The document outlines FaceAll Communication's strategy to promote unity and balance. It identifies three main stakeholders: potential partners/funders, young people seeking self-management tools, and those interested in the content/mission. For each stakeholder, the document describes key messages to convey, communication channels, and expected results to evaluate the strategy's success within six months. The overall goal is to engage 108 followers on social media and attract returning visitors to the website.

1. FaceAll Communication Strategy
General objective:
To promote the conscious experience of Unity by encouraging young people to Face All
(challenges, sorrows, joys, opportunities, crisis, and ultimately All)
Stakeholders
1. Potential partners, grant managers and jury
2. Young people searching tools to manage themselves better
3. People who liked the content, and want to get involved
Specific objectives per stakeholder
1. Be present: professionalism, dynamism, youth
2. Share tools and information and create a flow of visits towards our site
3. Engage with them, share, reach more people

2. FaceAll messages
Messages
1. We are professionals and we deliver quality
2. Balance yourself and become the creator of your life
3. We are One
Channels
• FaceAll website: The headquarters
• Blog Faceall/insight: Where opinion and insight is shared
• Facebook : Where the community gathers
• Youtube : Where video resources are hosted
• Twitter: From where our vibrations are sent continuously
Expected results in 6 months (February 2011)
1. Reach 108 followers in twitter
2. Reach 108 members in the Facebook community
3. Reach 108 unique visitors and 108 returning visitors
4. First page in google search for selected keywords

3. We are professionals and we deliver quality
Stakeholder 1
Potential partners in Europe, grants managers (in Brussels CE + Foundations), grants jury
What do we want to tell them? - Message
1. FaceAll exists: It’s serious, professional and young
2. FaceAll is creative and delivers quality How are we going to
3. Keep and eye on us listen?
Newsletter FRB
How are we going to communicate these messages - Strategies
¿others?
1. Construct strong and excellent online presence
2. Show capacities: Team, content, past and current activities
3. Create content about our subjects regularly Personalized web
4. Fix meeting regularly to meet potential partners and stakeholders pages:
Evaluation (February 2011) Activities, Mission,
Team
1. # mails sent introducing FaceAll
2. # new visits to the activities page following 2 days after the mailing
3. # pages visits during each of those visits
4. # meeting arranged
5. # partnerships built
6. Qualitative feedback

4. Balance yourself and become the creator of your life
Stakeholder 2
Young people searching tools to manage themselves better
What do we want to tell them? - Message
1. To be balanced opens the door to All How are we going to
2. Each of us has to discover it’s own equilibrium listen?
3. Here there is a framework to assist you. Test it
Face-to-face
Twitter
How are we going to communicate these messages - Strategies
Forums, Blogs
Stats
1. Executive director testimony
2. Presenting framework in FaceAll website and
enriching it with new content Personalized web
3. Running personal coaching programme pages:
4. Sharing information in Facebook, Twitter and Youtube
5. Reaching out others doing similar things Invitation section, Blog,
6. Making FaceAll move forward Keep and eye
Evaluation (February 2011)
1. # People in the personal coaching programme
2. # Likes in Facebook community
3. # Followers in twitter
4. # Visits and comments to blog

5. We are One
Stakeholder 3
People who liked the content, and want to get involved
What do we want to tell them? - Message
1. Become the best version of you How are we going to
2. Help us enrich FaceAll and reach more people listen?
How are we going to communicate these messages - Strategies Face-to-face
Comments
1. Running personal coaching programme Stats
2. Inviting people to find, produce, and improve website’s content
3. Producing and sharing more content
Personalized web
pages:
Evaluation (February 2011)
Invitation (4th ), Help
1. # People in the personal coaching programme us
2. # Comments in Facebook community
3. # RT in twitter
4. # articles created by members