Cedric Donck - Digital marketing maturity map
•
0 likes•175 views
Building a digital marketing strategy is a real challenge. New technologies pop-up everyday, do's and don't are commented on blogposts and on social media. In order to build an overall view of the development of your plan, Virtuology has come up with a digital marketing maturity map. A clear tool that let you visualise where you stand and what's the road ahead on your digital marketing journey. It's easy to use and straight to the point.
Report
Share
Report
Share
Download to read offline
Recommended
DgDpHCCBDFinNov16
The DgDplus team creates authentic hotel spaces through research and collaborative design processes. They have unmatched experience in hotel design across all segments of the industry, from economy to luxury brands, since the 1980s. In addition to design, the team offers "out-of-the-box" expertise in development, operations, branding and costs from years working inside major hotel companies.
Developing Your Audience (SIFF2016)
This document provides a guide for developing audiences and includes sections on knowing your audience, audience development, team building, strategic partners, goal setting and strategy development. It outlines creating a scalable plan tailored to a specific audience that uses digital tools to achieve measurable objectives aligned with business goals, and details objectives, implementation, metrics tracking, and strategy revision. It also references additional resources on audience development.
Matt Smith SMX East Presentation
This document discusses how companies can engage in social media. It recommends that companies monitor online mentions, train employees to be brand advocates, and create social opportunities on their website to engage 50% of people who are more likely to buy after social engagement. It also provides tips on using social media in SEM, social listening for SEO, adjusting social media budgets based on target audiences, and using social media to provide thought leadership.
Smart Social Media & PR for Small Business
This document provides guidance for small businesses on smart social media and public relations strategies. It outlines developing goals and key performance indicators, determining your target audience, crafting a consistent narrative, building relationships with influencers, and tracking metrics to measure success. The overall aim is to help entrepreneurs effectively own and engage their target audiences through strategic social media use and public relations.
Laurence Baeten - Data Driven Marketing
This document discusses the future of digital marketing and technology integration. It highlights that businesses need to have an omnichannel customer experience and a winning video strategy. A key step is for companies to assess their data sources and integrate locations into their campaign strategy to achieve true omnichannel marketing. The document provides an agenda for discussing how ready companies are for the digital challenge and tips for marketers on developing strategic digital plans.
Rebecca Van Vaerenbergh / Sabine Vanderveken
This document outlines a multi-step marketing campaign for a restaurant called Lunch Garden. It discusses conducting market research, developing a national online campaign with various communications and messages to test audience interest and engagement. The goals are to measure the impact on new website visits and intent to visit the restaurant, and to help optimize future campaigns and continue attracting new visitors. The campaign will be analyzed to identify the most engaging audiences and messages to focus future marketing efforts.
Georges-Alexandre Hanin - O2O Marketing
This document discusses the results clients in the finance world saw from advertising on a local search platform. It notes that in March 2018, on average, clients saw 11,000 impressions per month per branch. After implementing advertising and reviews on the platform, impressions increased by 44% after one month and 97% after three months for some clients, while others saw a 23% increase after one month and 87% increase after five months. The document also notes seeing a correlation between location impressions and response rates to reviews on 800 locations.
Top best practices for your business - Erna Kuc and Lisa Diamant
This document provides best practices for building an efficient digital marketing strategy. It discusses understanding the consumer journey, defining target audiences through persona development, integrating key performance indicators (KPIs) into the marketing model, and emphasizing continuous optimization of campaigns based on evaluation of results and KPIs. The goal is to break down silos, challenge assumptions, and allow flexibility in the strategy as insights are gained from measuring campaign performance.
Recommended
DgDpHCCBDFinNov16
The DgDplus team creates authentic hotel spaces through research and collaborative design processes. They have unmatched experience in hotel design across all segments of the industry, from economy to luxury brands, since the 1980s. In addition to design, the team offers "out-of-the-box" expertise in development, operations, branding and costs from years working inside major hotel companies.
