<ng  Hospitality  
  • 2. Hotel  2030  is  a  cross-­‐sector  pla7orm  that  acts  as  a  catalyst  for  open   discussion  on  the  possible  changes  facing  the  hospitality  industry   and  associated  innova*ons  for  hotels  over  the  next  15  to  20  years.       As  we  explore  poten*al  long  term  changes  for  hotels,  we  see  some   trends  having  increasing  impact  in  the  shorter  term.  These  are  based   on  feedback  from  hospitality  companies,  tourism  experts  and   government  bodies  around  the  world.       Please  find  on  the  following  slides  the  top  ten  hotel  trends  for  2014.       www.slideshare.net/hotel2030      @hotel2030   Introduc*on  |  Hotel  2030  
  • 3. The  Top  Ten  Hotel  Trends  For  2014   The  ten  most  significant  trends  we  see  impac<ng  hotels  in  2014  are:   Cross-­‐Genera<onal  Travel   §  New  group  mixes  taking  vaca*ons  together  bringing  travellers  across  families  and  wider  communi*es   Flexible  Public  Spaces   §  More  open  lobby  and  lounge  areas  that  encourage  mul*ple  use  paNerns  by  guests  and  non-­‐guests  alike   Indian  Tourists   §  Scaling  up  of  long-­‐distance  outbound  tourism  from  India  connec*ng  to  the  diaspora  and  beyond   Gambling  Vaca<ons   §  Steady  rise  of  the  go-­‐to  gambling  resort  catering  for  increasing  range  of  players  but  with  Chinese  at  the  fore   Mass  Personaliza<on   §  Wider  introduc*on  of  pla7orms  enabling  more  apparent  and  immediate  tailoring  of  the  guest  experience   Medical  Tourism   §  Accelera*on  of  cardiac  and  cataract  surgery  vaca*ons  following  in  the  line  of  cosme*c  and  dental  predecessors   Mul<  branded  Hotels   §  Single  owner  proper*es  sharing  common  assets  across  2  or  more  separate  but  co-­‐located  branded  experiences   Responsible  Tourism   §  Broader  recogni*on  of  the  environmental  and  social  impact  of  tourism  leading  us  towards  the  net  posi*ve  stay   Transparent  Pricing   §  Customer  and  regulatory  pressures  increasingly  combine  with  shared  data  pla7orms  to  demys*fy  room  rates   Urban  Resorts     §  Inclusive  immersive  detox  and  party  short  stay  experiences  in  your  home  city  nega*ng  the  need  to  travel  to  relax    
  • 14. Hotel  2030  is  a  cross-­‐sector  pla7orm  that  aims  to  act  as  a  catalyst   for  open  discussion  on  the  possible  changes  facing  the  hospitality   industry  and  associated  innova*on  opportuni*es  for  hotels  over   the  next  15  to  20  years.       For  more  informa*on  about  the  program     www.slideshare.net/hotel2030       To  par*cipate  in  the  discussion:   @hotel2030     If  you  have  any  ques*ons  on  this  programme  or  the  2014  trends   <m.jones@futureagenda.org   Further  Informa*on  and  Contact