Hospitality trends in 2015 included millennials becoming an important customer segment, expectations of more international visitors, the use of technology to create self-sufficient travelers, and a focus on sustainability and resource constraints. Other trends were the growth of customer service that is both high-tech and high-touch, booking more profitable business, using innovative technology and mobile apps, and managing reputation through social media and real-time marketing. The Indian hospitality industry saw growth in new destinations, boutique hotels, adventure sports opportunities, and treating consumers as customers. New rules for the industry included focusing on different generational needs, embracing social media influence, investing in talent management, upgrading self-healing technology, and reinforcing data security.
From big data to personalization, a new year brings new advancements in technology and marketing strategy. Learn what hotels and hospitality brands can expect for the year to come.
It is very pertinent and important to note that the hospitality industry is an ever present worldwide phenomenon. Each and every one of us is affected by it. The fast growing Malaysian and world economy are highly impacted by it. A prominent hotelier Mr Menon who spoke at a recently at SRIDAYA, an educational institute, shared his views on this industry.
What global emerging factors are affecting the hospitality and resorts sector trends? What effect have the emerging global factors (new trends) in the hospitality and resort industry? What/who is the future tourist?
Behold, 17 daring pieces of content centered around what the hotel industry will look like in the year 2020. Regretably, no word on whether the no-closet trend will continue.
From big data to personalization, a new year brings new advancements in technology and marketing strategy. Learn what hotels and hospitality brands can expect for the year to come.
It is very pertinent and important to note that the hospitality industry is an ever present worldwide phenomenon. Each and every one of us is affected by it. The fast growing Malaysian and world economy are highly impacted by it. A prominent hotelier Mr Menon who spoke at a recently at SRIDAYA, an educational institute, shared his views on this industry.
What global emerging factors are affecting the hospitality and resorts sector trends? What effect have the emerging global factors (new trends) in the hospitality and resort industry? What/who is the future tourist?
Behold, 17 daring pieces of content centered around what the hotel industry will look like in the year 2020. Regretably, no word on whether the no-closet trend will continue.
Hospitality 2015 tourism, hospitality, and leisure trendsMarinet Ltd
Emerging markets in the hospitality industry
Expand contractions globally hitting the road? The new middle class in China and India 2
• How big is the opportunity? 3
• Turning consumers into customers 5
• Constraints and considerations 6
• Deloitte’s emerging markets framework 7
Sustainability in the hospitality industry 8
For consumers, sustainability and luxury are becoming a single value
proposition, increasingly powered by social media 9
• Who cares about sustainability? Everyone, really? 10
• Step 1: Leverage consumer sentiment 12
• Step 2: Engage guests and consumers 13
• Step 3: Leverage social networks to communicate 14
• Step 4: Create a special customer experience 15
• Step 5: Use a solid framework to keep sustainability alive 16
• Conclusions 17
Brand building and beyond: Using social media strategically 18
What could be more hospitable than using social media to reach
out to everyone: customers, employees, recruits, and the public at large? 19
• Why does social media matter? 20
• Social media in the hospitality industry today 21
• Social media done “right”: Views of the “should be” state 23
• Social media: An enterprise framework 25
Contacts 26
References and further reading 27
Future of travel and hospitality - LCD - Mendoza lrFuture Agenda
Initial perspective on shifts in future of travel and hospitality as starting point for workshop with many of the world's leading hotel concierges at the Les Clefs d'Or event taking place in Mendoza, Argentina on 13 April 2015
Future of travel - Insights from Discussions Building on an Initial Perspecti...Future Agenda
Insights from Discussions Building on an initial perspective on the future of travel by Richard Hammond Founder and Chief Executive Greentraveller. This includes insights from events already completed on the starting point for the global future agenda discussions taking place through 2015 as part of the the futureagenda2.0 programme. www.futureagenda.org
Hotel 2030 is a cross-sector platform that acts as a catalyst for open discussion on the possible changes facing the hospitality industry and associated innovations for hotels over the next 15 to 20 years.
