An updated presentation on the same topic from February's webinar, this presentation was from SEMpdx's April member meeting in Portland, Oregon. The session reviewed the top digital trends marketers are predicted to focus on this year, providing detail around the topics, and food for thought for future planning.
When it comes to digital markeitng on the local level, most organizations are not reaching their full potential. Why? Well, it’s hard, and often difficult to prioritize against percived larger oportunities. But in sum, making a difference in local markets digitally can impact overall brand marketing success in dramatic fashion. In this highly interactive session we’ll explore locally focussed tactics that progressive organizations are investing in, and provide helpful prioritization tips to help you make the most of your local digital efforts. And we’ll do it all using LASERS!
Takeaways:
· Understand where the current digital bar is set in local marketing to assess your organization’s baseline
· Learn about ways to take these tactics to the next level
· Explore new tactics and integration points
· Prioritze your opportunities
· See what your peers in the room think!
What's that smell? Your Content R.O.T! Ethology Content Marketing WebinarMike Corak
The document discusses the problem of redundant, outdated, and trivial (ROT) content created by brands. It notes that many brands focus on creating more content without proper strategy, governance, or measuring performance. This results in piles of poorly performing content. The document provides tips for identifying ROT content, such as redundant pages from different years. It recommends cleaning up ROT content by auditing all content, removing what isn't useful, and implementing governance for future content creation, including clear stakeholders and processes. The goal is to improve the customer experience by focusing on quality over quantity of content.
Factoring E-A-T Into Your 2020 SEO Strategy | Lily RayLily Ray
E-A-T is changing the state of SEO, and the world events of 2020 have only added to this trend. Learn why E-A-T is so important and what you can do to optimize for it.
The document discusses the problem of redundant, outdated, and trivial (ROT) content created by brands. It notes that many brands focus on creating more content without proper strategy, governance, or measuring performance. This results in piles of non-performing content that hurt the user experience. The document provides tips on how to identify ROT content, such as auditing all content against criteria like relevance, user experience, and brand attributes. It recommends cleaning up ROT content by removing unnecessary content, organizing the remaining content, and implementing governance into the content creation process to prevent future ROT issues.
SearchLove Boston 2019 - Rand Fishkin - Building Influence in 2019Distilled
The document discusses major shifts impacting search, social media, content and advertising. It notes that search demand on Google has plateaued due to various factors like voice search cannibalizing queries and Google getting better at solving searches with one query. Alternatives like Facebook, Amazon and YouTube are also taking some market share. The document provides recommendations for marketers to focus on branded demand generation, control their brand with on-search engine optimization, leverage social media engagement streaks, and focus search engine optimization on longer tail keywords.
Lily Ray — Winning with EAT and Algo Updates in the Age of CoronavirusSemrush
The document discusses Google algorithm updates in 2020 and the role of E-A-T (expertise, authority, trustworthiness). It notes several Google algorithm updates throughout 2020 related to the coronavirus pandemic. It emphasizes that E-A-T is increasingly important and discusses how official health organizations saw increased search visibility after updates favoring authoritative sources on health topics. The document also provides recommendations for keyword research, content strategy, and leveraging Google features in response to the pandemic.
When it comes to digital markeitng on the local level, most organizations are not reaching their full potential. Why? Well, it’s hard, and often difficult to prioritize against percived larger oportunities. But in sum, making a difference in local markets digitally can impact overall brand marketing success in dramatic fashion. In this highly interactive session we’ll explore locally focussed tactics that progressive organizations are investing in, and provide helpful prioritization tips to help you make the most of your local digital efforts. And we’ll do it all using LASERS!
Takeaways:
· Understand where the current digital bar is set in local marketing to assess your organization’s baseline
· Learn about ways to take these tactics to the next level
· Explore new tactics and integration points
· Prioritze your opportunities
· See what your peers in the room think!
What's that smell? Your Content R.O.T! Ethology Content Marketing WebinarMike Corak
The document discusses the problem of redundant, outdated, and trivial (ROT) content created by brands. It notes that many brands focus on creating more content without proper strategy, governance, or measuring performance. This results in piles of poorly performing content. The document provides tips for identifying ROT content, such as redundant pages from different years. It recommends cleaning up ROT content by auditing all content, removing what isn't useful, and implementing governance for future content creation, including clear stakeholders and processes. The goal is to improve the customer experience by focusing on quality over quantity of content.
Factoring E-A-T Into Your 2020 SEO Strategy | Lily RayLily Ray
E-A-T is changing the state of SEO, and the world events of 2020 have only added to this trend. Learn why E-A-T is so important and what you can do to optimize for it.
The document discusses the problem of redundant, outdated, and trivial (ROT) content created by brands. It notes that many brands focus on creating more content without proper strategy, governance, or measuring performance. This results in piles of non-performing content that hurt the user experience. The document provides tips on how to identify ROT content, such as auditing all content against criteria like relevance, user experience, and brand attributes. It recommends cleaning up ROT content by removing unnecessary content, organizing the remaining content, and implementing governance into the content creation process to prevent future ROT issues.
SearchLove Boston 2019 - Rand Fishkin - Building Influence in 2019Distilled
The document discusses major shifts impacting search, social media, content and advertising. It notes that search demand on Google has plateaued due to various factors like voice search cannibalizing queries and Google getting better at solving searches with one query. Alternatives like Facebook, Amazon and YouTube are also taking some market share. The document provides recommendations for marketers to focus on branded demand generation, control their brand with on-search engine optimization, leverage social media engagement streaks, and focus search engine optimization on longer tail keywords.
Lily Ray — Winning with EAT and Algo Updates in the Age of CoronavirusSemrush
The document discusses Google algorithm updates in 2020 and the role of E-A-T (expertise, authority, trustworthiness). It notes several Google algorithm updates throughout 2020 related to the coronavirus pandemic. It emphasizes that E-A-T is increasingly important and discusses how official health organizations saw increased search visibility after updates favoring authoritative sources on health topics. The document also provides recommendations for keyword research, content strategy, and leveraging Google features in response to the pandemic.
