The document outlines 8 digital trends for 2015 as presented by speakers at an event. The trends are: 1) Customer experience becoming a top priority, 2) Focusing on content quality over quantity, 3) Leveraging cooperative content like user-generated and employee-generated content, 4) Video becoming a main content format, 5) Paid social media gaining importance alongside organic social media, 6) Owned social media platforms making a comeback, 7) Search marketing integrating more with other channels, 8) Local marketing improving listings and integration across platforms. The document provides supporting data and recommendations for each trend.
Visualizing Visual Content - Digital Summit Phoenix 2014Mike Corak
It doesn't take a research study to show that demand for engaging visual content is growing, both from consumers and marketers. Where consumer demand is high, brands are quick to follow as marketers adopt visually reliant communication platforms like YouTube, Instagram, YouTube, Pinterest, Vine and more. Truth be told, for most brands, current libraries unfortunately lack the kinds of assets consumers are responding to, and marketers are challenged to meet quality expectations with quality content. The need to create is strong, but run-of-the-mill visual content and promotion is no longer enough. These higher expectations represent an opportunity for brands that are ready to take the challenge on. Learn in this session why visual content is worth investing in and get tips on how brands can strategically plan for and deploy exceptional experiences specifically designed to maximize value.
11 Content Marketing Planning Tips for 2015Mike Corak
This presentation, given by Jay Baer and Mike Corak, covers the top 11 +1 bonus content marketing tips for use in company's content marketing planning processes. Entering the new year it is critical to understand Tactically where the discipline is headed, Strategically how to create and what to consider in your plan, and Operationally how to pull of your your planned activity with processes and resources alike.
Digital Marketing Program Evaluation, Maturation and Evolution - A Digital Ma...Mike Corak
Is Your Marketing Mature Enough? Ways to Evolve Your Digital Marketing
Today’s digital marketing world is evolving quickly. Keeping up to date with the latest developments in social media, mobile marketing and search is crucial to staying ahead of your competitors.
Join Jeffrey Rohrs, author of the book “Audience: Marketing in the Age of Subscribers, Fans and Followers,” with panelist: Mike Corak a digital agency veteran as they share their experience in the rapidly evolving world of digital marketing. They’ll expose common digital marketing weaknesses and demonstrate how to turn those into game-changing opportunities.
Attendees will learn:
How to identify common mistakes in digital marketing
How to pinpoint opportunities where none seem to exist
What tactics will help your team successfully plan and execute winning digital campaigns
Where to uncover unique opportunities to jump ahead of competitors.
Jeffrey Rohrs is VP of Marketing for Exact Target and author of the book Audience: Marketing in the Age of Subscribers, Fans and Followers. Mike Corak has developed and implemented winning digital and integrated strategies for hundreds of companies over his 17-year career, including Bank of America, Coca-Cola, ConAgra Foods, FedEx, Farmers Insurance, Nike, Office Depot, and Walt Disney.
ethology, a full service digital agency audits over 100 brands' digital marketing programs annually. Their team stays at the forefront of industry trends, conducts website analyses and audits, and reviews site architecture. It's been noted through these audits that Challenger brands - those competing with industry leaders - have a great opportunity to achieve competitive advantage through thoughtful digital expansion.
This session for the WACVB Tech Summit 2014 event focussed on effective email marketing strategies and tactics for CVBs, DMOs, and the larger travel vertical. It includes information related to email trends, research, strategy, planning, execution, integration (content, social, offline). It also dives into specific examples of email branding, acquisition, loyalty, and retention strategies, covering best practices as well as advanced tactics.
Keyword research, content tagging, and rankings are still important in search, but as engines become more sophisticated and consideration inputs expand, we’re moving closer than ever to realizing a true user-centric search ecosystem where the best answer for that user wins. Your developer still has a seat on the bus, and it’s an important one. But it’s time to make room for some friends.
This presentation covers search, content strategy, social, local, paid search and user experience information about how a cross-discipline search effort is required for top visibility, traffic and conversions. Learn what integration points are most important, see real life client examples, and get tips from the pros regarding how to operationalize your effort.
In this presentation, you’ll:
Learn why a cross-discipline effort is necessary to win today and forward
Receive guidance on what tactics and touch-points teams should rally around
Get advice on how to operationalize the effort
Top 8 Digital Marketing Trends of 2015 - SEMpdx - April 2015 - fMike Corak
An updated presentation on the same topic from February's webinar, this presentation was from SEMpdx's April member meeting in Portland, Oregon. The session reviewed the top digital trends marketers are predicted to focus on this year, providing detail around the topics, and food for thought for future planning.
