The document summarizes key points from a presentation given by T. Carter Ross at the 2013 Ohio Asphalt Expo on using social media for business. It highlights statistics on time spent on social media and growing usage. It discusses that social media involves multiple channels that should be used strategically and to engage customers rather than just sell. The document provides questions companies should consider around social media strategy, management, and metrics for measuring success. It concludes by listing specific social media platforms and communities relevant for the asphalt industry.
Samurai Women and Renaissance Men: Social Media changes businessPhilly Marketing Labs
Social Media and how it forces human beings to change - why should we care, where is Social Media heading - and how to develop Social Media Strategies. Covers a framework for personas and channel selection. Presented to Community College of Philadelphia Corporate Solutiosn group on May 13, 2010
Social media why is it important for our businessSMCpros
If you are looking for dynamic social media speakers with first-hand case studies, there is no better company to turn to than SMCpros. Our experienced speaking team has spoken at over 75 events in the last year in front of nearly 10,000 people.
We’ve presented to corporations, non-profits, sales teams, CEO round tables, B2B marketers, realtors, college students, and even to a clown association. Speaking engagements have ranged from advanced social media panels, to Facebook 101 workshops, to keynotes, and even full-day training sessions.
Examples of topics we frequently speak on:
- Social Media: Why is it important for our business?
- Social Media: Getting started today
- Social Media as a tool: Advanced Facebook and Twitter Marketing
- Youth & Entrepreneurship
Speakers available:
- Tyler Olson, CEO at SMCpros
- Mitchell Hislop, Geek Specialist at SMCpros
- Dan Antonson, Trainer at SMCpros
The role of social media in the UK General ElectionLisa Harris
While some politicians were beginning to utilize social media effectively as an engagement tool, parties overall failed to integrate social media into a long-term strategic communication and relationship-building plan. They tended to view social media as a new form of broadcasting rather than a means to foster two-way interactions. Additionally, social media efforts were not well-coordinated within parties and lacked resources. Though social media showed potential, continued lack of understanding by most politicians and lack of systematic strategies meant it remained an "echo chamber" rather than transformative. Future research should track ongoing political social media use as the field develops rapidly.
100 Campaign Tools for Political & Advocacy Campaigns | Political ConsultingShibam Sarbswa 🚀
100 Campaign Tools for Political & Advocacy Campaigns | Political Consulting
For any Details: info@aylinglobal.in
Stay Tuned To us!! www.aylinglobal.in
We are Social, So LIKE-Follow-Subscribe Now
FB: https://www.facebook.com/AylinGlobal/
twitter: https://twitter.com/aylinglobal/
LinkedIn: https://www.linkedin.com/company-beta...
Instagram: https://www.instagram.com/aylinglobal/
Youtube: https://www.youtube.com/channel/UC0HAf49_O3gdSgXEdPJUCKw
Politicians use social media as a way to connect with constituents and promote their personal brand. While social media allows for greater transparency and connection, it also introduces challenges like information overload, work-life imbalance, and potential for spreading misinformation. The company aims to help politicians and other public figures establish an online presence and position themselves as reliable sources of information through social media branding and community building strategies.
Iowa-based campaign manager Craig Schoenfeld serves as the president of CR3connect and principal of Prairie Lawn Consulting. Through the latter business, he handles government affairs and public relations consulting. Meanwhile, at CR3connect, Craig Schoenfeld of Iowa leads the state’s top lobby and advocacy firms specializing in informing the public about political events.
With any political campaign, voter contact is key to success. While voter communication is challenging, there are several methods and techniques that campaign managers and others can employ.
The first step to reaching out to voters is finding the best medium for target voters. Depending on the desired audience, campaigns may communicate online, via booklets, through television, or on social media. Certain mediums reach certain audiences more effectively. For instance, newspapers are not the most widespread medium anymore, but they are still useful for grassroots political campaigns or for older, more affluent voters.
Once the best mediums are found, the next focus is on wording the campaign communication properly. When talking to voters, any communication should be personal and highlight why a particular campaign is beneficial for a particular community. Hypothetically, if a voter base loves the environment, political communications should mention the environment.
At the same time, all communication should be formatted as a conversation. Make sure it uses personal pronouns and is positive and polite, as if someone is addressing voters in person and not through an advertisement or other form of contact.
1) Leveraging social media can increase customer engagement, retention, and satisfaction by allowing companies to listen to and engage with customers through new social channels. Sprint was an early adopter of using social media to communicate with customers.
2) Social media use is growing rapidly, with over 75% of adult internet users on social networks in 2010. New media users are also increasingly engaging with companies through social media.
3) Sprint has seen significant growth in customer engagement through social media, with over 500,000 online fans/followers and over 5,800 customers engaged in 2010 across Facebook, Twitter, and Sprint's online community.
Social media marketing refers to the process of using social media sites to gain website traffic and attention. It involves creating engaging content that attracts readers and encourages them to share it with their social networks, which helps spread the content through word-of-mouth instead of paid advertising. Social media has become easily accessible to everyone with internet access and is a platform for engagement where customers can express opinions and share ideas about businesses.
Samurai Women and Renaissance Men: Social Media changes businessPhilly Marketing Labs
Social Media and how it forces human beings to change - why should we care, where is Social Media heading - and how to develop Social Media Strategies. Covers a framework for personas and channel selection. Presented to Community College of Philadelphia Corporate Solutiosn group on May 13, 2010
Social media why is it important for our businessSMCpros
If you are looking for dynamic social media speakers with first-hand case studies, there is no better company to turn to than SMCpros. Our experienced speaking team has spoken at over 75 events in the last year in front of nearly 10,000 people.
We’ve presented to corporations, non-profits, sales teams, CEO round tables, B2B marketers, realtors, college students, and even to a clown association. Speaking engagements have ranged from advanced social media panels, to Facebook 101 workshops, to keynotes, and even full-day training sessions.
Examples of topics we frequently speak on:
- Social Media: Why is it important for our business?