1) The document discusses the failure of an underground hip hop e-commerce site called UGHH and lessons learned.
2) Key issues included focusing too much on content over paid media, technical issues with the website platform, and lack of testing.
3) The author outlines changes for the future, including rebranding, a new website, improved customer service, and focusing relentlessly on identifying and optimizing the "step function" - the key driver of growth.
The document discusses 10 tips for boosting digital marketing with limited time and budget. It focuses on leveraging mobile and social media platforms. The tips include creating a mobile-friendly website, optimizing SEO, claiming a Google My Business listing, blogging, using infographics, participating in the HARO platform, uploading to SlideShare, curating relevant content from others, writing as an unpaid contributor for publications, and creating videos for YouTube. The overarching themes are maximizing exposure through free and low-cost tactics that target mobile users and build thought leadership.
How Does SEO Look Like in 2019 - Dudi Nakdimon Ladbrokes Coral - Digital Mark...DudiNakdimon
SEO is continue changing all the time.
In this presentation Dudi Nakdimon (Head of SEO at Ladbrokes Coral) will go over -
Google Evolution, SEO and Google Evolution, SERPs Statistics
and Most important SEO factors for 2019
The document discusses strategies for aligning marketing, sales, and product teams. It recommends: 1) Creating a shared understanding of buyers and their journey; 2) Aligning conversations and content to address buyer needs; 3) Mapping the buyer experience across awareness, acquisition, nurturing, and retention; 4) Aligning metrics to define success; and 5) Socializing insights to improve engagement. The goal is establishing a common vision and optimizing engagement through flexible collaboration.
SearchLove London 2017 | Jon Myers | Mobile-First Preparedness: What We've Le...Distilled
Everyone's been talking about mobile-first all year long, but with 2018 looming, are you prepared for it? By now you’ve probably heard of the Majestic Million report and we thought we'd have a little fun and crawl it! Jon will show how many of the world’s largest sites are shaping up for Google's mobile-first Index. His talk will give an analytical overview of all key mobile aspects, such as site configuration, AMP, fetch time, mobile navigation, crawl depth, content differences, and mobile/desktop differences. Google offers best practice, but we will show you the data on how well the top sites are adjusting to mobile-first indexation.
The document discusses search engine optimization (SEO) opportunities in Asia Pacific. It notes the rapidly growing population, middle class, internet and mobile phone penetration in the region. Proper SEO techniques like keyword strategy, on-site basics, quality content and links can help businesses reach more of the over 1 billion internet and mobile users in Asia Pacific and rank higher in search engines. Regular analysis of SEO performance metrics is also recommended.
SearchLove London 2017 | Will Critchlow | Seeing the Future: How to Tell the ...Distilled
It is often hard and expensive to make major changes to your website and many businesses demand forecasts, predictions, and business cases to prioritise them. Will is going to present tools and approaches for figuring out whether a change is worthwhile before you make it - including ways of thinking about on-page, content quality, usage data impacts, and what happens when you change your internal linking structure.
This document summarizes Purna Virji's presentation on optimizing customer experience with voice search, chatbots, and digital assistants. The presentation covers the science of customer experience and why it matters, introduces a framework of four Cs (conversational design), and emphasizes testing conversations to ensure a positive user experience. Virji argues that for conversational interfaces to see widespread adoption, the customer experience must be better than existing options.
Link Prospecting - Step Away from the Search Engine - BrightonSEO April 2014Carolyn Jones
It may not be glamorous but it’s damn useful. Whatever kind of link building campaigns you're running, the ability to find relevant link prospects can help lay the foundation for a successful campaign. These are some of my top techniques to get away from the common methods and discover more relevant prospects waiting for you off the beaten track. As I've found that this stage of an SEO campaign is often one of the biggest unnecessary time drainers, I've also shared some tools and tips to help you prospect smarter.
You can find links to all the tools mentioned as well as detailed tutorials on some of the methods over at:
http://www.webdurance.co.uk/brightonseo-slides/
The document summarizes key events in SEO from 2015 and provides recommendations for SEO in 2016 and beyond. It discusses three priorities: 1) becoming obsessed with user-focused content by building topics rather than keywords and answering users' questions; 2) providing context to search engines through schema formatting and rich answers; and 3) ensuring websites are optimized for mobile by designing for mobile-first with high-quality content. The overall message is that SEO in 2016 requires high-quality, user-focused content tailored for different devices.
Cross Forum 2016: SEO Will Become "Search Experience Optimization"Keith Goode
Learn How Successful Online Enterprises are Navigating the Rough Seas of SEO Using a "User-First" Approach. Presented by seoClarity's Chief SEO Evangelist, Keith Goode, at Cross Forum 2016 in Tokyo, Japan. The event was hosted by Crossfinity on Wednesday, June 15th, 2016
Presentation from DFWSEM #StateOfSearch on November 18, 2013.
Presentation Description: "Data visualization makes incredible content, but by the time you add up the cost of data analysis, graphic design, programmers, and all of the other skills needed to put together big content projects, clients and stakeholders see high costs and often aren't sold on the likelihood of success. Kane will show how you can produce data-based content initiatives that are both successful and cost-effective, paving the way for larger campaigns."
Unpacking the Local Search Ranking Factors for 2021 & BeyondSeven Figure Agency
Darren Shaw is one of the TOP Experts in all things Local Search. Every year he publishes a deep dive report called “The Local Search Ranking Factors Survey”. You can check it out here – https://whitespark.ca/local-search-ranking-factors/
To get these factors, Darren & his team interview 50 of the top Local SEO Experts and went DEEP on what they felt were the most important factors that contributed to ranking in local search.