How to Get Your Content Marketing Up and Running - SearchFest - SEMPDXMike Corak
Leading businesses know that in addition to standard web pages describing their products and services, one of their best online marketing tools is useful content. So you totally buy in to the fact that content IS the new marketing, but how do you get your organization engaged and started down the content marketing path? In this session you will learn how to get organized, create your plan, generate great ideas for content (even if you think your business is boring), and consistently create content your market will enjoy. Presenters: Mike Corak @mikecorak and Arnie Kuenn @arniek SearchFest SEMPDX
Visualizing Visual Content - Digital Summit Phoenix 2014Mike Corak
It doesn't take a research study to show that demand for engaging visual content is growing, both from consumers and marketers. Where consumer demand is high, brands are quick to follow as marketers adopt visually reliant communication platforms like YouTube, Instagram, YouTube, Pinterest, Vine and more. Truth be told, for most brands, current libraries unfortunately lack the kinds of assets consumers are responding to, and marketers are challenged to meet quality expectations with quality content. The need to create is strong, but run-of-the-mill visual content and promotion is no longer enough. These higher expectations represent an opportunity for brands that are ready to take the challenge on. Learn in this session why visual content is worth investing in and get tips on how brands can strategically plan for and deploy exceptional experiences specifically designed to maximize value.
11 Content Marketing Planning Tips for 2015Mike Corak
This presentation, given by Jay Baer and Mike Corak, covers the top 11 +1 bonus content marketing tips for use in company's content marketing planning processes. Entering the new year it is critical to understand Tactically where the discipline is headed, Strategically how to create and what to consider in your plan, and Operationally how to pull of your your planned activity with processes and resources alike.
Digital Marketing Program Evaluation, Maturation and Evolution - A Digital Ma...Mike Corak
Is Your Marketing Mature Enough? Ways to Evolve Your Digital Marketing
Today’s digital marketing world is evolving quickly. Keeping up to date with the latest developments in social media, mobile marketing and search is crucial to staying ahead of your competitors.
Join Jeffrey Rohrs, author of the book “Audience: Marketing in the Age of Subscribers, Fans and Followers,” with panelist: Mike Corak a digital agency veteran as they share their experience in the rapidly evolving world of digital marketing. They’ll expose common digital marketing weaknesses and demonstrate how to turn those into game-changing opportunities.
Attendees will learn:
How to identify common mistakes in digital marketing
How to pinpoint opportunities where none seem to exist
What tactics will help your team successfully plan and execute winning digital campaigns
Where to uncover unique opportunities to jump ahead of competitors.
Jeffrey Rohrs is VP of Marketing for Exact Target and author of the book Audience: Marketing in the Age of Subscribers, Fans and Followers. Mike Corak has developed and implemented winning digital and integrated strategies for hundreds of companies over his 17-year career, including Bank of America, Coca-Cola, ConAgra Foods, FedEx, Farmers Insurance, Nike, Office Depot, and Walt Disney.
ethology, a full service digital agency audits over 100 brands' digital marketing programs annually. Their team stays at the forefront of industry trends, conducts website analyses and audits, and reviews site architecture. It's been noted through these audits that Challenger brands - those competing with industry leaders - have a great opportunity to achieve competitive advantage through thoughtful digital expansion.
This session for the WACVB Tech Summit 2014 event focussed on effective email marketing strategies and tactics for CVBs, DMOs, and the larger travel vertical. It includes information related to email trends, research, strategy, planning, execution, integration (content, social, offline). It also dives into specific examples of email branding, acquisition, loyalty, and retention strategies, covering best practices as well as advanced tactics.
Keyword research, content tagging, and rankings are still important in search, but as engines become more sophisticated and consideration inputs expand, we’re moving closer than ever to realizing a true user-centric search ecosystem where the best answer for that user wins. Your developer still has a seat on the bus, and it’s an important one. But it’s time to make room for some friends.
This presentation covers search, content strategy, social, local, paid search and user experience information about how a cross-discipline search effort is required for top visibility, traffic and conversions. Learn what integration points are most important, see real life client examples, and get tips from the pros regarding how to operationalize your effort.
In this presentation, you’ll:
Learn why a cross-discipline effort is necessary to win today and forward
Receive guidance on what tactics and touch-points teams should rally around
Get advice on how to operationalize the effort
Top 8 Digital Marketing Trends of 2015 - SEMpdx - April 2015 - fMike Corak
An updated presentation on the same topic from February's webinar, this presentation was from SEMpdx's April member meeting in Portland, Oregon. The session reviewed the top digital trends marketers are predicted to focus on this year, providing detail around the topics, and food for thought for future planning.