- Social Media: Getting started today
- Social Media as a tool: Advanced Facebook and Twitter Marketing
- Youth & Entrepreneurship
Speakers available:
- Tyler Olson, CEO at SMCpros
- Mitchell Hislop, Geek Specialist at SMCpros
- Dan Antonson, Trainer at SMCpros
The role of social media in the UK General ElectionLisa Harris
While some politicians were beginning to utilize social media effectively as an engagement tool, parties overall failed to integrate social media into a long-term strategic communication and relationship-building plan. They tended to view social media as a new form of broadcasting rather than a means to foster two-way interactions. Additionally, social media efforts were not well-coordinated within parties and lacked resources. Though social media showed potential, continued lack of understanding by most politicians and lack of systematic strategies meant it remained an "echo chamber" rather than transformative. Future research should track ongoing political social media use as the field develops rapidly.
100 Campaign Tools for Political & Advocacy Campaigns | Political ConsultingShibam Sarbswa 🚀
100 Campaign Tools for Political & Advocacy Campaigns | Political Consulting
For any Details: info@aylinglobal.in
Stay Tuned To us!! www.aylinglobal.in
We are Social, So LIKE-Follow-Subscribe Now
FB: https://www.facebook.com/AylinGlobal/
twitter: https://twitter.com/aylinglobal/
LinkedIn: https://www.linkedin.com/company-beta...
Instagram: https://www.instagram.com/aylinglobal/
Youtube: https://www.youtube.com/channel/UC0HAf49_O3gdSgXEdPJUCKw
Politicians use social media as a way to connect with constituents and promote their personal brand. While social media allows for greater transparency and connection, it also introduces challenges like information overload, work-life imbalance, and potential for spreading misinformation. The company aims to help politicians and other public figures establish an online presence and position themselves as reliable sources of information through social media branding and community building strategies.
Iowa-based campaign manager Craig Schoenfeld serves as the president of CR3connect and principal of Prairie Lawn Consulting. Through the latter business, he handles government affairs and public relations consulting. Meanwhile, at CR3connect, Craig Schoenfeld of Iowa leads the state’s top lobby and advocacy firms specializing in informing the public about political events.
With any political campaign, voter contact is key to success. While voter communication is challenging, there are several methods and techniques that campaign managers and others can employ.
The first step to reaching out to voters is finding the best medium for target voters. Depending on the desired audience, campaigns may communicate online, via booklets, through television, or on social media. Certain mediums reach certain audiences more effectively. For instance, newspapers are not the most widespread medium anymore, but they are still useful for grassroots political campaigns or for older, more affluent voters.
Once the best mediums are found, the next focus is on wording the campaign communication properly. When talking to voters, any communication should be personal and highlight why a particular campaign is beneficial for a particular community. Hypothetically, if a voter base loves the environment, political communications should mention the environment.
At the same time, all communication should be formatted as a conversation. Make sure it uses personal pronouns and is positive and polite, as if someone is addressing voters in person and not through an advertisement or other form of contact.
1) Leveraging social media can increase customer engagement, retention, and satisfaction by allowing companies to listen to and engage with customers through new social channels. Sprint was an early adopter of using social media to communicate with customers.
2) Social media use is growing rapidly, with over 75% of adult internet users on social networks in 2010. New media users are also increasingly engaging with companies through social media.
3) Sprint has seen significant growth in customer engagement through social media, with over 500,000 online fans/followers and over 5,800 customers engaged in 2010 across Facebook, Twitter, and Sprint's online community.
Social media marketing refers to the process of using social media sites to gain website traffic and attention. It involves creating engaging content that attracts readers and encourages them to share it with their social networks, which helps spread the content through word-of-mouth instead of paid advertising. Social media has become easily accessible to everyone with internet access and is a platform for engagement where customers can express opinions and share ideas about businesses.
Dr. Benedikt Köhler - The Numbers reveal: Is Social Media/web2.0 another fad ...Arjen Strijker
The document discusses the impact of social media on banks and financial institutions. It argues that social media is here to stay and will fundamentally change how banks communicate with customers. Banks now need to engage customers on social media to build trust and loyalty, as people increasingly turn to social platforms to share opinions and find product information from other users. While many banks are now active on social media, most are still hesitant and do not understand how to effectively utilize these new channels and platforms.
WHITEPAPER: VCs to Twitter: We’re Just Not That into YouZeno Group
Major Media Brands and LinkedIn Do Matter. Zeno Group Study Reveals the Influencers within the VC Ecosystem. Zeno’s study offers a roadmap for how startups can reach this exclusive group of venture investors, but there aren’t any shortcuts. The findings reinforce the importance of investing time and resources into developing a brand’s story and in building relationships. #ZenoVCstudy
Art of Winning Election | How to make successful Political CampaignShibam Sarbswa 🚀
The document outlines key steps for a successful political campaign:
1) Identify candidate strengths such as credibility, honesty, and vision.
2) Connect emotionally with voters by relating candidate qualities to key issues.
3) Develop a memorable campaign theme that influences decision making.
4) Engage with voters through social media and public meetings to understand issues.
5) Collect voter data to identify major concerns and increase voter support.
The document analyzes the Facebook presence and analytics of political parties in Tamil Nadu, India. It finds that traditional political party membership is declining while social media followings are increasing. Younger voters are less committed to political parties than older voters. The document recommends that political parties leverage social media like Facebook and Twitter to engage supporters, spread their messages, and mobilize voters, especially in marginal electoral districts. It argues that social media can help political parties organize supporters, raise funds, and coordinate activities at lower costs than traditional methods. Overall, the document suggests that political parties will need to adapt to having more "elastic, less loyal and conditional" members who are engaged through social media.