As we explore potential changes, we see some trends having increasing impact. Based on discussion and feedback from hospitality companies, tourism experts and government bodies around the world, this summary shares insights on shifts by 2020.
The ten most significant trends that are seen as potentially impacting hotels in 2020 are:
African Travellers
500m new middle class in Africa require accessible hotel accommodation for both work and leisure across the continent
Co-Branded Experiences
Hotels partner with established consumer brands to deliver leading-edge, repeatable co-branded experiences
Dynamic Pricing
Transparent real-time pricing reflects personal ability to pay and enhances yield optimization across the service sector
Faith Compliance
More organizations flex their processes and proactively switch to become compliant with cultural norms and experiences
Female Centricity
New experiences are designed, and established ones reinvented, with the influential female population’s needs at the core
Final Frontiers
Increasing interest and participation in remote journeys drive more of us to seek to access the inaccessible
New Forms of Ownership
Shared co-operatives, partnerships and membership funding business models replace franchising and direct ownership
Smart Buildings
Increasingly intelligent, self-monitoring buildings set new standards as big data is shared between operations and providers
Upstream Insight
Companies and networks have, and act on, very early insight on future intent to travel and customise services to suit
Waste Reuse
Seeing waste as a resource and encouraging its reuse within the footprint shifts many towards the circular economy
RESONANCE CONSULTANCY IS AN INTERNATIONAL LEADER IN DESTINATION DEVELOPMENT, BRANDING AND MARKETING. OUR TEAM HAS ADVISED PRIVATE AND PUBLIC SECTOR ORGANIZATIONS IN MORE THAN 70 COUNTRIES AROUND THE WORLD. OUR INTEGRATED
APPROACH TO RESEARCH, STRATEGY AND BRANDING HELPS COMMUNITIES, CITIES AND COUNTRIES IDENTIFY NEW MARKET OPPORTUNITIES, CREATE PLANS FOR THE FUTURE, AND COMMUNICATE THEIR STORIES TO REALIZE THE FULL POTENTIAL OF THEIR DESTINATIONS.
IN ADDITION TO CONDUCTING RESEARCH FOR OUR CLIENTS IN NORTH AMERICA AND EUROPE, RESONANCE CONSULTANCY CONDUCTED A SURVEY OF MORE THAN 3,300 U.S. TRAVELERS IN NOVEMBER 2014 TO UNDERSTAND THE PREFERENCES, ASPIRATIONS AND INTENTIONS OF THE WORLD’S LARGEST TOURISM ECONOMY.
THIS PRESENTATION UPDATES AND SUMMARIZES OUR RESEARCH AND PERSPECTIVE ON THE KEY MEGATRENDS SHAPING THE FUTURE OF THE TRAVEL AND TOURISM INDUSTRY.
This Travel Industry Insights paper provides a high level overview of the US Traveler Landscape. Featured insights include search demand for airfare and hotel queries, trends in the use of travel loyalty programs and online travel agents (OTAs) and the role of of video content and mobile devices in travel research. View additional Levelwing insights and case studies: http://ow.ly/eux5Z
Emerging shifts and impacts on hospitality - 10 may 2013Tim Jones
A talk given to several across the hotel industry on some shifts taking place outside the hospitality sector that could have significant impact in years to come. In particular looks at the challenge of creating more flexible, urban spaces; accommodating 4C of climate change; supporting more rental in every day life; creating apparent personalisation; using others data to see needs early; and proactively taking a lead role in alternative currencies. Ends with some key challenges for the branded hotel sector going forward.
Hotel 2030 Emerging Trends Initial Perspectives - May 2013Hotel 2030
As organisations seek to grow and compete in an ever more global marketplace, many across the hospitality sector have different views on the future. Depending on where in the world they are based, whether they already own, franchise or manage hotels, provide support to the industry or are seeking to disrupt it, different organizations see multiple challenges and opportunities in the years to come.
