1. Make Me Over:
A New Agent for A New Market

2. Amanda McMillan
@homepartner
Chicago, IL
www.ChicagoHomePartner.com

3. Who am I?

4. 10 Year Real Estate Veteran
3rd Generation Real Estate Agent
94% Referral Based Since 2004
Top 10 Company Agent Since 2006 For Both
# of Sales & Total Volume
Top 1% of Chicago Real Estate Agents Since 2005
Complete Social Introvert
Hates Most Forms of Networking & Prospecting
Real Estate Advisor

5. Why should you listen to me?

6. 2011 was my best year
50+ transactions
$400,000+ in GCI
32 closed - 6% listings
(Chicago average 5%)
Also…

7. 2010 was my second best year.
And, as of October 1, 2012 will
become my best year to date.
Meaning, the tougher the market, the
more success my business has seen.

8. What does this market mean to you?

9. It’s time to find
the opportunities.

10. 3 Easy Ways to “Makeover”
Your Business

11. 1. Get Smart and Show It

12. Keeping Current Matters

13. Agent Metrics

14. Altos Research

15. The Thing

16. Realist Tax Records

17. 2. Be Social

18. Is social media is right for you?

21. So the question becomes – does all
of our Tweeting, Facebooking and
Four Squaring actually bring us
business?

22. Social Media Suggestions:
• HEAVY CONCENTRATION ON ONE
• SOFT CONCENTRATION ON OTHERS
• SOCIAL MEDIA PLAN
• RELATIONSHIP MANAGER

23. Concentrate on one

24. Soft exposure on others

25. A simple social strategy

26. Social Relationship Management

28. 3. Online Reviews

29. Make sure your house is clean.
• Google
• Google Alerts
• Un-tag photos Facebook
• Change your privacy settings
• “Are you ready for the full Monty?”

31. Why are reviews important?
• Consumers are seeking reviews
• High importance in decision making
• Increase digital footprint
• Ease of “refer-ability”
• Soft way to promote yourself

33. CONTROLLED VS UNCONTROLLED

34. Linkedin.com

36. What’s my real secret?

37. Be a Better Agent
• Raise the Bar
• Create Long-Term Clients
• Advise Clients Accordingly
• Pricing Correctly

39. A Client First Mentality
• Less Transactions
• Increased Service
• Better Communication
• Higher Quality
• Higher ROI per transaction

41. Is it all about getting more
business & making more money?

42. 42

43. No, it’s about a different approach,
a different way to run your
business.

44. Quality vs. Quantity Focus

45. I limit the number of listings that I
will take on at one time.

46. I limit the number of buyers that I
will take on at one time.

47. I am able to deliver better results
due to this commitment.

48. I am a better agent.