How to Get Your Content Marketing Up and Running - SearchFest - SEMPDXMike Corak
Leading businesses know that in addition to standard web pages describing their products and services, one of their best online marketing tools is useful content. So you totally buy in to the fact that content IS the new marketing, but how do you get your organization engaged and started down the content marketing path? In this session you will learn how to get organized, create your plan, generate great ideas for content (even if you think your business is boring), and consistently create content your market will enjoy. Presenters: Mike Corak @mikecorak and Arnie Kuenn @arniek SearchFest SEMPDX
What's that smell? Your Content R.O.T! Ethology Content Marketing WebinarMike Corak
Website visitors and search engines love fresh, relevant content. You know what they hate? The redundant, outdated and trivial (R.O.T.) content that’s sitting on your site right now.
How did we get here? By prioritizing quantity over quality, and focusing on the value of search over the value content brings to customers. More content is not the answer, and many marketers are content marketing their brands and customers to death. Thankfully, there is a solution.
Local Ain't Just A Listing Anymore: Local Search EvolutionMike Corak
Local search is seriously changing, evolving from a directory listing exercise to fully localized content marketing, search, social and more. This presentation outlines the evolution of the discipline, highlighting where local search is going and what you need to do to stay ahead of the curve.
For the last eight years brands have invested billions into social media programs and now many are scratching their heads… “What's the ROI of this content?”
In this webinar we break it down for you.
Our 60-minute power session covering the latest research, updates and case studies in social media. Find out what’s next for shopping on Instagram, the most recent data intelligence from Facebook on video and much more.
8 Must-Dos for Your 2014 Content Marketing PlanMike Corak
Econsultancy, ethology's Mike Corak, and New York Times Best Selling Author of Youtility, and President of Convince & Convert, Jay Baer, webinar focused on helping prep for 2014 Content Marketing Planning, discussion includes:
1 - How to refocus your content efforts around help, not hype
2 - When and how to use social media to promote your content, and vice versa
3 - What trends and best practices you should use for staffing your content marketing program
4 - Why integrating your content marketing efforts will maximize return
5 - How to better understand your customers, and develop insights for content topics
6 - How to pick the right content execution for each topic
7 - How to measure the impact of your content efforts
8 - How much should you be spending on content marketing in 2014
Social listening has seen dramatic changes in the past few years. It has evolved to go beyond social insights and now incorporates image analysis, blended data sources and real-time listening. So, what will social listening look like in five years time?
In this weeks webinar we'll be answering this question with an outlook on the changing landscape of social analysis.
Top Tips To Create Best-In-Class Web And Mobile ExperiencesMilestone Inc
In this webinar, Milestone’s experts Anil Aggarwal, CEO and Erik Newton, VP of Marketing, discussed key trends impacting web/mobile experiences.
This webinar covered the following:
How customer experiences are even more important in the post-covid world
2021 CMS must-haves for SMB and Enterprise- Agile CMS, CaaS, and Omnichannel marketing capabilities
Adapt an SEO-First approach to deliver a customer-focused page experience
Case studies and best practices
Collaborating with suppliers can give companies a competitive edge. How are leading manufacturing companies driving innovation and cutting costs through collaborative supplier relationships?
Influencer marketing continues to evolve with some brands looking to double their investment in 2017. In this session our team shares their experience, expertise and what to expect in the coming year.
SEO for Travel Companies in 2018. What's changed, what you need to know and do. These slides cover landscape changes and the current state of SEO for Travel Companies in 2018. It covers aspects of technical SEO for travel companies, content creation specific to the travel sector, as well as how to boost authority signals and link building for travel companies in 2018.
Let's face it: content marketing is hard. How should you you structure your team? How often should you create content? How long should it be? How should you distribute and measure it? When should you optimize and do paid promotion? We get these questions (among many, many more) nearly everyday at NewsCred.
Had an awesome event both offline and online? So what’s the success on social media? A comprehensive report on tracking your event coverage on Social Media.
How to measure your social media program, presented by Chad ParizmanSocialMedia.org
In his Brands-Only Summit presentation, Scripps Networks Interactive's Chad Parizman teaches a class on how to measure your social media program.
He talks about identifying what to measure, which tools to use, how to interpret the data, and how to tie it all to your key metrics.
ความสัมพันธ์ระหว่างขนาดแปลงตัวอย่างกับค่าการกักเก็บคาร์บอน : กรณีศึกษาป่าดิบชื้นและป่าเบญจพรรณของประเทศไทยThe Relation between Sample Sizes and Carbon Storage Values: A Case Study of Moist Evergreen Forest and Mixed Deciduous Forest in Thailand
What's that smell? Your Content R.O.T! Ethology Content Marketing WebinarMike Corak
Website visitors and search engines love fresh, relevant content. You know what they hate? The redundant, outdated and trivial (R.O.T.) content that’s sitting on your site right now.
How did we get here? By prioritizing quantity over quality, and focusing on the value of search over the value content brings to customers. More content is not the answer, and many marketers are content marketing their brands and customers to death. Thankfully, there is a solution.