The presentation given to the Farm Credit Canada marketing group in September, 2012. The presentation covers Neuromarketing, Social Media (Facebook and Twitter only),
Social media for political campaign in IndiaRavi Tondak
The document discusses the importance of social media in political campaigns. It notes that social media has become an essential tool for political parties and candidates to communicate with voters, especially youth voters. It provides statistics on user bases for platforms like Facebook, Twitter, and Google+ and examines how different political parties in India, like the BJP, Congress, and AAP, utilize these and other social media platforms in their campaigns.
23 page briefing on social media uptake both sides of the pondharry-rollason
The document discusses differences between how North American and European companies utilize social media. It finds that while most companies now use social media across departments like customer service, only a third use specialist tools to manage social media. Additionally, three-quarters of companies have changed internal structures for social media but still struggle with integration. The document also notes that while the US leads in social media development and business transformation, the gap with Europe is narrowing as rules are refined.
Following Uncle Sam: National Social Media MarketingLiam Dowd
The document discusses differences between how North American and European companies utilize social media. It finds that while most companies now use social media across departments like customer service, only a third leverage analytics tools. North American companies are more effective at using "big data" insights. Additionally, European businesses lag behind US companies in transforming their organizations into social enterprises that fully integrate social media.
Social media is changing how politicians engage with the public and how citizens participate in the political process. It allows people to directly interact with elected officials and provides unprecedented access and transparency. While social media helps promote participation and evens the playing field for candidates, it can also increase polarization and gridlock. Barack Obama's successful use of social media in his presidential campaigns ushered in a new era of digital political engagement.
Impact of personality on the trust factor in e wom communitiesssuser2a81d8
1. The study examines how personality traits affect consumers' level of trust and willingness to participate in electronic word of mouth (EWOM) online.
2. It develops a model where personality type, as defined by the Big Five traits (openness, conscientiousness, extraversion, agreeableness, neuroticism), influences an individual's disposition to trust, which then determines their collaborative behavior and EWOM activities online.
3. The paper suggests that trust plays a mediating role between personality and willingness to engage in online cooperation and information sharing, which is important for the sustainability of virtual communities.
Digital life tns ph media briefing finalAbe Olandres
The document discusses digital usage patterns in the Philippines based on a large study. It finds that 36% of online Filipinos access the internet daily, totaling around 11 million people. The most common daily activities are social networking, email, and multimedia. Filipinos spend an average of 9 hours per week online. Social media engagement and the number of social connections are highest among younger consumers. The document also identifies six global digital consumer segments and discusses how understanding these segments can help tailor marketing messages.
The document describes Hot Mic Media, a new media company aimed at women. It will feature discussions of politics and current events led by prominent female political operatives and activists. The company aims to engage women who have tuned out of partisan media by providing a more thoughtful multi-dimensional conversation. It will launch a website, podcasts, and social media to distribute interviews and commentary daily. The founders are raising funds to produce content and scale the business in time for the 2020 election, when hundreds of millions will be spent targeting women voters digitally.
This document discusses how social media may impact the 2012 US election. It notes that President Obama pioneered the use of social media in politics in 2008. Candidates in 2012 can learn from Obama's large social media presence. Social media allows candidates to target voters, share messages virally, and remind people to vote. However, it also carries risks if messages are taken out of context. The conclusion is that social media likely plays a huge role in elections now and failing to have strong social media could hurt a candidate.
Digital and social media in Public AffairsSteffen Moller
Digital and social media can support traditional public affairs activities in several ways:
1) By establishing online presences and distributing content that policymakers and other stakeholders access regularly, such as websites, blogs, and Wikipedia pages.
2) By using social media like Twitter and LinkedIn to potentially connect with targets and build professional relationships and alliances.
3) By monitoring digital channels like blogs, tweets, and online communities to gather intelligence on issues.
Public affairs is also expanding to engage a wider range of political actors and appeal to values as well as facts. Digital tools are well-suited for storytelling, mobilization, and grassroots engagement activities. However, resources, attitudes, and policies
Objective: Create an integrated advertising campaign for drug and alcohol awareness not-for-profit client, ACT Missouri, that speaks to underage teen drinkers and rigid Missouri legislators.
Big Idea: Remove the “filter” that the media and social media depict underage drinking as and unveil the harsh legal, societal and health consequences of underage drinking to Missouri youth and legislators.
When Jim Messina arrived as Obama's campaign manager in 2011, he mandated decisions be based on data. The campaign collected over 80 data points on voters and used analytics to build profiles. They tested strategies through computer simulations run daily. Based on analysis, they targeted fundraising, ads, volunteers and messages. This data-driven approach helped Obama identify and mobilize supporters, raising $1 billion and re-electing the president in 2012.
Dokumen tersebut membahas tentang perkembangan media sosial online dari tahun 1990 hingga 2000-an dan bagaimana pengguna internet mulai berperan aktif dalam menghasilkan konten (user generated content). Dokumen tersebut juga menjelaskan berbagai jenis media sosial dan bagaimana warga biasa dapat berperan sebagai jurnalis warga melalui blog dan jejaring sosial.
When the IT department of a large US oil and gas company was tasked with improving the way in which vast amounts of data were analysed, manipulated and disseminated, it investigated a number of tools that would enable users to explore, document and visualise data structures for its large SAP(r) enterprise application, before deciding to implement Safyr.
Dr. Benedikt Köhler - The Numbers reveal: Is Social Media/web2.0 another fad ...Arjen Strijker
The document discusses the impact of social media on banks and financial institutions. It argues that social media is here to stay and will fundamentally change how banks communicate with customers. Banks now need to engage customers on social media to build trust and loyalty, as people increasingly turn to social platforms to share opinions and find product information from other users. While many banks are now active on social media, most are still hesitant and do not understand how to effectively utilize these new channels and platforms.
WHITEPAPER: VCs to Twitter: We’re Just Not That into YouZeno Group
Major Media Brands and LinkedIn Do Matter. Zeno Group Study Reveals the Influencers within the VC Ecosystem. Zeno’s study offers a roadmap for how startups can reach this exclusive group of venture investors, but there aren’t any shortcuts. The findings reinforce the importance of investing time and resources into developing a brand’s story and in building relationships. #ZenoVCstudy
Art of Winning Election | How to make successful Political CampaignShibam Sarbswa 🚀
The document outlines key steps for a successful political campaign:
1) Identify candidate strengths such as credibility, honesty, and vision.
