As organisations seek to grow and compete in an ever more global marketplace, many across the hospitality sector have different views on the future. Depending on where in the world they are based, whether they already own, franchise or manage hotels, provide support to the industry or are seeking to disrupt it, different organizations see multiple challenges and opportunities in the years to come.
Within and outside the sector, there have already been a number of excellent studies undertaken that look over the horizon at emerging changes that could impact the future design of hotels, business models and guest experiences. These studies include work by BCG, Deloitte, McKinsey, Cornell, Nottingham University, Arup, The Futures Company, Amadeus, The Futures Laboratory, iconoculture, PSFK, z-punkt and futureagenda
Given that everyone gains from being better informed on the future; that many are looking at similar issues; that it is what you do with your perspectives and not the individual opinions that are confidential; and that no central resource yet exists for the hotel sector to access credible insights, we have created the hotel2030 platform.
Starting with the initial perspectives contained in this emerging trends deck that brings together multiple insights from the existing research studies, the aim is that interested organizations around the world will use this material to challenge assumptions, identify gaps, add their own views and collectively co-create a richer, deeper dialogue of possible futures in the hospitality sector.
Following in the footsteps and spirit of the first futureagenda programme that shared multiple views from 2500 organizations on the world in 2020, the ambition is that over the next twelve months or so, hotel2030 will be a source of inspiration for innovation, a reference point for those developing growth opportunities and a mirror into which strategy and business development teams can test their assumptions.