In this LIVE session, we’ll explain the findings, the key insights, and what you need to know to drive better local ranking results for your clients…
Access the full recording of this session here -> https://www.sevenfigureagency.com/unpacking-the-2020-local-search-ranking-factors/
How much time and money do we collectively burn by fixing the same kinds of basic, "binary," well-defined things over and over again (e.g., meta tags, 404s, URLs, etc), when we could be teaching others throughout our organizations not to break them in the first place?
As long as we "own" technical SEO, there's no reason (for example) for the average developer to learn it or care — so they keep making the same mistakes. We proclaim that others are doing things wrong, but by doing so we only reinforce the line between our skills and theirs. We need to start giving away bits of the SEO discipline, and technical SEO is the easiest piece for us to stop owning.
It's time for more democratization, education, collaboration, and investment in open-source projects so we can fix things once, rather than a million times.
The official Ogilvy Key Digital Trends for 2018. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it. By Marshall Manson and James Whatley.
The master class will focus on three key areas:
1. The art and science of performance-based social media - How creative and data tell a story that allows any brand to accelerate, iterate and improve performance.
2. How to stand out in a crowded crowd – As social continues to see the rise in both brands adopting the medium and the volume of content created. We will explore how any brand can compete and win regardless of the competition.
3. Attribution measurement – From discovery to conversion, we will discuss the rise of the consumer buying a product online after learning about it on social media, and how to make sure you are accurately capturing attribution.
SearchLove London 2017 | Zee Hoffman Jones | A Competitive Analysis that Save...Distilled
In order to edge out your competition you need to know who your competition is, what their marketing strategies are, and how audiences respond to them. Zee will walk through how Distilled performs its own competitive analyses, what kind of actionable insights a great analysis can uncover, and when it’s worth it to go toe-to-toe with your competitors vs. when it’s a better idea to run off with a new approach.
Bediru Abamecha has over 10 years of experience in public health. He has a Master's degree in public health and a Bachelor's degree in public health. He has worked for organizations such as Abt Associates, JICA, and UNOCHA on projects related to health sector reform, maternal and child health, nutrition, and emergency response. He has strong skills in management, monitoring and evaluation, research, and community health programming.
1) The document discusses the failure of an underground hip hop e-commerce site called UGHH and lessons learned.
2) Key issues included focusing too much on content over paid media, technical issues with the website platform, and lack of testing.
3) The author outlines changes for the future, including rebranding, a new website, improved customer service, and focusing relentlessly on identifying and optimizing the "step function" - the key driver of growth.
The document discusses 10 tips for boosting digital marketing with limited time and budget. It focuses on leveraging mobile and social media platforms. The tips include creating a mobile-friendly website, optimizing SEO, claiming a Google My Business listing, blogging, using infographics, participating in the HARO platform, uploading to SlideShare, curating relevant content from others, writing as an unpaid contributor for publications, and creating videos for YouTube. The overarching themes are maximizing exposure through free and low-cost tactics that target mobile users and build thought leadership.
How Does SEO Look Like in 2019 - Dudi Nakdimon Ladbrokes Coral - Digital Mark...DudiNakdimon
SEO is continue changing all the time.
In this presentation Dudi Nakdimon (Head of SEO at Ladbrokes Coral) will go over -
Google Evolution, SEO and Google Evolution, SERPs Statistics
and Most important SEO factors for 2019
The document discusses strategies for aligning marketing, sales, and product teams. It recommends: 1) Creating a shared understanding of buyers and their journey; 2) Aligning conversations and content to address buyer needs; 3) Mapping the buyer experience across awareness, acquisition, nurturing, and retention; 4) Aligning metrics to define success; and 5) Socializing insights to improve engagement. The goal is establishing a common vision and optimizing engagement through flexible collaboration.
SearchLove London 2017 | Jon Myers | Mobile-First Preparedness: What We've Le...Distilled
Everyone's been talking about mobile-first all year long, but with 2018 looming, are you prepared for it? By now you’ve probably heard of the Majestic Million report and we thought we'd have a little fun and crawl it! Jon will show how many of the world’s largest sites are shaping up for Google's mobile-first Index. His talk will give an analytical overview of all key mobile aspects, such as site configuration, AMP, fetch time, mobile navigation, crawl depth, content differences, and mobile/desktop differences. Google offers best practice, but we will show you the data on how well the top sites are adjusting to mobile-first indexation.
The document discusses search engine optimization (SEO) opportunities in Asia Pacific. It notes the rapidly growing population, middle class, internet and mobile phone penetration in the region. Proper SEO techniques like keyword strategy, on-site basics, quality content and links can help businesses reach more of the over 1 billion internet and mobile users in Asia Pacific and rank higher in search engines. Regular analysis of SEO performance metrics is also recommended.
SearchLove London 2017 | Will Critchlow | Seeing the Future: How to Tell the ...Distilled
It is often hard and expensive to make major changes to your website and many businesses demand forecasts, predictions, and business cases to prioritise them. Will is going to present tools and approaches for figuring out whether a change is worthwhile before you make it - including ways of thinking about on-page, content quality, usage data impacts, and what happens when you change your internal linking structure.
This document summarizes Purna Virji's presentation on optimizing customer experience with voice search, chatbots, and digital assistants. The presentation covers the science of customer experience and why it matters, introduces a framework of four Cs (conversational design), and emphasizes testing conversations to ensure a positive user experience. Virji argues that for conversational interfaces to see widespread adoption, the customer experience must be better than existing options.
Link Prospecting - Step Away from the Search Engine - BrightonSEO April 2014Carolyn Jones
It may not be glamorous but it’s damn useful. Whatever kind of link building campaigns you're running, the ability to find relevant link prospects can help lay the foundation for a successful campaign. These are some of my top techniques to get away from the common methods and discover more relevant prospects waiting for you off the beaten track. As I've found that this stage of an SEO campaign is often one of the biggest unnecessary time drainers, I've also shared some tools and tips to help you prospect smarter.