Within and outside the sector, there have already been a number of excellent studies undertaken that look over the horizon at emerging changes that could impact the future design of hotels, business models and guest experiences. These studies include work by BCG, Deloitte, McKinsey, Cornell, Nottingham University, Arup, The Futures Company, Amadeus, The Futures Laboratory, iconoculture, PSFK, z-punkt and futureagenda
Given that everyone gains from being better informed on the future; that many are looking at similar issues; that it is what you do with your perspectives and not the individual opinions that are confidential; and that no central resource yet exists for the hotel sector to access credible insights, we have created the hotel2030 platform.
Starting with the initial perspectives contained in this emerging trends deck that brings together multiple insights from the existing research studies, the aim is that interested organizations around the world will use this material to challenge assumptions, identify gaps, add their own views and collectively co-create a richer, deeper dialogue of possible futures in the hospitality sector.
Following in the footsteps and spirit of the first futureagenda programme that shared multiple views from 2500 organizations on the world in 2020, the ambition is that over the next twelve months or so, hotel2030 will be a source of inspiration for innovation, a reference point for those developing growth opportunities and a mirror into which strategy and business development teams can test their assumptions.
Hotel 2030 is a cross-sector platform that acts as a catalyst for open discussion on the possible changes facing the hospitality industry and associated innovations for hotels over the next 15 to 20 years.
As we explore potential long term changes for hotels, we see some trends having increasing impact in the shorter term. These are based on feedback from hospitality companies, tourism experts and government bodies around the world.
Please find on the following slides the top ten hotel trends for 2014.
Cross-Generational Travel
Flexible Public Spaces
Indian Tourists
Gambling Vacations
Mass Personalization
Medical Tourism
Multi branded Hotels
Responsible Tourism
Transparent Pricing
Urban Resorts
These are summarised in this presentation and detailed further in the original hotel 2030 emerging trends deck
Future of Hospitality The Emerging View 09 10 15Future Agenda
After multiple discussions around the world, this is an emerging view on the future of hospitality being shared for further comment and feedback. Events hosted by IHG (Intercontinental Hotels Group) including workshops in London, Dubai, Singapore and New York have explored key drivers of change. Other events elsewhere have added in additional perspectives.
Building a Better Mouse Trap Using Digital Marketing for Financial ServicesRupali Krishna
The modern #marketing approach puts customers at the center of everything they do. And the Financial Services Domain is no exception to this. The Industry, which is currently undergoing a massive disruption, technology enabled. Digital Marketing will be a catalyst in driving the Multichannel, Data-Driven, Relevant, Personalised and Real-time CUSTOMER CENTRICITY. This is my Keynote presented at the Fintech Re-Imagined Conclave in Mumbai.
The Consumer-Driven Digital Economy: Creating value in a digital world where ...SAP Customer Experience
The time to unleash the power of digitization is now, both to maintain a healthy business and to drive new growth, and to balance current infrastructure and future innovation without disruption.
Here we offer our perspective on the future of the industry and how SAP contributes to the transformation of the consumer-driven digital enterprise.
In February we heard Nathalie Morris, Founder and Managing Director share how they grew Ubiquity from start-up to a 55+ person business. She explained how the business had to pivot to stay relevant as their mainly corporate customers have become ever more sophisticated in their use of technology. Today Ubiquity are a leading contender in the highly competitive marketing automation market against big international brands like Marketo .
