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Mike Linville
• Founder of Black Dog
Marketing
Mike Linville
• Founder of Black Dog
Marketing
• 16 + years experience
online
!
Mike Linville
• Founder of Black Dog
Marketing
• 16 + years experience
online
• Infusionsoft, Inbound
Marketing certified
3 TRUTHS OF WEB
DEVELOPMENT
Web is marketing
!
3 TRUTHS OF WEB
DEVELOPMENT
Web is marketing
Consumers are in control
3 TRUTHS OF WEB
DEVELOPMENT
Web is marketing
Consumers are in control
Success is in the planning
DESIGN
Image-focused
DESIGN
• Flat designImage-focused
DESIGN
• Flat design • Focus on typographyImage-focused
LAYOUT
White space
LAYOUT
• Longer, scrolling pagesWhite space
LAYOUT
• Longer, scrolling pages • Less navigationWhite space
MOBILE
98% / 84% (cellphone / smartphone
MOBILE
• Responsive98% / 84% (cellphone / smartphone
CONTENT MANAGEMENT
• Control to site owner,
open source, security
risks
CONTENT MANAGEMENT
• Control to site owner,
open source, security
risks
• Many options, clear
leader is WordPress
SOCIAL
• Stay current
SOCIAL
• Stay current
• Facebook down,
Snapchat, Instagram
usage up
SOCIAL
• Stay current
• Facebook down,
Snapchat, Instagram
usage up
• Use CMS-friendly
plugins
THE PERFECT SITE
THE PERFECT SITE
THE PERFECT SITE
THE PERFECT SITE
THE PERFECT SITE
TOP 5 TRENDS RECAP
Design
!
!
!
TOP 5 TRENDS RECAP
Design
Layout
!
!
TOP 5 TRENDS RECAP
Design
Layout
Mobile
!
TOP 5 TRENDS RECAP
Design
Layout
Mobile
Content Management
TOP 5 TRENDS RECAP
Design
Layout
Mobile
Content Management
Social Media
The Top 5 Web Trends of 2014

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