2) Connect emotionally with voters by relating candidate qualities to key issues.
3) Develop a memorable campaign theme that influences decision making.
4) Engage with voters through social media and public meetings to understand issues.
5) Collect voter data to identify major concerns and increase voter support.
The document analyzes the Facebook presence and analytics of political parties in Tamil Nadu, India. It finds that traditional political party membership is declining while social media followings are increasing. Younger voters are less committed to political parties than older voters. The document recommends that political parties leverage social media like Facebook and Twitter to engage supporters, spread their messages, and mobilize voters, especially in marginal electoral districts. It argues that social media can help political parties organize supporters, raise funds, and coordinate activities at lower costs than traditional methods. Overall, the document suggests that political parties will need to adapt to having more "elastic, less loyal and conditional" members who are engaged through social media.
The presentation given to the Farm Credit Canada marketing group in September, 2012. The presentation covers Neuromarketing, Social Media (Facebook and Twitter only),
Social media for political campaign in IndiaRavi Tondak
The document discusses the importance of social media in political campaigns. It notes that social media has become an essential tool for political parties and candidates to communicate with voters, especially youth voters. It provides statistics on user bases for platforms like Facebook, Twitter, and Google+ and examines how different political parties in India, like the BJP, Congress, and AAP, utilize these and other social media platforms in their campaigns.
23 page briefing on social media uptake both sides of the pondharry-rollason
The document discusses differences between how North American and European companies utilize social media. It finds that while most companies now use social media across departments like customer service, only a third use specialist tools to manage social media. Additionally, three-quarters of companies have changed internal structures for social media but still struggle with integration. The document also notes that while the US leads in social media development and business transformation, the gap with Europe is narrowing as rules are refined.
Following Uncle Sam: National Social Media MarketingLiam Dowd
The document discusses differences between how North American and European companies utilize social media. It finds that while most companies now use social media across departments like customer service, only a third leverage analytics tools. North American companies are more effective at using "big data" insights. Additionally, European businesses lag behind US companies in transforming their organizations into social enterprises that fully integrate social media.
Social media is changing how politicians engage with the public and how citizens participate in the political process. It allows people to directly interact with elected officials and provides unprecedented access and transparency. While social media helps promote participation and evens the playing field for candidates, it can also increase polarization and gridlock. Barack Obama's successful use of social media in his presidential campaigns ushered in a new era of digital political engagement.
Impact of personality on the trust factor in e wom communitiesssuser2a81d8
1. The study examines how personality traits affect consumers' level of trust and willingness to participate in electronic word of mouth (EWOM) online.
2. It develops a model where personality type, as defined by the Big Five traits (openness, conscientiousness, extraversion, agreeableness, neuroticism), influences an individual's disposition to trust, which then determines their collaborative behavior and EWOM activities online.
3. The paper suggests that trust plays a mediating role between personality and willingness to engage in online cooperation and information sharing, which is important for the sustainability of virtual communities.
Digital life tns ph media briefing finalAbe Olandres
The document discusses digital usage patterns in the Philippines based on a large study. It finds that 36% of online Filipinos access the internet daily, totaling around 11 million people. The most common daily activities are social networking, email, and multimedia. Filipinos spend an average of 9 hours per week online. Social media engagement and the number of social connections are highest among younger consumers. The document also identifies six global digital consumer segments and discusses how understanding these segments can help tailor marketing messages.
The document describes Hot Mic Media, a new media company aimed at women. It will feature discussions of politics and current events led by prominent female political operatives and activists. The company aims to engage women who have tuned out of partisan media by providing a more thoughtful multi-dimensional conversation. It will launch a website, podcasts, and social media to distribute interviews and commentary daily. The founders are raising funds to produce content and scale the business in time for the 2020 election, when hundreds of millions will be spent targeting women voters digitally.
This document discusses how social media may impact the 2012 US election. It notes that President Obama pioneered the use of social media in politics in 2008. Candidates in 2012 can learn from Obama's large social media presence. Social media allows candidates to target voters, share messages virally, and remind people to vote. However, it also carries risks if messages are taken out of context. The conclusion is that social media likely plays a huge role in elections now and failing to have strong social media could hurt a candidate.
Digital and social media in Public AffairsSteffen Moller
Digital and social media can support traditional public affairs activities in several ways:
1) By establishing online presences and distributing content that policymakers and other stakeholders access regularly, such as websites, blogs, and Wikipedia pages.
2) By using social media like Twitter and LinkedIn to potentially connect with targets and build professional relationships and alliances.
3) By monitoring digital channels like blogs, tweets, and online communities to gather intelligence on issues.
Public affairs is also expanding to engage a wider range of political actors and appeal to values as well as facts. Digital tools are well-suited for storytelling, mobilization, and grassroots engagement activities. However, resources, attitudes, and policies
Objective: Create an integrated advertising campaign for drug and alcohol awareness not-for-profit client, ACT Missouri, that speaks to underage teen drinkers and rigid Missouri legislators.
Big Idea: Remove the “filter” that the media and social media depict underage drinking as and unveil the harsh legal, societal and health consequences of underage drinking to Missouri youth and legislators.
When Jim Messina arrived as Obama's campaign manager in 2011, he mandated decisions be based on data. The campaign collected over 80 data points on voters and used analytics to build profiles. They tested strategies through computer simulations run daily. Based on analysis, they targeted fundraising, ads, volunteers and messages. This data-driven approach helped Obama identify and mobilize supporters, raising $1 billion and re-electing the president in 2012.
