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Healthcare guide to Social Media Marketing

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The Healthcare Industry Can No Longer Ignore Social Media

As the healthcare industry continues to constantly change, it is extremely important that healthcare related organizations remain up-to-date and relevant in their industry. Today more than ever, people look to online sources for medical help before even contacting a doctor or other professional source. In fact, more than 40% of consumers say that information found via social media affects the way they deal with their health. Unfortunately, some online sources may not be as reliable as they should be, especially when it comes to someone’s health and wellness. With an influx of healthcare organizations available, finding a way to stand out in the industry can be challenging. Healthcare organizations need to take risks in order to stand out and stay ahead of the game. This is where social media comes in, and here’s why it can no longer be ignored!
Find out why here: https://nowmarketinggroup.com/why-the-healthcare-industry-can-no-longer-ignore-social-media/

Published in: Healthcare
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Healthcare guide to Social Media Marketing

  1. 1. Today’s healthcare marketing requires both offline and online strategies We must accept the increasing segment of engaged, proactive patients.
  2. 2. 43%hospital and clinic visits that originated from a Google Search Health Online 2013,” Pew Research Internet Project
  3. 3. Meet the New Website
  4. 4. Websites Must Focus on User Experience ● Responsive Design ● Resource Centers ● Clear Information ● Lead Capture Information
  5. 5. Word of Mouth WORLD OF MOUTH
  6. 6. HOW CAN MY PATIENTS FIND ME ONLINE?
  7. 7. Blogging on your homebase (AKA your website) will drive traffic and repeat, referral business.
  8. 8. 1,039,000 Are their physicians already using Twitter? Active members within the TwitterDoctors.net site
  9. 9. Local Directory Listings Manager
  10. 10. 10:4:1 Rule 10: Posts come from other credible sources 4: Come from your Blog 1: Mention of your services
  11. 11. Be careful what you share! Before you share, Ask yourself: Are they selling something? Is it outdated? Is it sponsored from an organization whose views differ from yours?
  12. 12. 1. Consistency - commit and post daily 2. Be human- talk to your, audience not at them 3. Add Value- provide tips that help build your relationship 4. Engage with others.- If someone comments, reply 5. Monitor what’s working
  13. 13. “Am I providing answers readily available to my patients when and where they need it? “Am I doing enough to market my facilities and physicians?”
  14. 14. Thank You!! @JessikaPhillips www.NOWMarketingGroup.com

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