Hotel 2030 is a cross-sector platform that acts as a catalyst for open discussion on the possible changes facing the hospitality industry and associated innovations for hotels over the next 15 to 20 years.
As we explore potential changes, we see some trends having increasing impact. Based on discussion and feedback from hospitality companies, tourism experts and government bodies around the world, this summary shares insights on shifts by 2020.
The ten most significant trends that are seen as potentially impacting hotels in 2020 are:
500m new middle class in Africa require accessible hotel accommodation for both work and leisure across the continent
Hotels partner with established consumer brands to deliver leading-edge, repeatable co-branded experiences
Transparent real-time pricing reflects personal ability to pay and enhances yield optimization across the service sector
More organizations flex their processes and proactively switch to become compliant with cultural norms and experiences
New experiences are designed, and established ones reinvented, with the influential female population’s needs at the core
Increasing interest and participation in remote journeys drive more of us to seek to access the inaccessible
New Forms of Ownership
Shared co-operatives, partnerships and membership funding business models replace franchising and direct ownership
Increasingly intelligent, self-monitoring buildings set new standards as big data is shared between operations and providers
Companies and networks have, and act on, very early insight on future intent to travel and customise services to suit
Seeing waste as a resource and encouraging its reuse within the footprint shifts many towards the circular economy