Dokumen tersebut membahas tentang perkembangan media sosial online dari tahun 1990 hingga 2000-an dan bagaimana pengguna internet mulai berperan aktif dalam menghasilkan konten (user generated content). Dokumen tersebut juga menjelaskan berbagai jenis media sosial dan bagaimana warga biasa dapat berperan sebagai jurnalis warga melalui blog dan jejaring sosial.
When the IT department of a large US oil and gas company was tasked with improving the way in which vast amounts of data were analysed, manipulated and disseminated, it investigated a number of tools that would enable users to explore, document and visualise data structures for its large SAP(r) enterprise application, before deciding to implement Safyr.
This 3-point article provides recommendations for improving data: 1) prioritize transparency by putting the data source first, 2) outsource scaling to focus on responsibility, and 3) play with the data and allow for mistakes to drive learning. The author concludes by thanking the reader and providing contact information.
Blogging 101 - What Is It And Why Should I Do It?ThoseGeeks
Blogging can help small businesses by providing useful, educational content to customers without advertising products. It builds trust and expertise over time, attracting an audience that is ready to buy. Blogging is easy and free to do using platforms like WordPress or Tumblr, and it improves search engine optimization by increasing relevant content and backlinks. The key is to focus on helping readers rather than self-promotion, and to be consistent in creating and sharing new content over time through blogging and social media.
Introduction to SEO: New Media MarketingEmma Still
A lecture on the basics of on-page and off-page SEO from Emma Still of SEER Interactive, to students at Drexel University in Philadelphia.
January 17, 2014 - #DrexelNMM
The document discusses how online reviews and ratings have evolved over time from their introduction through sites like Yahoo and Google to more modern sites like Yelp. It notes how businesses have become more reliant on online reviews and ratings but also how some businesses have manipulated reviews through fake reviews or hiring reputation management firms, harming both consumers and honest businesses. The document provides tips for businesses on how to positively engage with online reviews and ratings.
Delivered by Eric Schwartzman as a keynote at the Entrust Sales Conference at the Fairmont Hotel in San Francisco on Sunday, Feb. 26, 2012. http://www.ericschwartzman.com
The document discusses using Twitter for marketing purposes. It provides statistics on Twitter usage, explains basic Twitter terminology and features, and gives tips on setting up a Twitter profile, finding people to follow, and using hashtags and search functions. Contact information is given at the end for connecting with the author to discuss Twitter strategies further.
Digital Marketing for Professionals - Influential DigitalDallas McMillan
http://influentialdigital.com/professional-services/marketing/
Learn how Digital Marketing can help your professional practice to attract new clients, build your expert brand, and become more profitable
A trademark is a distinctive word, phrase, logo, graphic symbol, or other device that is used to identify the source of a product or service and which serves to distinguish it from competitors.
Taiepei Taiwan,R.O.C.
Lantern Festival
Sun Yat-sen Memorial Hall
Taipei Ren-Ai Elementary School
http://www.319papago.idv.tw/holiday/LanternFestival/LF01.html
Seven Steps to Winning Your Digital AudienceKyle Lacy
The document compares different communication channels for their key attributes and usage rates. It finds that SMS has the highest daily usage rates of any channel at 58-87% and remains critical for mobile strategies. It also notes that many feature phone owners do not plan to upgrade to smartphones, highlighting the ongoing importance of SMS. Additionally, it shares that consumers are more loyal to retailers than any other industry and prefer email for promotional messages over other channels.
This document contains links to 5 photos from Flickr shared under various Creative Commons licenses and a link to a website. The photos showcase nature scenes and were uploaded by different users for non-commercial reuse online. A link is also included to a personal website on photography.
Simulation and Serious Games for Professional Training in Emergency and Fire ...Carlos J. Ochoa Fernández
Simulation and Serious Games for Professional Training in Emergency Services and Civil Protection is an Innovative approach to solve real life problems in those services and save lifes.
Developing Digital Marketing Expertise for Marketing ProcurementJason Heller
Presented at Procurecon for Digital and Marketing Services, Nov 12, 2012. Designed to help marketing procurement professionals understand the basics of digital marketing, social media marketing and mobile marketing.
The document discusses the process of recycling modules in Blackboard at Swansea University. It involves making a copy of the original module, stripping out last year's students from the original but keeping the content, and renaming the copy with the previous year's date so last year's students can still access it. This leaves the original module empty and ready for new students with all content preserved and without requiring any work from the instructor.
Social Media Marketing for Asphalt Companies (Alabama 2014)T. Carter Ross
The document summarizes key statistics about social media usage and provides best practices and considerations for using social media for marketing and engagement. It notes that 26% of online time is spent on social media, with 9 out of 10 adults using social media monthly and 64% daily. Most of this time (3 out of 5 minutes) is spent on Facebook. It recommends having the right people, tools, and plan to engage audiences through social media in a personable way by listening and not just selling, while setting goals, metrics, and guidelines.
What is social media_ The impact of social media.pdfDavid Due
Information and verbal exchange generation has changed rapidly over the last two decades, with the key improvement being the emergence of social media.
The tempo of change is accelerating. For instance, the increase of cell technology has played an important function in shaping the impact of social media. Globally, cellular gadgets dominate in phrases of general mins on line. They positioned the approach of connectivity anywhere, anytime on any tool in all and sundry arms.
PR disasters: is social the problem or the solution?Bob Pickard
As this presentation outlines, the answer is 'both.' Social CEOs - using digital communications platforms effectively real-time and in tune with community emotion - can intercept and attenuate most corporate issues and incidents to prevent them from becoming full-blown PR disasters.
Social media has both benefits and risks. While it allows people to connect with friends and family, it also exposes personal data that can be sold or mined for advertising. Additionally, social media enables cyberbullying, which can seriously harm the mental health and well-being of victims, increasing risks of depression and suicide. Studies show that a significant percentage of students report experiencing cyberbullying, highlighting the need to address this issue and implement laws to curb its harmful effects. While social media facilitates new forms of political and civic engagement, the collection and analysis of personal data online also allows political campaigns to micro-target voters in potentially alarming ways.