Local Ain't Just A Listing Anymore: Local Search EvolutionMike Corak
Local search is seriously changing, evolving from a directory listing exercise to fully localized content marketing, search, social and more. This presentation outlines the evolution of the discipline, highlighting where local search is going and what you need to do to stay ahead of the curve.
For the last eight years brands have invested billions into social media programs and now many are scratching their heads… “What's the ROI of this content?”
In this webinar we break it down for you.
Our 60-minute power session covering the latest research, updates and case studies in social media. Find out what’s next for shopping on Instagram, the most recent data intelligence from Facebook on video and much more.
8 Must-Dos for Your 2014 Content Marketing PlanMike Corak
Econsultancy, ethology's Mike Corak, and New York Times Best Selling Author of Youtility, and President of Convince & Convert, Jay Baer, webinar focused on helping prep for 2014 Content Marketing Planning, discussion includes:
1 - How to refocus your content efforts around help, not hype
2 - When and how to use social media to promote your content, and vice versa
3 - What trends and best practices you should use for staffing your content marketing program
4 - Why integrating your content marketing efforts will maximize return
5 - How to better understand your customers, and develop insights for content topics
6 - How to pick the right content execution for each topic
7 - How to measure the impact of your content efforts
8 - How much should you be spending on content marketing in 2014
Social listening has seen dramatic changes in the past few years. It has evolved to go beyond social insights and now incorporates image analysis, blended data sources and real-time listening. So, what will social listening look like in five years time?
In this weeks webinar we'll be answering this question with an outlook on the changing landscape of social analysis.
Top Tips To Create Best-In-Class Web And Mobile ExperiencesMilestone Inc
In this webinar, Milestone’s experts Anil Aggarwal, CEO and Erik Newton, VP of Marketing, discussed key trends impacting web/mobile experiences.
This webinar covered the following:
How customer experiences are even more important in the post-covid world
2021 CMS must-haves for SMB and Enterprise- Agile CMS, CaaS, and Omnichannel marketing capabilities
Adapt an SEO-First approach to deliver a customer-focused page experience
Case studies and best practices
Collaborating with suppliers can give companies a competitive edge. How are leading manufacturing companies driving innovation and cutting costs through collaborative supplier relationships?
Influencer marketing continues to evolve with some brands looking to double their investment in 2017. In this session our team shares their experience, expertise and what to expect in the coming year.
SEO for Travel Companies in 2018. What's changed, what you need to know and do. These slides cover landscape changes and the current state of SEO for Travel Companies in 2018. It covers aspects of technical SEO for travel companies, content creation specific to the travel sector, as well as how to boost authority signals and link building for travel companies in 2018.
Let's face it: content marketing is hard. How should you you structure your team? How often should you create content? How long should it be? How should you distribute and measure it? When should you optimize and do paid promotion? We get these questions (among many, many more) nearly everyday at NewsCred.
Had an awesome event both offline and online? So what’s the success on social media? A comprehensive report on tracking your event coverage on Social Media.
How to measure your social media program, presented by Chad ParizmanSocialMedia.org
In his Brands-Only Summit presentation, Scripps Networks Interactive's Chad Parizman teaches a class on how to measure your social media program.
He talks about identifying what to measure, which tools to use, how to interpret the data, and how to tie it all to your key metrics.
ความสัมพันธ์ระหว่างขนาดแปลงตัวอย่างกับค่าการกักเก็บคาร์บอน : กรณีศึกษาป่าดิบชื้นและป่าเบญจพรรณของประเทศไทยThe Relation between Sample Sizes and Carbon Storage Values: A Case Study of Moist Evergreen Forest and Mixed Deciduous Forest in Thailand
Manager as strategist how to prepare a business pitchLearningade
A manager becomes the central point to interface various activities to make a business pitch a successful presentation.Find out how to be a brilliant strategist
An exploration of brand Ireland and Irish brands with Eoghan Nolan of Brand Artillery, Think & Son.
Originally presented at the Galway International Arts Festival,
16 July 2016.
Enquiries or kind words: eoghan@theartilleries.com
Digiday Mobile with Tapad: The New Imperative: Connecting with Consumers Cros...Digiday
Today, people employ multiple devices simultaneously, switching screens an average of 27 times an hour. It's time for marketers to meet them there -- on every screen -- with targeted, compelling messaging. But before now, reliably matching multiple devices used by the same customer was an impossibility. By cracking this code, Tapad is unifying advertisers' targeting and attribution across all screens. Are Traasdahl will describe how they do it ,and he will share the exceptional results Tapad's cross-platform campaigns are bringing in for the biggest advertisers in finance, telecom, retail, auto and travel.