Developing Your Audience (SIFF2016)
This document provides a guide for developing audiences and includes sections on knowing your audience, audience development, team building, strategic partners, goal setting and strategy development. It outlines creating a scalable plan tailored to a specific audience that uses digital tools to achieve measurable objectives aligned with business goals, and details objectives, implementation, metrics tracking, and strategy revision. It also references additional resources on audience development.
Matt Smith SMX East Presentation
This document discusses how companies can engage in social media. It recommends that companies monitor online mentions, train employees to be brand advocates, and create social opportunities on their website to engage 50% of people who are more likely to buy after social engagement. It also provides tips on using social media in SEM, social listening for SEO, adjusting social media budgets based on target audiences, and using social media to provide thought leadership.
Smart Social Media & PR for Small Business
This document provides guidance for small businesses on smart social media and public relations strategies. It outlines developing goals and key performance indicators, determining your target audience, crafting a consistent narrative, building relationships with influencers, and tracking metrics to measure success. The overall aim is to help entrepreneurs effectively own and engage their target audiences through strategic social media use and public relations.
Laurence Baeten - Data Driven Marketing
This document discusses the future of digital marketing and technology integration. It highlights that businesses need to have an omnichannel customer experience and a winning video strategy. A key step is for companies to assess their data sources and integrate locations into their campaign strategy to achieve true omnichannel marketing. The document provides an agenda for discussing how ready companies are for the digital challenge and tips for marketers on developing strategic digital plans.
Rebecca Van Vaerenbergh / Sabine Vanderveken
This document outlines a multi-step marketing campaign for a restaurant called Lunch Garden. It discusses conducting market research, developing a national online campaign with various communications and messages to test audience interest and engagement. The goals are to measure the impact on new website visits and intent to visit the restaurant, and to help optimize future campaigns and continue attracting new visitors. The campaign will be analyzed to identify the most engaging audiences and messages to focus future marketing efforts.
Georges-Alexandre Hanin - O2O Marketing
This document discusses the results clients in the finance world saw from advertising on a local search platform. It notes that in March 2018, on average, clients saw 11,000 impressions per month per branch. After implementing advertising and reviews on the platform, impressions increased by 44% after one month and 97% after three months for some clients, while others saw a 23% increase after one month and 87% increase after five months. The document also notes seeing a correlation between location impressions and response rates to reviews on 800 locations.
Top best practices for your business - Erna Kuc and Lisa Diamant
This document provides best practices for building an efficient digital marketing strategy. It discusses understanding the consumer journey, defining target audiences through persona development, integrating key performance indicators (KPIs) into the marketing model, and emphasizing continuous optimization of campaigns based on evaluation of results and KPIs. The goal is to break down silos, challenge assumptions, and allow flexibility in the strategy as insights are gained from measuring campaign performance.
The new agencies ecosystem - Laurence Baeten
This document discusses the changing digital landscape and the need for agencies to adapt. It notes that while Belgians have high internet penetration, only 11% of advertising spending is digital. It then outlines several emerging digital trends like voice search, video advertising, and digital assistants. The document analyzes the Belgian agency market and calls for a new approach focused on projects, data, and digital transformation to help clients adapt to changes. It proposes a new strategic partner model with transparency, efficiency, innovation, and a complete range of technical and performance-oriented services.
How the internet of things will literally ruin the web - Gaëtan Godart
This document discusses how the growth of internet of things devices and video streaming are straining internet infrastructure. It notes that 50% of internet traffic is now non-human as more devices connect to the internet. This trend will require massive investments in underwater cables and data centers to support rising data usage. There are also concerns about how all this additional data collection may impact privacy and lead to technology only being accessible to large companies able to pay for the infrastructure upgrades. The document advocates for more efficient use of internet resources to reduce the environmental impact.
2016 - What's Next Digital
The document discusses the importance of integrating business intelligence into digital marketing strategies. It highlights how traditional metrics like GRPs are no longer effective given changing consumer behaviors. The rise of digital channels requires a new approach focused on understanding individual customer journeys across touchpoints. This involves collecting first-party data, using data management platforms to organize audiences, and applying analytics to drive personalized experiences and measure performance across channels. The Google Analytics 360 Suite is presented as an integrated solution to help marketers better understand customers, optimize campaigns, and improve marketing impact.