Social Media 2011: Fairfield Chamber of CommerceOhio University
The document discusses the growth and impact of social media platforms like Facebook, Twitter, and LinkedIn. It notes that Facebook has over 500 million active users who interact daily, while Twitter sees over 300,000 new users per day. LinkedIn has over 75 million members and sees a new member join every second. The document also discusses how organizations can benefit from social media by using it as a communication platform, marketing tool, and way to engage customers. It emphasizes that social media should be part of an overall marketing strategy and recommends developing a content publication schedule.
Social media and health care november 14, 2013ArCompany
Health Care: Impacts of Social Media and the demands of the Industry
The world of healthcare is about to experience an upheaval. Here is what is happening:
an aging population
multiple chronic conditions including hypertension, arthritis, heart disease, cancer, and diabetes
a growing strain on existing healthcare infrastructure
These days the value of information provided by peers and communities supersedes information available by companies and organizations.
In the coming years, the demands on this industry will require its stakeholders to, not only, understand where these resources reside, and what they’re providing, but also how to become part of the community to provide value and solutions. How is this going to affect government programs? How will this impact Health Care brands and pharmaceuticals? Who’s doing it right today? or How are companies like GE Health Care and their Get Fit Program making social media work for them?
This session will provide an overview of online activity and discussion within the Health Care industry, what it means for organizations, services and brands and what they need to do to adapt to the increasing demands if its population. The session will also provide case examples of organizations doing it right and how your organization can take steps to building community and credibility in this new landscape.
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La adopción del marketing social media por parte de las PYMEselehoucq
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3. Sources: Nielsen, State of the Media: The Social Media Report 2012
comScore, 2013 U.S. Digital Future in Focus
Craig Smith, Digital Marketing Ramblings
20% of all time Americans spend online is spent on
social networking sites. On smartphones, its 30% of time spent.
The average American spends over 8 hours a month on social media
And about 5 of every 6 minutes spent on social media is spent
on Facebook alone
… and those numbers are growing ...
4. Source: Three Ships Media,
http://www.threeshipsmedia.com/social-media-and-donuts/
5. Social Media is many channels ... used in different ways.
Social Media is a connection … people follow you for a reason.
Social Media is a form of permission marketing …
don’t disappoint those who’ve let you into their digital lives.
6.
7.
8.
9. What’s does this mean for my company?
How will I use it interact with the public?
Who is going to manage it?
How will I gauge success?
14. Who is Authorized to Post for the Company?
Company Information on Employee Accounts
Handling Criticism
Comic by Agent-X Comics, used under a Creative Commons license
15. Don’t Just Sell
40:40:20
Be Personable
Spend Time Listening
Photo by Amber N. Ambrose, used under a Creative Commons license
18. Do Know Where Social Media Fits in Your Business Plan
Do Have a Social Media Plan and Social Media Guidelines
Do Engage and Respond
Don’t Just Sell
Do Experiment
Don’t Leave It to Chance
Good afternoon and I want to thank Flexible Pavements of Ohio for inviting me to speak today. I’m T. Carter Ross, vice president for communications for NAPA, and while I’ve only been involved with NAPA for a little over a year now, I’ve spent the past 20 years in media and publishing, and I helped devise digital strategies for several trade newspapers in the radio and broadcasting fields.Before we get started, can I get a quick show of hands: How many people here are on Facebook personally? And how many have a corporate presence on Facebook or other social media? Is anyone live tweeting this session? Okay … thanks. I may be covering some ground that you already know, but if you have questions at the end, I’d be happy to try to help answer them.
Let’s start off by trying to define the term “Social Media.”“Social Media” encompasses Facebook, Twitter, Instagram, Pinterest, LinkedIn, and a wide range of networks and tools that barely existed a decade ago. The first real social network, Friendster, launched in 2002; LinkedIn and MySpace followed a year later in 2003. And next year will mark Facebook’s 10th birthday, so get ready for a lot of silly news stories about that in 2014.Beyond these sorts of websites, social media can include blogging, review sites, video, and more -- anything that serves to create connections among people.
According to audience measurement firm Nielson, 20% of all time Americans spent online in 2012 was spent on social networking sites. And that rises to 30% of the time that’s spent online via a smartphone.On average, Americans spend about 8 hours a month on social media, and about 6 and 2/3 of those hours – five out of every six minutes spent with social media – is spent on Facebook.Looking at it another way, Facebook has 1.06 billion active monthly users worldwide. Now, only 18% of them are in the U.S. and Canada, but that still works out to nearly 191 million people, 55% of the population of the two countries who are active users of Facebook each month; and about 34% of the U.S. and Canadian population use Facebook every day. The uptake of Facebook as leveled off some in the U.S. in the past year, but the number of users is still growing.It’s a lot of numbers, but what does it mean for you?
Well, in simplest terms, social media or social networking is a simple way to keep in touch with friends, family, clients, colleagues, and the public at large. It’s also a rather fragmented space. There are a lot of apps and networks, and you reach different people in each of them in different ways.This image tries to capture stereotypes about several popular social media outlets and quickly summarizes them quite well, illustrating how each is different and used in a different way.So, as the doughnut example illustrates, there are a ton of outlets and networks lumped together under the label of “social media” … and they are used by different people in different ways.
When you’re building a social media strategy, it makes sense to try and get an idea of where the people you want to reach are, and how they’re using those networks, and then figure out how that fits into your plans.It’s also important to remember that in most instances social networking is a two-way street. If someone likes your Facebook page, they’ve publically associated themselves with you and your company; they’re letting your posts appear in their newsfeed, and, unless they’ve set their privacy settings higher than most people bother to do, any interaction they have with you is visible to their friends.When it comes to marketing, social media is a form of permission marketing. People have to actively agree to associate with you -- like you on Facebook, follow you on Twitter, and so forth -- and they generally do so because they want something, usually information or some sort of connection or association. Sometimes, they’re looking for affirmation or a conversation. If you put an ad in the newspaper or on a billboard, people are just going to encounter as they go about their lives; with social media, they’ve sought you out for one reason or another ... you don’t want to disappoint them.