You can find links to all the tools mentioned as well as detailed tutorials on some of the methods over at:
http://www.webdurance.co.uk/brightonseo-slides/
The document summarizes key events in SEO from 2015 and provides recommendations for SEO in 2016 and beyond. It discusses three priorities: 1) becoming obsessed with user-focused content by building topics rather than keywords and answering users' questions; 2) providing context to search engines through schema formatting and rich answers; and 3) ensuring websites are optimized for mobile by designing for mobile-first with high-quality content. The overall message is that SEO in 2016 requires high-quality, user-focused content tailored for different devices.
Cross Forum 2016: SEO Will Become "Search Experience Optimization"Keith Goode
Learn How Successful Online Enterprises are Navigating the Rough Seas of SEO Using a "User-First" Approach. Presented by seoClarity's Chief SEO Evangelist, Keith Goode, at Cross Forum 2016 in Tokyo, Japan. The event was hosted by Crossfinity on Wednesday, June 15th, 2016
Presentation from DFWSEM #StateOfSearch on November 18, 2013.
Presentation Description: "Data visualization makes incredible content, but by the time you add up the cost of data analysis, graphic design, programmers, and all of the other skills needed to put together big content projects, clients and stakeholders see high costs and often aren't sold on the likelihood of success. Kane will show how you can produce data-based content initiatives that are both successful and cost-effective, paving the way for larger campaigns."
Unpacking the Local Search Ranking Factors for 2021 & BeyondSeven Figure Agency
Darren Shaw is one of the TOP Experts in all things Local Search. Every year he publishes a deep dive report called “The Local Search Ranking Factors Survey”. You can check it out here – https://whitespark.ca/local-search-ranking-factors/
To get these factors, Darren & his team interview 50 of the top Local SEO Experts and went DEEP on what they felt were the most important factors that contributed to ranking in local search.
In this LIVE session, we’ll explain the findings, the key insights, and what you need to know to drive better local ranking results for your clients…
Access the full recording of this session here -> https://www.sevenfigureagency.com/unpacking-the-2020-local-search-ranking-factors/
How much time and money do we collectively burn by fixing the same kinds of basic, "binary," well-defined things over and over again (e.g., meta tags, 404s, URLs, etc), when we could be teaching others throughout our organizations not to break them in the first place?
As long as we "own" technical SEO, there's no reason (for example) for the average developer to learn it or care — so they keep making the same mistakes. We proclaim that others are doing things wrong, but by doing so we only reinforce the line between our skills and theirs. We need to start giving away bits of the SEO discipline, and technical SEO is the easiest piece for us to stop owning.
It's time for more democratization, education, collaboration, and investment in open-source projects so we can fix things once, rather than a million times.
The official Ogilvy Key Digital Trends for 2018. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it. By Marshall Manson and James Whatley.
The master class will focus on three key areas:
1. The art and science of performance-based social media - How creative and data tell a story that allows any brand to accelerate, iterate and improve performance.
2. How to stand out in a crowded crowd – As social continues to see the rise in both brands adopting the medium and the volume of content created. We will explore how any brand can compete and win regardless of the competition.
3. Attribution measurement – From discovery to conversion, we will discuss the rise of the consumer buying a product online after learning about it on social media, and how to make sure you are accurately capturing attribution.
SearchLove London 2017 | Zee Hoffman Jones | A Competitive Analysis that Save...Distilled
In order to edge out your competition you need to know who your competition is, what their marketing strategies are, and how audiences respond to them. Zee will walk through how Distilled performs its own competitive analyses, what kind of actionable insights a great analysis can uncover, and when it’s worth it to go toe-to-toe with your competitors vs. when it’s a better idea to run off with a new approach.
Bediru Abamecha has over 10 years of experience in public health. He has a Master's degree in public health and a Bachelor's degree in public health. He has worked for organizations such as Abt Associates, JICA, and UNOCHA on projects related to health sector reform, maternal and child health, nutrition, and emergency response. He has strong skills in management, monitoring and evaluation, research, and community health programming.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
The document discusses various communication tools and strategies, including pointing fingers, butting heads, active listening, non-verbal communication, and internal communication. It provides examples of different communication situations people may encounter, such as dealing with a late coworker, lazy coworker, overbearing boss, or angry customer. It also outlines approaches for handling conflicts or difficult conversations, such as using acknowledging, apologizing, making things right, and recommitting to goals.
This document summarizes spinal anatomy related to intrathecal drug delivery. It describes the spinal cord, ascending and descending tracts, plexuses, and autonomic nervous system. It then discusses intraspinal techniques, opiate receptors, effects of opiates, and administration of opioids, local anesthetics, alpha-2 agonists, and other drugs intrathecally. Guidelines for trialing and converting doses to intrathecal pumps are provided.
The document discusses evidence for and perspectives on the afterlife, including near-death experiences (NDEs). It provides background on NDEs and summarizes research finding common elements in NDE accounts, such as feelings of peace and out-of-body experiences. The document also examines perspectives on the afterlife from different religions and philosophical views on the mind-body problem and their implications for concepts of an afterlife. Key debates addressed include whether NDEs provide evidence for an afterlife or can be explained biologically or as hallucinations.
1. Percutaneous spinal interventions involve minimally invasive procedures using needles and fluoroscopy to inject medications into the spine to treat chronic pain.
2. Common spinal interventions include caudal epidural injections in the lower back, transforaminal epidural injections to access specific spinal nerves, and radiofrequency ablation to disrupt nerve conduction.
3. Spinal interventions are generally low-risk outpatient procedures that provide pain relief and can avoid the need for surgery in many chronic pain cases.
Bhoomi Facility Management Services(Bfms) Company Profilebhoomiventuresltd
Bhoomi Facility Management Services provides integrated facility management solutions through services such as soft services, security, technical services, and office services. It aims to reduce costs for clients while maintaining quality. It takes a single point of contact approach and ensures flexibility and high customer satisfaction. The company is led by experienced professionals from IT, military, and facility management backgrounds.
