SlideShare a Scribd company logo
Albert Kaufman 
Albertideation 
Constant Contact Authorized Local Expert 
albert@albertideation.com 
facebook.com/albertideation 
@albertkaufman 
Join my Mailing List @ albertideation.com
Facebook Marketing: 10 Hot Facebook Tips! 
Albert Kaufman, Facebook Guru 
2 
Q: Facebook: What is it? 
A: Social Platform that 
many are using for small 
business marketing
Facebook Marketing: 10 Hot Facebook Tips! 
Tip 1 
Make sure your profile is up to date and complete!
Facebook Marketing: 10 Hot Facebook Tips! 
Tip 2 
Use images - they get the highest engagement rate 
- photo albums are best! Respond to any activity 
on your page in a timely manner.
Facebook Marketing: 10 Hot Facebook Tips! 
Tip 3 
Think about advertising - Strategically boost posts, 
Target your Advertising
Facebook Marketing: 10 Hot Facebook Tips! 
Tip 4 
Curate your posts - you can change the title, 
subtitle and image for most posts 
I took a url and altered it, some 
Facebook Marketing: 10 Hot Facebook Tips! 
Tip 5 
Be yourself - let your personality shine through - 
this is your advantage over bigger businesses
Facebook Marketing: 10 Hot Facebook Tips! 
Tip 6 
Keep up to date with what’s going on with FB. The 
more skilled you are, the better your results will be
Facebook Marketing: 10 Hot Facebook Tips! 
Tip 7 
Learn how to navigate Facebook if you want to get 
the most out of the program (save time). Opening 
multiple tabs is one key.
Facebook Marketing: 10 Hot Facebook Tips! 
Tip 8 
Try things - don’t be afraid to make mistakes - 
Facebook is very new and the “rules” are not set in 
stone
Facebook Marketing: 10 Hot Facebook Tips! 
Tip 9 
Share the work. If you have a few people who can 
post/manage the page, train them to do this - your 
page will benefit from having more people 
managing it.
Facebook Marketing: 10 Hot Facebook Tips! 
Tip 10 
Facebook has many uses – it’s a great tool for 
networking - use the chat/messaging function to 
communicate with others and connect friends.
Facebook Marketing: 10 Hot Facebook Tips! 
Bonus Tip 11 
Using events is a great way to rally your friends to 
action - even if it’s just to ask them to like your fan 
page :)
Albert Kaufman 
Albertideation 
Constant Contact Authorized Local Expert 
albert@albertideation.com 
facebook.com/albertideation 
@albertkaufman 
Join my Mailing List @ albertideation.com

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Facebook Marketing: 10 Hot Facebook Tips: Albert Kaufman

  • 1. Albert Kaufman Albertideation Constant Contact Authorized Local Expert albert@albertideation.com facebook.com/albertideation @albertkaufman Join my Mailing List @ albertideation.com
  • 2. Facebook Marketing: 10 Hot Facebook Tips! Albert Kaufman, Facebook Guru 2 Q: Facebook: What is it? A: Social Platform that many are using for small business marketing
  • 3. Facebook Marketing: 10 Hot Facebook Tips! Tip 1 Make sure your profile is up to date and complete!
  • 4. Facebook Marketing: 10 Hot Facebook Tips! Tip 2 Use images - they get the highest engagement rate - photo albums are best! Respond to any activity on your page in a timely manner.
  • 5. Facebook Marketing: 10 Hot Facebook Tips! Tip 3 Think about advertising - Strategically boost posts, Target your Advertising
  • 6. Facebook Marketing: 10 Hot Facebook Tips! Tip 4 Curate your posts - you can change the title, subtitle and image for most posts I took a url and altered it, some 
  • 7. Facebook Marketing: 10 Hot Facebook Tips! Tip 5 Be yourself - let your personality shine through - this is your advantage over bigger businesses
  • 8. Facebook Marketing: 10 Hot Facebook Tips! Tip 6 Keep up to date with what’s going on with FB. The more skilled you are, the better your results will be
  • 9. Facebook Marketing: 10 Hot Facebook Tips! Tip 7 Learn how to navigate Facebook if you want to get the most out of the program (save time). Opening multiple tabs is one key.
  • 10. Facebook Marketing: 10 Hot Facebook Tips! Tip 8 Try things - don’t be afraid to make mistakes - Facebook is very new and the “rules” are not set in stone
  • 11. Facebook Marketing: 10 Hot Facebook Tips! Tip 9 Share the work. If you have a few people who can post/manage the page, train them to do this - your page will benefit from having more people managing it.
  • 12. Facebook Marketing: 10 Hot Facebook Tips! Tip 10 Facebook has many uses – it’s a great tool for networking - use the chat/messaging function to communicate with others and connect friends.
  • 13. Facebook Marketing: 10 Hot Facebook Tips! Bonus Tip 11 Using events is a great way to rally your friends to action - even if it’s just to ask them to like your fan page :)
  • 14. Albert Kaufman Albertideation Constant Contact Authorized Local Expert albert@albertideation.com facebook.com/albertideation @albertkaufman Join my Mailing List @ albertideation.com

Editor's Notes

  1. Presenter should introduce themselves. RDDs should mention Constant Contact ALEs would mention their own company and clarify their relationship to Constant Contact. (Ask people in the room if any of them have ever attended a previous seminar. If there are a lot, Clarify that this is new content but that some of the same strategies we have taught in the past still apply So they might see a few familiar strategies or tips along the way. (Then mention the workbook – explain what it is, briefly, and let them know that you will refer to it Throughout the session with short exercises for them to complete. Next ask …) How many people in the room are small businesses or work for a small business? How many are nonprofits ….on purpose (they will laugh) relate to the room that you know it’s been a tough year for some and that the information Covered in the session should help them start to move the needle.
  2. Presenter should introduce themselves. RDDs should mention Constant Contact ALEs would mention their own company and clarify their relationship to Constant Contact. (Ask people in the room if any of them have ever attended a previous seminar. If there are a lot, Clarify that this is new content but that some of the same strategies we have taught in the past still apply So they might see a few familiar strategies or tips along the way. (Then mention the workbook – explain what it is, briefly, and let them know that you will refer to it Throughout the session with short exercises for them to complete. Next ask …) How many people in the room are small businesses or work for a small business? How many are nonprofits ….on purpose (they will laugh) relate to the room that you know it’s been a tough year for some and that the information Covered in the session should help them start to move the needle.