So how does this apply to an asphalt company? What can you do draw in those connections and make them valuable to your company? First off it’s important to note that quantifying a return on investment with social media is difficult at best. It’s part of a broad marketing plan; not a standalone effort. Social media is a lot like attending an in-person networking event. You may leave with a new contact or idea, but not a signed contract. However, you may end up making an impression or connection that you don’t end up directly benefiting from for months.If you are posting project updates to Twitter or Facebook, or blogging about projects and then tweeting or otherwise linking to that blog entry, that’s the sort of information that can be helpful to the public and is something that DOTs, public works folk, traffic reporters, and others might follow you to stay up to date about which keeps your name in front of people you want to reach.
Similarly, if you have an open house, community service events, or other public outreach efforts, social media can be a good way to promote the event, as well as to give those who don’t make it a look at what’s going on.You can also give people a behind-the-scenes look at what goes on in an asphalt plant or at a paving project, which can be helpful in correcting misperceptions people may have about what actually goes on when asphalt is produced or placed. It can also be a way to get the word out about new technologies, such as warm mix or porous asphalt.Which is all fine and dandy, but …
But what does it really mean for your business? Why should you care about all this Facebook or Twitter stuff. Well, as I said early more than half of Americans are active on Facebook every month, and about third of Americans and Canadians use Facebook every day. Are they all your customers? No. A lot of them aren’t looking for business connections, they just want to share Grumpy Cat pictures like this one.
So let’s look for a moment about why you should care. First, social media is like any other part of business: You shouldn’t invest heavily if there isn’t a good business case. You don’t buy a new paver just because it’s a new year; you buy one because you need it to get the work you have and the work you want to have done. It could because an existing one is too inefficient, or because a change in technology makes the new one that much better, but it’s not something done on a whim.If you get a cold call from a sales guy at a local radio station or a billboard company. Are you going to buy an ad if you don’t think it will help your business? No. The same with social media, it has to fit in with your broader marketing efforts and with your overall business strategy.You don’t have to have answers to each of these questions, but you need to have an idea of where you’re going.This is something that requires attention and resources. As I said earlier, social networks can be a very valuable way of helping communicate with customers, regulators, and your community, but make sure you know what you realistically want and expect to get out of it.
As you think of those question, I just want to point out one thing: Even if you don’t think there is a good business case for your company to be on Facebook, take a moment and check … because you may already be there.These are actual paving companies I found on Facebook by searching for a city name and the work paving and the phrase “and sons paving”. There were a number of other ones I could have pulled, and I’ve blacked out the names just to keep them anonymous.Basically, when Facebook decided to add a location-based check-in feature to it’s mobile app, it collected a lot of information from Yellow Pages and other sources to create those locations. Companies have the ability to claim a place and then to flesh out the information there, or they can create a page that is then used by Facebook Places. Similarly Facebook loves to take the information people give it and try to build out a bigger picture of them, their friends, and their habits. That data is key to how Facebook makes its money, and so they try to do as much as they can with it without violating the privacy policies they’ve established. So if you have a handful of employees who use Facebook, and they list XYZ Paving as their employer, Facebook can see that there’s a group of people, all living around Dayton, for example, that work for the same company, it will connect that information with the Yellow Pages data it has to create a skeleton page for a company.Even if you don’t want to bother with Facebook, you should check to see if you are there and if the information on the page is correct. It’s also worth occasionally googling your company to see if there are other places you’re appearing online unbeknownst to you.
Then there’s a situation like this. If you don’t have an official Facebook page that you control, it’s possible that some well-meaning employee, not really thinking things through, may create a page himself to use as a hangout for coworkers or friends. You should really be the one in control of your company’s identity online. Even if you don’t plan to make active use of a social media outlet, especially Facebook, make sure that someone else isn’t trying to fill the void.So getting back to that business case for being on social media. The first reason to set up a Facebook Page is so that you can be the one who is in control your company’s image there.
So, getting back to the business case, once you’ve decided that it does make sense to dedicate at least some attention to social media. The next step is figuring out where to go. What do you want to do? Based on the raw numbers, some degree of presence on Facebook makes a lot sense. According to AASHTO’s 2012 State DOT Social Media Survey, 88% of state DOTs (including ODOT) use of Twitter to share information with the public, so that’s worth looking at. Pinterest and Instagram give you different ways to share pictures, for example of ongoing projects. YouTube is great for informative videos or commercials.All of these are free to use, so sign up for an account and poke around. See what network or combination of networks appeals to you. Look at what your customers and competitors are doing. Find ideas about how you can make social media work for your business.
Once your ready to move beyond the exploration, you need to figure out who in your company is responsible for keeping your social media profiles going. Decide how active you want things to be — is it one tweet or post a week? is it several a day? You don’t have to be rigid, but having an idea of what you expect will help in figuring out the next question: Who’s going to do this? If you are a large company, do you have different accounts for different divisions? Or is social media handled through a central office? You want to find someone you trust as a public face for your organization. If you have a PR officer or someone who handles communications, that person may be the one who is responsible for your social media presence or at least they will be overseeing and working with that person. Once you know who is in charge of social media, and you’ve given them parameters for what you want to see posted, the next thing is finding the tools that can make managing social networks easier. This can range from making sure they have a robust smartphone that can be used to take pictures and make posts from the field to programs or apps like Buffer, TweetDeck and HootSuite, which make it easy to schedule posts ahead of time.Finally, make sure you have a plan. Know what you want to see posted and who should be doing the posting, and communicated that broadly to the company.It’s like any part of business: You need the right people with the right tools to execute the right plan.