Una alimentación saludable consiste en ingerir una variedad de alimentos de los principales grupos como frutas y verduras, granos integrales, carnes y frijoles, leche y productos lácteos, y grasas y aceites, que proporcionen los nutrientes necesarios para mantener la salud y energía. Una dieta equilibrada incluye llenar la mitad del plato con frutas y verduras, un cuarto con granos integrales y otro cuarto con proteínas magras, además de reducir los alimentos con azú
This document presents the gospel message and explains how to receive salvation through faith in Jesus Christ. It discusses that eternal life is a free gift from God, all people are sinners, God provided a way for salvation through Jesus's death and resurrection, and salvation is received through faith in Jesus alone. It provides a sample prayer to accept Jesus as savior and receive eternal life.
For more information about http://www.zricks.com/Xrbia-Hinjewadi-Hinjawadi-Pune/14454
Xrbia Apartments, Hinjewadi, Mumbai Pune Expressway, Pune. Visit: http://www.zricks.com
Prestige Bella Vista Brochure - Zricks.comZricks.com
For more information about http://www.zricks.com/Prestige-Bella-Vista-Porur-Chennai/14275
Prestige Bella Vista, Porur, Chennai. Visit: http://www.zricks.com
The Top 8 Digital Trends for 2015 - Digiday Digital Love 15Mike Corak
The document outlines 8 digital trends for 2015 as presented by speakers at an event. The trends are: 1) Customer experience becoming a top priority, 2) Focusing on content quality over quantity, 3) Leveraging cooperative content like user-generated and employee-generated content, 4) Video becoming a main content format, 5) Paid social media gaining importance alongside organic social media, 6) Owned social media platforms making a comeback, 7) Search marketing integrating more with other channels, 8) Local marketing improving listings and integration across platforms. The document provides supporting data and recommendations for each trend.
Top Digital Marketing Trends for 2015: Love ‘em or Leave ‘em?Ethology
With a new year comes new trends and tactics that can help drive your digital marketing efforts. But are they all really worth the hype and, more importantly, your time?
Jay Baer, The New York Times best-selling author and President of Convince & Convert, and Mike Corak, ethology’s Executive Vice President of Strategy, break down this year’s latest and greatest digital marketing trends to see if you should love ‘em or leave ‘em.
The presentation covered the following:
-Determining which of the top 2015 trends are right for your digital marketing mix
- Incorporating user-centered design principles for a better brand experience
- The evolution of your content strategy and content marketing tactics
- Making use of new organic search developments
- Enhancing internal organizational efforts to make your digital marketing more effective
Social Media: More Than Marketing - American Marketing Association Webinar Ma...Ethology
While social media has become an integral part of marketing efforts, the very nature of the medium lends itself to so much more.
This presentation discusses how social media plays a part in marketing, PR, branding, customer service and customer retention/loyalty.
YOU WILL LEARN:
The friction points with social media and the other areas.
How to integrate across departmental silos to run an effective social media program.
How to properly measure for success.
Modern SEO - It Takes a Village - EthologyMike Corak
Keyword research, content tagging and rankings are still important in search, but as engines become more sophisticated and consideration inputs expand, we’re moving closer than ever to realizing a true user-centric search ecosystem where the best answer for that user wins. Your developer still has a seat on the bus, and it’s an important one. But it’s time to make room for some friends!
Keyword research, content tagging, and rankings are still important in search, but as engines become more sophisticated and consideration inputs expand, we’re moving closer than ever to realizing a true user-centric search ecosystem where the best answer for that user wins. Your developer still has a seat on the bus, and it’s an important one. But it’s time to make room for some friends.
This presentation covers search, content strategy, social, local, paid search and user experience information about how a cross-discipline search effort is required for top visibility, traffic and conversions. Learn what integration points are most important, see real life client examples, and get tips from the pros regarding how to operationalize your effort.
In this presentation, you’ll:
Learn why a cross-discipline effort is necessary to win today and forward
Receive guidance on what tactics and touch-points teams should rally around
Get advice on how to operationalize the effort
Visualizing Visual Content - Digital Summit Phoenix 2014Mike Corak
It doesn't take a research study to show that demand for engaging visual content is growing, both from consumers and marketers. Where consumer demand is high, brands are quick to follow as marketers adopt visually reliant communication platforms like YouTube, Instagram, YouTube, Pinterest, Vine and more. Truth be told, for most brands, current libraries unfortunately lack the kinds of assets consumers are responding to, and marketers are challenged to meet quality expectations with quality content. The need to create is strong, but run-of-the-mill visual content and promotion is no longer enough. These higher expectations represent an opportunity for brands that are ready to take the challenge on. Learn in this session why visual content is worth investing in and get tips on how brands can strategically plan for and deploy exceptional experiences specifically designed to maximize value.
How to integrate content strategy and social mediaEthology
Everybody knows a strong social media presence requires relevant content for users to react to, engage with, and share. However, making this a reality is easier said than done, especially if your content strategy and social media teams aren’t working together to develop strategically calendared content and in-the-moment posts.
Moderated by Jay Baer, New York Times Best-Selling Author of YouTility, and featuring Benjie Pressman, social director at ethology, and Anna Hrach, head of content strategy at ethology, “How to Integrate Social Media and Content Strategy” will help ensure your social media and content strategy efforts work in tandem to support business objectives, engage audiences, and produce more meaningful results.
So you have a website, blog, social media, and other digital platforms, but how do you know if your efforts are worthwhile? How do you know if you should measure unique page views, organic reach, retweets, or some other metric? This presentation explores how to figure out which digital metrics matter most for your organization, and how to use them to take meaningful action and advance your mission. We revieww hich digital metrics matter most for your organization, key metrics (almost) every organization should be capturing, and tools and processes for collecting, reporting, and putting data into action.
This presentation features case studies and how-tos for collecting and reporting data from digital platforms such as websites, blogs, Facebook, and Twitter.