Hospitality 2015 tourism, hospitality, and leisure trendsMarinet Ltd
Emerging markets in the hospitality industry
Expand contractions globally hitting the road? The new middle class in China and India 2
• How big is the opportunity? 3
• Turning consumers into customers 5
• Constraints and considerations 6
• Deloitte’s emerging markets framework 7
Sustainability in the hospitality industry 8
For consumers, sustainability and luxury are becoming a single value
proposition, increasingly powered by social media 9
• Who cares about sustainability? Everyone, really? 10
• Step 1: Leverage consumer sentiment 12
• Step 2: Engage guests and consumers 13
• Step 3: Leverage social networks to communicate 14
• Step 4: Create a special customer experience 15
• Step 5: Use a solid framework to keep sustainability alive 16
• Conclusions 17
Brand building and beyond: Using social media strategically 18
What could be more hospitable than using social media to reach
out to everyone: customers, employees, recruits, and the public at large? 19
• Why does social media matter? 20
• Social media in the hospitality industry today 21
• Social media done “right”: Views of the “should be” state 23
• Social media: An enterprise framework 25
Contacts 26
References and further reading 27
Future of travel and hospitality - LCD - Mendoza lrFuture Agenda
Initial perspective on shifts in future of travel and hospitality as starting point for workshop with many of the world's leading hotel concierges at the Les Clefs d'Or event taking place in Mendoza, Argentina on 13 April 2015
Future of travel - Insights from Discussions Building on an Initial Perspecti...Future Agenda
Insights from Discussions Building on an initial perspective on the future of travel by Richard Hammond Founder and Chief Executive Greentraveller. This includes insights from events already completed on the starting point for the global future agenda discussions taking place through 2015 as part of the the futureagenda2.0 programme. www.futureagenda.org
Hotel 2030 is a cross-sector platform that acts as a catalyst for open discussion on the possible changes facing the hospitality industry and associated innovations for hotels over the next 15 to 20 years.
As we explore potential changes, we see some trends having increasing impact. Based on discussion and feedback from hospitality companies, tourism experts and government bodies around the world, this summary shares insights on shifts by 2020.
The ten most significant trends that are seen as potentially impacting hotels in 2020 are:
African Travellers
500m new middle class in Africa require accessible hotel accommodation for both work and leisure across the continent
Co-Branded Experiences
Hotels partner with established consumer brands to deliver leading-edge, repeatable co-branded experiences
Dynamic Pricing
Transparent real-time pricing reflects personal ability to pay and enhances yield optimization across the service sector
Faith Compliance
More organizations flex their processes and proactively switch to become compliant with cultural norms and experiences
Female Centricity
New experiences are designed, and established ones reinvented, with the influential female population’s needs at the core
Final Frontiers
Increasing interest and participation in remote journeys drive more of us to seek to access the inaccessible
New Forms of Ownership
Shared co-operatives, partnerships and membership funding business models replace franchising and direct ownership
Smart Buildings
Increasingly intelligent, self-monitoring buildings set new standards as big data is shared between operations and providers
Upstream Insight
Companies and networks have, and act on, very early insight on future intent to travel and customise services to suit
Waste Reuse
Seeing waste as a resource and encouraging its reuse within the footprint shifts many towards the circular economy
RESONANCE CONSULTANCY IS AN INTERNATIONAL LEADER IN DESTINATION DEVELOPMENT, BRANDING AND MARKETING. OUR TEAM HAS ADVISED PRIVATE AND PUBLIC SECTOR ORGANIZATIONS IN MORE THAN 70 COUNTRIES AROUND THE WORLD. OUR INTEGRATED
APPROACH TO RESEARCH, STRATEGY AND BRANDING HELPS COMMUNITIES, CITIES AND COUNTRIES IDENTIFY NEW MARKET OPPORTUNITIES, CREATE PLANS FOR THE FUTURE, AND COMMUNICATE THEIR STORIES TO REALIZE THE FULL POTENTIAL OF THEIR DESTINATIONS.
IN ADDITION TO CONDUCTING RESEARCH FOR OUR CLIENTS IN NORTH AMERICA AND EUROPE, RESONANCE CONSULTANCY CONDUCTED A SURVEY OF MORE THAN 3,300 U.S. TRAVELERS IN NOVEMBER 2014 TO UNDERSTAND THE PREFERENCES, ASPIRATIONS AND INTENTIONS OF THE WORLD’S LARGEST TOURISM ECONOMY.
THIS PRESENTATION UPDATES AND SUMMARIZES OUR RESEARCH AND PERSPECTIVE ON THE KEY MEGATRENDS SHAPING THE FUTURE OF THE TRAVEL AND TOURISM INDUSTRY.