Presenter: Are Traasdahl, founder & CEO, Tapad @tapad
Social Media: More Than Marketing - American Marketing Association Webinar Ma...Ethology
While social media has become an integral part of marketing efforts, the very nature of the medium lends itself to so much more.
This presentation discusses how social media plays a part in marketing, PR, branding, customer service and customer retention/loyalty.
YOU WILL LEARN:
The friction points with social media and the other areas.
How to integrate across departmental silos to run an effective social media program.
How to properly measure for success.
How to integrate content strategy and social mediaEthology
Everybody knows a strong social media presence requires relevant content for users to react to, engage with, and share. However, making this a reality is easier said than done, especially if your content strategy and social media teams aren’t working together to develop strategically calendared content and in-the-moment posts.
Moderated by Jay Baer, New York Times Best-Selling Author of YouTility, and featuring Benjie Pressman, social director at ethology, and Anna Hrach, head of content strategy at ethology, “How to Integrate Social Media and Content Strategy” will help ensure your social media and content strategy efforts work in tandem to support business objectives, engage audiences, and produce more meaningful results.
Modern SEO - It Takes a Village - EthologyMike Corak
Keyword research, content tagging and rankings are still important in search, but as engines become more sophisticated and consideration inputs expand, we’re moving closer than ever to realizing a true user-centric search ecosystem where the best answer for that user wins. Your developer still has a seat on the bus, and it’s an important one. But it’s time to make room for some friends!
SEJ Summit 2015: The Content Evolution by Marcus Tober #SEJSummitSearch Engine Journal
Event: SEJ Summit Chicago 2015
Presenter: Marcus Tober of Searchmetrics
Description: The content landscape is shifting dramatically, especially with the upcoming Google update which includes mobile-friendliness as a ranking factor. Marcus shows us examples and data from a comprehensive content factor analysis that shows how important the searcher's context and intention have become.
So you have a website, blog, social media, and other digital platforms, but how do you know if your efforts are worthwhile? How do you know if you should measure unique page views, organic reach, retweets, or some other metric? This presentation explores how to figure out which digital metrics matter most for your organization, and how to use them to take meaningful action and advance your mission. We revieww hich digital metrics matter most for your organization, key metrics (almost) every organization should be capturing, and tools and processes for collecting, reporting, and putting data into action.
This presentation features case studies and how-tos for collecting and reporting data from digital platforms such as websites, blogs, Facebook, and Twitter.
Gut Checking Your 2014 Integrated Digital Marketing PlanMike Corak
How progressive brands are considering and prioritizing digital integration in their 2014 plans. This deck shares key considerations throughout the planning process, discussing research and strategy, digital tactics v. integrated programs, and full-funnel analytics. American Marketing Association event, sponsored by ethology, presented by Mike Corak of ethology and Tina Hodson of Conn's Home Plus.
“Topics, not Keywords: How to Make Content Work for Brands with Google Hummingbird”
The presentation provides valuable insight as search engines move away from keywords and into semantics to find the best answer for a users’ inquiry.
The gist is that search evolution toward the semantic web is good news for content marketers in that the need for keyword-focused content is being replaced by thematic relevance and authority. Google is essentially catching up to what user-focused content should have always been.
The punch line is that future success in content marketing will be more dependent on system building than line-level content production and output. Create a centralized content strategy and integrated delivery systems to guide your content marketing efforts now.
Per the theme of the conference, one way content marketing creates value for customers is when its output is usable for both businesses and users. Unfortunately, what’s sometimes created is not usable content—it’s often a blog post developed to plug a missing SEO ranking for a keyword.
But what does result in something usable is when content is developed around a theme a brand is authentically authoritative on—coming from a true point of understanding user intent—and that the brand is proactively anticipating and creating content to be as useful and evergreen as possible.
All you have to do is ask yourself what kind of content would BEST fulfill users’ needs?
Social media is arguably one of the strongest and most affordable marketing tools available to MSPs today. So why aren’t you doing more? In a recent survey, 76% of marketers said social media is actually helping their companies close deals.
Additionally, social media is a great way to build the company culture, be seen and heard by partners, prospects and customers and learn a lot more about what makes the market tick.
In this webinar, our experts from WhiteFox will provide you the Cliff notes on best practices around Social Media including where to play, how to play, what and when to post, who to engage with and what to avoid.
Guest speakers include:
• Marie Rourke, president, WhiteFox Marketing
• Nicole Reisberg, social media strategist, WhiteFox Marketing
The ethical implications of our work can be staggering but how do we balance commercial needs, ethical requirements, and productivity? Taking a pragmatic approach through starting with simple checklists evolving to the use of automation and structured processes, I look at how we can make our work more robust from an ethical perspective.