SEO & Content Marketing: The Art + Science of Ranking & How People Search OnlineHolly Miller
This document discusses SEO and content marketing strategies. It provides a toolkit for content creators, including focusing on content relevance, industry ranking factors, featured snippets, and developing content using search intent, search volume, seasonality and semantic topic associations. Content and distribution are described as the "power couple" in online marketing. The presenter encourages analyzing search data to create valuable content and recommends Searchmetrics tools to improve content performance.
“Topics, not Keywords: How to Make Content Work for Brands with Google Hummingbird”
The presentation provides valuable insight as search engines move away from keywords and into semantics to find the best answer for a users’ inquiry.
The gist is that search evolution toward the semantic web is good news for content marketers in that the need for keyword-focused content is being replaced by thematic relevance and authority. Google is essentially catching up to what user-focused content should have always been.
The punch line is that future success in content marketing will be more dependent on system building than line-level content production and output. Create a centralized content strategy and integrated delivery systems to guide your content marketing efforts now.
Per the theme of the conference, one way content marketing creates value for customers is when its output is usable for both businesses and users. Unfortunately, what’s sometimes created is not usable content—it’s often a blog post developed to plug a missing SEO ranking for a keyword.
But what does result in something usable is when content is developed around a theme a brand is authentically authoritative on—coming from a true point of understanding user intent—and that the brand is proactively anticipating and creating content to be as useful and evergreen as possible.
All you have to do is ask yourself what kind of content would BEST fulfill users’ needs?
Gut Checking Your 2014 Integrated Digital Marketing PlanMike Corak
How progressive brands are considering and prioritizing digital integration in their 2014 plans. This deck shares key considerations throughout the planning process, discussing research and strategy, digital tactics v. integrated programs, and full-funnel analytics. American Marketing Association event, sponsored by ethology, presented by Mike Corak of ethology and Tina Hodson of Conn's Home Plus.
Social media marketing strategies for successMichelle Hummel
The document discusses social media marketing strategies. It begins with an introduction and overview of various social media platforms including Facebook, Google+, YouTube, Twitter, LinkedIn, and Pinterest. Key stats are provided for each platform such as number of users, user demographics, and engagement metrics. The document then covers best practices and strategies for social media marketing including having a blog, mobile-friendly website, engaging content, and building an online community. It emphasizes the importance of content marketing and establishing yourself as a thought leader in your industry.
SEJ Summit 2015: The Content Evolution by Marcus Tober #SEJSummitSearch Engine Journal
This document discusses the evolution of SEO and search engine optimization. It notes that SEO today requires a data-driven approach that considers both technical aspects like site structure as well as content aspects like content strategy and optimization. It also discusses differences between desktop and mobile search results and the importance of creating mobile-friendly content. Key takeaways include that technical optimization helps rankings but only relevant content creates long-term success, keywords should provide answers rather than just be included, and content should be holistic and user-focused rather than just focused on keywords. Success requires both SEO and relevant content that improves the overall search experience.
Social listening & Social Analytics for Insight ProfessionalsMichalis A. Michael
This document discusses how social media listening can be used for market research purposes. It begins by outlining some common questions that social media listening can help answer for researchers. It then discusses when web listening is appropriate compared to traditional monitoring tools. Some opportunities and challenges of social media listening are presented, including dealing with noise. The document provides a case study of analyzing posts related to a Coca-Cola Super Bowl commercial. It argues that social media listening is closer to traditional market research methods than may be initially thought. Integration options with existing research methods are presented.
11 Content Marketing Planning Tips for 2015Mike Corak
This presentation, given by Jay Baer and Mike Corak, covers the top 11 +1 bonus content marketing tips for use in company's content marketing planning processes. Entering the new year it is critical to understand Tactically where the discipline is headed, Strategically how to create and what to consider in your plan, and Operationally how to pull of your your planned activity with processes and resources alike.
The document discusses social media marketing strategies. It begins with an introduction to the presenter and overview of why social media is important. It then provides statistics and information about major social media platforms including Facebook, Google+, YouTube, Twitter, LinkedIn, and Pinterest. Additional topics covered include the importance of blogs, mobile-friendly websites, using WordPress, search engine optimization, calls to action, personal branding, building an online community, and content marketing. The presentation emphasizes the need for businesses to engage with customers on various social media channels and provide fresh, shareable content.
Modern SEO: Integrating Programs for Success - A Farmers Insurance Case StudyMike Corak
How a national insurance company is building its brand, and improving its bottom line, through an integrated, content strategy and user experience driven, SEO program designed to delight its visitors:
Hear from senior level Farmers Insurance marketing executives about their journey, significantly lifting web and local traffic, while improving engagement and conversion, through an integrated digital marketing approach to search centered in strong audience understanding, content strategy and user experience, guiding execution of organic and local search, social and content marketing. Learn how a mix of internal teams and agency partnerships help the Insurance firm innovate to maximize brand awareness and grow the customer base.
Attendees of the session will take way the following:
Why program integration is a must, from the user and search engine point of view
What true integrated program looks like, satisfying user and search engine needs.
A methodology for aligning staff and partners
How to measure the impact, and the potential program improvements that can be achieved
How to Build Your Inbound Marketing Game Plan
Learn how to generate leads and build loyalty by outthinking, not outspending, the competition. Inbound marketing is powered by content and community. In order to grow smarter and faster, organizations must maintain powerful Websites, participate in social media and continually publish great content. The Inbound Marketing GamePlan follows a proven eight-step system that concentrates on shifting resources to more effective and measurable inbound marketing strategies.
* Paul Roetzer, President, PR 20/20
How to Build Your Inbound Marketing Game Plan
Learn how to generate leads and build loyalty by outthinking, not outspending, the competition. Inbound marketing is powered by content and community. In order to grow smarter and faster, organizations must maintain powerful Websites, participate in social media and continually publish great content. The Inbound Marketing GamePlan follows a proven eight-step system that concentrates on shifting resources to more effective and measurable inbound marketing strategies.