This Travel Industry Insights paper provides a high level overview of the US Traveler Landscape. Featured insights include search demand for airfare and hotel queries, trends in the use of travel loyalty programs and online travel agents (OTAs) and the role of of video content and mobile devices in travel research. View additional Levelwing insights and case studies: http://ow.ly/eux5Z
Emerging shifts and impacts on hospitality - 10 may 2013Tim Jones
A talk given to several across the hotel industry on some shifts taking place outside the hospitality sector that could have significant impact in years to come. In particular looks at the challenge of creating more flexible, urban spaces; accommodating 4C of climate change; supporting more rental in every day life; creating apparent personalisation; using others data to see needs early; and proactively taking a lead role in alternative currencies. Ends with some key challenges for the branded hotel sector going forward.
Hotel 2030 Emerging Trends Initial Perspectives - May 2013Hotel 2030
As organisations seek to grow and compete in an ever more global marketplace, many across the hospitality sector have different views on the future. Depending on where in the world they are based, whether they already own, franchise or manage hotels, provide support to the industry or are seeking to disrupt it, different organizations see multiple challenges and opportunities in the years to come.
Within and outside the sector, there have already been a number of excellent studies undertaken that look over the horizon at emerging changes that could impact the future design of hotels, business models and guest experiences. These studies include work by BCG, Deloitte, McKinsey, Cornell, Nottingham University, Arup, The Futures Company, Amadeus, The Futures Laboratory, iconoculture, PSFK, z-punkt and futureagenda
Given that everyone gains from being better informed on the future; that many are looking at similar issues; that it is what you do with your perspectives and not the individual opinions that are confidential; and that no central resource yet exists for the hotel sector to access credible insights, we have created the hotel2030 platform.
Starting with the initial perspectives contained in this emerging trends deck that brings together multiple insights from the existing research studies, the aim is that interested organizations around the world will use this material to challenge assumptions, identify gaps, add their own views and collectively co-create a richer, deeper dialogue of possible futures in the hospitality sector.
Following in the footsteps and spirit of the first futureagenda programme that shared multiple views from 2500 organizations on the world in 2020, the ambition is that over the next twelve months or so, hotel2030 will be a source of inspiration for innovation, a reference point for those developing growth opportunities and a mirror into which strategy and business development teams can test their assumptions.
Hotel 2030 is a cross-sector platform that acts as a catalyst for open discussion on the possible changes facing the hospitality industry and associated innovations for hotels over the next 15 to 20 years.
As we explore potential long term changes for hotels, we see some trends having increasing impact in the shorter term. These are based on feedback from hospitality companies, tourism experts and government bodies around the world.
Please find on the following slides the top ten hotel trends for 2014.
Cross-Generational Travel
Flexible Public Spaces
Indian Tourists
Gambling Vacations
Mass Personalization
Medical Tourism
Multi branded Hotels
Responsible Tourism
Transparent Pricing
Urban Resorts
These are summarised in this presentation and detailed further in the original hotel 2030 emerging trends deck
Future of Hospitality The Emerging View 09 10 15Future Agenda
After multiple discussions around the world, this is an emerging view on the future of hospitality being shared for further comment and feedback. Events hosted by IHG (Intercontinental Hotels Group) including workshops in London, Dubai, Singapore and New York have explored key drivers of change. Other events elsewhere have added in additional perspectives.
Building a Better Mouse Trap Using Digital Marketing for Financial ServicesRupali Krishna
The modern #marketing approach puts customers at the center of everything they do. And the Financial Services Domain is no exception to this. The Industry, which is currently undergoing a massive disruption, technology enabled. Digital Marketing will be a catalyst in driving the Multichannel, Data-Driven, Relevant, Personalised and Real-time CUSTOMER CENTRICITY. This is my Keynote presented at the Fintech Re-Imagined Conclave in Mumbai.
The Consumer-Driven Digital Economy: Creating value in a digital world where ...SAP Customer Experience
The time to unleash the power of digitization is now, both to maintain a healthy business and to drive new growth, and to balance current infrastructure and future innovation without disruption.
Here we offer our perspective on the future of the industry and how SAP contributes to the transformation of the consumer-driven digital enterprise.