Step 0: Get alignment
Step 1: Make others think before you start
Step 2: Work robustly
Step 3: Maintain vigilance
Lithium Get Serious About Online CommunitiesLithium
When it comes to online branded communities, who’s doing it right? Who are today’s biggest winners and losers? Which brands should your customer community strategy emulate and why?
In this deck, we'll unpack the State of Online Branded Communities 2012, ComBlu’s evaluation of over 92 brands and 200 communities. Learn who is providing the most meaningful member experiences, the most integrated brand strategy, and the best engagement practices.
We’ll take a close look at today’s best and worst performers across three pillars of engagement— feedback, advocacy and community—and give you real-world advice for:
1. using customer communities as trusted content hubs.
2. tapping brand advocates to spread influence.
3. measuring the ROI of community engagement.
Today’s consumers want social experiences from web-based communities where they can find more relevant information, easily interact with peers and learn from other firsthand accounts of brand experiences. Join us and learn how your brand can get serious about customer communities.
How to Integrate User Experience and Content StrategyDigiday
More and more brands are investing in content marketing, but larger budget allocations don't always yield successful content. Poor user experience and design are often to blame for poor ROI.
The solution: a strong relationship between content strategy and user experience integration. In this webinar, you'll learn how this bond should work and how moving beyond silos to real collaboration can advance brand objectives and delight customers.
Speakers:
Kevin Goldman, Chief Design Architect - ethology
Dustin Dehl, Senior Content Strategiest -ethology
PRSA Digital Impact - Does Your Brand Have ESP? Experience Styling ProfessionalsKatrina Klier
In a hyper-connected world, people experience your company in many ways, at many points in time. Traditional media, digital, and influencers all play a part. Meet the new Experience Styling Professionals – it’s not just about website design anymore.
The traditional tasks of the IT professional role centered around configuration and administration. Going forward, one must evolve to meet the rapidly changing technology landscape, where public and private cloud, mobile, and hybrid options come into play. IT pros, today, require skill expansion on top of core infrastructure management capabilities, including technology advisory, business analysis, technical and business support, and evangelism functions. In a Microsoft environment, the IT pro role does not go away – it becomes even more essential. In this session, we discuss the transformation of the IT pro, outline some of the new opportunities, and provide much needed perspectives for businesses and individuals to prepare for the future. Presented at Microsoft Ignite 2015 in Chicago to a standing room only audience of 1000+. You can find the recording on Channel 9 at http://channel9.msdn.com/Events/Ignite/2015/BRK2139
5 Secrets To Success With IT / Marketing CollaborationLeader Networks
This presentation shares research highlights about IT / Marketing collaboration including why IT / marketing collaboration is essential for social business.
Accompanying webinar deck from Ethology's Mike Corak and Benjamin “Benjie” Pressman detailing how to tie social media across your earned, owned and paid digital media efforts in 2015 to accelerate your impact and deliver results. Both speakers tradeoff sharing their top social media marketing trends for 2015, so that you can hit the New Year running.
Key takeaways:
1. The most important platforms for brands.
2. How to ensure your company is set up to execute social effectively.
3. Ways to amplify social activity beyond organic engagement.
Are you wondering if your school should be on TikTok and, if so, how to drive traffic and leads effectively from this fast-growing platform?
Learn about the latest TikTok facts and trends as they relate to schools and tackle topics like:
- TikTok stats you need to know
- How do potential students use TikTok and what does this mean for you?
- Do TikTok ads for schools pay off?
- What is social SEO and how does it work?
Social Media Analytics - UW Marketing Analytics CourseJeff Gibb
An overview of Simply Measured & Social Media Analytics as a guest speaker in the University of Washington Marketing Analytics Certificate Course in Fall 2015.
Event: SEJ Summit London Hosted by Searchmetrics
The content landscape is shifting dramatically, especially with the upcoming Google update which includes mobile-friendliness as a ranking factor. Marcus shows us examples and data from a comprehensive content factor analysis that shows how important the searcher's context and intention have become.
Similar to The Top 8 Digital Trends for 2015 - Digiday Digital Love 15 (20)
Local Digital Marketing - More Than a Pin - Digital Summit 2018 - Kansas City...Mike Corak
Local Digital Marketing session at 2018 Digital Summit, Kansas City. Learn how to create and optimize a local digital marketing program beyond local listings, to capture interest on both the Enterprise and Local level. SEO, Content, SEM, Media, Social, Analytics and more.
TMSA - Modern SEO - DAC - Mike Corak - October 2018 - ChicagoMike Corak
Digital strategist Mike Corak, Vice President / General Manager of DAC Group, provides insights on how to establish goals and benchmark your SEO strategy and improve your website for top SEO performance. You’ll also learn about emerging trends in search engine performance, including local digital marketing and trends not even on your radar.