* Paul Roetzer, President, PR 20/20
What The Crap is Next for Social Media?Eric T. Tung
What's next after SoLoMo? What are the bigger trends taking over Social Media in the next five or ten years? Check out these six macro trends: Consolidation of Social Networks, Social Tool Aggregation, Crowdsourcing, Sharing Economy, Big Data and The Quantified Self.
Similar to Top 8 Digital Marketing Trends of 2015 - SEMpdx - April 2015 - f (20)
Local Digital Marketing - More Than a Pin - Digital Summit 2018 - Kansas City...Mike Corak
This document summarizes a presentation about local digital marketing opportunities given by Mike Corak. It discusses managing local listings across platforms, creating localized content and assets, engaging in local social media, implementing local paid search and media campaigns, and personalizing direct marketing efforts using local customer data. The presentation emphasizes starting with accurate local business data and using a "local digital marketing lens" to optimize efforts across various channels.
TMSA - Modern SEO - DAC - Mike Corak - October 2018 - ChicagoMike Corak
Digital strategist Mike Corak, Vice President / General Manager of DAC Group, provides insights on how to establish goals and benchmark your SEO strategy and improve your website for top SEO performance. You’ll also learn about emerging trends in search engine performance, including local digital marketing and trends not even on your radar.
Local Digital Marketing - More Than A Pin - AMA Cincinnati - October 2017Mike Corak
When marketers talk about Local Digital Marketing, conversations almost always focus on Local Search. Are our location pins visible in the maps channel? Is our information correct? How do our reviews look? These are important questions to answer, and have a huge impact on business, but the truth is, Local Digital Marketing encompasses so much more. As technology, marketing capabilities, and user needs scale, so does our ability to engage with audiences in locally relevant ways across all digital channels.
Red Hot Digital Marketing Trends of 2016 - Cincinnati AMA - MarchMike Corak
With digital in full bloom, it’s hard to keep on top of what’s hot and what’s not. Thankfully, as a brand marketers/managers and leaders it’s not your responsibility to be monitoring the rise and fall of the latest trends – it’s ours. As VP and GM of DAC Group, Louisville, Mike Corak wouldn’t be doing his job if he wasn’t up to speed on the real-world staying power of digital trends and tactics. From ‘Why customer experience needs to be a top concern’ to ‘Looking beyond the Googlesphere for unique traffic and sizing up the data hound’s bark vs. its bite’ – this session will expose false predictions and shine a light on performing trends that brands shouldn’t ignore.
At the AMA Cincinnati event, Mike, or Mr. Corak as he is addressed by no one, will share his top eight digital trends that deliver. Together you’ll walk through the best of what’s ahead in digital tactics while gaining insight and tips for real-world application in digital communications, roadmap creation, and opportunity optimization for performance.
And, there may be lasers. For real.
Gut Checking Your 2015 Integrated Digital Marketing PlanMike Corak
Progressive brands are analyzing and prioritizing digital integration in their 2015 plans. Speakers shared a few key considerations throughout the planning process. They will discuss research and strategy, integrated tactics v. programs, and full-funnel analytics as we move into 2015.
Attendees of the webcast will take away the following:
Planning: What inputs and analysis are used to understand where tactical and integrated opportunities exist?
Execution: Where do “program” opportunities exist to improve cross-channel efficiencies and results?
What tactics will help your team successfully plan and execute winning digital campaigns?
Full-Funnel Analytics: What plans should be made to measure and capitalize upon results throughout the funnel, online and offline?
Accompanying webinar deck from Ethology's Mike Corak and Benjamin “Benjie” Pressman detailing how to tie social media across your earned, owned and paid digital media efforts in 2015 to accelerate your impact and deliver results. Both speakers tradeoff sharing their top social media marketing trends for 2015, so that you can hit the New Year running.
Key takeaways:
1. The most important platforms for brands.
2. How to ensure your company is set up to execute social effectively.
3. Ways to amplify social activity beyond organic engagement.
Digital Marketing Program Evaluation, Maturation and Evolution - A Digital Ma...Mike Corak
Is Your Marketing Mature Enough? Ways to Evolve Your Digital Marketing
Today’s digital marketing world is evolving quickly. Keeping up to date with the latest developments in social media, mobile marketing and search is crucial to staying ahead of your competitors.
Join Jeffrey Rohrs, author of the book “Audience: Marketing in the Age of Subscribers, Fans and Followers,” with panelist: Mike Corak a digital agency veteran as they share their experience in the rapidly evolving world of digital marketing. They’ll expose common digital marketing weaknesses and demonstrate how to turn those into game-changing opportunities.
Attendees will learn:
How to identify common mistakes in digital marketing
How to pinpoint opportunities where none seem to exist
What tactics will help your team successfully plan and execute winning digital campaigns
Where to uncover unique opportunities to jump ahead of competitors.
Jeffrey Rohrs is VP of Marketing for Exact Target and author of the book Audience: Marketing in the Age of Subscribers, Fans and Followers. Mike Corak has developed and implemented winning digital and integrated strategies for hundreds of companies over his 17-year career, including Bank of America, Coca-Cola, ConAgra Foods, FedEx, Farmers Insurance, Nike, Office Depot, and Walt Disney.
ethology, a full service digital agency audits over 100 brands' digital marketing programs annually. Their team stays at the forefront of industry trends, conducts website analyses and audits, and reviews site architecture. It's been noted through these audits that Challenger brands - those competing with industry leaders - have a great opportunity to achieve competitive advantage through thoughtful digital expansion.
This session for the WACVB Tech Summit 2014 event focussed on effective email marketing strategies and tactics for CVBs, DMOs, and the larger travel vertical. It includes information related to email trends, research, strategy, planning, execution, integration (content, social, offline). It also dives into specific examples of email branding, acquisition, loyalty, and retention strategies, covering best practices as well as advanced tactics.