What's Next Digital - June 2016
The document discusses how data management platforms (DMPs) can help marketers overcome challenges in measuring marketing performance by integrating data from different sources to get a unified view of customers and their journeys. It presents a 4-step approach for modern media measurement involving going beyond silos, conversions, and last-click attribution to seek actionable insights. The importance of having clear objectives is also emphasized to ensure metrics and strategies are properly aligned.
What's Next digital - May 2015
This document contains a summary of a presentation on the state of digital and mobile marketing. It discusses how consumers' media consumption habits have changed and are now across multiple screens. Mobile usage has increased dramatically and smartphones are now an integral part of people's daily lives. Marketers need to have a strong mobile presence as many decisions start on mobile. A multi-screen approach is important as people move seamlessly between devices. Attribution of the impact of different channels and platforms is challenging but critical for marketers. The future of digital advertising lies in understanding consumer behavior across all devices.
The Full Value of a Mobile Click
The document discusses how consumer behavior is shifting to mobile devices and the importance of a strong mobile strategy. It provides examples of how customers now use mobile to research products before converting on desktop, highlighting the need to track cross-device conversions. The key takeaways are that real traffic growth comes from mobile, people convert more on mobile but desktop conversion rates still increase, and it's important to calculate the full value of mobile clicks by accounting for pre- and post-click behaviors and conversions across devices.
Marketing Automation Summit - Ici Paris XL - Brussels September 2014
Automation at the heart of e-commerce campaign management.
Product catalogs are now the topic of an optimization through XML feeds, allowing real time updates of prices, stock and promotions.
Merchant Center, Google Shopping, Dynamic Search Ads have become crucial.
Ici Paris XL has tested it over the past 18 months with great success.
Discover the impact of automation on the marketing cost here.
What's New On Google - May 2014 session
This document discusses performance marketing beyond just search. It highlights the importance of taking a holistic approach that looks beyond last-click attribution to understand the full customer journey. A case study of Golden Palace's transition from offline to digital marketing demonstrates how testing different attribution models can provide insights and increase return on ad spend. The document advocates experimenting with attribution to better understand indirect impacts and capitalize on both brand and generic marketing investments.
ClickZ New York 2014 - Last Trends
The document discusses web analytics and key performance indicators (KPIs). It emphasizes measuring beyond just page views to understand user behavior like video playback, map interactions, and micro-conversions. Four rules are outlined for effective KPIs: they should be simple, pertinent to objectives, delivered timely, and instantly qualifiable. The data collected can be analyzed to understand user segments and why some visitors don't convert. Methods like surveys, A/B testing, and attribution modeling are proposed to gain more insights.
What's New On Google - September 2013 Session
This document provides an overview of Google advertising strategies and best practices. It discusses:
1. The importance of investing in brand campaigns to prevent aggressive competitors and take more search space while allowing quick ad updates.
2. How to analyze competitors' coverage and performance to identify opportunities. Benchmarks show brand coverage improves conversion rates.
3. Tips for location-based targeting, timing ads to best hours, analyzing search terms, and optimizing calls to action to boost performance.
4. The value of integrating offline and online campaigns, and how negative publicity can hurt online results. Reminding customers of past purchases cross-sells products.
Back to Basics - September 2013 Session
Paul wants to promote his iPhone accessories business. The training teaches Paul how to use Google AdWords to reach his objectives of increasing traffic and conversions. It covers setting up search campaigns with relevant keywords and ads, using the Google Display Network for branding, and analyzing traffic to develop a strategy focused on return on investment. Advanced techniques taught include remarketing, sitelinks, extensions, and developing a mobile strategy to help Paul optimize his campaigns and transform traffic into customers.