Local Digital Marketing - More Than A Pin - AMA Cincinnati - October 2017Mike Corak
When marketers talk about Local Digital Marketing, conversations almost always focus on Local Search. Are our location pins visible in the maps channel? Is our information correct? How do our reviews look? These are important questions to answer, and have a huge impact on business, but the truth is, Local Digital Marketing encompasses so much more. As technology, marketing capabilities, and user needs scale, so does our ability to engage with audiences in locally relevant ways across all digital channels.
When it comes to digital markeitng on the local level, most organizations are not reaching their full potential. Why? Well, it’s hard, and often difficult to prioritize against percived larger oportunities. But in sum, making a difference in local markets digitally can impact overall brand marketing success in dramatic fashion. In this highly interactive session we’ll explore locally focussed tactics that progressive organizations are investing in, and provide helpful prioritization tips to help you make the most of your local digital efforts. And we’ll do it all using LASERS!
Takeaways:
· Understand where the current digital bar is set in local marketing to assess your organization’s baseline
· Learn about ways to take these tactics to the next level
· Explore new tactics and integration points
· Prioritze your opportunities
· See what your peers in the room think!
Red Hot Digital Marketing Trends of 2016 - Cincinnati AMA - MarchMike Corak
With digital in full bloom, it’s hard to keep on top of what’s hot and what’s not. Thankfully, as a brand marketers/managers and leaders it’s not your responsibility to be monitoring the rise and fall of the latest trends – it’s ours. As VP and GM of DAC Group, Louisville, Mike Corak wouldn’t be doing his job if he wasn’t up to speed on the real-world staying power of digital trends and tactics. From ‘Why customer experience needs to be a top concern’ to ‘Looking beyond the Googlesphere for unique traffic and sizing up the data hound’s bark vs. its bite’ – this session will expose false predictions and shine a light on performing trends that brands shouldn’t ignore.
At the AMA Cincinnati event, Mike, or Mr. Corak as he is addressed by no one, will share his top eight digital trends that deliver. Together you’ll walk through the best of what’s ahead in digital tactics while gaining insight and tips for real-world application in digital communications, roadmap creation, and opportunity optimization for performance.
And, there may be lasers. For real.
Gut Checking Your 2015 Integrated Digital Marketing PlanMike Corak
Progressive brands are analyzing and prioritizing digital integration in their 2015 plans. Speakers shared a few key considerations throughout the planning process. They will discuss research and strategy, integrated tactics v. programs, and full-funnel analytics as we move into 2015.
Attendees of the webcast will take away the following:
Planning: What inputs and analysis are used to understand where tactical and integrated opportunities exist?
Execution: Where do “program” opportunities exist to improve cross-channel efficiencies and results?
What tactics will help your team successfully plan and execute winning digital campaigns?
Full-Funnel Analytics: What plans should be made to measure and capitalize upon results throughout the funnel, online and offline?
Modern SEO: Integrating Programs for Success - A Farmers Insurance Case StudyMike Corak
How a national insurance company is building its brand, and improving its bottom line, through an integrated, content strategy and user experience driven, SEO program designed to delight its visitors:
Hear from senior level Farmers Insurance marketing executives about their journey, significantly lifting web and local traffic, while improving engagement and conversion, through an integrated digital marketing approach to search centered in strong audience understanding, content strategy and user experience, guiding execution of organic and local search, social and content marketing. Learn how a mix of internal teams and agency partnerships help the Insurance firm innovate to maximize brand awareness and grow the customer base.
Attendees of the session will take way the following:
Why program integration is a must, from the user and search engine point of view
What true integrated program looks like, satisfying user and search engine needs.
A methodology for aligning staff and partners
How to measure the impact, and the potential program improvements that can be achieved
Webinar presentation with Gary Vaynerchuk, NY Times Best Selling Author of Jab Jab Jab, Right Hook , and Mike Corak, EVP of Strategy with ethology for a discussion on the Top 8 social media trends for 2014. #SocialTrends2014
You will hear from Gary who will highlight how it takes more than just planning for the next sale or promotion with a single “right hook” to be successful in today’s marketplace. You’ll learn how to build relationships – the jab, jab, jab – with customers, before that punch to drive them to convert, and knock the competition out of the ring.
You’ll hear from Mike who will discuss how to tie social media across your earned, paid and owned digital media efforts to accelerate your impact and deliver knock-down results.
Both speakers will tradeoff sharing their top social media marketing trend for 2014, so that you can hit the New Year with a powerful punch.