Beyond a proactive plan for your own social media efforts, you also need to a social media policy for employees. If there’s a spill or an accident at your facility, you want to make sure everyone knows that it is not their job to post pictures to Facebook or Pinterest. At the same time, particularly if the incident occurs in a visible place, you may need to respond on social media. Just like a call from the local TV station, have a plan for how to respond if someone is making comments about your company online, and make sure employees know who to alert (and who is authorized to respond) if they see something posted about your company.Which raises another issue. Some companies try to place limits about what employees say about their company online. This can be difficult to police effectively and in some jurisdictions may raise legal issues. I’m not an HR lawyer, and none of this is legal advice, but if you do develop a written social media guidelines as part of your employee handbook, it’s probably best to aim for something that balances a right to post with a shared responsibility to protect the company’s image and remind them to use their best judgment. Having employees spread positive messages about your company through their networks can benefit you, but they should be able to tell the difference between appropriate and inappropriate sharing.And then there’s interaction with the public. For good and for bad, people post all sorts of things online. At some point an unhappy customer may post something unkind on your Facebook wall. Or a happy one may tweet something really nice. In either case, decide whether or not you need to respond, but do so is a reasoned way. Deleting an unfavorable post can lead to greater attention than it warranted; it may be better to reply civilly or to publicly state that you’ll reply to specifics in a private message.
There are a lot of metaphors out there to describe social media, but one I think most people can get pretty quickly is that social media is like a cocktail party or a networking event. You want to show up, have some fun, hopefully meeting some interesting people, and, by the time its over, have left a good impression on the people you met.I mentioned this earlier, but the first thing to remember is that when someone likes your page on Facebook or follows you on Twitter, they’ve invited you into their online home. Don’t be a bore who does nothing but shout sales pitches. In direct marketing, there’s an old idea that also applies to social media: 40-40-20. About 40 percent of what you post should be sharing information; about 40 percent should be interaction; and only about 20 percent should be about self promotion.Sometimes the lines aren’t perfectly clear, and that’s okay. A video of a paving crew in action can serve a promotional purpose, but it’s really part of that other 80 percent, either sparking interactions or sharing information.You also should be personable online. Just like at a party, talking sports or the weather or other events can help break the ice and let’s a bit of the human side show through.And finally, listen. If people post comments on your page or you see something interesting on theirs, reply and, when it makes sense, keep the conversation moving forward.
So, how do you decide if what you’re doing is working? Just like a contact made at a networking event last month leading to a job next week, you can’t expect to see a clear, direct line between social media efforts and sales. It’s a softer touch than that, and you have to have realistic goals and clear expectations. Is it that you expect to see a certain number of followers, or does it matter more who’s following you? If you have a few city engineers and official ODOT Twitter feeds among your followers, would you consider that a win? Again, it comes back to your business case as to what you want to achieve.As for metrics, there is a good deal of information built into social networks. Most of them put the number of Likes or Followers front and center, which gives you a blunt view of your reach. On Facebook pages, you can get a little more granular and see how people are responding to different posts, as well as track interactions over time. There are third-party systems for doing the same sort of analysis of Twitter Followers. If you are pushing traffic from Twitter or Facebook to your website, you can see what sort of content does the best job of driving traffic.And all those bits of information have to be used to decide if the return you’re getting – in terms of followers or interactions or sales calls or whatever – is worth the time it takes. And if it isn’t readjust your efforts. Social media is like any other aspect of your business: you have to evaluate what’s working and what’s not, and be willing to make changes.
Stepping aside from corporate use of social media for a moment, I’d also like to mention how you can use social media for your own professional purposes. The three biggest social media networks in terms of users right now are Facebook, Twitter, and Linked In. Facebook and Twitter are pretty straightforward in their utility, but LinkedIn is a bit different. At its simplest, LinkedIn is an online résumé site. You post your job history and other information, and people can use that as part of looking for experts or expertise. Less frequently used are LinkedIn Groups. These are places where you can go for discussions, to ask questions, and to get leads about new technologies or ideas. Because these groups often have members from around the world, the discussions can get quite wide ranging and they can be quite informative. I’d invite everyone here to join the NAPA Users Group on LinkedIn (just search for National Asphalt Pavement Association under groups), and add your voice to the voices there.Thinking of LinkedIn, it is possible to set up company pages there, too, but other than to foil squatters, I’m not convinced of the value.Another site that’s not as well known, but that relies of the expertise of its users in Quora. It’s a general question-and-answer site, but it has a large number of experts who are willing to answer questions that range from business strategies to scientific discoveries to current events. There are occasional questions about road building and construction materials that pop up and if you have the time and want to add your opinions and thoughts, reliable answers are appreciated there, and it can help build your personal brand.Much more focused is IBuildRoads.com, which launched last year. It has the same sort of structure as Quora, where people ask and answer questions, but it is focused specifically on road building and construction. There’s a whole section of asphalt-oriented questions and answers there and it can be a good resource. Similarly, many companies have customer discussion boards where you can find answers to questions or contribute answers.These are all a different beast from Facebook and Twitter, but they serve that same function of building connections and contacts.
So to wrap things up, here are a few Dos and Don’ts. You want to have an idea of why you want undertake a social media campaign, and you need a plan for achieving it. You also need social media guidelines for employees, and they need to be well communicated.Remember that social media isn’t a megaphone. You need to listen and respond; it’s not a pure sell environment, you have to educate, inform, entertain and engage ... And sell.Experiment. There’s a lot of room to give things a try with social media. At the same time, you don’t have to do everything. If you find a particular network doesn’t work for you or isn’t reaching the people you want to reach, you don’t have to keep using it. It may, however, make sense to post a final note letting people know how to reach your website or how to otherwise contact you instead of just deleting the account. That helps ensure you have control of your profile or name, even if you aren’t using Google + or some other network.And, finally, don’t just leave things to chance. Be deliberate in how you include social media in your overall marketing and communications efforts.
So, thank you very much. You’re lucky here in Ohio to have Flexible Pavements which does a good job with its own social media efforts to promote asphalt and the industry. If you have any questions, I’d be happy to try to answer them now, or my email address is up on the screen; please feel free to contact me.