Local Ain't Just A Listing Anymore: Local Search EvolutionMike Corak
This document summarizes a webinar about local search marketing. It introduces the speakers and moderator for the webinar. The webinar discusses how local search has evolved beyond just listings and directories to become more sophisticated. It covers best practices for local search optimization, including verifying listings, using relevant categories and keywords, adding images and descriptions. The webinar emphasizes integrating local search into the overall digital marketing strategy across organic, paid and social channels. It also discusses how the rise of mobile usage is increasing the importance of optimizing for local on smartphones.
How to Get Your Content Marketing Up and Running - SearchFest - SEMPDXMike Corak
Leading businesses know that in addition to standard web pages describing their products and services, one of their best online marketing tools is useful content. So you totally buy in to the fact that content IS the new marketing, but how do you get your organization engaged and started down the content marketing path? In this session you will learn how to get organized, create your plan, generate great ideas for content (even if you think your business is boring), and consistently create content your market will enjoy. Presenters: Mike Corak @mikecorak and Arnie Kuenn @arniek SearchFest SEMPDX
Webinar presentation with Gary Vaynerchuk, NY Times Best Selling Author of Jab Jab Jab, Right Hook , and Mike Corak, EVP of Strategy with ethology for a discussion on the Top 8 social media trends for 2014. #SocialTrends2014
You will hear from Gary who will highlight how it takes more than just planning for the next sale or promotion with a single “right hook” to be successful in today’s marketplace. You’ll learn how to build relationships – the jab, jab, jab – with customers, before that punch to drive them to convert, and knock the competition out of the ring.
You’ll hear from Mike who will discuss how to tie social media across your earned, paid and owned digital media efforts to accelerate your impact and deliver knock-down results.
Both speakers will tradeoff sharing their top social media marketing trend for 2014, so that you can hit the New Year with a powerful punch.
8 Must-Dos for Your 2014 Content Marketing PlanMike Corak
Econsultancy, ethology's Mike Corak, and New York Times Best Selling Author of Youtility, and President of Convince & Convert, Jay Baer, webinar focused on helping prep for 2014 Content Marketing Planning, discussion includes:
1 - How to refocus your content efforts around help, not hype
2 - When and how to use social media to promote your content, and vice versa
3 - What trends and best practices you should use for staffing your content marketing program
4 - Why integrating your content marketing efforts will maximize return
5 - How to better understand your customers, and develop insights for content topics
6 - How to pick the right content execution for each topic
7 - How to measure the impact of your content efforts
8 - How much should you be spending on content marketing in 2014
Econsultancy and ethology: Digital Marketing Strategy for the Three ScreensMike Corak
From inspiration to conversion and beyond, discover how each type of screen in a consumer’s life is playing a different role, & what marketers need to know to best connect. Learn how a consumer behavior varies by screen and understand the implications that should be reflected in your audience-focused digital marketing strategy.
content marketing, content strategy, digital marketing strategy, econsultancy, ethology, mike corak, mobile marketing, social media strategy
Digital Marketing Strategy for the Four Screens - TV integration, PC, Mobile ...Mike Corak
From inspiration to booking and beyond, discover how each type of screen in consumers’ lives are playing different roles, and what that means for your hotel’s digital marketing strategy. Use consumer behavior data to improve your travel and hospitality digital marketing strategy, your ominchannel strategy, and align your mobile marketing strategy.
Infusioncon 2012: Leverage content, search, and social media to create maximu...Mike Corak
This document outlines steps for developing an integrated content marketing plan. It discusses performing audience research through keyword analysis and social listening. It recommends auditing existing content and identifying gaps to target. A 5-step process is provided: 1) conduct audience intelligence; 2) audit current content; 3) analyze gaps; 4) plan new content creation; 5) execute and optimize the process. Content should be created and distributed across owned, paid and earned channels to maximize exposure. Measurement of results is important for ongoing optimization.
Online Marketing Summit Phoenix - Improving content relevance through social ...Mike Corak
Relevant Content is King - How to Improve Your Content's Relevance, and In-Turn, Your Marketing Results, Through Search and Social Data Mining
Delivered at the Online Marketing Summit in Phoenix, May 2010, and Minneapolis, June 2010
By mining search and social data to understand content demand, content strategists, digital strategists, and brand strategists, as well as UX and PR professionals, can use these findings to improve the relevance of their communications, and there, measurably improve the results of their efforts. See how this collected "customer intelligence" dramatically effects organization's communications.
The document discusses the importance of creating case studies and provides tips for developing an effective case study communications plan. It recommends identifying target audiences and their needs, developing case studies that highlight clients and results, gaining client permission, and distributing case studies through email, partnerships, awards, and other channels to promote clients and the agency. Common obstacles like client approval and time constraints are addressed, along with components to include in case studies like the client's situation, goals, and results.
Final EEC 2010 Social Media Workshop DeckMike Corak
Social Media Workshop deck presented by Mike Corak of Mighty Interactive and www.digitalmarketingstrategy.com, Jason Baer of www.convinceandconvert, and DJ Waldow blue sky factory at the EEC 2010 conference. Social media, social media strategy, social media planning, social media tactics, social media blog, social media advertising, social networking
SMAZ 2010 - Social Media Resourcing - How to contract the right type of helpMike Corak
This presentation was given at the SMAZ 2010 event 1/25 in Tempe, Arizona at Madcap Theaters. It details considerations for organizations who need social media help - consultant v. agency v. in-house hire. Given by Mike Corak and Chris Sietsema of Off Madison Ave/Mighty Interactive #smaz social media for business
Social Media Plan Anatomy SMAZ 8 20 09 PdfMike Corak
The document outlines the key elements of developing an effective social media plan. It recommends beginning with homework like listening and competitive analysis. Objectives should be aligned with business goals and different types of campaigns considered. The message should be consistent with the brand and reflect audience interests. Tactics need to be selected that align with objectives and are feasible. Measurement of results and ongoing resources required are important to consider. Developing the plan requires research, messaging, tactics, measurement, strategies and objectives.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
The Future of ''Digital marketing'' .pptxbhavanasizcom
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.