Econsultancy and ethology: Digital Marketing Strategy for the Three ScreensMike Corak
From inspiration to conversion and beyond, discover how each type of screen in a consumer’s life is playing a different role, & what marketers need to know to best connect. Learn how a consumer behavior varies by screen and understand the implications that should be reflected in your audience-focused digital marketing strategy.
content marketing, content strategy, digital marketing strategy, econsultancy, ethology, mike corak, mobile marketing, social media strategy
Digital Marketing Strategy for the Four Screens - TV integration, PC, Mobile ...Mike Corak
From inspiration to booking and beyond, discover how each type of screen in consumers’ lives are playing different roles, and what that means for your hotel’s digital marketing strategy. Use consumer behavior data to improve your travel and hospitality digital marketing strategy, your ominchannel strategy, and align your mobile marketing strategy.
Infusioncon 2012: Leverage content, search, and social media to create maximu...Mike Corak
Mike Corak, Ethology
In this session, attendees will learn how companies are rallying efforts around content, and using that content to earn and own their digital exposure. Attendees will review a step by step guide to creating their own content marketing strategy, as well as tips and tools to use in implementation.
Topics:
What is content marketing?
The place content marketing plays in today's digital marketing strategy (earning and owning your media)
How marketers of any size can capitalize on the movement
Online Marketing Summit Phoenix - Improving content relevance through social ...Mike Corak
Relevant Content is King - How to Improve Your Content's Relevance, and In-Turn, Your Marketing Results, Through Search and Social Data Mining
Delivered at the Online Marketing Summit in Phoenix, May 2010, and Minneapolis, June 2010
By mining search and social data to understand content demand, content strategists, digital strategists, and brand strategists, as well as UX and PR professionals, can use these findings to improve the relevance of their communications, and there, measurably improve the results of their efforts. See how this collected "customer intelligence" dramatically effects organization's communications.
Final EEC 2010 Social Media Workshop DeckMike Corak
Social Media Workshop deck presented by Mike Corak of Mighty Interactive and www.digitalmarketingstrategy.com, Jason Baer of www.convinceandconvert, and DJ Waldow blue sky factory at the EEC 2010 conference. Social media, social media strategy, social media planning, social media tactics, social media blog, social media advertising, social networking
SMAZ 2010 - Social Media Resourcing - How to contract the right type of helpMike Corak
This presentation was given at the SMAZ 2010 event 1/25 in Tempe, Arizona at Madcap Theaters. It details considerations for organizations who need social media help - consultant v. agency v. in-house hire. Given by Mike Corak and Chris Sietsema of Off Madison Ave/Mighty Interactive #smaz social media for business
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
User Centered Everything - (Personalization, Customer Experience, User Design...)
Real trends v. basics
Takeaway: If your content doesn’t speak to your users and it doesn’t meet your business goals, it doesn’t matter how much you create—no one’s going to want it. Content marketing is not Field of Dreams: Just because you build it does not mean they will come. You have to figure out why people will even want to read your content in the first place.
Takeaway: If your content doesn’t speak to your users and it doesn’t meet your business goals, it doesn’t matter how much you create—no one’s going to want it. Content marketing is not Field of Dreams: Just because you build it does not mean they will come. You have to figure out why people will even want to read your content in the first place.
Takeaway: If your content doesn’t speak to your users and it doesn’t meet your business goals, it doesn’t matter how much you create—no one’s going to want it. Content marketing is not Field of Dreams: Just because you build it does not mean they will come. You have to figure out why people will even want to read your content in the first place.
Same basic advice from two year’s prior. Underlying message is to stay hydrated by drinking tea. Content doesn’t bring anything new or relevant to the conversation.
Great page that speaks to everything Starbucks Foundation has contributed to community-building programs, but the last update was on what they did in 2013. Rest of the page goes on to talk about 2013, and doesn’t give an update after. In fact, much of the Responsibility section of the site is outdated, with multiple updates given on 2012/2013 progress, then nothing after that.
Everyone loves Oreos, but these posts show that just because you can get on the Big Game bandwagon doesn’t mean you should. This content is a stretch for sure. Just another example that proves that just because something looks good does not mean it provides value.
Archer
Archer
Archer
-What do those social conversations look like? What needs do your consumers have?
-What insights can we take out of analytics?
-Categorize keywords into themes.
-Take all of that research and use it to drive content strategy. Create a tactical plan and execute it.
-Real-world metrics (conversions, revenue, etc)
Archer
Can you explain again how content strategy is different than content marketing?
What about utility marketing?
Should CS and UX really happen at the same time? It seems from your examples that content should almost always come first.
What brands are doing a good job integrating UX Design and content? (PayPal, MailChimp, LastPass, Minitab, )
Do you have any examples of improved results with the integration of UX Design & Content Strategy with a client? (PayPal, ASU, QuickLearn, GibsonDunn)
What 3 simple steps can you recommend to build this UX Design/Content Strat union for in-house teams?