What's New On Google - May 2013 Session
This document discusses attribution modeling and how to properly assign conversions to the appropriate marketing channels. It emphasizes that the "last click attribution" model is flawed and that a consumer's purchase journey typically involves multiple touchpoints across different devices and channels. The document provides examples of econometric modeling techniques that can help determine the influence of different channels like search, display ads, TV, etc. on key metrics like website traffic and sales. It stresses the importance of defining the right key performance indicators and understanding how factors like seasonality, competitor activity and other influences impact the marketing mix.
The Cookie Law in Belgium - April 2013
The document discusses Belgium's Cookie Law and related privacy legislation regarding the use of cookies on websites. It defines what cookies are and how they work, including both technical and tracking cookies. The law requires websites to obtain user consent before storing tracking cookies on devices and to inform users about how their data is collected and used. Non-compliance could result in fines, while proper implementation presents challenges for user experience and online marketing practices.
AdWords Remarketing - April 2013
Google controls a large share of online searches globally with billions conducted each day. This document discusses how to optimize advertising campaigns on Google platforms like AdWords and the Display Network to convert clicks into profits. It emphasizes the importance of remarketing to target past website visitors and increase conversion rates, providing an example of a retail client that saw improved performance after launching remarketing campaigns.
What's New on Google - Septembre 2012 Session
The document provides an agenda for a marketing presentation covering the following topics:
1) Mobile marketing and advertising on Google platforms like AdMob.
2) Search network optimization techniques like sitelinks and Google+.
3) Google Display Network topics including dynamic ad delivery and demographic targeting.
4) YouTube advertising formats and targeting options.
The presentation will also discuss measuring success through micro-conversions and remarketing campaigns.
What's New on Google - February 2013 Session
This document discusses strategies for mobile marketing with Google. It suggests focusing on search advertising and generating traffic through clicks to call, clicks to map, and clicks to download ads. These ad formats are described as ways to bring more customers, include a clickable phone number, provide directions, and directly link to app store pages to promote mobile apps. Overall, the document provides an overview of mobile marketing opportunities through Google search advertising and app promotion.
The Customer Journey with Sinterklass & Christmas
This document outlines the customer journey and marketing strategies for retailers during the Sinterklaas and Christmas season. It discusses four key stages: the preparation stage focused on getting brand awareness, the high season aimed at maximizing sales, the final sprint to catch last-minute shoppers, and the post-Christmas period for clearing stock. For each stage, it provides objectives, checklists, and solutions for retailers to optimize their marketing and online presence.
SES San Francisco 2012 - Last Trends
This document outlines different types of digital marketing strategies including earned media through social sharing, bought media like paid ads, owned media on owned websites and platforms, search engine optimization, search engine advertising, mobile marketing, analytics to measure effectiveness, content creation, digital integration across channels, Facebook ads, local marketing, and knowledge of Google's algorithm updates.
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.More Related Content
More from blue2purple
The new agencies ecosystem - Laurence Baeten
This document discusses the changing digital landscape and the need for agencies to adapt. It notes that while Belgians have high internet penetration, only 11% of advertising spending is digital. It then outlines several emerging digital trends like voice search, video advertising, and digital assistants. The document analyzes the Belgian agency market and calls for a new approach focused on projects, data, and digital transformation to help clients adapt to changes. It proposes a new strategic partner model with transparency, efficiency, innovation, and a complete range of technical and performance-oriented services.
How the internet of things will literally ruin the web - Gaëtan Godart
This document discusses how the growth of internet of things devices and video streaming are straining internet infrastructure. It notes that 50% of internet traffic is now non-human as more devices connect to the internet. This trend will require massive investments in underwater cables and data centers to support rising data usage. There are also concerns about how all this additional data collection may impact privacy and lead to technology only being accessible to large companies able to pay for the infrastructure upgrades. The document advocates for more efficient use of internet resources to reduce the environmental impact.