In February we heard Nathalie Morris, Founder and Managing Director share how they grew Ubiquity from start-up to a 55+ person business. She explained how the business had to pivot to stay relevant as their mainly corporate customers have become ever more sophisticated in their use of technology. Today Ubiquity are a leading contender in the highly competitive marketing automation market against big international brands like Marketo .
Sustainability: People, Prosperity and the EnvironmentI Meet Hotel
Bidroom organizes I Meet Hotel, a global conference connecting hoteliers to the future of hospitality. Since the COVID-19 outbreak, we have to take our conferences online.
I Meet Hotel conducted a survey with 1000s of hotels to design a webinar more suited for hoteliers. One of the subjects that were highlighted was sustainability;
In this session, we will cover what hotels can do in terms of being a sustainable business through its management of people, business models, and environmental standards.
This webinar will feature;
Michael Ros, Co-Founder and CEO @Bidroom
Cláudia Lisboa, Technical Coordinator @UNWTO
Christof Burgbacher, Founder, and Managing Director @Consulting-Elementerre
The webinar is being moderated by Simon Lehmann, former president of Phocuswright and CEO / Co-Founder
@AJL Consulting GmbH, who is a world-leading expert and opinion leader in the online travel industry.
Visit www.imeethotel.com/webinar for more information and future events
Discover the power of lead generation in 2024 and learn how businesses can thrive in the ever-evolving landscape of attracting and converting potential customers.
Oprah Winfrey: A Leader in Media, Philanthropy, and Empowerment | CIO Women M...CIOWomenMagazine
This person is none other than Oprah Winfrey, a highly influential figure whose impact extends beyond television. This article will delve into the remarkable life and lasting legacy of Oprah. Her story serves as a reminder of the importance of perseverance, compassion, and firm determination.
The case study discusses the potential of drone delivery and the challenges that need to be addressed before it becomes widespread.
Key takeaways:
Drone delivery is in its early stages: Amazon's trial in the UK demonstrates the potential for faster deliveries, but it's still limited by regulations and technology.
Regulations are a major hurdle: Safety concerns around drone collisions with airplanes and people have led to restrictions on flight height and location.
Other challenges exist: Who will use drone delivery the most? Is it cost-effective compared to traditional delivery trucks?
Discussion questions:
Managerial challenges: Integrating drones requires planning for new infrastructure, training staff, and navigating regulations. There are also marketing and recruitment considerations specific to this technology.
External forces vary by country: Regulations, consumer acceptance, and infrastructure all differ between countries.
Demographics matter: Younger generations might be more receptive to drone delivery, while older populations might have concerns.
Stakeholders for Amazon: Customers, regulators, aviation authorities, and competitors are all stakeholders. Regulators likely hold the greatest influence as they determine the feasibility of drone delivery.
Senior Project and Engineering Leader Jim Smith.pdfJim Smith
I am a Project and Engineering Leader with extensive experience as a Business Operations Leader, Technical Project Manager, Engineering Manager and Operations Experience for Domestic and International companies such as Electrolux, Carrier, and Deutz. I have developed new products using Stage Gate development/MS Project/JIRA, for the pro-duction of Medical Equipment, Large Commercial Refrigeration Systems, Appliances, HVAC, and Diesel engines.
My experience includes:
Managed customized engineered refrigeration system projects with high voltage power panels from quote to ship, coordinating actions between electrical engineering, mechanical design and application engineering, purchasing, production, test, quality assurance and field installation. Managed projects $25k to $1M per project; 4-8 per month. (Hussmann refrigeration)
Successfully developed the $15-20M yearly corporate capital strategy for manufacturing, with the Executive Team and key stakeholders. Created project scope and specifications, business case, ROI, managed project plans with key personnel for nine consumer product manufacturing and distribution sites; to support the company’s strategic sales plan.
Over 15 years of experience managing and developing cost improvement projects with key Stakeholders, site Manufacturing Engineers, Mechanical Engineers, Maintenance, and facility support personnel to optimize pro-duction operations, safety, EHS, and new product development. (BioLab, Deutz, Caire)
Experience working as a Technical Manager developing new products with chemical engineers and packaging engineers to enhance and reduce the cost of retail products. I have led the activities of multiple engineering groups with diverse backgrounds.