2016 - What's Next Digital
The document discusses the importance of integrating business intelligence into digital marketing strategies. It highlights how traditional metrics like GRPs are no longer effective given changing consumer behaviors. The rise of digital channels requires a new approach focused on understanding individual customer journeys across touchpoints. This involves collecting first-party data, using data management platforms to organize audiences, and applying analytics to drive personalized experiences and measure performance across channels. The Google Analytics 360 Suite is presented as an integrated solution to help marketers better understand customers, optimize campaigns, and improve marketing impact.
What's Next Digital - June 2016
The document discusses how data management platforms (DMPs) can help marketers overcome challenges in measuring marketing performance by integrating data from different sources to get a unified view of customers and their journeys. It presents a 4-step approach for modern media measurement involving going beyond silos, conversions, and last-click attribution to seek actionable insights. The importance of having clear objectives is also emphasized to ensure metrics and strategies are properly aligned.
What's Next digital - May 2015
This document contains a summary of a presentation on the state of digital and mobile marketing. It discusses how consumers' media consumption habits have changed and are now across multiple screens. Mobile usage has increased dramatically and smartphones are now an integral part of people's daily lives. Marketers need to have a strong mobile presence as many decisions start on mobile. A multi-screen approach is important as people move seamlessly between devices. Attribution of the impact of different channels and platforms is challenging but critical for marketers. The future of digital advertising lies in understanding consumer behavior across all devices.
The Full Value of a Mobile Click
The document discusses how consumer behavior is shifting to mobile devices and the importance of a strong mobile strategy. It provides examples of how customers now use mobile to research products before converting on desktop, highlighting the need to track cross-device conversions. The key takeaways are that real traffic growth comes from mobile, people convert more on mobile but desktop conversion rates still increase, and it's important to calculate the full value of mobile clicks by accounting for pre- and post-click behaviors and conversions across devices.
Marketing Automation Summit - Ici Paris XL - Brussels September 2014
Automation at the heart of e-commerce campaign management.
Product catalogs are now the topic of an optimization through XML feeds, allowing real time updates of prices, stock and promotions.
Merchant Center, Google Shopping, Dynamic Search Ads have become crucial.
Ici Paris XL has tested it over the past 18 months with great success.
Discover the impact of automation on the marketing cost here.
What's New On Google - May 2014 session
This document discusses performance marketing beyond just search. It highlights the importance of taking a holistic approach that looks beyond last-click attribution to understand the full customer journey. A case study of Golden Palace's transition from offline to digital marketing demonstrates how testing different attribution models can provide insights and increase return on ad spend. The document advocates experimenting with attribution to better understand indirect impacts and capitalize on both brand and generic marketing investments.
ClickZ New York 2014 - Last Trends
The document discusses web analytics and key performance indicators (KPIs). It emphasizes measuring beyond just page views to understand user behavior like video playback, map interactions, and micro-conversions. Four rules are outlined for effective KPIs: they should be simple, pertinent to objectives, delivered timely, and instantly qualifiable. The data collected can be analyzed to understand user segments and why some visitors don't convert. Methods like surveys, A/B testing, and attribution modeling are proposed to gain more insights.
What's New On Google - September 2013 Session
This document provides an overview of Google advertising strategies and best practices. It discusses:
1. The importance of investing in brand campaigns to prevent aggressive competitors and take more search space while allowing quick ad updates.
2. How to analyze competitors' coverage and performance to identify opportunities. Benchmarks show brand coverage improves conversion rates.
3. Tips for location-based targeting, timing ads to best hours, analyzing search terms, and optimizing calls to action to boost performance.
4. The value of integrating offline and online campaigns, and how negative publicity can hurt online results. Reminding customers of past purchases cross-sells products.
Back to Basics - September 2013 Session
Paul wants to promote his iPhone accessories business. The training teaches Paul how to use Google AdWords to reach his objectives of increasing traffic and conversions. It covers setting up search campaigns with relevant keywords and ads, using the Google Display Network for branding, and analyzing traffic to develop a strategy focused on return on investment. Advanced techniques taught include remarketing, sitelinks, extensions, and developing a mobile strategy to help Paul optimize his campaigns and transform traffic into customers.