Great experience managing the product development of products which utilize complex electrical controls, high voltage power panels, product testing, and commissioning.
Created project scope, business case, ROI for multiple capital projects to support electrotechnical assembly and CPG goods. Identified project cost, risk, success criteria, and performed equipment qualifications. (Carrier, Electrolux, Biolab, Price, Hussmann)
Created detailed projects plans using MS Project, Gant charts in excel, and updated new product development in Jira for stakeholders and project team members including critical path.
Great knowledge of ISO9001, NFPA, OSHA regulations.
User level knowledge of MRP/SAP, MS Project, Powerpoint, Visio, Mastercontrol, JIRA, Power BI and Tableau.
I appreciate your consideration, and look forward to discussing this role with you, and how I can lead your company’s growth and profitability. I can be contacted via LinkedIn via phone or E Mail.
Jim Smith
678-993-7195
jimsmith30024@gmail.com
Artificial intelligence (AI) offers new opportunities to radically reinvent the way we do business. This study explores how CEOs and top decision makers around the world are responding to the transformative potential of AI.
The Team Member and Guest Experience - Lead and Take Care of your restaurant team. They are the people closest to and delivering Hospitality to your paying Guests!
Make the call, and we can assist you.
408-784-7371
Foodservice Consulting + Design
5. Millennial’s the New PowerSegment
Deepening Income Inequality and the
Working Poor
top Global trends tHat will impact
Hospitality in 2015
By Kelly McGuire, Executive Director, Hospitality and Travel Global Practice
SAS
6.
7. Taking Control of Health and PersonalWell Being .
Technology Driven Self-SufficientTravelers .
Sustainability and Resource Constraints
8. Top HospiTaliTy indusTry
Trends in 2015 By Robert Rauch
Millennials , the fastest growing customer segment.
Customer service “high tech, high touch” as coined by John Naisbitt
in his best seller “Megatrends” .
Expectation of more international visitors .
Booking more profitable business
13. The LaTesT Trends In IndIan
hospITaLITy IndusTry
Posted: 11/06/2015
The visa on arrival
Visitors to India
14. New destinations
The growth of boutique hotels
Chandelao Garh, village hotel in Rajasthan
Amarya villa, Delhi
15. Adventure sports opportunities
A Global Worldview
Turning consumers into customers
White water rafting in Himachal Pradesh
16. New rules of the GameNew rules of the Game
1. ‘Game-changing’ approach to loyalty programmes - recognition to
reward is preferred and a direct emotional appeal and the need to feel
‘special’ can drive loyalty
2. Understand different generational needs - Boomers are a key segment
hence should be targeted with ‘experiential’ life-enhancing products,
designed to appeal to their ‘forever young’ attitudes
3. Embrace the influence of social media - Engage consumers to build
awareness and community, increase web traffic and search rankings, and
draws potential new guests
4. Increasing use of mobile smart phone technology – This will enable to
create a greater degree of loyalty, by ensuring the services fit the quick
response needs of today’s ‘on-the-move’ consumer
5. Investing in talent management – Develop innovative talent
programmes and re-design operating models to effectively execute the
talent strategy
6. 360-degree view of sustainability - Develop an environmentally
responsible brand as price, quality, brand and convenience will continue
to drive consumer spending, but sustainability will increasingly be part of
the decision-making process
17. New rules of the GameNew rules of the Game
7. Upgrade to ‘self-healing’ technology - Develop better integrated IT systems
and shared services
8. R&D focus - Develop and invest in research and development for staying
ahead of the consumer’s needs and desires
9. Reinforcing data security - Organisation has to take all the necessary
safeguards to protect guests and the reputation of the brand
10. Yield management tools will improve cost management – Implement cost
management systems driven by Artificial Intelligence-based technology
11. Crisis Management ‘Prepare for the Black Swan’ - Reconfigure each crisis
as an opportunity to reinforce brand values and enhance the consumer
relationship