What's New On Google - May 2013 Session
This document discusses attribution modeling and how to properly assign conversions to the appropriate marketing channels. It emphasizes that the "last click attribution" model is flawed and that a consumer's purchase journey typically involves multiple touchpoints across different devices and channels. The document provides examples of econometric modeling techniques that can help determine the influence of different channels like search, display ads, TV, etc. on key metrics like website traffic and sales. It stresses the importance of defining the right key performance indicators and understanding how factors like seasonality, competitor activity and other influences impact the marketing mix.
The Cookie Law in Belgium - April 2013
The document discusses Belgium's Cookie Law and related privacy legislation regarding the use of cookies on websites. It defines what cookies are and how they work, including both technical and tracking cookies. The law requires websites to obtain user consent before storing tracking cookies on devices and to inform users about how their data is collected and used. Non-compliance could result in fines, while proper implementation presents challenges for user experience and online marketing practices.
AdWords Remarketing - April 2013
Google controls a large share of online searches globally with billions conducted each day. This document discusses how to optimize advertising campaigns on Google platforms like AdWords and the Display Network to convert clicks into profits. It emphasizes the importance of remarketing to target past website visitors and increase conversion rates, providing an example of a retail client that saw improved performance after launching remarketing campaigns.
What's New on Google - Septembre 2012 Session
The document provides an agenda for a marketing presentation covering the following topics:
1) Mobile marketing and advertising on Google platforms like AdMob.
2) Search network optimization techniques like sitelinks and Google+.
3) Google Display Network topics including dynamic ad delivery and demographic targeting.
4) YouTube advertising formats and targeting options.
The presentation will also discuss measuring success through micro-conversions and remarketing campaigns.
What's New on Google - February 2013 Session
This document discusses strategies for mobile marketing with Google. It suggests focusing on search advertising and generating traffic through clicks to call, clicks to map, and clicks to download ads. These ad formats are described as ways to bring more customers, include a clickable phone number, provide directions, and directly link to app store pages to promote mobile apps. Overall, the document provides an overview of mobile marketing opportunities through Google search advertising and app promotion.
The Customer Journey with Sinterklass & Christmas
This document outlines the customer journey and marketing strategies for retailers during the Sinterklaas and Christmas season. It discusses four key stages: the preparation stage focused on getting brand awareness, the high season aimed at maximizing sales, the final sprint to catch last-minute shoppers, and the post-Christmas period for clearing stock. For each stage, it provides objectives, checklists, and solutions for retailers to optimize their marketing and online presence.
SES San Francisco 2012 - Last Trends
This document outlines different types of digital marketing strategies including earned media through social sharing, bought media like paid ads, owned media on owned websites and platforms, search engine optimization, search engine advertising, mobile marketing, analytics to measure effectiveness, content creation, digital integration across channels, Facebook ads, local marketing, and knowledge of Google's algorithm updates.
More from blue2purple (19)
How the internet of things will literally ruin the web - Gaëtan Godart
How the internet of things will literally ruin the web - Gaëtan Godart
Marketing Automation Summit - Ici Paris XL - Brussels September 2014
Marketing Automation Summit - Ici Paris XL - Brussels September 2014
The Customer Journey with Sinterklass & Christmas
The Customer Journey with Sinterklass & Christmas
Recently uploaded
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationDigital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategyFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameConsumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future TrendsGet Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessLily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Grow Your Business Online: Introduction to Digital Marketing
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
Recently uploaded (20)
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Grow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital Marketing
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Cedric Donck - Digital marketing maturity map
- 1. Virtuology cademy Digital Marketing Maturity Map by Cedric Donck, Virtuology Academy
- 2. 2 Understanding the digital marketing scope
- 3. 3 The Basics
- 6. 6 Vision
- 9. 9 Building a global picture of your Digital Marketing Maturity Get your basics right Budgets and Objectives Paid Marketing Vision and Buy-in Organic presence Digital Ressources
- 10. 10 The global picture of your digital marketing maturity